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Why Your Business Needs a
Mobile-Friendly Website. Emeka Eze
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Having a website is no longer enough,
your business needs a mobile-friendly
website
“You don’t need a mobile strategy, you
need a strategy for the mobile world” James Briscoe, Managing Director, Unique Digital
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Statistics prove that "Africa is indeed the
fastest-growing mobile market in the
world and the largest after Asia." ---
TheRoyceFunds
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
“The number of subscribers on the
continent[Africa] has grown almost 20%
each year for the past five years,
according to the GSM Association report
on Africa, which expects there will be
more than 735 million subscribers by the
end of 2012”
"In Five Years, Most Africans Will Have
Smartphones“ ---techcrunch.com
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Do you know that Nigeria tops amongst
countries with the highest net additions
of Internet users in Africa?
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
It might also interest you to know that
Nigeria has been ranked fourth in
smartphone connection in Africa. ---Informa
Telecoms & Media
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
It will also interest you to know that 97%
of Nigerians own a mobile phone. Source:
Insights Africa
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Nigeria by Mobile Internet Session
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Nigeria Internet Access by Point of Usage
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Nigeria Internet penetration stands at 11% second
to Egypt with a 12.6% as at 2007. Source:
InternetWorldStats.com
Nigeria population currently stands at 162.47
Million. Source: World Bank Report
This means that 17.8 million
Nigerians access the Internet
And 1.4 million Nigerians access the
internet via their mobile phones!
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Hence, your vital question should be
whether you intend to ignore this 1.4
million that is set to grow at a CAGR of
20% year-on-year for the next five
years!!!
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
PERTINENT QUESTIONS FOR YOUR
BUSINESS
#1: Does your company own a website
#2: If yes, is your company website
mobile-friendly?
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
“You don’t need a mobile strategy, you
need a strategy for the mobile world” James Briscoe, Managing Director, Unique Digital
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Google Research:
75% of mobile users are likely to revisit a
mobile-friendly site.
67% of mobile users are more likely to
buy
61% of mobile users are more likely to
leave a mobile-unfriendly site(bounce off
your site)
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
What is a mobile-friendly site?
A mobile-friendly site is a site that is
designed for the capabilities of mobile
devices.
“Just because a site can load on a mobile
phone doesn’t mean it’s mobile-
friendly”[Source: Google]
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
Do you like to have a mobile-friendly
site?
Hail us via:
234-809-780-6895
234-810-380-2735
11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.
