GO EDUCATION CENTER BUSINESS PLAN

Company

LOGO

GO EDUCATION CENTERBUSINESS PLAN

Ikuko Miyoshi, Venice Koh, Jimmy Wang, Qinan Lin

Company Logo

www.themegallery.com

outline

Technology Requirement

Market Analysis Summary

Products and Services

Company

Executive Summary

Feasibility Analysis

Company Logo


Executive summary

Go originated in ancient China, centuries before its earliest know references in 5th century BC writing.

Know as Weiqi in Chinese Igo or Go in Japanese Baduk or Paduk, sometimes Gi in Korean

In Go, rank indicates a player’s skill in the game. Traditionally, ranks are measured using kyu and dan grades.

Company Logo


Executive summary cont.

The rank system comprises, from the lowest to highest ranks:

Rank Type Range Skill Level

Double-digit kyu ( 級 , 급 ) (geup in Korean) 30–20k Beginner

Double-digit kyu 19–10k Casual player

Single-digit kyu 9–1k Intermediate amateur

Amateur dan ( 段 , 단 ) 1–7d (where 8d is special title) Advanced amateur

Professional dan ( 段 , 단 ) 1–9p (where 10p is special title) Professional player

Company Logo


Business objectives

To promote the culture of playing GO in Taiwan

Helping the learner to reach their professional 'hierarchy' level in GO

Company Logo


Company

Business activities: Physical ‘GO’ course

• Open classes for ‘GO’ • Hire qualify trainer for the course to help the

student reach the hierarchy

Offer Learning Aboard Package • Act as a middle man to help the learner for

oversea GO learning • Co-operate with the education center from Japan,

China or Korea • Earn commission from this task

Company Logo


Organize summer and Winter Camp once a year

Selling related GO Product online• Mark-up profit from selling related product • Source for the product that are not easy find from

the market

Company Logo


Business operations

Organization chart:

General Manager

IT Department

Education Department

Administration Department

Webmaster

TrainerAdmin

Assistant

Project Department

Project Planner

Company Logo


Business operations cont.

Task description: General Manager

• oversee the firm's marketing and sales functions as well as the day-to-day operations of the business

• leading or coordinating the strategic planning functions of the company

• a team executive handle each of the department

Company Logo


Business operations cont.

Webmaster• manage all aspects of Web operations

Trainer • GO trainner for physical class

Project Planner• Project planning and practice

Admin Assistant• Filing of correspondence in/out• Preparing document transmittal forms based on a list

of documents which the Manager or other department is required to issue

• Typing – Word skills for general preparation of letters/forms that the company will issue

Company Logo


Product and services

GO tuition Course Working flow diagram Promotion and

advertisement

Online enrollment

Course schedule arrangement (student can view the schedule online)

Internal Trainer arrangement

Course opens (3 hours per week, 8 days per month

Company Logo


Product and services cont.

Elaboration of work flow diagram • The project planner will design the courses

including elementary level to advance level and schedule days and time, rooms and trainers.

• And then project planner will send the information to the offered course database.

• The project planner will do some online promotion before students entering the website.

• Also, the admin assistant will forward the dm to potential customers around the physical location

Company Logo



• After doing some promotion, course schedule will be uploaded to the website for students to enroll.

• Once students’ enrollments are collected, the data will be stored to course enrollment database.

• After getting the students’ enrollments, two databases will match the data and conclude the class list automatically.

• Finally, trainers will receive the class list from the course registration system.

Company Logo



Task Distribution

Task Person-in-charge

Online promotion Project Planner

Advertisement evaluation Project Planner

Course design& description Project Planner

Data uploading to website Webmaster

Taking enrollment record Admin Assistant

Payment Receipt Checking Admin Assistant

Trainer arrangement Project Planner

DM design Project Planner

DM distribution Admin Assistant

Company Logo



Data Flow Diagram

Company Logo



Standard of charge • NT$700 per Person, three hours per week

Cash in • Elementary level: NT$ 600/per week• Intermediate level: NT$ 700/per week• Advance level: NT$ 800/per week • Revenue of GO tuition course= NT$1,536,000

– we predict there will be 35 students to join elementary level course, 10 students to join intermediate level course and 5 students to join advance level course. So we will have NT$32,000 cash inflow.

