Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
2018
GLOBAL HOME IMPROVEMENT
Report
Foreword
We are pleased to be introducing the 2018 global report for DIY and Home
Improvement.
Previously, we fully updated the Global Home Improvement Report for quicker, more efficient and
easier access to key information.
For the 2018 release, and with the help of EDRA/GHIN Members, we focused on data quality and
accuracy improvements. To accomplish this the statistics for the 2018 report have been confirmed
by EDRA/GHIN where possible, and compared with the statistics released by other statistic offices.
We hope this new edition of the Global Home Improvement Report helps you in taking greater
advantage of DIY market opportunities.
Ralf RAHMEDE, General Manager, FEDIYMAJohn HERBERT, General Secretary, EDRA GHIN Audrey VAN DEN BERG, Market Analyst, in charge of the 2018 Home Improvement Global Report
3Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Contents
Section 1: Global Analysis
This section aims to provide an overview of the global DIY market :
• Global market size evolution
• Main regions: market sizes, evolution, average DIY expenditure per capita
• Main DIY national markets
• National average DIY expenditure per capita
• Focus on European DIY markets
Section 2: Countries
This section provides 2-page synoptic information for the major
DIY markets, in decreasing order of market size.
• On page 1 you will find the key indicators at a glance :
population, GDP, DIY market, DIY average expenditure…
• On Page 2 you will find information on the Top 10 DIY retail
chains in the country: 2016 and 2017 sales, number of stores,
and total sales surface.
• For Countries with more than 10 DIY retail chains, a
comprehensive table is included.
• We added 4 countries in comparison to last year. These
countries are : Thailand, Indonesia, Malaysia and the
Philippines.
Section 3: Major DIY Groups
This section focuses on the major groups in the DIY market at a
worldwide level. More details are provided for the Top 10 through
a 2-page overview: T/O evolution, global market share
evolution, countries of operation, retail chains…
At the end of the document, information is provided about the
main DIY groups and money conversion.
4
Currency: US Dollar (USD) Av. exchange rate VS € for 2017: 0,88698 In 2017 USD depreciated VS EUR (-2%)
USA Europe USA World
Population (2017 - M) 327 743 327 7 633
Evolution 2005-2017 (last 12 years) 10% 2% 10% 17%
GDP (PPP based) per capita (2017 - K€)Current prices - exchange rate $ VS € : 0,88698
52 776 33 158 52 776 18 442
DIY market (2017 - €Bn) 319 168 319 606
DIY market evolution 2016-2017 3% 5% 3% 3%
DIY expenditure per capita (2017 - €) 975 226 976 79
Urban population % (2018) 82% 72% 82% 61%
Home ownership % (2014) 63% 69% 82% -
Human Development Index (HDI) - 2015 0,9 0,8 0,9 0,7
Country name USA
Demographics
Economics
Housing
Detailed information
327
82%
63%
million people
live incities
owntheirhome
238 251 262 275311 319
2012 2013 2014 2015 2016 2017
Tota
l sa
les,
€B
n
DIY Market size evolution
+3%
+34%
53%
% of worldwide DIY sales
Northern America
319 €Bn
Last year(2016/2017)
Last 5 years(2012/2017)
Key indicators
Fediyma Global Home Improvement Report 2018 - Copyright Feydima vzw - Copies are not allowed
327
743
327
USA
Europe
USA
Population (M)
52 776
33 158
52 776
USA
Europe
USA
GDP per Capita (€)
975
226
976
USA
Europe
USA
DIY expenditure per capita (€)
20
Home Depot
Lowe's
Ace Hardware
Menard's
Tractor Supply
Sears
Do it best
Harbor Freight Tools
84 Lumber
True Value
Sherwin-Williams
Northern Tool
Sutherlands
Orchard Supply
Atwoods Ranch&Home
Stine
Curtis LumberIn 2017 USD depreciated VS EUR (-2%) Hancock Lumber
Valu Home Center
Friedman's
Marvin's
Jerry's
Buchheit
Higginbothams
City Mill
Builder's discount
Hardware Hawaii
Stone's
Ritter Lumber
Home Depot Home Depot 78 262 81 968 5% 44% 1 980 19 131 9 662 4 285 CI Total DIY channel
Lowe's Lowe's 54 685 55 667 2% 30% 1 740 18 050 10 374 3 084 CI Other channels
Ace Hardware Cooperative 10 659 9 565 -10% 5% 4 418 3 733 845 2 562 CI Total DIY market
Menard's Menard's 8 585 8 870 3% 5% 305 3 264 10 702 2 718 CI
Tractor Supply Tractor Supply 6 442 6 436 0% 3% 1 685 2 504 1 486 2 570 DV
Sears Sears 8 650 8 870 3% 5% 1 002 11 860 11 836 748 DV
Do it best Cooperative 2 736 2 736 0% 1% 3 800 2 660 700 1 029 DV
Harbor Freight Tools Harbor Freight Tools 2 333 2 625 13% 1% 900 1 700 1 889 1 544 OE
84 Lumber 84 Lumber 2 586 2 555 -1% 1% 250 750 3 000 3 406 CI
True Value True Value 1 993 1 823 -9% 1% 4 311 2 371 550 769 DV
Other chains 5 656 6 090 8% 3% 4 471 3 667 820 1 661
Total DIY channel 182 587 187 205 3% 100% 24 862 69 689 2 803 2 686
Other channels 128 255 131 499 3%
Total DIY market 310 841 318 704 3%
Retailer Owner2016 Sales
(€M)
2017 Sales
(€M)Ev.
