Gold - awards.marketing-interactive.com · Behind every great marketing campaign, are the talented people who deliver exceptional work – be it from an agency, brand or media

Behind every great marketing campaign, are the talented people who deliver exceptional work – be it from an agency, brand or media owner.

Advertising + Marketing magazine is proud to present the inaugural Marketing Talent Awards 2020 in Malaysia. The awards are designed to recognise individuals and teams who have shown excellence across the advertising and marketing industry, as well as the companies making outstanding efforts to develop an inspiring working environment for their staff.

Open to all agencies, media owners and brands with in-house marketing and PR teams based in Malaysia, the 2020 awards offers 37 categories created to reflect the breadth the industry. The awards will once again be judged solely by an independent panel of senior industry experts.

The finalists will be announced in August across various advertising + marketing platforms including website, email and social media.

Winners will be announced at a prestigious gala dinner in Malaysia in 25 September 2020. Finalists in the Company and Team categories will be vying for Gold, Silver and Bronze trophies. Finalists in the individual-based categories (Rising Star, People and Legend) will be competing for one Gold and two runner up distinctions. Runner ups will be acknowledge with a certificate of distinction and announcement on the awards night.

There is no limit to the number of categories you can enter or the number of people or initiatives you submit.

We wish all entrants the very best of luck with their submissions and we look forward to seeing you at the gala dinner in September.

KEY DATES Entries close: 3 July 2020 Finalists announced: August 2020 Awards night: 25 September 2020

Advertising + Marketing prides itself on developing events that deliver the best possible opportunities for those who take part.

By entering the Marketing Talent Awards, individuals and teams can receive industry-wide recognition for their hard work and brilliant successes.

In addition, organisations have the unique chance to:

• Support talent retention efforts by recognising your staff’s excellence

• Boost team morale by rewarding outstanding work • Inspire your wider team to emulate success and reach for

recognition • Boast of award-winning talent and supportive employer and attract

new talent • Receive extensive coverage across advertising + marketing

magazine and social media • Celebrate your people and their successes across your company

and project teams

Rising Star Categories 1. Rising Star of the Year (Brand) 2. Rising Star of the Year (Creative Agency) 3. Rising Star of the Year (Digital) 4. Rising Star of the Year (Events / Experiential) 5. Rising Star of the Year (Independent Agency) 6. Rising Star of the Year (In-House PR) 7. Rising Star of the Year (Media Agency) 8. Rising Star of the Year (Media Owner) 9. Rising Star of the Year (PR Agency) 10. Rising Star of the Year (Social Media)

People Categories

11. Agency Account Manager of the Year 12. Creative Strategist of the Year 13. Media Owner Account Manager of the Year 14. Media Strategist of the Year 15. Most Innovative Marketer of the Year

Team Categories 16. AdTech Team of the Year 17. Brand Marketing Team of the Year 18. Content Marketing Team of the Year 19. Creative Agency Team of the Year 20. Digital Agency Team of the Year

21. Events/Experiential Team of the Year 22. Media Agency Team of the Year 23. Media Owner Creative Team of the Year 24. Media Owner Marketing Team of the Year 25. Social Media Team of the Year Legend Categories 26. CMO of the Year 27. Creative Agency Head of the Year 28. Digital Agency Head of the Year 29. Independent Agency Head of the Year 30. In-House PR Head of the Year 31. Media Agency Head of the Year 32. Media Owner Marketing Head of the Year 33. PR Agency Head of the Year 34. Social Media Agency Head of the Year

Company Categories

35. Agency Excellence in Learning & Development 36. Agency Health & Wellbeing Initiative of the Year 37. Best Place to Work

The entry deadline is Friday 3 July 2020.

The eligibility of work is from July 2019 to June 2020.

Categories are open to marketing teams in client organisations, media owners and advertising, marketing and PR agencies across Malaysia.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence against each of the specific category criteria (outlined on the following pages).

All work, programmes, campaigns, systems or initiatives showcased by individuals, teams, agencies and / or organisations should have demonstrable results within the eligibility period. Initiatives or strategies developed and implemented prior to this period are also eligible provided the impact / results were measured during the

eligibility period.

