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GOJEK’s Impact on the
Indonesian Economy in 2018
Researchers:
Dr. Paksi Walandouw
Dr. Alfindra Primaldhi
I Dewa G. K. Wisana Ph.D
Aditya Harin Nugroho S.E.
Advisor:
Turro S. Wongkaren Ph.D
This study was conducted by The Demographic Institute of the Faculty of
Economics and Business from Universitas Indonesia (LD FEB UI) in
collaboration with GOJEK Indonesia.
1
Purpose of
Study
Analyze the direct and indirect
social and economic impact
of GOJEK partners on the
Indonesian economy
2
Subjects of
Study
Total sample: 6,732 respondents
➔ GO-RIDE partners: 3,886
➔ GO-CAR partners: 1,010
➔ GO-RESTO partners: 1,000
➔ GO-LIFE (GO-MASSAGE and GO-
CLEAN) partners: 836
3
Margin of error (total amount of sampling
compared to total population: < 3.5%.
A sound quantitative research typically aims
for a margin of error of below 5%.
Location and
Time Period of
Study
Surveyed areas:
• Jabodetabek (Greater Jakarta)
• Bandung
• Yogyakarta
• Surabaya
• Denpasar
• Medan
• Balikpapan*
• Makassar*
• Palembang*
Research time period:
November 2018 – January 2019
*Excluding GO-LIFE 4
Executive Summary
GO-LIFE provided
opportunities for
all members of
society
GOJEK partners
felt they
benefited from
their partnership
• Majority of Micro, Small, and Medium Enterprises (MSMEs) went digital
for the first time when they joined GO-FOOD.
• MSMEs obtained benefits through their partnership with GOJEK,
including digital marketing and acceptance of non-cash payments.
GO-FOOD
elevated digital
entrepreneurship
GOJEK
contributed to
the national
economy
• GOJEK contributed IDR 55 trillion (US$ 3.85 billion) to the Indonesian
economy in 2018, assuming 100% active partners
• The average income of GOJEK partners (drivers, talent, merchants) is
higher than the average minimum wage in surveyed Indonesian cities.
• Partners felt that they could provide for their families with incomes
earned from GOJEK.
• Partners obtained benefits from their partnership with GOJEK, including
increased time spent with family; increased ability to save money; and
increased work flexibility.
• GO-LIFE provided income opportunities for women and those from
underprivileged backgrounds (elementary to high school graduates).
• GO-LIFE increased women’s participation in the digital economy;
almost half of GO-LIFE female partners were breadwinners of their
families.5
6
GOJEK contributed IDR 55 trillion (US$ 3.85 billion)* to the
Indonesian economy in 2018
7
The economic contribution is derived from the additional
income earned by partners after joining GOJEK platform
(GoRide, GoCar, GoFood, and GoLife).
* IDR 55 trillion is using assumption of 100% active partners
* Using a more conservative calculation of 75% active partners, GOJEK’s contribution was IDR 44.2 trillion (US$ 3 billion)
* 1 US$ = 14,222 per 7 August 2019
8
• 75% of GO-RIDE driver
partners were between 21-
40 years old
• 86% of GO-RIDE driver
partners had a high school
diploma or lower
• 14% of GO-RIDE driver
partners had a college
education or equivalent
• 30% of GO-RIDE driver
partners had previously
worked as private sector
employees
• 87% of GO-RIDE driver
partners had dependents
GO-RIDE expanded income opportunities for driver
partners from all educational backgrounds
3%
16%
22%20%
17%
10%8%
4%
0%
5%
10%
15%
20%
25%
<=20 21-25 26-30 31-35 36-40 41-45 46-50 >50
Partners’ ages
