Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
PEFC UK Annual Stakeholder Meeting5 July, 2016
Riikka JoukioSVP, Sustainability and Corporate Affairs
Metsä Group
Global Packaging and Collaboration:Why the Sector Should Connect to Support Sustainable Forest
Management
3
What is the Forest Solutions Group?
The Forest Solutions Group is a global platform for strategic collaboration across the forest products value chain to:
Bring more of the world’s forests under sustainable management
Expand markets for responsible forest products
Ensure growth and vitality of forest resources today and for future generations
A third of global forest, pulp and paper sales, providing leadership in expanding sustainable forest-based solutions to meet societal needs
4
A global value chain group hosted by the WBCSD
Forest Solutions Group members
Key partners
5
Work streams cover both forest and forest products
Sustainable Forest Management
The Forest DialogueSustainable Value Chains
& ProcurementValue & Benefits of
Forest Products
Expand sustainable forest management
through forest certification & other
innovative means
Contribute to multi-stakeholder dialogue to build relations & drive
collaborative action
Promote and help implement responsible sourcing practices and
policies
Provide low-carbon and bio-based solutions in
products and operations
Key Performance Indicators (KPIs)
Forest Products
6
Best practice for sustainable forest management
Key Highlights 2016-2017 Focus
• Certification Dialogue Series• Develop a water awareness brief to
communicate to a broad audience the sector’s positive impacts on water
• Pilot test WBCSD ’s Social Capital Protocol on Skills, Employment & Safety and develop a sector perspective on social impact measurement & valuation
• Infographic on the importance of forests and sustainable forest management
7
Forest products for a better future
• The business is based on renewable woodraw material which is grown, procured and processed responsibly
• Forest products offer a solution for climatechange and resource scarcity. They replacefossil based products and store carbon
Image: Metsä Group
8
Northern forests grow more than they are used
7% in Oceania
2%
in South America
Source: FAO
Losing growing stock
Zero change
Growing stock data not available
Gaining growing stock
65%
in Europe
8% in CIS
2% in Asia
1%
in Africa
35%
in North America
80%
in Finland
The share of forest certification varies globally
Currently only 10% of the world’s forests are certified
9
Annual demand for industrial wood growing by +1.4%
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2000 2005 2010 2014 2020 2025
PulpReconstituted panelsSawnwood/plywood
Source: Pöyry Consulting
Globalisation Technology
Sustainability Consumption
Billion m3
- 1/3 is used for
packaging
- Estimated annual
growth rate for board
packaging is 3-4% p.a.
10
Fresh fibre and recycling loop in Europe
FRESH FIBRE MAKES RECYCLING
POSSIBLE.
WITHOUT FRESH FIBRE INFLOWS, A
SERIOUS SHORTAGE OF RECYCLED
FIBRE WOULD OCCUR IN SIX MONTHS.
EUROPE IS THE
GLOBAL CHAMPION
IN PAPER RECYCLING
WITH A RATE OF
72%Paperboard is the most
recycled packaging (81%)
100% RECOVERY
NOT POSSIBLE
because of incomplete
collection, unrecoverable
products, export,
process losses
RECOVERED
FIBRE FROM
COMMUNITIES
THE AMOUNT OF GRAPHIC PAPERS DECLINES
This impacts on volume, price and quality
ENERGY PRODUCTION
at the end of the life cycle
CIRCULATION
3,5 times on average
54%
46%
RENEWABLE
FRESH FIBRE FROM
SUSTAINABLY
MANAGED FORESTS
In Europe, forests
grow more than
they are used
Source: Metsä Group, CEPI
11
10 Things you should know about sustainable sourcing
12
Private procurement
Finance
Consumers
Legislation
Private
commitments
Public
procurement
Source: PEFC
Market drivers behind the growth of certification
13
Leadership Statement on the value and future of forest certification
In 2013, the Forest Solutions Group published a commitment to:
• Work with stakeholders to spread sustainable forest management• Support and promote the expansion of forest certification• Set targets to increase the use of certification when sourcing
forest products and fiber• Grow markets for certified forest products
14
WBCSD calls on all forestcertificationstakeholdersto action
• Promote certification through the valuechain: from forest owners to the end users
• Fully utilise the existing certificationprograms, operations, supply chain etc
• Support sustainable development regardingsmall-scale and community forestry, agroforestry, indigenous people etc
• Develop an inclusive forest products procurement policy
Images: Metsä Group
15
Did you know?
European forests have grown by over 30% since 1950 and are increasing by 1.5 millionfootball pitches every year – an area fourtimes the size of London
For more information:
www.wbcsd.org │ [email protected]
17
Membership Principles & Responsibilities
18
Global consumer recognition and trust in certification labels
14
15
24
23
49
49
7
7
6
6
FSC
PEFC
5 - I strongly agree 4 3 2 1 - I strongly disagree
(ASF / CERFLOR / CFCC / SFI)
is a label I can trust
is a label I can trust
81%
4%15%
Yes
No
Don't know
Mean
Value
3,4
3,3
Would you prefer companies
to label products?
Source: PEFC/GfK Global Consumer Survey (Nov 2014)