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GOIZUETA BUSINESS SCHOOL
Date Topic(s)August 13 Introduction to Cornerstone and Program Dean Priorities
August 27 International Mid-Semester Module (MSM) Details
September 17 Global Study (non-MSM) Overview
October 8 Spring Elective Preview (90 minute session)
October 15 Open Academic Advising
November 5 Spring “How To Register for Classes” Session
December 3 Fall Semester Core Values Awards Celebration
GOIZUETA BUSINESS SCHOOL
GOIZUETA BUSINESS SCHOOL
GOIZUETA BUSINESS SCHOOL
Spring 2019 Offerings
• ISOM 553G Supply Chain Management (Evening) • counts towards global requirement
• ISOM 556 Analytics for e-Markets (Evening)
• ISOM 557 Management Science in Spreadsheets (Day and December ACE)
• ISOM 559 Privacy in the Digital Age (Day)• joint with Law School
• ISOM 653 Operations Strategy (Day and May ACE)
• ISOM 654 Service Operations (Day)
• ISOM 655 Business Forecasting & Predictive Analytics (Day and Evening)
All Elective Offerings are open to both day and evening MBA students
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Tell Me More!
• Information systems and operations management (ISOM) covered in core
• Electives like Operations Strategy, Supply Chain Management, Service Operations and Privacy in the Digital Age delve deeper into topics within ISOM
• Electives like Analytics for e-Markets, Management Science in Spreadsheets and Business Forecasting & Predictive Analytics provide tools that can be applied in many fields
• Contact instructors (e-mails given at bottom of slide for each course) for more detailed info
ISOM 653 - Operations Strategy (Day and May ACE offering)
• The goal of this course is to provide students with an understanding of how to formulate an operations strategy and evaluate its impact on the bottom line.
• How can operations create and sustain competitive advantage?• Value proposition (low cost, high quality, flexibility, speed of response,
innovation, etc.)• Design of operations to support value proposition• Global considerations including hidden costs of outsourcing and offshoring
• Useful for anyone planning a career specifically in operations or those with broader interests who may in the future need to analyze and improve operations for strategic purposes.
Instructor: [email protected]
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• Course provides an introduction to the state-of-the-art in supply chain management
• We will explore • current trends in supply networks and the link between supply chain and the firm’s strategy, • issues of incentives, information sharing, trust, coordination, risk, resiliency, and logistical
efficiency.
• Target Audiences• Students with an interest in consulting, operations management, or business
• Students interested in private equity, investments, and marketing will find the course useful as those functions are often linked to supply chains (they are called value chains for a reason!)
Instructor: [email protected]
ISOM 553G - Supply Chain Management(Evening offering; counts toward global requirement)
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ISOM 654 - Service Operations(Day offering)
• Course builds on concepts from Process and Systems Management• explores the particular challenges and strategies for managing services • examines the similarities and differences between services and more traditional production operations
management.
• Businesses in the service sector are very diverse• e.g., document processing, transportation, customer support, hospitality and consulting.• we will build frameworks to classify service processes and discuss the managerial challenges of different
environments.
• Course investigates technical methods for managing services and service quality and, through a number of cases, investigates the non-technical issues, such as customer experience and service provider organizational issues.
• Cases used describe the business and marketing strategies, but the focus of the course is on designing processes to deliver on those strategies.
• As the world moves more towards a service based economy this course is useful to most people but especially those contemplating a career in operations, marketing or consulting
Instructor: [email protected]
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ISOM 559 - Privacy in the Digital Age(Day offering; joint with Law School)
• The course will examine U.S. law governing informational and spatial privacy rights, including any restrictions they impose upon actions by both government and private actors.
• Examples of the specific topics covered in the course:• Government efforts to gather both the metadata and the contents of electronic messages• Corporate efforts to gather data about users, to mine that data for commercially useful
information, and to sell it to other entities• Private sector responses to government requests (or demands) for voluntary data sharing
Instructors: [email protected] and [email protected]
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ISOM 556 - Analytics for e-Markets(Evening offering)
• Introduction to the economics of high-technology industries including online markets and digital products.
• Topics covered include network economics, platform models and two-sided markets, pricing strategies, segmentation and versioning for digital products and impact of bundling services
• Industries covered include software, entertainment (music, video-games and movies), information goods and platforms (e.g., Amazon, Apple, facebook, Google) and mobile (e.g., Motorola, HTC, AT&T, Sprint)
• Course uses a mix of cases, games, analytical models and empirical analysis using real world data
• Speakers from a variety of industries
• Not a basic course, so some amount of interest and exposure to economics, data analysis is required.