9
13
87
Partners with Dependants
Yes No
0.4% 3%10%
73%
14%
0.1%
Did notgradate/attend
elementary school
Elementary school Junior high school Senior HighSchool
Higher Education Did't answered
Partners' highest educational qualification
0.4%
0.4%
3%
3%
5%
8%
8%
10%
12%
30%
0.0% 10.0% 20.0% 30.0% 40.0%
Teacher at a private school
Housewife
Grab Partners
Merchant with Employees
Miscellaneous Jobs
GOJEK Partner
Student
Laborer
Merchant with no Employees
Employees/staff at a private…
Top 10 Primary Occupations before becoming a GO-RIDE driver partner
Did not attend or
complete
elementary school
Did not answer
• Average income of
GO-RIDE driver
partners increased
by 45% after
joining GOJEK
• Average
expenditure of GO-
RIDE driver
partners increased
by 25% after
joining GOJEK
GOJEK increased GO-RIDE driver partners’ income,
expenditure and overall well-being
10
0%
10%
20%
30%
40%
50%
< Rp1.000.000
Rp1.000.001-
Rp1.500.000
Rp1.500.001-
Rp2.000.000
Rp2.000.001-
Rp2.500.000
Rp2.500.001-
Rp3.500.000
Rp3.500.001-
Rp6.000.000
> Rp6.000.000
Average monthly income of GO-RIDE driver partners
% before % after
0%
5%
10%
15%
20%
25%
30%
< Rp1.000.000
Rp1.000.001-
Rp1.500.000
Rp1.500.001-
Rp2.000.000
Rp2.000.001-
Rp2.500.000
Rp2.500.001-
Rp3.500.000
Rp3.500.001-
Rp6.000.000
> Rp6.000.000
Average monthly expenditure of GO-RIDE driver partners
% before % after
IDR1,000,001-
1,500,000
IDR 1,500,001-
2,000,000
IDR 2,000,001-
2,500,000
IDR 2,500,001-
3,500,000
IDR 3,500,001-
6,000,000
IDR
6,000,000<IDR
1,000,000
IDR1,000,001-
1,500,000
IDR 1,500,001-
2,000,000
IDR 2,000,001-
2,500,000
IDR 2,500,001-
3,500,000
IDR 3,500,001-
6,000,000
IDR
6,000,000<IDR
1,000,000
>
Average minimum wage
in Greater Jakarta
IDR 4.9 million IDR 3.9 million
Average income of GO-RIDE driver partners was higher
than the average minimum wage in the surveyed areas
Average income of GO-RIDE
driver partners in Greater
Jakarta
Average income of GO-RIDE
driver partners outside Greater
Jakarta
Average minimum wage
outside Greater Jakarta*
IDR 3.8 million IDR 2.8 million*
* Average minimum wage of cities outside Greater Jakarta: Bandung,
Yogyakarta, Surabaya, Denpasar, Medan, Palembang, Balikpapan,
Makassar.11
GO-RIDE driver partners received benefits and felt optimistic
about their partnership with GOJEK
12
9%
31%
32%
35%
38%
40%
77%
0% 20% 40% 60% 80% 100%
All of the above
Better understanding of how touse a mobile phone and mobile
applications
More able to set own workinghours
More able to provide for family
More time with family
Able to save
Can work while doing other sidejobs
Benefits felt by driver partners from partnering with GOJEK
5%
4%
2%
7%
1%
18%
21%
22%
10%
12%
40%
38%
43%
32%
32%
37%
37%
33%
51%
55%
0% 50% 100%
Can improve my overall quality oflife
Can help me repay my debts
Can help me have enough savings
Can help me send my kids to school
Can help me provide for my familyadequately
Optimism towards how well GOJEK can fulfil partners’ expectations
Impossible Uncertain Slightly certain Certain
Primary benefits felt by GO-
RIDE driver partners from
partnering with GOJEK
• Flexible working hours
• Source of income for
family
• More time with family
Optimism level
• 87% were confident or
slightly confident that they
could provide for their
families adequately.
• 83% were confident or
slightly confident that they
had enough income to
send their children to
school.
