Global Market HRM

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    Managing Human ResourcesGlobally

    After reading this chapter, you should be able to:

    Identify the recent changes that have caused companies

    to expand into international markets.Discuss the four factors that most strongly influence

    HRM in international markets.

    Chapter

    15

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    Managing Human Resources

    Globally

    List the different categories of international employees.

    Identify the four levels of global participation and the

    HRM issues faced within each level.Discuss the ways companies attempt to select, train,

    compensate, and reintegrate expatriate managers.

    15Chapter

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    Introduction

    Organizations now function in a global economy.

    International expansion can provide a competitive

    advantage:

    Entering different countries may provide large numbers ofpotential customers.

    Building production facilities in countries with low-cost labor

    may prove cost-efficient.

    MaquiladoraplantsThe rapid increase in telecommunications and information

    technology enables work to be done more rapidly, efficiently,

    and effectively around the globe.

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    Current Global Changes

    European Economic Community

    North American Free Trade

    Agreement

    The Growth of Asia

    Japan, China, Singapore, Hong Kong,

    and Malaysia are significant economic

    forces.

    General Agreement on Tariffs and

    Trade (GATT)

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    Factors Affecting HRM inInternational Markets

    Human Resource

    Management

    Culture

    Political-Legal

    System

    Education -

    Human Capital

    Economic

    System

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    Hofstedes Cultural Dimensions

    Individualism/collectivism - the degree to which peopleact as individuals rather than as members of a group.

    Power distance - how a culture deals with hierarchicalpower relationships.

    Uncertainty avoidance - how cultures deal with the factthat the future is not perfectly predictable.

    Masculinity-femininitydescribes the division of rolesbetween the sexes within a society.

    Long-term/short-term orientation - the tendency of aculture to focus on long-term benefit or short-termoutcomes.

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    Implications of Culture for HRM

    Cultures differ on such things as

    leadership, decision-making, and

    motivation.

    Cultures influence the appropriateness ofHRM practices.

    Cultures may influence compensation

    systems.

    Cultural differences can affect thecommunication and coordination

    processes in organizations.

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    Education/Human Capital

    Countries differ in their levels of human capital.

    A country's human capital is determined by a

    number of variables, primarily, educational

    opportunity.

    Countries with low human capital attract facilities

    that require low skills and low-wage levels.

    Countries with high human capital are attractive

    sites for direct foreign investment that creates high-

    skill jobs.

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    Political/Legal System

    Dictates the requirements of certain HRM practices, such astraining, compensation, hiring, firing, and layoffs.

    The legal system is an outgrowth of the culture, reflectingsocietal norms.

    United States has led the world in eliminating discriminationin the workplace and controlling the process of labormanagement negotiations.

    Germany has provided employees with a legal right to

    "codetermination" in the workplace.The EEC provides for the fundamental social rights of

    workers: freedom of movement and freedom to choose one'soccupation and be fairly compensated.

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    Economic System

    Under socialist economies, there is

    little economic incentive to develop

    human capital, but ample opportunity

    exists because education is free.In capitalist systems, the opposite

    situation exists, with higher tuition at

    state universities but economicincentives exist through individual

    salaries

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    Types of International Employees

    A parent countryis the country in which the

    company's corporate headquarters is located.

    A host countryis the country in which the parent

    country organization seeks to locate (or has alreadylocated) a facility.

    A third country is a country other than the host

    country or parent country.

    An expatriateis an employee sent by a company in

    one country to manage operations in a different

    country.

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    Levels of Global Participation

    Increasing Participation in Global Markets

    Parent

    Country

    Host

    Country

    Domestic International Multinational Global

    Foreign

    subsidiary

    Corporate

    headquarters

    Corporate

    headquarters

    Corporate

    headquarters

    Corporate

    headquarters

    Foreign

    subsidiary

    Foreign

    subsidiary

    Foreign

    subsidiary

    Foreign

    subsidiary

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    Global Organizations

    Global organizations compete on state-of-the-art, top-

    quality products and services with the lowest possible costs.

    Transnational scoperefers to the fact that HR decisions must

    be made from a global rather than a national or regional

    perspective.

    Transnational representation reflects themultinational

    composition of a company's managers.

    Transnational processrefers to the extent to which the

    company's planning and decision-making processes include

    representatives and ideas from a variety of cultures.

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    Selection of Expatriate Managers

    Successful expatriates have the following skills or abilities:

    Technical competence

    Ability to adjust to, and be sensitive to, a new culture. Three

    dimensions include:

    the self dimension

    the relationship dimension

    the perception dimension

    Use of women in expatriate assignments has provenbeneficial for companies; recent evidence disproves the

    notion that women are not successful managers in foreign

    countries.

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    Compensation of Expatriates

    Total pay packages have four

    components:

    Base SalaryAnnual salary, unadjusted.

    Tax Equalization allowances

    Paymentsfor higher tax rates of other countries.

    BenefitsContinuation of, or substitute

    for, home benefits.

    AllowancesCost-of-living, housing,

    education, and relocation payments.

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    Reacculturation of Expatriates

    Reentry to the home organization may result in culture

    shock.

    According to some sources, 60 to 70 percent of expatriates do

    not know what their position will be upon their return.

    Transition process necessitates communication of corporate

    changes while the expatriate is overseas and validation of

    the importance of the expatriate's international work.