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Going DutchA new moment for carsharing
in the Netherlands
Friso Metz, Utrecht, 21th May 2015
Witkar, Amsterdam 1974
The world’s first carsharing project
Mobile internetTr
ends
From ownership to use & access
20th century: hyper consumption
21th century: shared consumption
Rachel BotsmanTren
ds
Social mediaTr
ends
Music
The impact of digital on the music industry
Tren
ds
SpotifyTr
ends
Tren
ds
Old mobilityTr
ends
Old mobility too?Tr
ends
Towards New Mobility
Will old mobility be like KODAK?
Tren
ds
Carsharing Systems, The Netherlands
TraditionalPeer 2 peerOneWay
Tren
ds
Many ways to share carsTr
ends
Role of governments
Carsharing is a good idea
But why promote it?And how?
Many questions!
Why
car
shar
ing
Many questions
• Benefits of carsharing?• Allow multiple operators?• If operators promote CS, what should cities do?• How to deal with several forms of CS?• Carsharing and parking standards• Position of CS in ‘the big picture’• Actually, is carsharing sustainable?• Should governments promote commercial companies?• Role of national and regional governments?• …..
Why
car
shar
ing
Basic principles of car ownership
• Costs are invisible• Always access• Car becomes the default option• Car use becomes a habit
Why
car
shar
ing
… and let no one say that I should make less use of my car!
Why
car
shar
ing
Basic principles of carsharing
• Costs of use are transparant and visible
• Wew, that’s expensive!
• Next time, I don’t use a car for local trips
• Using a car requires action
• Car becomes the last optionWhy
car
shar
ing
Benefits
• Travelling becomes cheaper• (and a bit more adventurous)
• Less traffic• Less pollution• More street space • More local contacts• Low governmental investment needed
Why
car
shar
ing
Carsharing: a 1% solution
• No one big solution for all mobility issues• Carsharing is just one solution
• …but a critical one
• Carsharing supports a shift towards walking, cycling, public transport, taxi, …
Why
car
shar
ing
Carsharing: embrace it!
• More choice for people• Nicer cities• Increased accessibility of the countryside• Support of local business• Sustainable mobility
Conc
lusi
on
Cities could…
• Join carsharing• Challenge citizens & providers• Develop parking regulations• Promote it• Integrate in the vision on the city
• sustainable, attractive and liveable cities
Conc
lusi
on
Going Dutch: catching the momentum
• Green Deal Carsharing 100.000 shared cars in 2018
• CS award for cities• CS campaign• Guidelines for regulation• Research after environmental effects• Research after CS business models
CS in
acti
on
Thanks for your attention
Friso Metz Advier / Match [email protected] / [email protected]+31 6 52 60 96 28
Shared library: https://www.dropbox.com/home/Going%20Dutch