• 83% of GO-RIDE driver partners
felt that opportunities for dialogue
with GOJEK management were
slightly fair, fair, or very fair
• 83% of GO-RIDE driver partners
felt that opportunities to negotiate
with GOJEK management were
slightly fair, fair, or very fair
• 86% of GO-RIDE driver partners
felt that the terms and conditions
of their partnership with GOJEK
were slightly fair, fair, or very fair
GO-RIDE driver partners felt positively about their
partnership with GOJEK
13
1%
3%
4%
12%
14%
13%
42%
45%
46%
41%
33%
32%
4%
5%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
General business partnershil withGO-JEK
Opprtunity to negotiate with GO-JEK
Opprtunity to have dialogue with GO-JEK
Perception of partnership with GOJEK’s Management
Very unfair unfair slightly fair fair very fair
Opportunity to negotiate with GOJEK
management
General business partnership with
GOJEK
Opportunity to have dialogue with
GOJEK management
14
• 66% of GO-CAR driver
partners were between
21-40 years old
• 71% of GO-CAR driver
partners had a high
school diploma or lower
• 43% of GO-CAR driver
partners had previously
worked as private sector
employees
• 90% of GO-CAR driver
partners have
dependents
GO-CAR expanded income opportunities for partners of all
backgrounds
0%
7%
15%
21%23%
16%
11%
7%
0%
5%
10%
15%
20%
25%
<=20 21-25 26-30 31-35 36-40 41-45 46-50 >50
Partners’ ages
15
6% 4%
62%
28%
0.3%
elementary school Junior high school Senior high school Vocational/Diploma Undergraduate0%
10%
20%
30%
40%
50%
60%
70%
Partners' highest educational qualification
10%
90%
Partners with dependents
Doesnt's havedependent
Has dependent
0.4%
0.4%
3%
3%
5%
8%
8%
10%
12%
30%
0.0% 10.0% 20.0% 30.0% 40.0%
Unskilled laborer
Miscellaneous Jobs
Bus/mini bus driver
Merchant with employees
Personal driver
Taxi driver
Grab partner
Skilled laborer
Merchant with no employees
Empoyee at a private company
Top 10 Primary Occupations before becoming a GO-CAR driver partner
No
Yes
• Driver partners’
average income
increased by
42% after
joining GOJEK
• Driver partners’
average
expenditure
increased by
32% after
joining GOJEK
GO-CAR increased driver partners’ income, expenditure and
overall wellbeing
16
0%
10%
20%
30%
40%
50%
60%
70%
80%
< Rp1.000.000
Rp1.000.001-
Rp1.500.000
Rp1.500.001-
Rp2.000.000
Rp2.000.001-
Rp2.500.000
Rp2.500.001-
Rp3.500.000
Rp3.500.001-
Rp6.000.000
> Rp6.000.000
Average monthly income of GO-CAR driver partners
%Before %After
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
< Rp1.000.000
Rp1.000.001-
Rp1.500.000
Rp1.500.001-
Rp2.000.000
Rp2.000.001-
Rp2.500.000
Rp2.500.001-
Rp3.500.000
Rp3.500.001-
Rp6.000.000
> Rp6.000.000
Average monthly expenditure of GO-CAR driver partners
%Before %After
IDR1,000,001-
1,500,000
IDR 1,500,001-
2,000,000
IDR 2,000,001-
2,500,000
IDR 2,500,001-
3,500,000
IDR 3,500,001-
6,000,000
IDR
6,000,000<IDR
1,000,000
IDR1,000,001-
1,500,000
IDR 1,500,001-
2,000,000
IDR 2,000,001-
2,500,000
IDR 2,500,001-
3,500,000
IDR 3,500,001-
6,000,000
IDR
6,000,000<IDR
1,000,000
>
Average minimum wage in
Greater Jakarta
~IDR 6 million IDR 3.9 million
Average income of GO-CAR driver partners was higher than
the average minimum wage in the surveyed areas
Average income of GO-CAR
driver partners in Greater
Jakarta
Average income of GO-CAR
driver partners outside Greater
Jakarta
Average minimum wage
outside Greater Jakarta
IDR 5.5 million IDR 2.8 million**Average minimum wage in Bandung, Yogyakarta,
Surabaya, Denpasar, Medan, Palembang, Balikpapan,
Makassar.
