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Global Media Flows• Alejandra Valencia Cantoral ID: 144758• Paola Vera Albarran ID: 145334• Rebeca Salas Hernandez ID: 145633• Esefania Aarún Tassinari ID: 143438
MEDIA FLOWS
Media flows:
70’s-80’s: Research claims the existence of unbalanced, unidirectional flows of TV programmes and foreign news from the “centre” to the “periphery”.
Main media flows are divided into 3 categories:
Global Transnational Geo-cultural
Dominant Flows
U.S. Western Media#1 Exporter of media
U.S.A (DOMINANT FLOW)LATIN AMERICA (CONTRA FLOW)
Telenovelas
Televisa – México (Mayor productor de programación
en español)
Venevisión - Venezuela
Globo – Brasil
Colombia – RCN
Argentina – Telefe
Broadcast in 50 languages and dialects
Reaching 100 countries
Helps creat a trasnational identity
Consumption patterns
Telenovelas has succeded in non
spanish speakers countries
Telemundo
Contra Flows
• Non Western Nations / Cultures
• Subaltern Flows
• Diasporic Audiences
• Deterritotialization
• The global media in the first decade of the 21st century
represents a complex terrain.
• Commercialization of media systems around the world has
created new private networks that are primaly interested in
markets and advertising seeing the audience as consumers.
India
Bollywood as a major example of transational global flows, India has
emerged as a key destination for outsorcing media content.
• Geo-Cultural media cater to specific cultural-linguistic
audiences wich may be scatterd around the world.
• India´s ZEE TV
• https://www.youtube.com/watch?v=F6XseUvIZuQ
Bollywood
• 70 countries
• South Asia diáspora
• Popular in:
• Arab world
• Central and south Asia
• Africa countries
• Bridge between western and indian popular cinema
• https://www.youtube.com/watch?v=Y6FuYf7r46Y
CHINA AND SOUTH KOREA
CCTV9- tv in english
Channel Phoenix
• 1996
• For diasporic audiences
• “Window to the world for the Chinese
global community”
• Digital technology
• Privatized and deregulated
broadcasting
• Satellite networks
Have helped put Asian media on the
map and the growth of cultural
products.
Example: Pusan International Film Festival.
South Korea:
Film
Soap operas
Popular music
Online games
2005:
South Korea- leader in broadband
penetration
China- largest television market
China- largest number of mobile phone
users
China- largest exporter of IT products
2006:
Chinese- 2nd largest language online
“A new geography of trade with East Asia and
China in particular, taking the lead is already
having a significant impact on international
trade flows”
(UNCTAD, 2005: 153).
Implications
Dominant groups of interests
HibridityDependency
Media Imperialism
*Audiences
Consequences
• “Diasporic Public
spheres”
• Indigenization
https://www.youtube.com/watch?v=1vKDOWAf5M8https://www.youtube.com/watch?v=Yw_Z4vhBY_Yhttps://www.youtube.com/watch?v=DqasqRdO7dc
Case study
• https://www.youtube.com/
watch?v=kZ02_Uzf7So
• https://www.youtube.com/
watch?v=kZ02_Uzf7So
• https://www.youtube.com/watc
h?v=B-uxeZaM-VM
• https://www.youtube.com/watc
h?v=34WIbmXkewU
IS FRENCH CINEMA INFLUENCED BY HOLLYWOOD?
DOES CULTURAL EXCEPTION ACTUALLY PREVENT THIS OR NOT?
DO FRENCH IDENTITY AND VALUES REMAIN UNTOUCHED (in their films)?
