GLORY OF THE GAME

Social Media talks about FIFA’2014Date Range 1st Jun’2014 to 23rd Jun’2014

FIFA

India

FIFA

WorldSOCIAL MEDIA

CONVERSATIONS

AROUND FIFA

ACROSS THE WORLD

SOCIAL MEDIA

CONVERSATIONS

AROUND FIFA

ACROSS INDIA

Our Methodology

STEP 1: SELECT CRITERIA FOR THE

STUDY

STEP 2: Discussions SEGMENTATION &

CATEGORIZATION,

DEMOGRAPHIC,

BIFURCATION - AGE,

GENDER,etc.

STEP 3:

Social Media Buzz For

� Top Teams,

� Top Matches,

� Top Players,

� Top Brands & habits

Most Publicized On Social MediaThrough Fifa In India

� Team

� Players

� BrandsFIFA Study 2014

GEO – Global Vs. INDIA

DURATION - 1stJun – 23rd Jun, 2014

SOURCES – Twitter, Blogs, Forums, News & other Social Media Channels

FIFA WORLD

1,61,16,943Total Mentions Across The World

688,35,99,55TWEETS

630,03,39BLOGPOSTS

608,08,48 Forum POSTS

209,10,878NEWS COVERAGE

Game Begins after 12th June’14FIFA World Cup 2014 - Chatters Trends

Most of the post before 12th June’14,

were related to various match

schedules, Teams & Promos.

After 12th , total Fifa buzz almost raised by 20%

32039740

34432448

32480330

30070397

32999782

30738628

28891105

27044603

30095650

30011372

30181134

36921484

34189021

31435272

37994650

38623960

35943168

31710878

35851025

35277675

31746734

32972964

Post inaugural, majority of Fifa’14

discussions were related to the

players performance, lifestyle etc.

Top Discussions across the world-

FIFA World Cup’2014

66%

25%

9%

59%

18%14%

5% 4%

45%

21%18%

7% 5% 4%

Players 38% Match 49% Promotion 13%

Gender Talks

Men were almost 68% more active than women

84% 16%

Women were

more keen about

most performing

players & their

Wives / Girlfriends

Men were

more

interested in

match scores,

players stats &

timings

Game of the YOUTH…

Less than 25 Years Intermediates, College going, Fresher's to the Corporates

25-40 YearsManager level, newly married, Young Parents

Greater than 40 YearsSenior Level, Parents of teenagers and adult kids

� Top discussions were around

Team Comparison, Players

performance, Fifa contests

etc.

� Fifa teams, Match economics,

Players, Wags, Top Celeb posts,

Associated brands, previous

match stats etc.

� Majority of people falling under this

category were more interested in

players historical, match historical

data etc.

49% of the observed

32% of the observed19% of the observed

Top 5 FIFA’14 players discussed across the worldArgentina's Messi is one of the most highly & frequently discussed player of FIFA 2014, till

date followed by Brazilian Neymar

Messi -

8766009

Ronaldo -

6174254

Luis Suarez-

2918194

Rooney -

3142853

Neymar -

7983592

1. 2.

3.

4.5.

Top 5 FIFA’14 Teams discussed across the world

Brazil Followed by

France was the most

discussed Fifa 2014

team

1.

1807962

1162556

1114018

2.

5.

3.

4.

Argentina1147340

France1576341

Buzz per FIFA’14 Match across the world

28

18

19

3

12

91

30

3

26

85

65

6

13

80

76

7

15

34

81

4

14

74

12

2

30

58

85

0

27

21

34

66

18

75

15

97

35

5

32

87

15

5 46

02

65

2

11

68

88

9

80

98

89

60

55

20

28

93

97

1

27

68

80

82

98

59

34

20

92

8

19

55

06

15

39

57

34

09

74

6

45

01

03

18

25

58

4

14

70

71

2

65

16

62

29

47

84

7

19

70

69

8

18

95

39

1

36

26

59

27

76

01

1

Brazil VS Croatia Mexico VS Cameroon Spain VS Netherlands Chile VS Australia

Colombia VS Greece Uruguay VS Costa Rica England VS Italy Cote d'Ivoire VS Japan

Switzerland VS Ecuador France VS Honduras Argentina VS Bosnia and Herzegovina Germany VS Portugal