– NT$600(per student) × 35(students) + NT$700(per student) × 10(students) + NT$800(per student) × 5(students) = NT$32,000

– NT$32,000 × 4(weeks) ×12(months) = NT$1,536,000

Company Logo



Cash out• Total cost of GO tuition course promotion=

NT$9,600– Online promotion expense NT$3,600

» Yahoo key word search text link: 0.15 dollar/each click.

» We estimate there will be 2000 clicks a month. » 2000(times) × 0.15(dollar/per click) × 12(months) =

NT$3,600 – Local places promotion expense NT$6,000

» DM expense: NT$6,000(each printout cost NT$10) and we plan to print 600 DM around our physical location in the first year.

Company Logo



Course design • We will assign three levels into six days (each day

1.5 hours) a week as: – Advanced level: Monday and Thursday– Monday for teaching and Thursday for competition– Intermediate level: Wednesday and Saturday– Wednesday for teaching and Saturday for competition– Elementary level: Tuesday and Friday– Tuesday for teaching and Friday for competition

Company Logo



Day

Time

Mon Tue Wed Thu Fri Sat

6:30-8:00 Advanced level

(teaching)

Elementary level

(teaching)

Intermediatelevel

(teaching)

Advanced level

(competition)

Elementary level

(competition)

Intermediatelevel

(competition)

Company Logo



• One teacher for teaching all levels• One teacher for students’ competitions of all

levels. • About teaching materials, we need 60

chessboards and 60 sets of chess. (50 for students of all levels and 10 for backup)

• Resources we need: – Teacher: two– Teaching materials: 60 chessboards, 60 sets of chess

Company Logo



Learning abroad Package Working flow diagram Online Promotion and advertisement (abroad learning

center’s information will post on the website for the navigation of the visitor)

Online Enrollment (an online form for who are interesting to submit their preliminary information, a 10% deposit will be collected at this stage physically)

Itinerary arrangement (Once confirm the quantity of person, the company will contact aboard center to arrange the itinerary, the itinerary will post on the website and send to the student individually)

Air ticket confirmation (Final sum will be collected at this stage)

Student flies abroad

Company Logo



Elaboration of work flow diagram• Project Planner in project department will make a

draft and picture for the flyers and the website. 　 .

• Project planner makes the flyer as a fair copy. • Webmaster will make the advertisement on the

website.• Administration assistant in administration

department will in-charge the on-line enrollment document.

Company Logo



• After confirming the people, Admin assistant will collect 10% deposit from the student physically

• Admin assistant will pass the enroll list to project planner.

• Project planner will make the necessary arrangements for the applicants, contacting the education Center oversea.

• Once confirm with the oversea education center, Admin Assistant will collect the final sum from the participant.

• Once all the sum collected, admin assistant will arrange air ticket.

Company Logo



Task Distribution



Connect to portal website Project Planner


Oversea-learning description Project Planner



Collect Deposit Admin Assistant

Contact with Oversea Center Project Planner

Collect Final Sum Admin Assistant

Air ticket Booking Admin Assistant

Company Logo



Data Flow Diagram

Company Logo



Company Logo



Standard of charge • Each student NT$250,000

Cash in• Learning Abroad package= NT$5,000,000

– Each student who joins learning abroad program should pay NT$250,000. And we predict there will be 20 students to join this project in the 1st year. So we will have NT$5,000,000 cash in.

Company Logo



Cost of Learning Abroad program = NT$190,000

• The cost is consists of food, accommodation, insurance, air ticket, abroad center charging, coordinator fee, fly’s cost for advertisement.

– Air ticket NT$11,000,– insurance NT$2,000– abroad center charging NT$800 per day (NT$800×30=

NT$24,000)– food cost NT$800– accommodation NT$1200×30(NT$36,000)– coordinator fee NT$1,000

Company Logo



Summer/winter camp Working flow diagram

Online Promotion and advertisement (information will post on the website for the navigation of the visitor)

Online Enrollment (an online form for who are interesting to submit their preliminary information, student can choose to either pay full amount online or physically)

Trip arrangement

Company Logo



Elaboration of work flow diagram • Project Planner wills in-charge the promotion for

summer/winter camp advertisement online.• Once getting contact with the portal site, the

Project Planner will obtain text for key word search.

