Go for multimedia advertising and generate leads!files.vogel.de/vogelonline/vogelonline/files/933.pdf · help generate qualified business contacts (leads). This is how you generate

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Excel in value of benefit and generate highly qualified leads!

Go for multimedia advertising and generate leads!

Your webcast onwww.konstruktionspraxis.de

www.konstruktionspraxis.de/webcast

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77 Everything Design Engineers Need

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Everything Design Engineers Need Everything Design Engineers NeedEverything Design Engineers Need Everything Design Engineers Need

Webcast

Moving pictures are conquering the internet and enjoy great popularity. Make the most of this trend and go for multimedia advertising. A webcast helps you attract maximum attention among your target group and meet the individual information demand of the viewers!

Real value of benefit – in a multimedia package!

Make new contacts or sustain existing ones, conveniently without leaving your desk – in a more innovative and more personal way than before. Address your customers directly on the new Business Efficiency Portal www.konstruktionspraxis.de!

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Interview

„Webinar“ expert forums

Product demonstration

Video sequences

Audio

Web + Broadcast = Webcast

4Maximum attention through audio-visual contents.

4Presentation of your company as highly innovative solution provider.

4Direct interaction with your potential customers.

4Highly qualified business contacts (leads), including name, address, E-mail and phone number of the user

4 Measurable advertising success!

Summary of benefits:

What is a webcast?

lUseful and practice-oriented information packed in a video or audio file which helps solving a problem or making an important business decision.

lThe high perceived value of the document is for free, but not for nothing. User registration generates qualified customer contacts (leads).

Examples of webcasts:

lApplication descriptions of products that are complex and in need of an explanation

lApplication and solution oriented product presentations

lPowerPoint presentations, product animations, expert interviews or trade show reports with audio effects or comment

lOnline seminars, online conferences

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Everything Design Engineers Need Everything Design Engineers Need

�www.konstruktionspraxis.de/webcast


Lead Generation

Through our leading online “Lead Generation” concept, we help generate qualified business contacts (leads).

This is how you generate leads:

Knowing is better than guessing: We make your advertising success measurable!

Our advertising customers get access to the Lead Center and the contacts accrued for your white papers. We moreover provide you with a detailed analysis of the usage pattern.

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Elements of a lead:

rName of the user

rCompany, address

rE-mail, phone number

rAnalysis of the usage pattern: Time spent reading/viewing, amount of requests and recommendations...

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User searching with the term “Cable network“

1... finds a webcast on this topic and a description showing the contents to be expected.

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If the user wants to request the webcast ...

�... he has to register to be able to view the webcast.

4The user becomes a qualified „Vogel“ Lead.

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Target

LEAD qualified

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Qualification!

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Lead Center:

The lead is qualified by our service team, i.e. all information given by the user is verified.

This way, a usual lead becomes a highly qualified „Vogel“ Lead.

User registration data is stored in the Lead Center.

LEAD qualified

cable network

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On-Demand Webcast

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Trade show TV:

Bring your company and your innovative power to life.

Tutorial/training film:

Enhance the quality of available presentations by adding sound and use our platform as a multiplier to reach many more interested users.

Product presentation and animation:

Position yourself as solution provider with a user- oriented presentation of your product applications.

Services:

rInclusion in webcast database, prominent display with company logo

rThe webcast is linked within a relevant topic environ-ment to attract attention among the target groups on www.konstruktionspraxis.de

rWe provide you with all leads generated over the booking period

rUp to five individual booking requests

r3 months term

2.800,00 € (*)

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*only for media services, production not included

Characteristics:

lThe webcast is available for individual downloads at any time (registration required)

lSuitable for fast and extensive transfer of know-how - information on demand

lIf desired, we create an on-demand webcast for you (including camera team, moderation, cut, sound, digitalization).


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Live Webcast

The moderator requires a webcam, microphone and internet access (DSL or faster). Participants only need internet access

Presentation window

Your presentation is displayed in this window.

List of participants

Display of the webcast participants

Chat function

Communication with other participants through the chat function

Surveys and downloads

In this window, moderators can carry out a survey among the participants. The results will be presented while the event is still running.

Agenda

Structured outline of your presentation.

Speakers

Up to four persons can design the live webcast as team of experts.

The perfect environment for targeted sponsoring!

Characteristics:

lTakes place “live“ at a specific time, users are required to register in advance. The live webcast can also be provided for “on-demand” viewing after the broadcast

lMany ways of interaction between the participants and moderator or speaker as well as between participants. Your audience can pose questions via chat and microphone during the broadcast.

lIn addition to the live webcast technique, we can also take over the moderation

Services:

rInclusion in webcast database, prominent display with company logo

rThe webcast is linked within a relevant topic environ-ment to attract attention among the target groups on www.konstruktionspraxis.de

rWe provide you with all leads generated over the booking period

rUp to five individual booking requests

r3 months term

3.900,00 € (*)

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*only for media services, production not included

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Our Service for You

Having your own webcast on www.konstruktionspraxis.de is easier than you think. We edit existing footage – regardless of the format – or shoot a new clip with our film team directly on site.

We set your multi-media stage!

We offer professional support throughout all phases of the webcast creation, from design to implementation.

Webcast shooting

on-site or at trade shows:

rWebcast storyboard: - Which product or statement is in the focus? - Is an interview required? - What is the interview like, what questions shall our

moderator ask your expert?

rWe come to you: We visit your trade show booth or company to shoot the webcast as defined in the storyboard

rCutting and editing of footage

rSound editing with music and text

rFinalization of your webcast and provision in the desired format (e.g. flv, avi, mpeg, wmv).

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* The exact price depends on the individual scope of services. We will submit a detailed offer after the briefing

Price: Starting from �.�45,00 € (*)

Sound-edited product

from available material:

rProduct animation storyboard, e.g. we develop questions together with you, for example:

Which process shall be described in detail?

Which movements, which degree of dynamics do you require?

rAfter a detailed briefing, we will create your product animation based on photos or originals.

rSound-editing of the animation with a professional speaker emphasizes the exact process flow in the product animation, flash sequences material can also be included.

rThe 10-20 sec product animation is provided in your preferred file format ( e.g. flv, avi, mpeg, wmv).

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*The exact price depends on the individual scope of services. We will submit a detailed offer after the briefing.

Price: Starting from 950,00 € (*)

Among our range of services:

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Vogel Business Media provides active and individual support for the creation of your online communication. • Design and creation of white papers • Design and creation of webcasts • Moderation of webcasts • Design and creation of online banners • Recording of database sets for your company entry • Translation of texts

Please find more information on the technical requirements on www.kunden.vogel.de/techspecsPrices and services as well as a contact form are available on www.konstruktionspraxis.de/webcastPlease contact our Operations department in case of questions,Phone +49 931 418-2102or send a mail to [email protected]

Web Services, Other Services

www.konstruktionspraxis.de/webcast

Contact:Vogel Industrie Medien GmbH & Co. KG

konstruktionspraxis

Media Consulting

Max-Planck-Str. 7/9

97082 Würzburg, Germany

Phone: +49 931 418-2866

Fax: +49 931 418-2030

E-mail: [email protected]

www.konstruktionspraxis.de – Everything Design Engineers Need!

Everything Design Engineers Need

Documents

Go for multimedia advertising and generate leads!files.vogel.de/vogelonline/vogelonline/files/933.pdf · help generate qualified business contacts (leads). This is how you generate