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Going Mobile with WindowsEnabling Flexible Workstyles
Emmanuele Silanesu
Windows Commercial Product & Marketing Manager
Creation
Mouse & keyboard
Functional
Software
Primary
Consumption
Touch
Beautiful
Apps
Companion
“I need a PC”“I want a tablet”
Windows 8
What if there was afaster, simpler, betterway to do it all?
BYOD goes mainstream
enabling mobile professional
dynamic, connected, global environment
anywhere, anytime expectations
Windows Phone 8 for Business
Easy to integrate Robust security
and encryption
Efficiently
communicate
Contribute with
Office Mobile
Mobile with Windows
Great, consistent
experience across devices
Mobile app opportunity Unified device
management
Shared Windows Core and Security Architecture
Productive and
connected on the go
Productive and
connected on the go
Mobile with Windows
Great experience across
devices
Mobile app opportunity Unified device
management
Shared Windows Core and Security Architecture
Engaging, Connected Experience Across Screens
Wendy TeoRE: Great conference. Are you heading
back to Redmond?
Justin HarrisonRE: Love the new app.
71◦
Redmond, WA
Mostly sunny 72◦ / 53◦
82◦
Paris, France
Mostly sunny 84◦ / 62◦
Photos
8
Photos
Office
Hardware Innovation with Windows Phone
Great Choice and Experience Across Devices
Productive on the Go with Microsoft OfficeCommunicate and contribute across Windows mobile devices
Always in Sync and ConnectedStay in touch with work and life
Pro
Productive and
connected on the go
Mobile with Windows
Great, consistent
experience across devices
Mobile app opportunity Unified device
management
Shared Windows Core and Security Architecture
Mobile App Opportunity for Your Company
Engage your customers
Increase productivity
of your people
Minimize development efforts
Cross ArchitectureWrite once, run across x86 and ARM.
Use What You KnowSame tools, languages and back-end
infrastructure you already have.
Visual Studio support.
Deployment
Security
Developing Mobile Apps for the EnterpriseApp platform commonality, same tools across Windows mobile devices
Use What You KnowFamiliar tools with .NET. Same
tools and languages. Visual
Studio support.
Deployment
Security
Windows 8 Apps Windows Phone 8 Apps
Portable Cross ArchitectureEfficient and rapid development and Windows 8
portability.
Mobile Windows Apps Delivery in Enterprise
Public WP8 AppsInternal LOB WP8 Apps
Install from Windows Store
Install from Windows Phone Store Management
w/ Windows Intune
Distribute mobile LOB apps internally
Public W8 Apps
Internal LOB W8 Apps
New Windows 8 Apps for Business
Apps from the Windows Store
Internal line of business apps
Windows 8 Line of Business Enterprise Apps
McDonald’s Toyota Racing
Emirates
Productive and
connected on the go
Great, consistent
experience across devices
Mobile app opportunity Unified device
management
Shared Windows Core and Security Architecture
Mobile with Windows
Productive on the Go with Microsoft OfficeCommunicate and contribute across Windows mobile devices
Always in Sync and ConnectedStay in touch with work and life
Pro
Productive and
connected on the go
Mobile with Windows
Great, consistent
experience across devices
Mobile app opportunity Unified device
management
Shared Windows Core and Security Architecture
UEFI Secure Boot
TPM Cryptographic protection
Prevent hardware based attacks
Standards based hardware
Device Encryption
IP protection with Office IRM
Corporate encryption enforcement
Corporate compliance with Lync
Trusted Boot
Windows Store vetted Apps
App sandboxing
App platform commonality
Real time anti-phishing protection
Secured browser
Common Security CapabilitiesShared across Windows 8 and Windows Phone 8
Productive and
connected on the go
Mobile with Windows
Great, consistent
experience across devices
Mobile app opportunity Unified device
management
Shared Windows Core and Security Architecture
Device Management Challenges in Businesses
Proliferation of platforms, form factors, apps
Co-existence of corporate and personally
owned devices in business environment
Fragmentation and infrastructure complexity
across diverging management solutions
Compliance risks and challenges of separating
personal and corporate data
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