Entrants must have an office in Malaysia and be Malaysia-based. All work, campaigns or initiatives demonstrated must have been conceptualised in, and delivered from Malaysia.

Entrants may submit entries across multiple categories but should outline how each fit the specific category. There is no limit to the number of entries an entrant may submit.

Any or all information, unless specified as confidential for use only by the awards jury, may be used during and after the Marketing Talent Awards gala dinner, and on any and all related materials including trophies, certificates and advertising + marketing magazine’s print and online editions.

Please ensure you enter all details exactly as they should be depicted on any event collateral leading up to, during and after the awards night.

The Core Submission Document should contain a maximum of 2,000 words (total) with evidence to support and address each of the specific category criteria points outlined in the categories and criteria section of this document.

Please ensure all areas listed are covered within your submission as the judging panel will be looking for these specific details.

Each bullet point will hold a maximum value of 10 points. When

reviewing individual entries, the judges will decide how many points to award against every criterion out of 10, so please ensure each area is fully covered in order to achieve your highest possible score.

If you are submitting more than one entry, you must tailor your submission to its respective category guidelines to help the judging panel fully understand your work in the correct context and award a maximum number of potential points.

Any specific information or content intended for judging purposes only must be clearly indicated in red text or highlighted in red and will not be used for publication and will not be disseminated beyond the judging panel in any way. Required Formats Core Submission Document: .pdf Support documents: .pdf, .xls, .ppt, .doc Images: .jpg, .png Max. file size (all documents): 10MB Min. resolution for images: 300dpi

Videos Please upload any videos onto a video-sharing website e.g. YouTube. Fix the privacy setting to ‘Unlisted’ so the video is accessible to only those with the link. Include the direct link in your Core Submission Document. If you password-protect it, remember to include the access password in your submission! Fees Standard entry fee: USD 118 (valid until Friday 3 July 2020)

Late entry fee: USD 138 (valid for all entries received after Friday 3 July 2020)

All entries are non-refundable.

For further enquiries, please contact: Kheeran Vasuthavan Project Manager Tel: +65 6423 0329 Mobile: +65 8598 5965 Email: [email protected] Vara B Project Manager Tel: +65 6423 0329 Mobile: +65 8767 9662 Email: [email protected]

mailto:[email protected]






Rising Star of the Year (Brand) This category recognises outstanding work from an individual aged 35 or under*, employed by a brand, who has made a significant impact to the brand’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Willingness to learn and develop their range of skills • Any other exceptional achievements or work that especially merits

this award. Manager / agency testimonials are welcomed.

Rising Star of the Year (Creative Agency) This category recognises outstanding work from an individual aged 35 or under*, employed by a creative agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspect from various projects, but all work must have taken place within the eligibility period and they must show evidence of:



*Individuals should be aged 35 or under on the date of the awards in September 2020.

Rising Star Categories

Rising Star of the Year (Digital) This category recognises outstanding work from an individual aged 35 or under*, employed by a brand, who has made a significant impact to the brand’s digital advertising / marketing efforts and shows potential to be a marketing star of the future. Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:



Rising Star of the Year (Events / Experiential) This category recognises outstanding work from an individual aged 35 or under*, employed by a brand, who has made a significant impact to the brand’s event marketing efforts and shows potential to be a marketing star of the future. Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:




Rising Star of the Year (Independent Agency) This category recognises outstanding work from an individual aged 35 or under*, employed by an independent marketing agency who has made a significant impact to the agency’s advertising / marketing / PR efforts and shows potential to be a marketing / PR star of the future.



this award. Manager / client testimonials are welcomed.

Rising Star of the Year (In-House PR) This category recognises outstanding work from a PR professional aged 35 or under*, employed by a brand / organisation in an in-house team, who has made a significant impact to their company’s PR efforts and shows potential to be a PR star of the future.


• Outstanding achievement in PR campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Willingness to learn and develop their range of skills • Any other exceptional achievements or work that especially merits


*Individuals should be aged 35 or under on the date of the awards in

September 2020.