• Project Planner start advertisement evaluation as well as cost evaluation.

• These cost evaluation including advertisement cost and handling charge.

Company Logo



• If the cost is acceptable, Project Planner will hand over the camp schedule as well as camp enrollment fee, camp description to Web Master for data uploading.

• When the website visitor is interesting, they can enroll the camp through the website.

• The enrollment form will then send directly to admin assistant.

• Camp student must pay within 3 days after place an enrollment; otherwise the enrollment will be invalid.

Company Logo



• Camp student can pay by credit card online or through ATM fund transfer or physically.

• Administrator will follow up if money receipt.• Once confirm receipt the payment, administrator

will arrange camp accommodation order to resort hotel.

• Resort hotel will in charge of food and water as well as accommodation for the camp.

Company Logo



Task Distribution



Connect to portal website Project Planner


Camp description Project Planner




Arrange resort hotel Admin Assistant

Place accommodation order Admin Assistant

Company Logo



Standard of charge • Each student NT$24,000 per camp

Cash inflow• Summer/winter camp package= NT$960,000

– Each student who joins the summer/winter camp should pay NT$24,000. And we predict there will be 40 students to join this project in the 1st year. So we will have NT$960,000 cash inflow.

– NT$24,000(per student) × 40(students)= NT$960,000

Company Logo



Cash outflow • Cost of summer/winter camp= NT$244,000

– The cost is consists of insurance and resort hotel expenses including food and water. Insurance NT$28,000. Resort hotel expenses NT$196,000. Promotion expense NT$6,000. (Yahoo key word search text link: 0.15 dollar/each click.)

Company Logo



Data Flow Diagram

Company Logo



Company Logo



Product selling Working flow diagram

Getting product sample or image from supplier

Cost and quality evaluation

Sample photographing

Upload to the website

Customer place order and paid online

Confirm received of the money

Place order from supplier

Arrange delivery

Company Logo



Elaboration of work flow diagram • General Manager wills in-charge the sourcing job

for product and supplier.• Two source of supplier, one is from Taiwan and

one is from Japan.• Once getting contact with the supplier, the

General Manager will obtain sample for desire product.

• General Manager start sample (quality) evaluation as well as cost evaluation.

Company Logo



• These cost evaluation including unit cost and deliver cost.

• If the profit margin is acceptable, General Manager will hand over the sample as well as selling price, item description to Web Master for photographing and data uploading.

• When the customer is interesting particular item, they can place the order through the website.

• The order form will then send directly to admin assistant.

• Customer must pay within 3 days after place an order; otherwise the order will be invalid.

• Customer can pay by credit card online or through ATM fund transfer.

Company Logo



• Administrator will follow up if money receipt.• Once confirm receipt the payment, administrator

will arrange a purchase order to supplier. • Supplier will arrange the goods to be sent within

7-14 working days. • After received the goods from supplier, admin

assistant will then check the item and deliver to customer.

Company Logo



Task Distribution


Sample collective General Manager

Quality inspection General Manager

Price evaluation General Manager

Item description General Manager

Photographing Webmaster


Taking order Admin Assistant


Place order to Supplier Admin Assistant

Arrange delivery to customer Admin Assistant

Company Logo



Data Flow DiagramContext Diagram of GO product online order system

Customer

0

Customer Ordering System

Customer Order

Admin Assistant

Item Order

General Manager

Management Report

Receipt Schedule

Company Logo


Product and services cont.Customer

1.0

Received and process

customer order

Customer Order

Receipt

3.0

Update Inventory file

Order Info.

D1 Inventory file

2.0

Update Sales Report

Formatted inventory data

Inventory Data

Formatted Goods sold data

Admin Assistant

4.0

Produce Management

Report

D2 Sales Tracking file

Sales Data

Daily Sales Data

Daily inventoryDepletion amount

Management Report General

Manager

Level-0 DFD of GO product online order system

Company Logo


Receipt

Customer

1.1

Received customer

order

Customer Order

1.2

Generate Inventor

y Decreme

nt

Order Info.

D1 Inventory file1.3

Generate Sales

Record

Inventory data

Order Info

Sales data

Admin Assistant

1.5

Generate Daily Sales

Report

D2 Sales Tracking file

Order Info

Daily Sales Data

Inventory Data

Daily Sales report

General Manager

1.4

Transform order

to supplier format

Order Info.

