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GOAL

Description : Achieve

Cattle Feed Volume

Budget:

MOP and Target : 3 for 100%

Ach

Achieve F Y Budget =

63300 MT

4 for 100 - 105% Ach

5 for > 105 % Ach

Description : Type 1

Cattle feed

MOP and Target : a. 3 for 100%

Ach, 4 for 100-105%Ach and 5 for

>105% ach

a. Achieve volume: 6500

MT

b. Feed back to Regional Head and

HOb. Technocommercial

Campaign/inputs

implementation andQuantitative feedback by

1st week of next Qtr - for

c. emails to Field

c. Sales Analysis

fortni htl

Perspective: Customer

Description : Increase

Market visibility: Cattle &

Poultry

Ensure Implementation of

(per annum): 1. Vehicle

painting: 100, 2.

Distribution boards

1000s, 3. wall Painting

(Shop Branding : min.

Goal:Hit or exceed cattle

feed targets

Perspective: Financial

Goal:Hit or Exceed target

Perspective: Financial

MOP and Target : Reports from

Regional offices/ sales force/Photo

Goal:Market visibility

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Perspective: Customer

Description : a. Field

working of min 12 days

per month

MOP and Target : Outdoor duty

record (HR module) /email of

feedback to field force

b. Monthly Activity Report

& Next month Plan - to

Regional Head & HO by

5th of every month

Monthly Reports

Description : New

Products Promotion : CF

& PF

A. Design, coordinate

Product oriented

Campaign/ activity

(Ownership with

Marketing Executive) per

quarter

B. Quantitative feedback

(monthly) onImpementation of the

campaign/activities

Goal:Audio Visuals

Goal:New Product Focus MOP and Target : Promotional

Activities and Sales Figures

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C. Ach a. Bovino Calf

Starter: 350 MT

b. Moo Magicmix : 60 MT

c. Prepwell : 5 MT

d. Superstar 20000 MT

Description : New

Product launch : Heifer

Feed AC & BC : in Q3

Provide feedback on

Market background,,

Input/campaign design,Stocks availability, Sales

Forecast. Ach Bud 20 MT

Description : MarketingInput despatch process

MOP and Target : Despatchbefore : 0 days=2, 20 days= 3, 1

month = 4Ensure receipt of all

Quarterly marketing

inputs to the field force

by 1st day of start of the

Promotional inputs/ campaign

material

Perspective: People

Description : Support

Market : Punjab 12353

MT

Goal:Marketing inputs

Perspective: Process

MOP and Target : Outdoor duty

record (HR module) /email of

feedback to field force

Goal:Product Launches\ MOP and Target : Product launch

and Heifer feed sales

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Field working at least 2

weeks in quarter in

Punjab and one week in a

quarter in (UP (North)

and despatch inputs

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ACTIVITY

target :- 29098

ach :- 33607

ach % :- 115

growth over last year :- 37 %

Target :- 2946 MT

ACH :- 4460 MT

% ACH :- 151 %

growth over last year :- 94 %

ALL INPUTS AND MATERIAL SENT TO SALES TEAM IN 1ST WEEK ONLY.

Plans North ( ACTIVITY DONE )

Vehicle painting ( plan for H1 :- 50 650

Wall painting (Plan for H1 :- 150000 sq feet) 250000 sq. feet

Shop branding ( Plan for H1 :- 15 shops) 50 shops

SALES ANALYSIS SENT TO THE SALES TEAM FORTNIGHTLY AND MONTHLY BASIS.

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boards plan for H1 :- 500 550

Banners Plan for H1 :- 500 1000

FIELD WORKING HAS DONE 12 DAYS IN A MONTH.

Out of 6 month 5 month field working is done of 12

days. ( one month unable to visit due to

hospitalization.

EVERY WEEK BY 5TH

MONTHLY ACTIVITY REPORT HAS

BEEN SENT TO REGIONAL HEAD AND HO.

BOVINO CALF STARTER

TARGET :- 175 MT

ACH :- 110 MT

% ACH :- 62 %

growth over last year :- 143 %

update the stock availability for calf starter.

Product launches activity in khanna.

MOO MAGIC

TARGET :- 30 MT

ACH :- 29 MT

% ACH :- 97

growth over last year :- 109 %

take 12 farmers customer testimonial for satisfaction.

Take forecast from sales team month wise to fill the

gap between demand and supply.

Training of new product kit has been gi

PREPWELL

TARGET :- 2.5 MTACH :- 2.82 MT

% ACH :- 113 %

growth over last year :- 398 %

collect 10 customer testimonial of prepwell.

In field visit personal feed back of 10 farmers.

Take forecast from sales team month wise to fill the

gap between demand and supply.

Collect data for heifer and grower and

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SUPER STAR :-

TARGET :- 8000 MT

ACH :- 5185 MT

% ACH :- 64 %

growth over last year :- -14 %

Personal tour for heifer and grower fee

FOR POULTRY THERMOHYGRO METER

HEIFER FEED :-

TARGET :- 20 MT

ACH :- 20 MT

% ACH :- 100

Training of new product kit has been gi

GROWER FEED

TARGET :- 20 MTACH :- 20 MT

% ACH :- 100

Collect data for heifer and grower and

Checking of stock availability and forec

total marketing inputs like literature, booklets, product kit all dispatched on first day itself.

;-

Activity PunjabVehicle painting plan for H1 :- 250 500

Wall painting wall painitng 100000 sq.

feet

180000 sq. feet

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Shop branding (plan for H1 :- 5) 35 shops

boards plan for H1 :- 100 100

Banners plan for H1 :- 300 450

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ven to the north sales team.

eifer feed.

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d demand and acceptance of farmers.

GIVEN TO THE SALES TEAM. (175 PIECE)

ven to the north sales team.

eifer feed.

st of products is on time to time.

TARGET :- 6620 MT

ACH :- 6755 MT

% ACH 102 %

GROWTH OVER LAST YEAR :- 131 %

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FIELD WORKING IN PUNJAB AT REGULAR BASIS IN 12 DAYS IN A MONTH.

7 DAYS FIELD VISIT IN UP ( BANARAS, BALIYA, GAZIPUR, LUCKNOW).

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