Rising Star of the Year (Media Agency) This category recognises outstanding work from an individual aged 35 or under*, employed by a media agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:



Rising Star of the Year (Media Owner) This category recognises outstanding work from an individual aged 35 or under*, employed by a media owner, who has made a significant impact to the company’s advertising / marketing efforts – whether for owned products (events, display, subscriptions etc.) or creative solutions for external clients – and shows potential to be a marketing star of the future.




* Individuals should be aged 35 or under on the date of the awards in

September 2020.

Rising Star of the Year (PR Agency) This category recognises outstanding work from a PR professional aged 35 or under*, employed by a PR agency, who has made a significant impact to the agency’s PR efforts and shows potential to be a PR star of the future.


• Outstanding achievement in PR campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Willingness to learn and develop their range of skills • Any other exceptional achievements or work that especially merits


Rising Star of the Year (Social Media) This category recognises outstanding work from an individual aged 35 or under*, employed by either a brand or an agency, who made a significant impact to their organisation’s social media efforts and shows potential to be a social media marketing star of the future.


• Outstanding achievement in social media campaign • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Willingness to learn and develop their range of skills • Any other exceptional achievements or work that especially merits



Agency Account Manager of the Year This category recognises outstanding work by an account manager who has made a significant impact to their agency’s reputation and business performance while managing either a single or portfolio of accounts. There is no age limit to this category.

Entrants can nominate themselves or a colleague; they can use one particular account as evidence to form their entry or can combine aspects from various accounts, but all work must have taken place within the eligibility period and they must show evidence of:

• New business wins • Identifying business opportunities for current accounts • Client retention, positive relationship management and successful

conflict resolution • Skilful management of internal and external stakeholders • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits


Creative Strategist of the Year This category recognises outstanding work from an individual agency professional whose contribution of breakthrough strategies made a significant impact to their agency’s overall advertising / marketing output. There is no age limit to this category.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study or evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns • Strategic thinking • Creativity and innovation • Excellent execution • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits


People Categories

Media Owner Account Manager of the Year This category recognises outstanding work by an account manager employed by a media owner, who has made a significant impact to their organisation’s reputation and business performance while managing either a single or portfolio of accounts. There is no age limit to this category.

Entrants can nominate themselves or a colleague; they can use one particular account as evidence to form their entry or can combine aspects from various accounts, but all work must have taken place within the eligibility period and they must show evidence of:

• New business wins • Identifying business opportunities for current accounts • Client retention, positive relationship management and successful

conflict resolution • Skilful management of internal and external stakeholders • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits


Media Strategist of the Year This category recognises outstanding work from an individual media agency professional whose contribution via breakthrough strategies has made a significant impact to their agency’s overall advertising / marketing output.



this award. Manage / client testimonials are welcomed.

Most Innovative Marketer of the Year This category recognises innovation excellence from a brand-side individual who has demonstrated creative and advanced thinking by introducing new ideas, making a significant impact to their brand’s overall advertising / marketing output and helping to distinguish the brand clearly from its competition.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or they can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Creativity, innovation and originality of ideas • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Business impact from innovative work • Any other exceptional achievements or work that especially merits


AdTech Team of the Year This category recognises outstanding work from a team working for either a brand or an agency who has made a significant impact to their organisation’s programmatic efforts. This team could have managed the programmatic buying for a specific outstanding campaign or whose day-to-day work with programmatic buying has made a step-change to the organisation’s overall marketing output.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but they must show evidence of:

• Outstanding achievement in programmatic buying • A true understanding and insight into their targeted audience • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits

this award. Manager / client / agency testimonials are welcomed.

Brand Marketing Team of the Year This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the brand’s overall advertising / marketing output.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits


Team Categories

Content Marketing Team of the Year This category recognises outstanding work from a marketing team which has made a significant impact to the brand’s overall advertising / marketing output. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:



Creative Agency Team of the Year This category recognises outstanding work from a team employed by a creative agency, which has made a significant impact to the agency’s overall advertising / marketing output.




