Goals

Users

Mental Models

Metaphors

Idioms

?

Pulling someone’s leg

Beating around the bush

”Ont krut förgås inte så lätt”(Evil gun powder does not easily

disappear)

!

Telling someone something that is not true as a joke.

When you talk about things indirectly, not stating exactly what you mean(“Att gå som katten kring het gröt”)

”Unkraut vergeht nicht”(Ogräs försvinner inte)

(Weeds do not disappear)

Postures

Flow