Microsoft Confidential

Going Green with Microsoft and Citrix

The top 6 things you can do…

Rosemary Stark, Microsoft

Phil Dean-Jones, Director,

Field Sales, Citrix ANZ

Turning off the switchDatacenter

server & cooling

Department server

~400 W

Network

Devices

7%

Gartner: Conceptualizing 'Green' IT and Data Center Power and Cooling Issues, 9/2007

• IT = 2% of Australian power consumption

• 1.5% of total US electricity in 2006

• Consumption growing at 12% annually

• 40% of energy needs from banks IT related

US Env. Protection Agency (EPA) report 8/2007

Green IT, Swiss Innovation Outlook, IBM Switzerland

1

Microsoft Confidential

Best Practices for Datacenter Optimization

• Optimized datacenter design includes– Floor layout, hot-/cold-aisle configurations

– Clean up cables, empty spaces (“air holes”)

– Scalable and energy efficient power-, lighting- cooling equipment

– (Dynamic) heat-map

http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-

83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-

CeBIT.doc

CPU 46%

PCI Cards 17%

SCSI HDD 12%

Mobo, 8GB RAM18%

Other7%

Processor power management represents the best opportunity today

Source: Intel Server Products Power Budget Analysis Toolhttp://www.intel.com/support/motherboards/server/sb/cs-016976.htm

CPU

46%

Lose some weight2

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Wat

ts (%

of

max

imu

m)

Workload (% of maximum throughput)

Windows Server 2003 Windows Server 2008

Windows Server 2003 Versus 2008

Your opportunity:

Windows Server 2008 upgrade projects

Get Rid Of “Sleepers”

10-30% of serversdo nothing

(Uptime Institute, USA)

Your opportunity:

Implement System Center Operations Manager

3

Consolidate

Your opportunity:Microsoft Assessment and Planning

www.microsoft.com/virtualization

ROI/TCO assessment

www.microsoft.com/virtualization/roitool

Infrastructure profiling

www.microsoftio.com/osc

Consolidation projects – server and application virtualisation

4

One less car on the road

10 PCs left on when not in use = 1 car on the road

Your opportunity:1. Sell Terminal Services

technologies eg. Citrix XenApp2. Desktop management project

inc System Center Configuration Manager

3. Sell VDI eg. Citrix XenDesktop

5

Green IT at the Desktop

Application & Desktop Virtualisation

25% of total IT energy

Waste and Landfill

User carbon footprint

• Citrix XenApp– Application delivery system for all Windows applications, all users and all

locations

– Virtualises applications and delivers them to client devices running from

virtual machines back at the datacentre

• Green XenApp Facts– Focus workload & power-off idle servers: reduce power cost by 50%

– Reduce carbon footprint by allowing employees to work from home and

therefore consuming costly office resources

– Diverts processing power back to datacenter for optimal energy efficiency

– Reduce power consumption by desktops up to 90% when using thin clients

– Reduce landfill & disposal costs by enabling app access from older devices

Green IT at the DesktopApplication Virtualisation: Citrix XenApp

• Annual energy consumption in the operation phase– PC 343.73 kWh

– Thin Client 44.47 kWh

– Thin Client + server + air-con 161.61 kWh - 53%

• Savings of $29/year/device

• Citrix XenDesktop– Deliver desktops from the data center with Virtual Desktop Infrastructure

– minimises computing power needed at the client device by centralizing the desktop into the datacenter and using XenApp virtualisation to remotely display the desktop to any device

– Reduces TCO by up to 40%*

• Green XenDesktop Facts– Devices can be automatically powered down when the office is closed

– Reduce carbon footprint by allowing employees to work from home and therefore consuming costly office resources

– Diverts processing power back to datacenter for optimal energy efficiency

– Reduce power consumption by desktops up to 90% when using thin clients

– Reduce landfill & disposal costs by enabling app access from older devices

*Forrester TCO analysis, 2008

Green IT at the DesktopDesktop Virtualisation

“Through XenDesktop we are able to provide

our partners with virtual desktops and key

business applications while keeping our data

safe and secure within our data centres. The

solution ensures a high performance

desktop experience while contributing to

green programs by reducing energy

requirements by 50 percent.

