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ProspectFundingisaleaderinthedomainofLegalFundingandLawsuitFunding.Asa foundingmemberofAmericanLegalFinanceAssociation,theclientwasintheforefront ofprovidingfinancialassistancetoindividualsandfamiliesawaitingtheirclaims. Objectives + Prospectfundingneededtocreateanonlinebrandandvisibilityonlinefromscratch. + NeededtohaveorganicSEOontheir7micrositesandhavePPCdoneon4mainsites withaviewtoincreasingtrafficandROI. + Buildleadscominginfromthewebsites. THECLIENT CHALLENGES HowNetsmartzhelpedthisLegal&Lawsuitfundingcompany increasetrafficandleadsandexpandlocalreachtoagloballevel witheffectivedigitalmarketingandonlinebrandbuilding. + Helpmakeaʻstartupʼarecognizedbrandinthedigitalspace. + Buildingthebrand,traffic,leadsandsalesfromscratch + ImprovingtraffictotheProspectFundingwebsiteandmicrositeswithorganicand paidcampaigns,leadingtocontinuousimprovementinROI. + Increasingbusinessprofitabilitywithhighervolumeoftrafficonmicrosites, + generatingtraffic&leads. + Lawsuitfundingisacomplexproductandlikeanyfinancialproductissubjectto specificregulationswhichhavetobecompliedwithduringanymarketingactivity. + Theleadinformationsuppliedtotheclientteamneededtohavedetailed informationregardingtheprospectlawsuit. Website: http://prospectfunding.com TollFreeNumber-800-501-6123 ““Weareawell-knownnamein pre-settlementfundingservices withapoolofexperienced attorneys,butweneededright exposureandwantedtoreachnew prospectsfromallthedifferent locations.Netsmartzhelpedusgo localaswellasglobalthrough digitalmarketingandwewere finallyabletoreapinthebenefits.I wouldsay,peopleatNetsmartzare greatprofessionalsandvery talentedingivingwhatyouwant. Thankyoupeopletohelpusour businessgrowasareputedbrand. Highlyrecommended!” ‒MarkBerlin, CEO,ProspectFunding Global Technology Solutions Partner SINCE 1999

Global Technology Solutions Partner - Netsmartz, LLC · pre-settlement funding services with a pool of experienced attorneys, but we needed right exposure and wanted to reach new

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Page 1: Global Technology Solutions Partner - Netsmartz, LLC · pre-settlement funding services with a pool of experienced attorneys, but we needed right exposure and wanted to reach new

Prospect�Funding�is�a�leader�in�the�domain�of�Legal�Funding�and�Lawsuit�Funding.�As�a�founding�member�of�American�Legal�Finance�Association,�the�client�was�in�the�forefront�of�providing�financial�assistance�to�individuals�and�families�awaiting�their�claims.�

Objectives+ Prospect�funding�needed�to�create�an�online�brand�and�visibility�online�from�scratch.

+ Needed�to�have�organic�SEO�on�their�7�microsites�and�have�PPC�done�on�4�main�sites�with�a�view�to�increasing�traffic�and�ROI.

+ Build�leads�coming�in�from�the�websites.

THE�CLIENT

CHALLENGES

How�Netsmartz�helped�this�Legal�&�Lawsuit�funding�company�increase�traffic�and�leads�and�expand�local�reach�to�a�global�level�with�effective�digital�marketing�and�online�brand�building.

+ Help�make�a�ʻstartupʼ�a�recognized�brand�in�the�digital�space.

+ Building�the�brand,�traffic,�leads�and�sales�from�scratch

+ Improving�traffic�to�the�Prospect�Funding�website�and�microsites�with�organic�and�paid�campaigns,�leading�to�continuous�improvement�in�ROI.�

+ Increasing�business�profitability�with�higher�volume�of�traffic�on�microsites,�

+ generating�traffic�&�leads.�

+ Lawsuit�funding�is�a�complex�product�and�like�any�financial�product�is�subject�to��specific�regulations�which�have�to�be�complied�with�during�any�marketing�activity.

+ The�lead�information�supplied�to�the�client�team�needed�to�have�detailed�information�regarding�the�prospect�lawsuit.