Supplier

1.2

Generate customer ReceiptLevel-1 DFD of GO product online order system

Company Logo



Products • The categories of GO products:

– GO Books– Common GO Equipment: including Boards, Stones, Bowl

in low to medium end price range– Fine art works GO equipment in high end price range– Special souvenirs – Related item with regard to Hikaru no Go (棋魂 ) such as

VCD, Comics, T-shirt, stationary and some art work product.

Company Logo



Customer Payment Method • Customer can either by ATM transfer or pay

online

Sales forecast • GO education center expect a 15% to 20%

Gross Profit Margin from each product. • The sales target GO education center aim to

reach is NT$1,000,000

Cost• There are 3 main of cost that involved in SALES

ONLINE ACTIVITIES:

Company Logo



– Delivery cost from supplier » The delivery cost has been including in the unit price.

This type of product has no delivery cost incurred. Some supplier from Japan will give us such incentives and most of supplier from Taiwan will provide us such service too.

» The delivery cost is charge by the supplier separately. Since we will place the order upon receipt payment from customer, the quantity and weight of the item is therefore small.

» We will choose to use EMS (EXPRESS SERVICE FROM TAIWAN POST) as our delivery agent for oversea (Japan) Supplier

» Cost by EMS (From Japan to Taiwan)

Company Logo



Weight From Japan to Taiwan

Up to 300 g NT262

Up to 500 g NT320

Up to 600 g NT361

Up to 700 g NT402

Up to 800 g NT442

Up to 900 g NT483

Up to 1,000 g NT524

Up to 1,250 g NT611

Up to 1,500 g NT699

Company Logo



– Cost delivery to customer table:

– Unit cost: It depends on the goods and items– Photographing cost: The webmaster will photo the

sample and optimize the photo ourselves. Therefore no cost incurred.

Below 5kg 5-10kg 10-15kg 15-20kg

Same County 70 90 110 135

Different County80 100 120 145

From Inland of Taiwan to Kinmen, Lienchiang and Penghu

100 125 150 180

Company Logo


Market analysis summary

Recent year, due to the affect from Japan cominc -Hikaru no Go (棋魂 ), a great mass fevor in learning GO board game has been emerged.

However, there are still not much people know how to play GO, most of the Taiwanese are still familiar with Chinese Chess instead of GO.

We plan to offer our members the program that will allow them to touch more GO not only by playing the board game in Taiwan but also can exchange themselves with abroad player.

Company Logo


Market segmentation

The GO education center will focus on three customer groups: Small kids:

• This group is the core segment of potential students of GO education center.

• Ages: 6-12 • Center's selling point: This group of customer has

great potential because the early they learn GO game, the early they can reach their ranking. Go Game can cultivate one’s ability in concentration; this is the selling point of the GO center to promote to the parents in letting their kids to learning GO game.

Company Logo


Market segmentation

Teenager: • This group is the second segment of potential

students of GO education center. • Ages: 12-25 • Center's selling point: To encourage the amateur

become a GO professional. Due to competition are tremendous, and prize incentives for champion players are very large. For example, the Honinbo Tournament has a grand prize of about USD175,000.

Company Logo


Market segmentation

Worker • Their demographic characteristics are the

following: • Ages: 26-40 • Center's selling point: GO are able to cultivate

one’s concentration and train people in how to use tactic/strategic before take any action. A game can release stress too.

Company Logo


Target market segmentation strategy

Everything the Center does must be tailored to the time flexibility of the target customer. The focus of the instruction will also have to

be tailored to a clientele that will be ranking attain can create a noticeable difference in the customers' sense of well-being, then the customer will come to depend on tailored instruction.

These kinds of experiences will create a tremendous word of mouth and bring in more first time students.

Company Logo


Service business analysis

Typically, the centers are located Taichung city is more focused on obtaining long term students.

Students are attracted to the various activities and the reputation and skills of the trainer.

Company Logo


Competition and buying patterns

The key to competition within the Center business is the quality of the instructor and the activities that the center can provide.

There are a number of Web GO center but none of them provide the same service as the GO education center.