Iran VS Nigeria Ghana VS United States Belgium VS Algeria Brazil VS Mexico

Russia VS Korea Republic Australia VS Netherlands Spain VS Chile Cameroon VS Croatia

Colombia VS Cote d'Ivoire Uruguay VS England Japan VS Greece Italy VS Costa Rica

Switzerland VS France Honduras VS Ecuador Argentina VS Iran Germany VS Ghana

Nigeria VS Bosnia and Herzegovina Belgium VS Russia Korea Republic VS Algeria

Among all the match FIFA 2014 match discussed, Germany vs Portugal was the

most anticipated & popular match discussed on social media

Worldwide Key Insights FIFA 2014

• Fifa inauguration ceremony, opening match, match between Argentina vs.

Bosnia & Germany VS Portugal are most discussed events of Fifa 2014. Steep

hike of 20% was observed in overall Fifa 2014 discussions after the inauguration

ceremony

• Majority of posts around Fifa 2014 across the world were related to match

updates, schedules & fixtures, followed by player tweets, retweets & posts

• Men were more dominant in Fifa 2014 related discussions across the world.

They were more keen about match historical, players stats & performance,

team updates etc.

• People of all age groups were found exited for Fifa related discussions,

However youth below 25yrs of age were largely participating in Fifa 2014

related engagements

• Messi dominated the 1st rank followed by Neymar on social media discussions

around Fifa 2014, across the world

• Brazil & France was the most discussed team for Fifa 2014, across the world till

date

FIFA INDIA

18,7’1,764Total Mentions India

15,53,564TWEETS

56,153BLOGPOSTS

93,588 Forum POSTS

1,68,459NEWS COVERAGE

Game Begins after 12th June’14FIFA World Cup 2014 - INDIA Trends

In India vast difference can be easily traced out in FIFA’2014

buzz, between pre inaugural & post inaugural chatters

73580

76690

76118

68085 8

6740

76200

64319

54733 69660

71582

79838

132437

114927

88173

82799

104932

89029

95006

96848

100492

93290

76286

78%

12% 10%

65%

16%11%

6%2%

32%

21%16%

12% 10% 9%

Top Discussions across INDIA - FIFA 2014

Indians were more busy sharing match scores and victory goal posts, Most

of them were also interested in players performance & personal lifestyle

Players 57% Match 26% Promotion 17%

Gender Talks - INDIA

Males were almost 78% more active than females

89%

11%

Men were predominantly talking about

Fifa 2014 matches, players, teams,

goals etc

Women were more

active in sharing & re-

tweeting winning posts

and FIFA’2014 celeb’s

styles

Both Youth & Adults show keen interest in FIFA’14

Less than 25 Years Intermediates, College going, Fresher's to the Corporates

25-40 YearsManager level, newly married, Young Parents

Greater than 40 YearsSenior Level, Parents of teenagers and adult kids

� Top discussions were around

Team & players performance,

match goals, players lifestyles

& Wags, Fifa games etc.� Fifa match highlights, team

updates, promos, match fixtures

& stats etc.

� Majority of people falling under this

category were more concern about

winners, team goals & match stats &

historical

36% of the observed 41% of the observed 23% of the observed

Top 5 players frequently discussed across INDIA

After Messi on top, Rooney was most discussed player followed by Suarez at 3rd

position, Neymar was least discussed among the top 5 players in India

Messi –

19989

Ronaldo -

13196

Luis Suarez-

14232

Rooney –

17162

Neymar –

11228

1. 2.

3.

4.5.

Top 5 Teams discussed across INDIA

Brazil Followed by France &

Argentina was the most

discussed FIFA 2014 team in

INDIA

1.

41568

34712

1114018

2.

