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Conference organized by the “Next Generation of Tools and Processes for Global Software Development” (NeXGSD) project funded by the Danish Council for Strategic Research in collaboration with the Confederation of Danish Industry (DI, ITEK), InfinIT - innovation network for IT, and the Alexandra Institute.
Register online here:WWW.NEXGSD.ORG
September 10, 1.00 - 5.00 pm. in Aud 2 at the IT University of Copenhagen
GLOBAL SOFTWARE DEVELOPMENT CONFERENCE– OPPORTUNITIES AND CHALLENGES FOR DANISH COMPANIES
KEYNOTE SPEAKERS PROFESSOR EMERITUS GEOFF WALSHAMManagement Studies and Information Systems, Cambridge University, Judge Business SchoolManaging cross-cultural issues in global software outsourcing.
PROFESSOR S. KRISHNAIndian Institute of Management BangaloreGlobal software outsourcing – an Indian perspective on challenges and opportunities in partnerships with European companies.
© Jakob E. Bardram
NEXGSD PROJECT
© Jakob E. Bardram 4
Background Outsourcing & Offshoring are core to modern IT
– development, maintenance, hos3ng, …
Globally [2007] – 65% of US & EU enterprises currently use offshore providers for applica3on development
– another 13% plan to NaIonally [2004]
– ~100% large DK companies outsource
– ~50% of SMEs
Danske virksomheders outsourcing
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Over halvdelen af de mindre og mellemstore virksomheder, der indgår i undersøgelsen med mellem 20 og 99 ansatte, har outsourcet arbejds-opgaver indenfor de seneste tre år. Figur 1.1 viser dog, at andelen er større for store virksomheder. Det skyldes bl.a. den ressourcemæssige barriere, der ligger i at gennemføre en outsourcingproces særligt til fjerntliggende lande. Men i takt med at virksomhederne høster erfa-ringer med outsourcing, og også f.eks. indere og kinesere bliver mere erfarne i samarbejdet med europæiske virksomheder, vil outsourcing uden tvivl blive endnu mere udbredt blandt mindre og mellemstore virksomheder i Danmark.
Outsourcing til lavtlønslande er hyppig Figur 1.2 viser, at virksomhederne hyppigst outsourcer til leverandø-rer i Danmark. I alt 40 procent af de danske virksomheder har out-sourcet produktionsopgaver til andre danske virksomheder de seneste tre år.
..men outsourcing er hyppigst blandt de store virksomheder
Figur 1.1. Andel virksomheder, der har outsourcet de seneste tre år, fordelt på antal medarbejdere
0 20 40 60 80 100
20 - 49
50 - 99
100 - 199
200 - 299
300 - 599
600- 2000
2000>
Procentandel virksomheder
Outsourcing tillavtlønslande Outsourcinggenerelt
Source: “Globale muligheder og vækst En analyse af danske virksomheders outsourcing”. DI/ITEK, 2004
Distributed SoKware Development
SoKware development happens in teams that sits in different – Places (DK, Europa, US, Asia) – Time zones – Na3onali3es and cultural backgrounds
The world is not completely “flat” – Distributed SW development can be challenging – Managing complexi3es in distribu3on – Managing “requirements” – Suppor3ng an itera3ve, agile process
Source: MA Cusumano “Managing Software Development in Globally Distributed Teams” Comm. of the ACM 51(2), 2008
What are the Challenges?
Requirements & User Involvement – 2;4;6;8
Language & Culture – 3; 15
Source: CL Iacovou & R Nakatsu “A Risk Profile of Offshore-Outsourced Development Projects” Comm. of the ACM 51(6), 2008
The NeXGSD Project Overall Approach
– “Moving from Outsourcing to Collabora3on”
4 main foci – collabora3ve prac3ces in GSD – cultural intelligence in GSD – collabora3ve technologies and tools for GSD – so]ware engineering methods and processes for GSD
Approach – improving collabora3ve prac3ce – view cultural diversity as an opportunity for
increased innova3on – create tools & methods for itera3ve and agile processes – empirically test and verify results
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Primary InvesIgators
Jakob E. Bardram Collabora3ve technologies and tools for GSD
Pernille Bjørn Collabora3ve prac3ces in GSD
Anne-Marie Søderberg Cultural intelligence in GSD
Ali Babar So]ware engineering methods and processes for GSD
S. Krishna IT Management in GSD
WWW.NEXGSD.ORG
© Jakob E. Bardram
MANAGING CROSS-‐CULTURAL ISSUES IN GLOBAL SOFTWARE OUTSOURCING
Geoff Walsham – Professor Emeritus of Management Studies
(Informa3on Systems) – Cambridge Judge Business School, University of
Cambridge
GLOBAL SOFTWARE DEVELOPMENT – RESEARCH PERSPECTIVE
Pernille Bjørn – Associate Professor of Technologies in Prac3ce – IT University of Copenhagen – Primary Inves3gator in the NeXGSD project
GLOBAL SOFTWARE DEVELOPMENT – INDUSTRY PERSPECTIVE I
Kathiravan Palaniappan – Country Manager – Tata Consultancy Services (TCS) – Partner in the NeXGSD project
GLOBAL SOFTWARE DEVELOPMENT – INDUSTRY PERSPECTIVE II
Zahid Abdullah – CEO – TEO Interna3onal – Partner in the NeXGSD project
GLOBAL SOFTWARE OUTSOURCING – AN INDIAN PERSPECTIVE ON CHALLENGES AND OPPORTUNITIES IN PARTNERSHIPS WITH EUROPEAN COMPANIES.
Dr. S. Krishna – Professor Emeritus of the So]ware Enterprise
Management Program – Indian Ins3tute of Management Bangalore
PANEL
Anne-‐Marie Søderberg, – Professor in Intercultural Communica3on and
Management – Copenhagen Business School – Primary Inves3gator in the NeXGSD project
Closing Remarks
© Jakob E. Bardram 19
NeXGSD moving on…
NeXGSD invites addiIonal industrial partners to join – Study, design, and evaluate collabora3ve tech. f. GSD
We are open for educaIonal partnerships focusing on global collaboraIon – MSc. Thesis projects – Industrial PhD projects
© Jakob E. Bardram 20
PANEL
© Jakob E. Bardram 22
Jakob E. Bardram
Research – Going from outsourcing to collabora3on – Establishing the “kit” that makes collabora3on succeed
• rela3onships, trust, processes, methods, prac3ces, tools, technologies, … – Special focus on “requirement specifica3on”
• In principle : how to support an agile & itera3ve development methodology – globally
EducaIon – The students of today lives in a globalized world, and will work in one – It is extremely important that educa3on takes globaliza3on into
account • Teaches students how to handle global processes • Embed them into global teaching ac3vi3es
© Jakob E. Bardram 23