• Student teams will participate in the Google Online Marketing challenge
Instructor: [email protected]
ISOM 557 - Management Science in Spreadsheets(Day and December ACE offering)
• This course covers traditional management science techniques of optimization and simulation
• All work is performed in an electronic spreadsheet format.
• The particular problems of the course are focused on finance and operations.
• Topics include asset allocation, arbitrage, short term cash flow planning, and balance sheet management, among others.
• Good course for wtudents who will need or want to use Excel and quantitative modelling in their internships or full time jobs
Instructor: [email protected]
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ISOM 655 - Forecasting & Predictive Analytics(Day and evening offering)
• This is a very hands on course applying a variety of tools and techniques to analyze data and predict future behavior
• Applications: • Time series methods (moving average, exponential smoothing, Box/Jenkins)
• Non-linear Methods (non-linear regression, Neural Networks)
• Pattern recognition (cluster analysis)
• These techniques are application independent and are applied to examples from marketing, social media, finance, etc.
• Grading is based on 4 real data group projects.
Instructor: [email protected]
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All ISOM elective offerings are open to both day and evening
MBA students
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GOIZUETA BUSINESS SCHOOL
and now for something
really fun…
Accounting Electives for MBAs
Spring 2019
Course offerings
• EVERY MBA SHOULD TAKE:• 513 Managerial Accounting
• 514 Financial Statement Analysis
• TAKE IF YOU WANT AN ACCOUNTING FOCUS:• ACT 612B Financial Reporting II
• ACT 612 Advanced Financial Accounting
• ACT 613 Advanced Managerial Accounting
• ACT 616 Corporate and Partnership Taxation
• ACT 617 Tax Research
• Not financial accounting
• Not undergraduate cost accounting
• How managers use internal info to make decisions
• Main topics:
• Analytical tools for making strategic/operational decisions
• Strategic cost management
• Performance measurement
• Audience• Marketing, Consulting, General management, Corporate finance
• Practical focus
Managerial Accounting (ACT 513)
• Natural continuation of financial reporting course course
• How outsiders use external info to make decisions
• Main topics:
• Business strategy analysis
• Earnings quality analysis
• Financial ratio and cash flow analysis
• Forecasting accounting numbers and financial statements
• Valuation: DCF, residual income, multiples like P/E and P/B
• Audience• Finance, Marketing, Consulting, anyone using financial statements
• Practical focus
Financial Statement Analysis (ACT 514)
But wait… There’s MORE!
• Want to get into the nitty gritty?• 612B Financial Reporting II (TBA)
• Complex revenue, debt, leases, pensions, deferred taxes, equity, stock options… all the fun stuff!
• 612 Advanced Financial Reporting (Sevier)• Mergers, acquisition, divestitures, foreign currency, partnerships,
state and local governments
• 613 Advanced Managerial Accounting (Rodgers)
• 616 Corporate and Partnership Taxation (Rackliffe)
• 617 Tax Research (Rackliffe)
Plan ahead
Most electives are offered only once a year
• Next fall:• 615 Federal Income Taxation (Rackliffe)
• 619 Information and Global Capital Markets (Pownall)
• 516 Financial Reporting and Analysis for Nonprofit Organizations (Barton)
• 518 Financial Intelligence for Entrepreneurship and Innovation (Barton)
GOIZUETA BUSINESS SCHOOL
Elective Preview
Organizations &
Management (O&M)
Spring 2019
What O&M classes are about
Teams
People
Leadership
Design
Networks
ChangeInnovation and
entrepreneurship
Organization Strategy
OAM 538Entertainment, Culture and Media (ECM)
Giacomo Negro
Why?
What?
How?
ECM more than 6% of GDP
Georgia 4th largest center for film/ TV production in North America
Frameworks for analyzing ECM industries
Client-based project addressing real strategic problem
Experiential learning bridging theory and business
• How do firms achieve a sustainable competitive advantage?
• How valuable is one?
• How long will it last?
• Does it apply everywhere?
• Strategic interaction between competitors
• Integrate skills learned in other areas including quantitative and qualitative analysis
OAM 630Advanced Competitive Advantage Kevin Coyne
“Every firm competes. Only the ones who know how to create advantages that others can’t or shouldn’t copy ultimately win.”
• Discuss the evolving role played by businesses and other organizations that purposefully seek to generate positive societal impacts, while elaborating the major challenges that they face.
• Sample Topics: B Corporations; measuring impact; social entrepreneurs; entrepreneur accelerators; program-related investments; pay-per-performance bonds; impact investing
• Students are required to contribute no less than 20 hours over the semester to a (nonprofit or for-profit) social enterprise of their choosing.