17
Primary benefits felt by GO-
CAR driver partners from
partnering with GOJEK
• Flexible working hours
• Able to save more
• More time with family
Optimism levels
• 86% were confident or
slightly confident that they
could provide for their
families adequately.
• 87% were confident or
slightly confident that they
could earn enough income
to send their children to
school.
GO-CAR driver partners benefitted from, and felt optimistic
about their partnership with GOJEK
18
5%
32%
32%
41%
41%
50%
73%
0% 20% 40% 60% 80%
All of the above
Can work while doing otherside jobs
Better understanding of howto use a mobile phone and
mobile applications
More able to provide forfamily
More time with family
Able to save
More able to set own workinghours
Benefits felt by driver partners from partnering with GOJEK
6%
6%
12%
10%
10%
11%
22%
18%
37%
33%
30%
31%
70%
73%
48%
55%
57%
55%
0% 50% 100%
Can improve my overallquality of life
Can help me own a car
Can help me repay mydebts
Can help me have enoughsavings
Can help me send my kidsto school
Can help me provide for myfamily adequately
Optimism about how well GOJEK can fulfil partners’ expectations
Impossible Uncertain Slightly certain Certain
• 80% of GO-CAR driver
partners felt that opportunities
for dialogue with GOJEK
management were slightly fair,
fair, or very fair
• 82% of GO-CAR driver
partners felt that opportunities
to negotiate with GOJEK
management was slightly fair,
fair, or very fair
• 85% of GO-CAR driver
partners felt that the terms and
conditions of their partnership
with GOJEK were slightly fair,
fair, or very fair
GO-CAR driver partners felt positively about their business
partnership with GOJEK
19
15%
17%
19%
52%
53%
53%
33%
29%
27%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
General business partnership withGOJEK
Opprtunity to negotiate with GOJEK
Opprtunity to have dialogue withGOJEK
Perception towards partnership with GOJEK Management
Unfair Slightly fair Very fair
General business partnership with
GOJEK
Opportunity to negotiate with GOJEK
management
Opportunity to have dialogue with
GOJEK management
20
• 71% of GO-LIFE
partners were between
21-40 years old
• 91.5% of GO-LIFE
partners had a high
school diploma or lower
• 21% of GO-LIFE
partners had previously
worked as private sector
employees
• 83% of GO-LIFE
partners had
dependents
GO-LIFE expanded opportunities for partners of all
educational backgrounds
0%
5%
17%
23%26%
17%
9%
3%
0%
5%
10%
15%
20%
25%
30%
<=20 21-25 26-3031-35 36-40 41-45 46-50 >50
Partners’ age
21
10%
90%
Partners with dependent
Doesnt's havedependent
Hasdependent
NoNo
Yes
7.2%
25.2%
59.2%
4.2%
4.1%
0.2%
-10.0% 10.0% 30.0% 50.0% 70.0%
Elementary school
Junior high school
Senior high school
Vocational/academics
Bachelor
Higher
Partners' highest educational qualification
1%
3%
4%
5%
5%
7%
14%
14%
15%
0% 5% 10% 15% 20%
Merchant with employees
Merchant with no employees
Laborer
On call therapist
Miscellaneous Jobs
Trader with empoyee
Unskilled laborer
Skilled laborer
Housewife
Employee on private company
Top 10 Primary Occupations before becoming a GO-LIFE partner
• >70% of GO-LIFE
partners were female
• Almost 50% of female
partners were
breadwinners in their
families
• 95% of female GO-
LIFE partners were
slightly certain, certain,
or very certain that they
could be independent
GO-LIFE increased women's participation in the digital
economy and supported them in becoming more independent
0% 2% 3%
16%
59%
20%
Partners’ confidence in their ability to independently provide for themselves
Tidak yakin sama sekali
Kurang yakin
Sedikit yakin
Agak yakin
Yakin
Sangat yakin22
10%
48%
42%
Allocation of GO-LIFE partners' income
Families’ primary source of income (supports families’ main needs)
Families’ secondary source of income (additional support for families’ main needs)
Personal income (personalneeds, not used for familyneeds)
