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PARTNERSHIP GOALS AND OBJECTIVES
The NY6 would like to establish mutually beneficial partnerships with CFP partners
through a multifaceted program that utilizes each respective NY6’s regional
marketing, promotional and hospitality assets:
The subsequent pages feature our program, which is designed to:
• Compliment marketing initiatives as an official partner of the College Football
Playoff in each respective local bowl markets
• Reinforce brand strategies amongst college football fans attending NY6 bowl
games
• Create a point-of-difference
GOALS AND
OBJECTIVES
CFP PARTNERS CAN BE INCORPORATED
INTO THE FOLLOWING PROGRAMS…
PACKAGES
PROGRAM (A): Value $50,000 / $75,000
Fan Interactive/Tailgate Party Area
o One (1) exhibit space (size and location to be mutually agreed upon by SPONSOR and
host COLLEGE FOOTBALL PLAYOFF bowl game)
• Includes Sampling opportunity
o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners
Provided by SPONSOR)
• Banners not to exceed 3’ x 6’
o Up to four (4) dedicated thirty-second (:30) ad spots to run on Video Board during the
event (if available at event)
o Up to four (4) PA recognitions during the event (if available)
o Ten (10) tickets to the event
o Two (2) vendor parking passes (if applicable at event)
In-Stadium Media
o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired
on Video Board/Scoreboard (subject to bowl’s capabilities)
Additional Game-Related Media
o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork
provided by SPONSOR).
Website
o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF
bowl game’s website
• Includes logo and hyperlink to SPONSOR website
Game Tickets/Hospitality
o Ten (10) lower or club level tickets (subject to best available bowl inventory)
o Five (5) VIP (or comparable) Parking Passes
o Ten (10) person pre-game corporate hospitality space or VIP hospitality invitations
(if applicable)
PACKAGES
PROGRAM (B): Value $75,000 / $112,500
Retail Promotion
o SPONSOR will have the opportunity to create a national, local and/or regional promotion
tied into each participating COLLEGE FOOTBALL PLAYOFF bowl game
o POS, media support, and management of promotion provided by SPONSOR
Social Media
o SPONSOR will have the opportunity to create a social media campaign that leverages the
bowl’s social media assets (subject to individual bowl capabilities)
Fan Interactive/Tailgate Party Area
o One (1) prominent exhibit space (size and location to be mutually agreed upon by
SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game)
• Includes Sampling opportunity
o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners
Provided by SPONSOR)
• Banners not to exceed 3’ x 6’
o Up to eight (8) dedicated thirty-second (:30) ad spots to run on Video Board during the
event (if available at event)
o Up to eight (8) PA recognitions during the event (if available)
o Twenty (20) tickets to the event
o Two (2) vendor parking passes (if applicable at event)
In-Stadium Media
o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired
on Video Board/Scoreboard (subject to bowl’s capabilities)
o Logo tags on up to six (6) Instant Replays or like in-game features appearing on Stadium
Video Board/Scoreboard (if available at event)
Additional Game-Related Media
o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork
provided by SPONSOR).
Website
o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF
bowl game’s website
• Includes logo and hyperlink to SPONSOR website
Game Tickets/Hospitality
o Twenty (20) lower or club level tickets (subject to best available bowl inventory)
o Five (5) VIP (or comparable) Parking Passes
o Twenty (20) person pre-game corporate hospitality space or VIP hospitality invitations
o Four (4) on-field, pre-game passes (subject to College Football Playoff approval)
(if applicable)
PACKAGES
PROGRAM (C): Value $100,000 / $150,000
Retail Promotion
o SPONSOR will have the opportunity to create a national, local and/or regional promotion
tied into each participating COLLEGE FOOTBALL PLAYOFF bowl game
o POS, media support, and management of promotion provided by SPONSOR
Social Media
o SPONSOR will have the opportunity to create a social media campaign that leverages the
bowl’s social media assets (subject to individual bowl capabilities)
Fan Interactive/Tailgate Party Area
o One (1) prominent exhibit space (size and location to be mutually agreed upon by
SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game)
• Includes Sampling opportunity
o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners
Provided by SPONSOR)
• Banners not to exceed 3’ x 6’
o Up to eight (8) dedicated thirty-second (:30) ad spots to run on Video Board during the
event (if available at event)
o Up to eight (8) PA recognitions during the event (if available)
o Thirty (30) tickets to the event
o Two (2) vendor parking passes (if applicable at event)
Promotional Item Distribution
o Opportunity for SPONSOR to have each bowl distribute up to seventy-five thousand
(75,000) “bounce back” coupons or comparable promotional items to patrons at each
participating COLLEGE FOOTBALL PLAYOFF bowl game
• “Bounce back” coupons created and produced by SPONSOR
• Distribution plan to be mutually agreed upon by SPONSOR and host game. Host
game to provide distribution support, yet SPONSOR will be responsible for any
additional distribution costs.
In-Stadium Promotional Opportunity
o One (1) In-Stadium promotional opportunity
• Cost associated with facilitating promotion provided by SPONSOR
• Participating COLLEGE FOOTBALL PLAYOFF bowl games to provide
logistical support
• Promotion must be approved by each bowl and the COLLEGE FOOTBALL
PLAYOFF staff
(if applicable)
PACKAGES
In-Stadium Media
o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired
on Video Board/Scoreboard (subject to bowl’s capabilities)
o Logo tags on up to six (6) Instant Replays or like in-game features appearing on Stadium
Video Board/Scoreboard (if available at event)
Additional Game-Related Media
o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork
provided by SPONSOR).
Website
o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF
bowl game’s website
• Includes logo and hyperlink to SPONSOR website
Game Tickets/Hospitality
o Thirty (30) lower or club level tickets (subject to best available bowl inventory)
o Ten (10) VIP (or comparable) Parking Passes
o Thirty (30) person pre-game corporate hospitality space or VIP hospitality invitations
o Six (6) on-field, pre-game passes (subject to College Football Playoff approval)
PROGRAM (C) CONT…
ALLSTATE SUGAR BOWL
CAPITAL ONE ORANGE BOWL
CHICK-FIL-A PEACH BOWL
GOODYEAR COTTON BOWL
PLAYSTATION FIESTA BOWL
ROSE BOWL GAME PRESENTED BY
NORTHWESTERN MUTUAL
