Convened by: Title Sponsor: Sponsor: Sponsor:

Going Global:

Implementation Strategies and Tactics

2 #POLBizTrack

Welcome Gared Jones

Vice President, Global Services

Points of Light

3 #POLBizTrack

Taking Employee Engagement and

Volunteering Programs Global Wen-Chih O’Connell

Director, Corporate Engagement

Silicon Valley Community Foundation

Motivation / The Need

SVCF makes corporate grantmaking and employee engagement easy and more powerful

Effectively taking employee engagement global requires country-specific customization

Practitioners lacked a one-stop-shop for useful, actionable research on introducing employee engagement programs to specific countries

#POLBizTrack

Methodology

Literature Review

In-depth Interviews

#POLBizTrack

Report Structure

Global Findings

Country Profiles

• NGO Landscape

• Advice from the Experts: What does it mean to be locally relevant?

• Local Resources

• Employee Engagement Legal and Policy Framework

• Buzz: What are practitioners in-country talking about?

Additional Resources & Information

#POLBizTrack

Country Selection

#POLBizTrack

“Employee Engagement”

•Employee volunteering (traditional, skills-based or pro-bono)

•Company-matched employee giving (matching gifts or dollars-for-doers)

•Employee-directed cash donations (annual giving campaign, payroll deduction)

•Employee-led fundraising or collection drives

•Employee-driven grantmaking

•Cause cards

•Other types of employee-related grant programs

#POLBizTrack

Research Questions

1. How is employee engagement being executed by multinational

companies in each country?

2. What should companies know about the NGO landscape?

3. What is the employee engagement “buzz”?

4. What laws or policies affect employee engagement?

5. Where should companies look to learn more?

#POLBizTrack

Our cultural differences do not restrict what is

possible, but rather they provide us with

opportunities.

#POLBizTrack

Global Findings

• Corporate culture > local culture

• Cultural rules can be flexible

• Local “norms” are constantly evolving

• Companies aren’t taking “that doesn’t work here” for an answer

#POLBizTrack

Global Findings

Keep an open mind!

Trends are often different for multinationals and local

companies

Local senior leadership buy-in is crucial

An on-the-ground resource with formal employee

engagement responsibility is key

Customize programs to job types

Be aware of generational differences

#POLBizTrack

Program Design: Volunteering

Mostly Traditional “Done-in-

a-Day” Volunteering

Incorporation/

Understanding of

Skills-Based or Pro

Bono

China Brazil

India

South Africa

U.K.

U.S.

#POLBizTrack

Program Design: Timing

Mostly During Work

Hours

Mostly Outside of

Work Hours

• China

• Brazil

• South Africa

• U.K.

• India

Paid time off (VTO)

• Varies company to company

• Seems most popular in South Africa: 68% of companies offering (compared to 18% in the U.K.)*

• In India, policies often exist, but are not used

• Comply with labor laws in Brazil

* The U.K. figure is for the FTSE100 only. The South Africa figure is

from the 2014 Trialogue report.

Mark Your Calendar

BRAZIL

• AUG: National

Volunteer Day

• NOV/DEC:

#DIADEDOAR

SOUTH AFRICA

• JUL: Mandela Day

• VARIOUS: Women’s

Day, Human Rights

Day, others

INDIA

• JAN: Nat’l Volunteer

Week

• OCT: Daan Ustav

• VARIOUS: Festivals

CHINA

• VARIOUS: China

Charity Fair

U.K.

• MAY: Give and Gain

Day

• JUN: Volunteers

Week

• NOV/DEC:

#GivingTuesday

#POLBizTrack

Finding a Partner

There is no universal standard for vetting

• Vetting for funding is not the same as vetting for volunteering

• In person communication is critical in most locations

• Consider adding parameters based on location

Country Availability of NGO Data

Brazil

China

India

South Africa

U.K.

#POLBizTrack

Vetting a Partner Country Number of NGOs Government

Database?

Other Country-Specific Sources

Brazil 300,000 No Centro de Voluntariado São Paulo (CVSP)

China 2.5 million (500K are

registered) No

China Development Brief

China CSR Map

India 3 million

(~30% can be verified)

Yes

(inclusion is

voluntary)

GuideStar India

GiveIndia

South

Africa 130,000 Yes

SangoNet

Governance SA

U.K. 180,000 Yes UK Charity Commission

#POLBizTrack

Global Employee Engagement Report: A Corporate

Responsibility Practitioner’s Guide

www.SiliconValleyCF.org/GlobalCSR

#SVCFGlobalCSR

#POLBizTrack

19 #POLBizTrack

Going Global: A Practitioner’s

Conversation

Diane Hauser Senior Program Manager, Citi Foundation Gared Jones Vice President, Global Service, Points of Light

Regina McNally Vice President, Global Volunteer Program Manager, State Street Corporation

Wen-Chih O’Connell Director, Corporate Engagement, Silicon Valley Community Foundation

Diane Solinger Manager, Employee Social Responsibility, Google

20 #POLBizTrack

Diane Solinger

Manager, Employee Social Responsibility, Google

What Works at Google?

• Culture matters, both corporate and local

• Create frameworks, not prescriptions

• Leverage country managers and ”uncommon

heroes”

• Build a foot army and a groundswell

Roundtable Discussions

and Report-Out

• What has been working for you – or challenging

you – as you scale and deepen your global

volunteering program?

• What are 1-2 ways you could apply the Silicon

Valley research findings, or practices shared by

our speakers, to strengthen your global program?

21 #POLBizTrack

Closing

22 #POLBizTrack

What is your top take-away from this

conversation?

Tweet it using #POLBizTrack

Gared Jones

Vice President, Global Services

Points of Light

Looking for More?

• Learn: pointsoflight.org/corporate-institute/resources

• Connect: pointsoflight.org/for-companies

• Recognize: civic50.org

23 #POLBizTrack