Richard May

Sr IT Infrastructure

Manager

Microsoft VDI with Citrix is a complete, end-to-end VDI solution and leverages the following technology and licensing components:

Microsoft® Application Virtualization (formerly SoftGrid)

XenDesktop

Microsoft Virtual Desktop Infrastructure with XenDesktop

• Australian virtualisation adoption

ahead of world

• Desktop virtualisation CAGR

87.9% over next 5 years

XenApp & XenDesktop Business StrategyAttack market by user segment & use cases

Task Workers

33% ▼

Mobile

10% ▲

Power

Users

3% ▼

1. basic knowledge

worker with locked down

desktop

task worker

2. knowledge

worker who

can install apps

3. knowledge

worker with

laptop

Knowledge Workers

55% ▼6%▲

XenApp XenDesktop

Let your fingers do the walking

Your opportunity:

Unified communications1. ROI assessment using Business

Analysis Tool2. Office Communications Server

implementation3. Exchange 2007 upgrade

6

Your opportunities

• Optimised data centre design

• Sell System Center Operations Manager

• Windows Server 2008 upgrade projects

• Sell Microsoft Virtualisation

• MAP assessment

• ROI assessment

• Sell Terminal Services technologies such as Citrix XenApp

• Deploy Vista

• Client management project

• Sell VDI such as Citrix XenDesktop

• Sell Unified Communications

Why Citrix and Microsoft

• Proven record of strategic relationship with

Microsoft

• On-going integration between our tools and

solutions

• Citrix deploys Microsoft platform elements with

every Citrix sale

• Show me the Money…

• For every $ you get 3-5x

Where is the Opportunity?

• Target Market– Public Sector – Federal has been mandated to be green

– Any organisation with a strong public profile

• Target Key Initiatives– Green IT Initiatives

– Desktop Roll-out for Branch Office Expansion or Globalisation

– Desktop Security for Compliance and IP Protection

– Desktop Refresh

– Business Continuity

What can you do?

• Build a Green IT sales strategy

• Be able to identify and demonstrate the financial

benefits

• Start with the low hanging fruit: – desktops and apps,

– server consolidation

• Include CFO as well as CIO in your sales

Tools and Reference

• Microsoft:What Microsoft is doing

http://www.microsoft.com/environment

Processor Power Management in Windows Vista and Windows Server 2008

http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx

Windows Vista Energy Conservation

http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.m

spx

Best practices for datacenters

http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-

83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-

Operations-CeBIT.doc

• Citrix:www.citrix.com/greenIT

Collect your Citrix Green IT Whitepaper on the way-out

Visit the Citrix stand to find out how to educate your staff on Green IT

• Sustainability is a key component of our culture

• Sustainability is a Corporate responsibility that we take

seriously

• We are totally focused on Sustainability and what we

can do to help and comply in this area and to establish

Global Leadership

• Sustainability is a key design point in our product

development and implementations

• It’s NOT just IT and Computing

Summary

Questions

Supporting Information

Green IT…Isn’t it just media hype?

• By 2010, 75% of organisations will use full life cycle

energy and CO2 footprint as mandatory PC hardware

buying criteria

• By 2009, >1/3 of IT organisations will have one or more

environmental criteria in their top six buying criteria for

IT-related goods and services

• By 2011, suppliers will need to prove their green

credentials via an audited process to retain preferred

supplier status

Gartner's Top Predictions for IT Organizations and

Users, 2008 and Beyond: Going Green and Self-Healing

• Windows Client – Vista and XP

• Windows Server SP1 and beyond

• Virtualisation

• Telework– Live Meeting and Shared View

– Operations Manager

– OneNote

– SA Home Usage Rights

Products and Initiatives that Save Energy

Clients consume differently than servers

The Battery Life Challenge - Balancing Performance and Power (Intel Corporation)http://onlinetoolkit.intel.com/docs/busi/ExtendingBatteryLifeWP.pdf

• Advanced energy savings features

– Advanced Sleep Mode (w/Hibernation)

– Display Management

– CPU Management

– Wireless Management

– USB Management

– Hard Drive Management

– Policies / Group Policies

– Standard settings – Balanced & Power Saver

– Customizable settings

• Wake on LAN

– Configuration Manager / SMS

– 3rd Party Products

• New approach to buying PCs?

Windows Vista

Within a typical datacenter, energy

goes to different components.

Source: the green grid, Guidelines for energy-efficient datacenters, http://www.thegreengrid.org

1: Computer room air conditioner2: Power distribution unit

Microsoft Products◦ Windows Server SP1 & Beyond – same tools as Vista

◦ System Center

◦ Exchange, SQL, BizTalk, UC

Considerations◦ Rapidly Growing Power Demand and new Data Centers

◦ Hardware Dependencies

◦ Heat Mapping and Environmental Control (HVAC, etc.)

◦ Rack Density - Hot Spots

◦ Adaptable Climate Control – HVAC/Chillers/Outside Air

◦ Power Supplies - inefficient

◦ Low usage / Unused Servers – System Center

◦ Virtualization – Windows 2008 / VMM / Hypervisor

DataCenter