5.

4.

3.

Argentina37661

France38837

INDIA Tweets mostly after the match is over!!

Pre match tweets were basically the team updates, goal forecasts & anticipated

performance etc., Post match posts were related to goal updates, winning team

fixtures, match stats, etc.

11%Pre Match

37%During Match

52%Post Match

Top Things That concerns INDIANs related

to FIFA WORLD CUP ‘2014

• Late night Sleep was the major concern of majority of Indian fans across India• Many Metro cities fans also leave office early to watch Fifa 2014 Live• Dinner, Parties & TV shows were also the major concerns of Fifa Fans across India,

32% Late Night

Sleep

28%

Office Work

16% Dinner

9% TV soaps &

Serials

11% Parties

34%

20%

14%

7%

2%

Top 5 Brands discussed across INDIA with respect to FIFA’14

Sony, Coke & Adidas are more discussed

in India in association with Fifa 2014

Other than EA sports among the top discussed brands for FIFA’2014, all the brands

were discussed more post inaugural of FIFA ‘2014

35%

46%

19%27%

38%

56%

65%

54%

81%73%

62%

44%

Sony Coca-cola Adidas Nike Hyundai EA Sports

Before 12th After 12th

Most brands benefitted from FIFA, as

they were discussed “more” post the

world cup launch

Top discussed sports channelsaround FIFA’14 in INDIA

Sony Six was most discussed associated channel across India, followed by, ESPN & Star sports, majority of discussion shared, posted & retweeted were related to

match fixtures, historical & stats

65%

19%

8%

5%3%

Sony Six Others ESPN Star Sports Neo

Top #HASHTAGS around FIFA’14 used in INDIA

15106

10595

5690

4925

4656

4542

4128

4107

4076

3714

#fifa2014

#worldcup

#brazil

#neymar

#fifa

#brazil2014

#worldcup2014

#fifaworldcup

#football

#brasil

Top Discussed Matches in INDIA

FIFA 20143

66

36

60

20

35

83

6

33

54

40

50

0

19

83

2

13

64

36

26

56

34

63

96

40

63

0

46

48

47

43

0

15

95

2

30

92

82

37

26

50

8

0 0

21

23

1

28

51

14

08

4

0

14

05

20

05

3

14

46

6

13

20

3

59

77

36

77

1Brazil VS Croatia Mexico VS Cameroon Spain VS Netherlands

Chile VS Australia Colombia VS Greece Uruguay VS Costa Rica

England VS Italy Cote d'Ivoire VS Japan Switzerland VS Ecuador

France VS Honduras Argentina VS Bosnia and Herzegovina Germany VS Portugal

Iran VS Nigeria Ghana VS United States Belgium VS Algeria

Brazil VS Mexico Russia VS Korea Republic Australia VS Netherlands

Spain VS Chile Cameroon VS Croatia Colombia VS Cote d'Ivoire

Uruguay VS England Japan VS Greece Italy VS Costa Rica

Switzerland VS France Honduras VS Ecuador Argentina VS Iran

Germany VS Ghana Nigeria VS Bosnia and Herzegovina Belgium VS Russia

Korea Republic VS Algeria

In India majority of people liked the inaugural match & also shared and re-tweeted about Spain & Netherlands match. A lot of Indians routinely followed/ tweeted & posted about Spain, Brazil & Argentina matches

Key Insights INDIA - FIFA 2014

• In India, Fifa 2014 chatters were raised from 12th June, post FIFA inauguration

• In India more than 50% of chatters were related to Players, 26% of the total

Fifa chatters are related with match fixtures & rest are related to promotions

• We also observe a significant rise in discussions around key brands with

respect to FIFA’14

• Men were more interested in contending team & team players discussions,

women were posting and retweeting players lifestyles

• Adults falling between 25 – 40 years of age were largely participating in Fifa

2014 related Engagements however Youngsters (below 25yrs) were also

talking hugely about the game

• Brazil, France & Argentina are India’s most favorite FIFA’14 contenders