• Center for Social Enterprise
OAM 631 Social Entrepreneurship and Impact Investing Peter Roberts
• Experiential learning (live negotiation training)
• Manage negotiations constructively• Build skills to craft highest value agreements• Enhance leadership
• Theoretical understanding of interpersonal and group negotiations• Rare skill; most people only learn by personal
limited experience • Immediately practical and life-long value
OAM 632: NegotiationsInstructors: Michael Sacks
OAM 637: Managing InnovationInstructor: Renee Dye
Course teaches leading concepts and practices in innovation management within companies
• Identifying threats to the business
• Building a culture of innovation
• Tapping into external innovation
• Architecting an organizational model for innovation management
OAM 660: Strategic Networks Instructor: Demetrius Lewis
The purpose of this class is to teach you how to:
• Increase your conceptual knowledge of the importance and power of social capital
• Diversify your abilities as a skilled observer of social capital
• Bolster your abilities as a skilled builder of social capital, both your own and that of the groups and organizations you lead
• Strengthen your abilities as a skilled user of social capital
• Develop your ability to analyze social capital using network data
Social Capital“Friends, colleagues, and
more general contacts through whom you receive opportunities to use your
financial and human capital.”
Ethics for Leaders (Ani Satz)
• Deal with the immediate and ongoing ethical challenges of being a manager• Integrated into all aspects of business, not a standalone
problem
• Prepare for ethical issues before they become problems• Build standards and strategies for integrity and
professional conduct
Ani Satz is an Associate
Professor, Emory
University School of Law &
Rollins School of Public
Health, and faculty at the
Emory Center for Ethics.
BUS 663Principled LeadershipKarl Kuhnert
• The specific objectives of the course are:• Understand your strengths and weaknesses as a leader and the consequences it
has for others around you. Learn your source of power.
• Through readings, case studies and in class discussions, learn how to grow yourself and accelerate the development of others.
• Learn to lead teams proactively and effectively in complex times.
• Learn how to communicate authentically with those around you.
• Understand the importance of ethics and principles and how they defines you as a leader.
OAM 636: EntrepreneurshipInstructor: Charlie Goetz
• Focus on all the elements leading up to the launch of a new business
• Study real life examples of both successful and failed business ventures
• Development of an idea into a business plan
First class in entrepreneurship
Method and apparatus for automatically determining the approval status of a potential borrower – U.S. Patent Pub. WO 1993017391 A1 (Charles F. Goetz, Robert M. Jones, Larry L. Steele)
OAM 661: Applied Entrepreneurship Instructor: Charlie Goetz
• Focus on “how to” build, launch, manage, grow and sell a new venture
• Provides a set of analytical and solution building methodologies that apply across industries and organizational settings
• Provides experience in running a fictional business from the perspective of the CEO and top management team
Intro to Entrepreneurship - 636
Intro to Entrepreneurship, 636, covers all essential steps in building a new venture prior to its launch in the market. Specifically, it is about:
1) Learning how to undertake the necessary market research in order to understand what are the needs in the market and how to outflank the competition;
2) Creating a product/service that best satisfied the needs of your target market and will have the necessary attributes that lead to a higher probability of success;
3) Designing a strategy that will minimize risk by utilizing a trial and error methodology;
4) Developing financial projections that investors will value;
5) Creating barriers of entry to ward off competition and protect competitive advantages;
6) Understanding the different options for raising money; and
7) Building a business plan and investor presentations that enhances the probability of raising funds.