Digital Agency Team of the Year This category recognises outstanding work from a team employed by a digital agency which has made a significant impact to their agency’s overall digital marketing output. Entrants can nominate themselves or a colleague; they can use particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of: •Outstanding achievement in marketing campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits


Events / Experiential Team of the Year This category recognises outstanding work from a team which has made a significant impact to the brand’s overall advertising / marketing output via outstanding events and experiential campaigns. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:



Media Agency Team of the Year This category recognises outstanding work from a team employed by a media agency which has made a significant impact to the agency’s overall advertising / marketing output.




Media Owner Creative Team of the Year This category recognises outstanding work from a creative team employed by a media owner, which has made a significant impact to the company’s overall advertising / marketing solutions developed for clients across any media platform.




Media Owner Marketing Team of the Year This category recognises outstanding work from a media owner’s marketing team which has made a significant impact to the advertising / marketing output for the organisation’s in-house products. Products could include events, display, subscriptions etc. Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of: • Outstanding achievement in marketing campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits


Social Media Team of the Year This category recognises outstanding work from a team working for either a brand or agency who has made a significant impact to their organisation’s overall social media output.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but they must show evidence of:

• Outstanding achievement in social media campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Any other exceptional achievements or work that especially merits

this award. Manager / client / agency testimonials are welcomed.

CMO of the Year This category recognises outstanding leadership and excellence from a brand-side chief marketing officer or marketing leader who has made a significant impact to their brand’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation • Strategic thinking • Excellent execution • Stability or improvement of the brand’s business performance • Having built or maintained a positive working environment for their

teams • Contribution to the wider industry • Any other exceptional achievements or work that especially merits

this award

Creative Agency Head of the Year This category recognises outstanding leadership and excellence from heads of creative agencies who have made a significant impact to their agency’s overall advertising / marketing output.


• Creativity and innovation • Strategic thinking • Excellent execution • New business wins • Stability or improvement of the agency’s business performance • Having build or maintained a positive working environment for

their teams • Contribution to the wider industry • Any other exceptional achievements or work that especially merits

this award.

Legend Categories

Digital Agency Head of the Year This category recognises outstanding leadership and excellence from heads of digital agencies who have made a significant impact to their agency’s overall advertising / marketing output.


• Creativity and innovation • Strategic thinking • Excellent execution • New business wins • Stability or improvement of the agency’s business performance • Having built or maintained a positive working environment for their


this award

Independent Agency Head of the Year This category recognises outstanding leadership and excellence from heads of independent agencies who have made a significant impact to their agency’s overall advertising / marketing output. Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period: • Creativity and innovation • Strategic thinking • Excellent execution • New business wins • Stability or improvement of the agency’s business performance • Having built or maintained a positive working environment for their


this award

In-House PR Head of the Year This category recognises outstanding leadership and excellence from PR / Comms heads or leaders of an in-house team at a brand / organisation who have made a significant impact to their company’s overall PR output. Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period: • Creativity and innovation • Strategic thinking • Excellent execution • New business wins • Stability or improvement of the agency’s business performance • Having built or maintained a positive working environment for their


this award

Media Agency Head of the Year This category recognises outstanding leadership and excellence from heads of media agencies who have made a significant impact to their agency’s overall advertising / marketing output.




this award

Media Owner Marketing Head of the Year This category recognises outstanding leadership and excellence from a marketing leader of a media owner organisation who has made a significant impact to their company’s overall advertising / marketing output – whether overseeing a team that develops campaigns for owned products (events, display, subscriptions etc.) or creative solutions for external clients.


• Creativity and innovation • Strategic thinking • Excellent execution • Stability or improvement of the brand’s business performance • Having built or maintained a positive working environment for their


this award

PR Agency Head of the Year This category recognises outstanding leadership and excellence from heads of PR agencies who have made a significant impact to their agency’s overall PR output.




this award

Social Media Agency Head of the Year This category recognises outstanding leadership and excellence from heads of social media agencies who have made a significant impact to their agency’s overall advertising / marketing output.




this award

Agency Excellence in Learning & Development This category recognises an advertising / marketing agency that best helped advance the learning, development and skills of its employees while maintaining and improving employee engagement, retention and productivity levels in the workplace in support of wider business aims.

