Going Green: Redefining Innovation

8/9/2019 Going Green: Redefining Innovation

1/24

Hargadon 2009

Going GreenInnovation, Energy, and ICT

Professor Andrew Hargadon

Soderquist Chair in Entrepreneurship

University of California, Davis


2/24

Hargadon 2009

We are not going to regulate our way out of the

problems... we can only innovate our way out. Thomas Friedman, Hot, Flat and Crowded


3/24

Hargadon 2009

"Our previous investments in science led to the

birth of the semiconductor, computer, and bio-

technology industries that have added greatly to

our economic prosperity. Now, we need similar

breakthroughs on energy..

DOE Secretary Steve Chu


4/24

Hargadon 2009

Its a poor sort of memory that only works

backwards the White Queen,Alice in Wonderland


5/24

Hargadon 2009

Johann Gutenberg; Printing press (1450)

James Watt; Steam engine (1769)

Eli Whitney; Cotton gin (1793)

Michael Faraday; Electric Motor (1821)

Cyrus McCormick; Reaper (1831)

Samuel Colt; Revolver (1835)

Samuel Morse; Telegraph (1837)

Alfred Nobel; Dynamite (1866)

Alexander Graham Bell; Telephone (1876)

Thomas Edison; Phonograph (1877)

Thomas Edison; Light Bulb (1879)

Marchese Marconi; Radio (1895)

Wright Bros; Airplane (1903)

Henry Ford; The Automobile (1908)

Picasso; Cubism (1910)

Philo T. Farnsworth; Television (1925)

Alexander Fleming; Penicillin (1928)

William Shockley; Transistor (1948)

Watson & Crick; The double-helix (1953)

Elvis Presley; Rock and Roll (1954)

The Great Man Theory


6/24

Hargadon 2009


7/24

Hargadon 2009


8/24

Hargadon 2009

1. Its not about the idea.


9/24

Hargadon 2009

4 40024

2


10/24

Hargadon 2009

0

75,000

150,000

225,000

300,000

1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914

1,599

264,972


11/24

Hargadon 2009

I invented nothing new. I simply assembled into a car thediscoveries of other men behind whom were centuries of

work. . . . Had I worked fifty or ten or even five years

before, I would have failed. So it is with every new thing.

Progress happens when all the factors that make for it areready, and then it is inevitable. To teach that a

comparatively few men are responsible for the greatest

forward steps of mankind is the worst sort of nonsense.

Henry Ford


12/24

Hargadon 2009

2. Innovation is aboutconnecting, not inventing.


13/24

Hargadon 2009

PixoDesign

LinearTech

Sony

Sharp

Apple

IndustrialDesign

WolfsonMicro

Portal

Player

ARM

MP3

Toshiba

FIIC


14/24

Hargadon 2009


15/24

Hargadon 2009


16/24

Hargadon 2009

?


17/24

Hargadon 2009


18/24

Hargadon 2009

Revolutions set their own course.


19/24

Hargadon 2009

Internet Growth (in IP addresses)

0

5,000,000.0

10,000,000.0

15,000,000.0

20,000,000.0

69 70 71 72 74 77 79 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97


20/24

Hargadon 2009

3 criteria for innovation

New combinations of old ideas.

The network.

Evolution.


21/24

Hargadon 2009

Energy Demand

Transportation

41%

Industrial

29%

Residential/Commercial

30%


22/24

Hargadon 2009

ICT and Energy Efficiency

Supply-side waste

28%

Trans Waste

24%

Transportation6%

Industrial Waste

4%

Industrial

17%

Res/Comm Waste

5%

Residential/Commercial

16%

61%


23/24

Hargadon 2009

ICT and Energy Innovation

New combinations of old ideas.

The network.

Evolution.

ASICs

networks

communicationsapplications

operating sytems

measurement devices

computers standards

power producersregulators

consumerscomputing firms

utilities

telecom companies

?


24/24

Hargadon 2009

4. The future is already here,

its just unevenly distributedWilliam Gibson

Documents

Going Green: Redefining Innovation