5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Go Burger [Esquared Hospitality]Retail, Online, Social Media and Print Campaign

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on a marketing campaign for

GO Burger Bar & Grill in Los Angeles. The campaignincluded a special offer from GO Burger, customerswould get a FREE beer with an entrée purchase. Theoffer appeared on all the components of our outreach.This report recaps our efforts on multiple levelsincluding:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Trailer/Online EditorialPostings, Sweepstakes Hosting

• Social Media - Campus Circle utilized its own SocialMedia channels to promote the restaurant. Wedisseminated original content we produced for GO Burgerthrough our Facebook and Twitter pages along withvarious other efforts of outreach.

• Campus Circle - We utilized our free weekly newspaperin L.A. as a marketing tool to promote the film.

• Film Promotion - We also promote GO Burger at anadvance screening of THE DICTATOR at the Arclight.

Go Burger Campaign Recap• Online Editorial - 1,015 page views • Banner Ad - 316K impr, 157 clicks• Dedicated Email - 27,500 sent, Total Opens - 3,002, Total clicks - 572

• Newsletter Banner Ad - 5 wk, 28,000 emails per week, 20 clicks• Calender Listing - 211 Page Views • Photo Gallery - 127 Page Views

• Social Media - CC channels: Facebook - 6,128 ; Twitter- 2,650• Sweepstakes page - 2,324 page views to date, 1,058 entries to date

• Print editorial and ads - 90k readership, 500 retail/40 schools• Movie Promotion - 400+ Attendees/Captured Audience

• Total Page Views - 6,679 Total Clicks - 749

Campus Circle - Online Editorial

• Editorial for the restaurantappeared on our website,campuscircle.com. We used thiscontent as a marketing tool topromote the restaurant throughour social media channels.

• To date, the article has beenviewed 1,015 times.

• Campus Circle website trafficaverages:

• 519,000 page views/month• 140,000 unique visitors/month

Banner Advertising• Banner advertising for the restaurant appeared on our website, campuscircle.com.

The banner ads ran throughout 95% of the site. Our monthly traffic currently averages519,000 page views and 140,000 unique visitors. The banner ads had a combined316,051 impressions and 177 clicks. The value of the banner ads was $3,160.00.

Dedicated Email Campaign• Campus Circle sent out a

dedicated email to promoterestaurant.

• The stats for the email wereas follows:

• Emails sent: 27,500• Total Clicks: 572 to date• Total Opens/Views: 3,002• Value = $1,200.00

Newsletter Advertising

• Banner advertising for therestaurant appeared in ourweekly email newsletter for 5weeks.

• The Campus Circle weekly emailnewsletter reaches 28,000members per week in thegreater Los Angeles area.

• The total value of the bannerads over 5 weeks was$1,500.00.

Bitly online Tracking

• Campus Circle used Bitly as a third party tracking system for some of our online efforts includingbanner and newsletter advertising.

Go Burger Calendar Promotion Listing• The calendar listing for

the the restaurant had211 page views.

Photo Gallery Page• The photo gallery for an

event we held at therestaurant has 127 pageviews to date.

Campus Circle - Social Media

Campus Circle utilized its ownSocial Media channels to promotethe restaurant. We disseminatedoriginal content and sweepstakesinformation through our Facebookand Twitter pages along withvarious other efforts of outreach.The following pictures recaps someof our approach.

Facebook Likes: 6,128Twitter followers: 2,650Total Value = $1,100.00

Campus Circle - Social Media 2

Restaurant Sweepstakes• The film sweepstakes has

1,058 entries to date. Thesweepstakes page hasbeen viewed 2,324 timesto date.

Sweepstakes Stats - Age

Sweepstakes Stats - Gender

Sweepstakes Stats - Ethnicity

Sweepstakes Stats - Status

Restaurant article in Campus Circle

Campus Circle has areadership of 90,000.

Distribution includes 500retail spots and collegecampuses in the greaterLos Angeles area.

88% of the readership ofCampus Circle is 18 to 34.

Print advertising in Campus CircleThree 1/2 page ads for the restaurant ran in Campus Circle (Value = $4,890.00)

Movie PromotionCampus Circle partnered GO Burger with a screening of THE DICTATOR at the

ARCLIGHT CINEMAAS which is located one block from the restaurant. To promote therestaurant, we hand to hand distributed GO Burger/The Dictator after-party flyers while

people were online. We also promoted a drink special.

Movie PromotionBefore the start of the film, we made an announcement about

GO Burger and the after-party. There were over 400 people in attendance.

Movie PromotionFollowing the film screening, guests headed over to GO Burger

for food, drinks and free giveaways.

Movie PromotionGiveaways at GO Burger