70%
30%
Partners’ Gender
Female Male
Completely uncertain
Rather Uncertain
Slightly certain
Rather certain
Certain
Very certain
• Partners’ average
income increased by
72% after joining
GO-LIFE
• Partners’ average
spending increased
by 19% after joining
GO-LIFE
GOJEK increased the income, expenditure and overall
wellbeing of GO-LIFE partners
23
0%
10%
20%
30%
40%
50%
60%
< Rp1.000.000
Rp1.000.001-
Rp1.500.000
Rp1.500.001-
Rp2.000.000
Rp2.000.001-
Rp2.500.000
Rp2.500.001-
Rp3.500.000
Rp3.500.001-
Rp6.000.000
> Rp6.000.000
Average monthly income of GO-LIFE partners in 6 Surveyed
Areas
% Before % After
0%
5%
10%
15%
20%
25%
30%
< Rp1.000.000
Rp1.000.001-
Rp1.500.000
Rp1.500.001-
Rp2.000.000
Rp2.000.001-
Rp2.500.000
Rp2.500.001-
Rp3.500.000
Rp3.500.001-
Rp6.000.000
> Rp6.000.000
Average monthly expenditure of GO-LIFE partners in 6 Surveyed
Areas
% Before % After
IDR1,000,001-
1,500,000
IDR 1,500,001-
2,000,000
IDR 2,000,001-
2,500,000
IDR 2,500,001-
3,500,000
IDR 3,500,001-
6,000,000
IDR
6,000,000<IDR
1,000,000
IDR1,000,001-
1,500,000
IDR 1,500,001-
2,000,000
IDR 2,000,001-
2,500,000
IDR 2,500,001-
3,500,000
IDR 3,500,001-
6,000,000
IDR
6,000,000<IDR
1,000,000
>
Average minimum wage in
Greater Jakarta
IDR 4.8 million IDR 3.9 million
GO-LIFE partners’ average income was higher than the
average minimum wage
Average income of GO-LIFE
partners in Greater Jakarta
Average income of GO-LIFE
partners outside Greater
Jakarta
Average minimum wage
outside Greater Jakarta
IDR 4.3 million IDR 3.1 million**Average minimum wage of surveyed cities: Bandung, Yogyakarta,
Surabaya, Denpasar, Medan.
24
• 97% of partners
experienced an increase in
income
• 97% of partners
experienced an increase in
customers
• 100% of partners felt more
skilled in their field of work
• 94% of partners received
training to improve their
skills
GO-LIFE partners experienced various benefits, including
increased skills through additional training from GO-LIFE
25
15%
13%
13%
12%
15%
19%
22%
15%
82%
84%
76%
86%
83%
60%
76%
85%
0 0.2 0.4 0.6 0.8 1
-Increase of income
-Gained new customers
-More free time, less work hours
-Better able to set own workinghours
-Better understanding ofdigital/technological applications
-Obtained necessary workingequipment
-Felt more purpose at work
-Became more skilled/capable atwork
Perception of partnership with GOJEK
Have not experienced at all Have not really experienced
Experienced Slightly Experienced substantially
94%
6%
GO-LIFE partners who have received additional training
from GOJEK
Yes
No
GO-LIFE partners felt optimistic about their partnership
with GOJEK
26
10%
10%
13%
4%
4%
30%
27%
32%
18%
19%
58%
60%
50%
76%
77%
0% 20% 40% 60% 80% 100%
Can improve my overall quality of life
Can help me repay my debts
Can help me have enough savings
Can help me send my kids to school
Can help me provide for my family adequately
Optimism Level
Impossible Uncertain Slightly certain Certain
• 96% of partners were
rather confident or confident
that they could provide for
their families adequately
• 94% of partners were
rather confident or confident
that they could send their
children to school
• 88% of partners were
rather confident or confident
that being a GO-LIFE
partner would increase their
overall quality of life
27
GO-FOOD has become an entry point into the digital
economy for Micro, Small, Medium Enterprises (MSMEs)
• 72% of MSME partners
were classified as “micro
enterprises” with
revenue of less than IDR
300 million/year
• 75% of MSME partners
started accepting non-
cash payments after
becoming a GO-FOOD
partner
• 93% of MSME partners
went online because of
their partnership with
GO-FOOD
28
59%
3%
19%
18%
Only a physical store
Only online store
Both physical store and online store
Semi permanent store
0% 10% 20% 30% 40% 50% 60% 70%
How was the business run before becoming a GO-FOOD partner?