• http://www.lgs.taiwango.net/• http://www.twgo.net/• http://kid.airgo.com.tw/• http://www.taiwango.org.tw/intro.asp• http://www.airgo.com.tw/• http://www.kidsgo.com.tw/

Company Logo


Competition and buying patterns

Other "schools" in the area will be able to match the quality of instruction

But they seldom provide full support activities to each individual and do not have the relaxing ambiance that is so important to the discipline.

Company Logo


Technology requirement

Needed system overviews Needed hardware

• 3 personal computer » one for webmaster to maintain website» one for the admin assistant to perform daily

administration work» One for the project planner to plan the project as

well as create advertisement or organize the idea to the webmaster.

Company Logo


Technology requirement (cont)

Needed system • A server for the website is needed; the center will

work with Chung Hwa Telecom to rental the server for the web.

• A high speed broadband connection is needed• VISTA operation software for admin department

and project planner• Basic Office application software for admin

department and project planner

Company Logo


Grid chart

Database Application

Student Database

Customer database

Supplier database

Sponsor Database

Sales Database

Course Database

Account Receivable Database

Inventory Database

Enrollment Application

√ √ √ √

Order Processing

application √ √ √ √ √

Inventory Control application

√ √ √ √

Invoicing Application

√ √ √

Company Logo


Website development

Developer Seek for outsource Cost: About NT$10,000

Company Logo


Website development (cont)

Name Description

Server 500MB / Commercial Server

Email 5 Set email account

Program

offer

shopping systemorder systemnews systemsecurity log in systemuser account managementLatest new managementproduct categories managementproduct exhibition managementpayment method management (including ATM transferring, pay online) Membership management

Company Logo


Function requirement for website

GO tuition Course

Business Activities Function Requirement Information Requirement

Provide Course Course database Course list and level description

Executive a enrollment Course database Students’ personal info includes name, address, phone and email.

Payment online Payment System Secure credit card clearing; multiple payment option

Company Logo


Function requirement for website cont.

Learning Abroad program


Abroad information in JapanIntroduction of courses

Japan map function listGo info&what perpose of the program

Text searchAbroad infomation

Registration Customer database Site log for every customer visit;

Company Logo



Summer/Winter Camp


Camp Advertisement Schedule Database Camp Schedule, Activities Description, Living Information

Tuition Fee Acceptance Payment system Secure credit card clearing; multiple payment option

Enrolled Student Information Student database Name, address, phone and email for all students; online enrollment

Company Logo



Sales online


Display Goods Digital Catalog Dynamic Text and Graphic Catalog

Provide Product Information Product Database Product Description, Stocking Number, Inventory level

Personalize/custom product Customer Onside Tracking Site log for every customer visit; data mining capability to idenfy common customer paths and appropriate responses

Executive a transaction Shopping cart/payment system Secure credit card clearing; multiple payment option

Accumulate customer information Customer database Name, address, phone and email for all customers; online customer registration

Provide after sales customer support Sales database Customer ID, product, date, payment, shipment date

Company Logo


User interface

Idea Home Page

Company Name

Student Visitor

About us

Program

Shopping

Latest News

Banner Contents

Contact Us

Company Logo


User interface cont.

Program Page

Company Name

Student Visitor

About us

Program

Shopping

Latest News

Contact Us

Please Click to go further GO tuitionLearning Aboard ProgramSummer/Winter Camp Program

Company Logo



GO tuition CourseCompany Name

Member Log inID:

Password:

Course Introducing of courseFaculty Introducing Levels -Elementary-Intermediate-Advance

The following are links to those particular categories

Courses offered Intro of courses we offered

We will post offered courses on the course Home page to students.

Company Logo



Company Name

Member Log inID:

Password:

Course Introducing of courseFaculty IntroducingLevels -Elementary-Intermediate-Advance


Faculty IntroducingIntro of our GO teacher


Company Logo



Company Name

Member Log inID:

Password:



Courses

Elementary level

Course Description

Starting Date

Intermediate level

AdvanceLevel

Course Description

Course Description

List of course link so that student can click to view their fitted course.

Starting Date

Starting Date

Company Logo



Company Name

Member Log inID:

Password:



(Elementary) level

Course ID

Course Description

Click to enroll

Company Logo



Company Name

Payment Method: ATM/ Credit CardCourse level date Student numbers Tuition/ per student Total Amount

PAYMENT

When student click to enroll, the system will lead the customer to enrollment page.