Website:http://prospectfunding.com�

Toll�Free�Number-�800-501-6123

““We�are�a�well-known�name�in�pre-settlement�funding�services�with�a�pool�of�experienced�attorneys,�but�we�needed�right�exposure�and�wanted�to�reach�new�prospects�from�all�the�different�locations.�Netsmartz�helped�us�go�local�as�well�as�global�through�digital�marketing�and�we�were�finally�able�to�reap�in�the�benefits.�I�would�say,�people�at�Netsmartz�are�great�professionals�and�very�talented�in�giving�what�you�want.�Thank�you�people�to�help�us�our�business�grow�as�a�reputed�brand.�Highly�recommended!”�‒�Mark�Berlin,CEO,�Prospect�Funding

Global Technology Solutions PartnerSINCE 1999

Page 2: Global Technology Solutions Partner - Netsmartz, LLC · pre-settlement funding services with a pool of experienced attorneys, but we needed right exposure and wanted to reach new

Toll�Free�Number-�800-501-6123

The�Strategy

+ Different�websites�were�set�up�for�the�client�for�specific�target�audience�segments.

+ �Keywords�were�incorporated�on�all�web�pages�after�extensive�keyword�research�based�on�client�inputs.

+ The�Netsmartz�team�became�proficient�with�the�different�regulations�and�requirements�regarding�digital�marketing�of�financial�and�legal�products.

+ A�2-step�lead�capture�form�was�set�up.

+ Strategic�search�engine�optimization�work�was�started�to�improve�keyword�and�page�rankings�along�with�traffic�on�sites

+ Google�Search�and�Display�campaigns�were�set�up�and�managed�for�the�different�websites.�

+ A�strategy�was�created�to�get�all�important�pages�indexed�by�the�search�engine�spiders,�as�well�as�create�a�robust�internal�linking�structure.��

APPROACH�&�SOLUTION + In�addition,�these�geo-targeted�pages�needed�content,�so�we�developed�a�simple�initial�content�strategy�that�was�designed�to�focus�on�all�pages�with�more�unique�content�being�developed�for�the�top�cities�and�states.�

Results�

This�was�a�long�duration�SEM�project�starting�in�January�2008�and�going�up�to�February�2013�that�produced�good�results.

+ The�brand�was�recognized�online�with�visibility�on�all�related�channels.

+ There�was�a�continuous�improvement�in�leads.�

+ Clean�indexing�for�websites�on�major�search�engines.

+ PPC�campaigns�generated�leads�at�cost�per�conversion�and�conversion�rate�levels�much�better�than�the�benchmark�rates.

+ Top�rankings�in�100+�keywords�with�some�being�money�making�keywords�-�see�chart�below.

Keywords

FELA�lawsuit�advance

Law�Suit�Funding

Personal�injury�loans

Lawsuit�settlement

Settlement�Loan

Ranking

#1

#1

#2

#3

#3

S.�No.

1

2

3

4

5

Global Technology Solutions PartnerSINCE 1999

Page 3: Global Technology Solutions Partner - Netsmartz, LLC · pre-settlement funding services with a pool of experienced attorneys, but we needed right exposure and wanted to reach new

Developer

ISO/IEC 27001:2013C E RT I F I E D

Toll�Free�Number-�800-501-6123

What�we�achieved

700�PPC�LEADSON�AN�AVERAGE�PER�MONTH

100+�KEYWORDS�IN�TOP�10�RANKINGS

#1

250�ORGANIC�LEADSON�AN�AVERAGE�PER�MONTH

$350,000�AVERAGE�ANNUAL�PPC�BUDGET

From�less�thana�100�leads�per�month�before�the�campaign:

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�working�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Global Technology Solutions PartnerSINCE 1999

Page 4: Global Technology Solutions Partner - Netsmartz, LLC · pre-settlement funding services with a pool of experienced attorneys, but we needed right exposure and wanted to reach new

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�need�to�know�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing,�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

LOS�ANGELES

Toll�Free�Number-�800-501-6123Global Technology Solutions Partner

SINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,�CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,CA�92618

Toronto�(Sales�Office)545�King�St�W,�Toronto

ON�M5V�1M1,�Canada�Phone:�1-647-542-0114

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

Toll�Free�Number-�800-501-6123

www.netsmartz.com

[email protected]