72%
26%
1% 1%
Classification of respondents’ revenue(based on Indonesia Law 20/2008 on MSMEs)
< 300 million(micro)
300 million – 2.5 billion (small)
2.5 billion – 50 billion (medium)
Confidential
23%
75%
2%
When MSME partners first used electronic payments
Before becoming aGOJEK partner
After becoming aGOJEK partner
Did not answer
GO-FOOD increased revenues for MSME partners
• 55% of MSME
partners saw their
revenue
classification
increase after joining
GO-FOOD
• 85% of MSME
partners invested
revenues earned from
GO-FOOD back into
their businesses.
29
0%
10%
20%
30%
40%
<Rp 1.000.000 Rp 1.000.000 - Rp2.500.000
Rp 2.500.001 - Rp5.000.000
Rp 5.000.001 - Rp7.500.000
Rp 7.500.001 - Rp10.000.000
Rp 10.000.001 - Rp15.000.000
> Rp 15.000.000
MSME weekly revenue(% change from before to after joining GO-FOOD)
Before After
1%
2%
2%
2%
5%
6%
9%
14%
59%
0% 10% 20% 30% 40% 50% 60% 70%
Other
Training for employess
Increased vehicles company's transport
Gave back to community
improved insurance for employees
Hired more employees
Increased employees' salaries
Purchased equipment for the business
Reinvested in the business
If you experienced an increase in revenue after becoming a GOJEK merchant, how did you spend the increased revenue?
Increased
Increased company’s transport
GO-FOOD helped its MSME partners increase their
transaction volume and customer base
• 93% of MSME partners
experienced an
increase in transaction
volume
• 74% of MSME partners
experienced an
increase in transaction
volume of at least 10%
• 96% of MSME partners
reported that they had
received new customers
since joining the GO-
FOOD platform
26%
74%
0% 20% 40% 60% 80%
<=10%
>10%
Increase in Transaction Volume (% change from before to after
joining GO-FOOD)
30
7%
93%
1%
0% 20% 40% 60% 80% 100%
Remained the same
Increased
Decreased
Difference in Transaction Volume(% change from before to after joining
GO-FOOD)
5%
3%
3%
4%
11%
9%
21%
95%
97%
97%
96%
89%
91%
79%
0% 20% 40% 60% 80% 100%
Increased business popularity
Increased sales frequency
Increased revenue
Increased number of customers
Increased outreach
More positive responses from customers
Improved customer satisfaction
Perceptions of change after becoming a GO-FOOD partner
No Change Increased
GO-FOOD’s ability to increase market access via technology
is viewed by MSMEs as their primary reason for joining
• 90% of MSME partners
joined GO-FOOD to
increase marketing
• 78.5% of MSME
partners joined GO-
FOOD to adopt new
technology
• 98% of MSME partners
felt that GO-FOOD
treated them fairly and
advantageously
31
2%
46%
25%
27%
Perceptions of MSMEs about the terms of their partnership with GOJEK / GO-FOOD
-Slightly weak / slightlydisadvantageous
-Equal
-Slightly strong / slightlyadvantageous
-Strong / advantageous
78%
22%
Joined GO-FOOD because they wanted to adopt technological advancements
Yes
No
90%
10%
Joined GO-FOOD because they wanted to increase marketing
Yes
No
Thank you