MEDIA GROUP T RU ST E D • R E L E VA N T • E N GAG E D

Baltimore Sun Media Group is the region’s leading source of news and information, reaching more than

1.3 million readers weekly.

LOCAL MARKET DOMINANCE

Reach more potential customers with The Baltimore Sun Media Group.

3 Daily’s

5 Websites

22 Community Newspapers

17 Digital

Newsletters

4 Magazines

4 Magazines:

Howard and Harford

The Baltimore Sun Annapolis Capital Carroll County Times The Aegis APG News Arbutus Times WKND City Paper Carroll Eagle Catonsville Times Columbia Flier Maryland Gazette Bowie Blade News Crofton West Co Gazette Howard County Times The Jeffersonian Laurel Leader North County News Northeast Booster/Reporter Owings Mills Times The Record Soundoff! Towson Times Mason Dixon Marketplace

Harford Magazine Howard Magazine Capital Style Weekender Sunday Select (ACAP) Sunday Choice (CCT) Baltimore At Home Women to Watch Top Workplaces

The Evening Sun Breaking News Alerts Dish Baltimore Travel Weekend Watch At Home Health & Wellness Reader SunShots Columbia Today Bel Air Today Orioles Insider Daily Top Stories (Cag Gaz) Afternoon Update (Cap Gaz) Breaking News Alerts (Cap Gaz) High School Sports (Cap Gaz) Entertainment (Cap Gaz) Opinion (Cap Gaz)

baltimoresun.com Capital/Gazette.com Carrollcountytimes.com Citypaper.com cars.com

NEWSPAPER MAGAZINE E-NEWSLETTER WEBSITES

The Baltimore Sun Media Group Portfolio

287,212 Followers

146,580 Followers

37,735 Followers

Reach more of your potential customers with BSMG Social

UNIQUELY INTERACTIVE Responsive Website

#1 Visited News and Information website in the region

37.5 MILLION Page views per month

5.4 MILLION Unique viewers per month

LARGEST AUDIENCE REACH Our viewership skews adults 25-54 and household income $100k

ENGAGED Readers spend an

average of 9.22 minutes online

UPSCALE 1 in 3 Baltimore adults with HHI $100K+ read

the Baltimore Sun

POLITICALLY AWARE 90% of our readers voted in

the last presidential election

Baltimore Sun readers are heavily engaged.

Do you want to build awareness, drive traffic or gather new leads for your

business?

That’s 35,325,000 Readers

Baltimoresun.com’s monthly readers would fill M&T Bank Stadium

497 TIMES.

SOURCE: Adobe Site Catalyst, 2016 Monthly average of unique visitors; Raven’s Stadium seating capacity is 71,008

9

90 SPOTS TV’s Early

Morning News (5:00 AM - 7:00 AM)

20 SPOTS TV’s Early News

(5:00 PM - 7:00 PM)

14 SPOTS TV’s Late News

(11:00 PM - 11:30 PM)

125 SPOTS Radio

(6:00 AM – 7:00 AM)

In one week, Baltimore Sun print & digital reaches more Baltimoreans than…

Source: 2015/2016 Scarborough R1

Source: ComScore 2015-2016, 3 month average

Baltimoresun.com is the #1 source for news and info in

Baltimore.

114% MORE unique visitors in five months than

251% MORE unique visitors in five months than

266% MORE unique visitors in five months than

BSMG leads the print marketplace.

30.1%

26.1%

21.0%

17.1%

4.8% 4.6% 3.8%1.2%

BSMG (Sunday)

Baltimore Sun

(Sunday)

BSMG (Daily)

Baltimore Sun (Daily)

Baltimore Magazine

Wash Post (Sunday)

Wash Post (Daily)

BBJ

Source: 2015/2016 Scarborough R1, Average Issue

DIGITAL OPPORTUNITIES Standard Display • Premium High Impact Media Units

STANDARD DISPLAY SIZES Our audience reach is key to driving consumers to advertisers sites

and elevating their brand in the market.

