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Going Mobile An Introduction to the Mobile Web
Mark A. Greenfield
markgr.com/ncsrmr11
Mark Greenfield
Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord,
lacrosse coach, tennis player, music lover, dog rescuer
markgr.com
twitter.com/markgr
delicious.com/markgrwww.linkedin.com/in/markgr
• Some History• The Great Convergence• Mobile – By The Numbers• Getting Started • Concluding Thoughts
Outline
why broadband mattered
24/7
• Some History• The Great Convergence
Outline
• Voice Calls• Computer• GPS• Accelerometer• Camera/microphone/speakers
Your mobile phone is not a phone!!!
A broad range of services that are based on (or enhanced by) information about the physical location of a user and/or device.
Location Based Services
The layering of information over a view or representation of the normal
world, offering users the ability to access placed-based information in ways that are compelling intuitive.
Augmented Reality
Web 3.0 – The Internet of Things
Everyware
• Some History• The Great Convergence• Mobile – By The Numbers
Outline
Carnac the Magnificent
The number of mobile phones sold last year
1.37 Billion
The number of mobile phones subscription world-wide
5.2 Billion
The percentage of people who will access the Internet from a
mobile device by 2015.
(It’s already 75% in Japan)
80%
The number of times the average person checks their mobile
phone per day
150
Percentage of all banking accounts in Kenya are mobile
phone banking accounts
49%
Percentage of teens in the U.S. can send a text message blindfolded.
(They can type faster on a phone than a QUERTY keyboard)
42%
• Text Messaging – 68%• Voice (mobile call) – 9.2%• Facebook – 8.8%• Instant Messaging – 2.8%• E-mail – 0.2%
American Teens and Young Adults:“What’s your favorite way to communicate?”
2010 E-Expectations Report
23% of high school students reported searching
college sites from their smart phones.
2010 E-Expectations Report
67% said they did not want college representatives contacting them by text
15% said they would text a college representative they had
been working with
What would students most like to DO on a mobile site for a college or university?
77%77%
Calculate Calculate college costscollege costs
75%75% Calculate Calculate
scholarshipsscholarships
65%65% Schedule a visitSchedule a visit
64%64% Watch videosWatch videos
62%62% Access social Access social media assetsmedia assets
53%53%
IM with IM with admissions repsadmissions reps
44%44% Complete an Complete an
online applicationonline application
• Some History• The Great Convergence• Mobile – By The Numbers• Getting Started
Outline
know the problem you are trying to solve
Fail Fast, Fail Forward
I have not failed, I’ve just found 10,000 ways that won’t work.
-Thomas Edison
• WWW
• SMTP
• SMS
• MMS
• LBS
• AR
Explore All Opportunities
1.Make your site presentable
2.Responsive design
3.Mobile Web Site
4.Mobile Apps
An Incremental Approach
Inspiration
• Some History• The Great Convergence• Mobile – By The Numbers• Getting Started • Concluding Thoughts
Outline
Douglas Adams
mobile is as different from the internet as tv is from radio
The Singularity is Near
A Keyboard and a Mouse
that’s so 1970’s
“Put your best people on mobile.”
- Google CEO Eric Schmidt
The Mobile Web is ComingAre you Ready?
Thank You
mark a greenfield
markgr.comtwitter.com/markgr
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