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Global Perspective of
the Indonesia Modest Fashion
Muhamad Pandu Rosadi
CEO Miranda Moda Indonesia
Modest Fashion Designer Brand
• Founder of Hijabers Community
• 24 offline stores network
• Digital store Web and Apps
• Transform as lifestyle brand
• Focusing on local market
penetration, community
empowerment and collaborations
Exhibition 10 years Anniversary
Transformation of Indonesia Modest Fashion
for the past decade.
< 2000
Religious & cultural
movement
Now
Fashion Savvy Trend
Booming Industry
Digitalization
2010
New Era of Hijabers
Young Millenials Modest
Fashion Designer
Three Segments Hijab Market in Indonesia
Simple & Practical veil
70% hijabi
Syari veil
10% hijabi
Fashionable Veil
Urban & mid class hijabi
International experience
International
Experience
Dubai
International Experience
Korea
International Experience
London
International Collaboration
Malaysia
Global Perspective
1. Rich in local woven fabric & pattern
2. Very playful and unique design.
3. Quality product fabric
4. International sizing issue
5. Distribution & logistic
Lesson learnt from global perspective
1. Lets not only showcasing, but also how to tap into the real
international market.
2. Consistency will get buyers attention.
3. Strengthen brand story and make it relevant to the user
4. Simple, play with colors, function, good quality of production
and fabric to seasons
5. Research on local market taste combine it with a twist of
Indonesia.
6. we should walk together as team.
Thank you