Display ads are a touch point, stimulating interest along the path to conversion

Strategic placement, good creative, and call to actions

LEADERBOARD

CUBE

PREMIUM HIGH IMPACT MEDIA UNITS

•  Maximize your impact with premium ad positions that allow you to own a position on the home page or select section front of baltimoresun.com

•  Ideal for promoting weekly sales, events, grand openings and more

DESKTOP INTERSTITIAL Can be static, animated,

or :15 video

MOBILE INTERSTITIAL

HALF PAGE

RESPONSIVE AD BARKER

PUSHDOWN R E S K I

N

R E S K I

N

RICH MEDIA OPPORTUNITIES

Chevy takeover

MOBILE RICH MEDIA ADS

MOBILE CAROUSEL

MOBILE PULL

MOBILE FEATURE

MOBILE HYPERSCROLLER

MOBILE TICKER

NEWSROOM OPPORTUNITIES Podcast • Live Facebook • Live Coverage

PODCAST Roughly Speaking Female Trouble Live Lobby Concerts

FACEBOOK LIVE John McIntyre 2.4 Million Views 3.3 Million Reached

LIVE FACEBOOK SERIES Retro 346K Views 725K Reached

PRE-ROLL VIDEO ADVERTISING

Combine the high interaction rate of online video with

banner ads

Extend the reach of existing TV creative or develop web specific

campaigns

:15 to :30 second commercials that appear before the featured

video

Pre-Roll ads cannot be skipped or fast forwarded

HIGH IMPACT Interstitials

Covers an entire page, appears over targeted web page centered

horizontally and vertically

Maximize your impact with premium ad positions. Ideal for

promoting special offers, events, grand openings and more.

Fixed position logo & ‘Presented By” Sponsorship on

Countdown Clock

COUNTDOWN CLOCK SPONSORSHIP

Countdown Clocks Include, but are not limited to: Ravens Season

Opener, Orioles Opening Day, and Preakness

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CONTENT MARKETING Branded Sponsorship

Leverage the Baltimore Sun’s authority and trust for relevant and engaging

information.

Let us create and produce original articles,

photos and images, telling unique and

engaging stories that truly connect and

resonate with your audience.

The content is hosted on a unique sub-section of our site, with only your messaging and display

ads, accessible 24/7.

BEYOND BALTSUN.COM Email Campaigns • Social Media • Digital

EXTEND YOUR REACH In Baltimore, MD or across the country.

•  Hyper-local geo-targeting 1-50 mile radius around locations or drop pinpoints on map.

•  Target by carrier, device or connection type

•  Audience targeting to specific app/site skewed content or user-volunteered demographics

•  Automotive •  Books/Reference •  Business •  Communication •  Dating •  Education •  Entertainment •  Finance •  Games •  Health / Fitness •  Hispanic Content •  In-App •  Lifestyle •  Media & Video •  Men's Interest •  Mobile Web

•  Moms •  Music & Audio •  News •  Over 21 •  Political Affiliation •  Productivity/Tools

•  Science/Technology •  Shopping & Retail •  Social •  Spanish Language •  Sports •  Travel & Local •  Weather •  Women's Interest

190 MILLION Monthly unique

U.S. users

7,000+ Devices

65,000 Apps and sites

55.5 B imp per

month

Targeting Includes Key Targeting Categories

TARGETED EMAIL MARKETING

Retargeting Options Second email blast Video display ads

Direct mail postcards

Marketing High qualified leads

200 million addresses Cost-effective

Measurable results Guaranteed 8% open

Targeting Options Zip, gender, age

Household income Education level Marital status

Occupation Interests Lifestyle

PROGRAMMATIC CAMPAIGNS KEY BENEFITS

MULTI-TACTIC APPROACH Choose a variety of tactics to reach

your audience. All programmatic group campaigns will target multiple

devices (Mobile, Desktop, Tablet, etc.)

FLEXIBLE BUDGET SHIFTING

Proactive budget shifting between tactics allows for performance optimization

OPTIMIZE TOWARDS A GOAL

eCPM, CTR, Conversions

Selecting a tactic based on the goal of the campaign BRANDING & REACH •  Optimizing for maximum

impressions/eCPM •  Run of Network •  Monster ad 300x600 •  Pre-Roll Video •  Mobile Hyperlocal geo-targeting

AUDIENCE & CONTENT •  Optimizing for clicks •  Category •  Contextual •  Advance audience •  Hyper local mobile •  Retargeting •  Pre-Roll Video

CONVERSION TRACKING •  Optimizing for conversions •  All desktop tactics •  All video tactics

MEDIA GROUP