Begin Checkout

Company Logo



Company Name

Member Log inID:

Password:

Abroad Introduction•Abroad program schedule•Abroad program Introduction•accommodation city/town introduction•Enrollment


Learning Abroad schedule

Intro of the programIntro of the education centersProgram opening time/duration


Click to enroll

Company Logo



Company Name

Member Log inID:

Password:



Learning Abroad Introducing

Intro of the education centersInfo of Japanese citiesHow to move by transportation, how to live,Customs, and living information, etc


Click to enroll

Company Logo



Company Name

Member Log inID:

Password:



Learning Abroad Introducing

Intro of the program and the levelsThe contents/syllabusThe durationThe costParticipated/not participated etc


Click to enroll

Company Logo



Company Name

When student click to enroll, the system will lead the customer to enrollment page.

Submit

Enrollment

NameAgeAddressSkill LevelPhoneEmail

Company Logo



Summer/Winter CampCompany Name

Member Log inID:

Password:


•Camp Schedule•Camp Location

•Enrollment


Summer/Winter Camp offered in different monthsInformation of Camp Period

WinterJanuary

February

Summer

June

July

August

Company Logo



Company Logo



Company Logo



Company Logo



Shopping Page Company Name

Member Log inID:

Password:

ProductsBooks

Common GO EquipmentFine art works GO equipmentSpecial souvenirs Related item with regard to Hikaru no Go (棋魂 )


Best Selling Item Information

We will post Best selling item on the Product Home page to stimulate customer

Company Logo



Company Name

Member Log inID:

Password:

ProductsBooks



Books

ProductPicture

Product Description

Price

ProductPicture

ProductPicture

Product Description

Product Description

Price

Price

List of Product link so that customer can click to view their favorite item

Company Logo



Company Name

Member Log inID:

Password:

ProductsBooks



Product Picture

Product ID

Product Description

Click to add cart

Larger Picture

Larger Picture

Company Logo



Company Name

Payment Method: ATM Credit CardProduct Description Specification Quantity Unit Price Total Amount

PAYMENT

When customer click add to cart, the system will lead the customer to Shopping Cart Page

Continue Shopping

Begin Checkout

Company Logo



Latest News

Company Name

About us

Program

Shopping

Latest News

Contact Us

Latest Activities will post in this page

Company Logo



Contact us

Company Name

About us

Program

Shopping

Latest News

Contact Us

Company Information will post on this page

Company Logo


Feasibility analysis

The first year (year 2008) Expected Income

• Tuition fees= NT$1,536,000• Summer/winter camp package= NT$960,000• Sales on product selling online= NT$1,000,000• Learning abroad= NT$5,000,000• TOTAL INCOME: NT$8,496,000

Company Logo


Feasibility analysis cont.

Expected Cost needed Cost of summer/winter camp= NT$244,000 Cost of product sold= NT$750,000 Cost on learning abroad= NT$1,900,000 Cost on tuition cost = NT9,600 Total cost on activities needed =

NT$2,903,600

Company Logo



Expected Expenses Payroll= NT$2,712,000

• NT$22,000 × 1 Administrator • NT$60,000 × 2 Trainer• NT$22,000 x 1 Webmaster• NT$22,000 x 1 Project Manager• NT40, 000 x 1 Manager• NT$226,000 × 12(months) = NT$2,712,000

Company Logo



Web design and maintenance= NT$100,000 Hardware and Accessories= NT$70,000

• Two pc (including software application cost) and one printer

• NT$30,000 × 2 + NT$10,000 = NT$70,000 Server rental fees= NT$7,200 Rental cost (office and classroom) =

NT$240,000 Water & Electronic= NT$96,000

• NT$8,000 × 12(months) = NT$96,000

TOTAL EXPENSES NEEDED: NT$3,225,200

Company Logo


Net profit TOTAL INCOME:

• NT$8,496,000 – (TOTAL COST ON ACTIVITIES NEEDED = NT2, 903,600 + TOTAL EXPENSES NEEDED: NT$3,225,200) = NT$2,367,200

Company

LOGO


Documents

GO EDUCATION CENTER BUSINESS PLAN