Applied Entrepreneurship - 661
Applied Entrepreneurship, 661, covers the process of managing, growing and handling issues with implementing your entrepreneurial venture, after the launch of the business in the market. Specifically, it is about:
1) Launching a business, as it takes place after the raising of funds;
2) Providing each team with the same business plan and having each team compete against each other in building of the business, (this will enable everyone to understand the step-by-step process necessary to increase a company’s probability of success);
3) Learning the risks most commonly seen in launching a business;
4) Getting prospects to know you exist, generate leads and interest in learning more, on only a $3.95 marketing budget (because you don’t have a lot of money);
5) Learning critical selling skills that are essential to increasing the probability of a business’s success;
6) Working through a crisis that could end your business;
7) Understanding what are the key factors necessary for growing a business
GOIZUETA BUSINESS SCHOOL
MARKETING AREA
FTMBA Electives2019
Spring Term Marketing Electives
# Name Instructor Time
542 Data-Driven Market Intelligence Kim Day/Eve
646 Consumer Behavior Ward Day/Eve
648 Channel Strategy (Dec ACE) Jap Eve/Weekend
647 Sports Marketing Lewis Day
547 Product and Brand Management Taylor Day
599 Special Topics: Marketing Strategy Practicum
Shah Day
Impact 360: Marketing Strategy Rodriguez Day
Impact 360: Marketing Analytics Schweidel Day
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542 – Data-Driven Market Insights
Learning Themes
• How to use large data sets of customer-level data to inform marketing decisions
Topics
• Use data to calculate CLV
• Linear & Logistic Regression
• RFM analysis
• Marketing Experiments
• Segmentation using Factor analysis and Cluster analysis
• Understanding customer preferences (conjoint analysis)
Career Relevance
• For students who want to be data-driven
• Brand management
• Marketing analytics
• Consulting
• Advertising agencies
• Digital marketing
• General managers
TI Kim
646 – Consumer Behavior
Learning Themes
• Understand and Predict Consumer Choices by learning theories and techniques from Social and Cognitive Psychology
Topics
• Intuitive vs. rational decision making
• Preference Formation
• Building AB tests
• Understanding Consumer Needs
Career Relevance
• Brand management
• Business development
• Consulting
• Customer management
• Entrepreneurship
Morgan Ward
648 – Channel Strategy & B2B (December ACE)
Learning Themes
• How to create explosive value for customers by making products available at the right place and time.
Major Topic Areas
• How to design routes to market,
• How to select and incentivize partners
• How to structure and manage business partnerships
• How to thrive with powerful partners
Career Relevance
• Consulting and Strategy
• Business development
• B2B marketing
• Supply chain management
• Key account management
Sandy Jap
Learning Themes
• Understanding the unique aspects for the marketing to a world of passionate fans.
Topics
• Models of human capital (hire/fire, draft, pay) using R
• Speakers from the sports industry
• Fan Duel simulation
• Marketing Analytics
• Pricing & CRM
• Social & Digital Media
647 – Sports Marketing
Career Relevance
• Career in Sports Marketing
• Marketing Analytics
Mike Lewis
Please contact ProfLewis for brochure
547 - Product & Brand Management
Career Relevance
• Brand or Product managers
• Entrepreneurship
Topics
• Segmentation, Targeting, and Positioning strategies
• Pricing strategies and tactics
• Effective media and creative decisions
• Brand analytics
• Sales forecasting
• Develop and implement a brand plan
Learning Themes• Develop new products• Manage product lines• Build, leverage, defend and manage brands• Using data to inform brand strategy
Brad Taylor
599 – Special Topics: Marketing Consulting Practicum
Career Relevance
• Consulting
• Product or brand management
• Marketing Analytics
• Marketing Communications
Topics
• Client and project management
• Team management
• Structured Problem Solving
• Marketing Strategy Development
• Integrated Marketing Communications
• Market Research
• Data Analysis
Learning Themes
• Use a consulting process to develop actionable recommendations for real client strategic marketing challenge
• Conduct primary research to provide evidence based logic for recommendations
• Develop an IMC campaign for the brandbased on outcome of research
Reshma Shah
For 2nd year MBA’s only
Fall
Course # Course Title Instructor
562 Customer Lifetime Value McCarthy
546 Integrated Marketing Communications
Shah
547 Product & Brand Bowman
644 Marketing Analytics in Excel Schweidel
641 Global Marketing Seminar Sheth
548 Pricing Analytics & Strategy Vastani
649 Marketing Strategy Leonard
543 Digital Marketing & Social Media Chae
548 Sales & Business Development Kelly
562 – Customer Lifetime Value
Dan McCarthy
Learning Themes• Measure and manage the value of your customers across a wide
variety of business contexts• Understand the value-creating potential of customer centricity in
a CLV-oriented, data-driven way• Learn experientially through a customer centricity simulation• Become an expert at evaluating the viability of businesses
through analysis of health of their customer bases
Topics • Customer centricity• CLV measurement for subscription and non-subscription
businesses in Excel• Many real-world case studies (e.g., Blue Apron)• Customer Centricity simulation• Customer acquisition and retention strategies• Customer value segmentation
Career Relevance• Business intelligence• Consulting• Banking / hedge fund / PE• Account management• General marketing• Entrepreneurship
• Started 2 CLV-focused companies, sold one to Nike
Advising Appointments
GOIZUETA BUSINESS SCHOOLhttps://community.bus.emory.edu/program/FullTimeMBA/Pages/Home.aspx
GOIZUETA BUSINESS SCHOOLhttps://community.bus.emory.edu/program/FullTimeMBA/Pages/Home.aspx
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