Entries do not have to be for new initiatives but the outcomes must be specific to the eligibility period. Entrants must show evidence of:

• Innovative and well-structured talent, learning & development objectives

• How the objectives were achieved • How the programmes / initiatives aligned with business goals • Outcomes, results and findings of initiatives / programmes • Innovative design and / or delivery of initiatives / programmes • Leadership support from the top of the agency for this learning and

development initiative • Evidence / testimonials from employees are welcomed.

Agency Health & Wellbeing Initiative of the Year This category recognises an advertising / marketing agency that helped advance the health and wellbeing of its employees while maintaining and improving employee engagement, retention and productivity levels in the workplace in support of wider business aims.

Entries do not have to be for new initiatives but the outcomes must be specific to the eligibility period. Entrants must show evidence of:

• Innovative and well-structured health & wellbeing objectives • How the objectives were achieved • How the programmes / initiatives aligned with business goals • Outcomes, results and findings of initiatives / programmes • Innovative design and / or delivery of initiatives / programmes • Leadership support from the top of the agency for this health

wellbeing initiative • Evidence / testimonials from employees are welcomed.

Company Categories

Best Place to Work This category recognises the marketing agency or brand that best demonstrated staff satisfaction and excellence in providing an outstanding workplace environment for their agency staff or in-house marketing teams.

Entries do not have to be for new initiatives but the outcomes must be specific to the eligibility period. Brands entering must have initiatives and results specific to their in-house marketing teams.

Entrants must show evidence of:

• Measures taken to support employee health, mental health and wellbeing

• Measures taken to support employee learning, development and career growth

• Measures taken to support and maintain gender and cultural diversity

• A demonstrable effort to understand staff concerns and improve staff satisfaction

• Actions taken to continually improve working environments based on employee feedback

• Retention and staff turnover figures • Evidence / testimonials from employees are welcomed.

Entry fees are non-refundable.

The judges’ decisions are final.

Without prior notice, the Marketing Talent Awards team reserves the right to add, merge or dissolve any categories should it be deemed necessary. Should any categories be merged, entries affected in the original categories will not be refunded. However, should any category be cancelled, a full refund will be made to the company that has paid for the submission.

Any specific information or content intended for judging purposes only must be clearly indicated in red text or highlighted in red and will not be used for publication and will not be disseminated beyond the judging panel in any way.

The entrant otherwise grants advertising + marketing magazine, Lighthouse Independent Media Pte. Ltd. and its partners permission to show material(s) from the entries at the awards presentation in advertising + marketing magazine and at any time as deemed appropriate by the organiser.

Should your entry be shortlisted, the entry details you provide in your Entry Details and Core Submission Document will be used on all awards materials including the website, awards presentation slides and trophy / trophies (presented on the awards night, should you win). The reflected text will be displayed in Title Case unless brand guidelines specify otherwise.

Please note that after the submission deadline, all information on the Entry Details and Core Submission Document, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party. Entrants who make any changes after the submission period will be charged an additional 10% of the entry fee per change.

Whilst care will be taken by the organiser, the entrant agrees that advertising + marketing magazine or Lighthouse Independent Media Pte. Ltd. and its partners will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the Marketing Talent Awards or in advertising + marketing magazine. For the purpose of clarity, this exemption of liability includes any communications online and offline by advertising + marketing magazine, Lighthouse Independent Media Pte. Ltd. and its partners.

Finalists are required to be present at the awards gala dinner to find out the results of the competition and to receive their trophy / trophies (should they win).

Should the finalist not be able to attend the awards gala dinner, an appointment representative must be present on their behalf.

For further enquiries, please don’t hesitate to contact: Kheeran Vasuthavan Project Manager Tel: +65 6423 0329 Mobile: +65 8598 5965 Email: [email protected] Vara B Project Manager Tel: +65 6423 0329 Mobile: +65 8767 9662 Email: [email protected]







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Gold - awards.marketing-interactive.com · Behind every great marketing campaign, are the talented people who deliver exceptional work – be it from an agency, brand or media