Retailer
SourceM/S Storessqm
* 1 ,000Av. sqm
TO /sqm
(€ )
327
82%
63%
million people
live incities
owntheirhome
+3%
+34%
Last year(2016/2017)
Last 5 years(2012/2017)
DIY Competitors, USA
Home Depot 44%
Lowe's 30%
Ace Hardware 5%
Menard's 5%
Tractor Supply 3% Others
13%
DIY Competitors M/S
9 662
10 374
845
10 702
1 486
2 803
HOME DEPOT
LOWE'S
ACE HARDWARE
MENARD'S
TRACTOR SUPPLY
TOTAL DIY CHANNEL
sqm
Top 5 Average size of a store
4 285 €
3 084 €
2 562 €2 718 €
2 570 € 2 686 €
HOME DEPOT
LOWE'S ACE HARDWARE
MENARD'S TRACTOR SUPPLY
TOTAL DIY CHANNEL
Top 5 Average T/O / sqm
Home
Depot 5%
Lowe's
2%
Ace
Hardware -10%
Menard's
3% Tractor
Supply 0%
Top 5 Year-on-year evolutionBubble size: sales2017
Top 10 Competitors
Fediyma Global Home Improvement Report 2018 - Copyright Feydima vzw - Copies are not allowed
975
976
DIY expenditure per capita (€)
21
20
+1 % VS 2016
+0 % VS 2016
Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Contents (detailed)
Methodology Page 7
Section 1: Global Analysis
Global overview Page 12Top 10 DIY national markets Page 14Main national DIY markets Page 16DIY average expenditure by country Page 17Focus on America Page 18Focus on Europe Page 19European DIY markets Page 20Focus on Eurozone countries Page 21Status of European countries regarding EU and Euro Page 22
Section 2: Countries (listed in alphabetical order)
Argentina Page 99Australia Page 42Austria Page 60Belgium Page 87Brazil Page 72Bulgaria Page 131Canada Page 31Chile Page 80China Page 82Colombia Page 105Croatia Page 123Czech Republic Page 97Denmark Page 66Finland Page 77France Page 39Germany Page 28Greece Page 115Hungary Page 109Iceland Page 129Indonesia (new) Page 121Ireland Page 103Israel Page 93Italy Page 44Japan Page 33Latvia Page 125Lithuania Page 111Luxembourg Page 127
5Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Contents (detailed)
Macedonia Page 137Malaysia (new) Page 139Mexico Page 62Netherlands Page 84New Zealand Page 70Norway Page 74Peru Page 107Poland Page 55Portugal Page 101Romania Page 89Russian Federation Page 49Serbia Page 133Slovakia Page 117Slovenia Page 119South Africa Page 47Spain Page 52Sweden Page 57Switzerland Page 64Thailand (new) Page 91The Philippines (new) Page 113Turkey Page 68Ukraine Page 95United Kingdom Page 35Uruguay Page 135USA Page 24
Section 3: Major DIY Groups
Top 10 DIY Groups worldwide Page 142
THE HOME DEPOT Page 145LOWE’S Page 147ADEO Page 149KINGFISHER Page 151BUNNINGS Page 153MENARD’S Page 155OBI Page 157BAUHAUS Page 159SODIMAC Page 161ACE HARDWARE Page 163
Main DIY Groups Page 166Yearly average exchange rates Page 170
6Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Methodology (1/3)
Demographics and Economy
In the country profiles, the general indicators are based upon national or international statistics. As follows :
• The source for the Total Population and the Population Growth is the United Nations Department of
Economic and Social Affairs.
• The GDP per capita is PPP based (Purchasing Power Parity). This way of calculating takes the costs of
living into account. The datasets come from the IMF (International Monetary Fund).
• The Human Development Index (HDI) is a composite statistic of life expectancy, education and per
capita income indicators, which are used to rank countries in terms of human development. Data is
provided by the United Nations Development Programme.
• The % of Urban Population comes from the United Nations (World Urbanization Prospects).
• The % of Home Ownership is not available for all the countries. It comes from different sources :
• European countries: Eurostat
• Russian Federation: Statcan / Federal State Statistic
• USA: US Census Bureau
• Japan: Statistics Bureau of Japan
• China: Beijing University of Social Sciences
• Turkey: Turkish Statistical Institute
• Brazil: INEG Brazil
DIY market sizes
• Sales to consumer (Net Sales)
• Most global market sizes are our own estimates,
drawing upon a variety of sources : data directly
provided by the retailing companies, external
surveys or press information.
• Please note that in some cases, the 2016
market size has been updated according to new
information and may not be equal to 2016
market size published in the previous issue.
1
2
3
4
5
Currency : Euro (EUR)
Germany Europe USA World
Population (2017 - M) 82 743 327 7 633
Evolution 2005-2017 (last 12 years) 1% 2% 10% 17%
GDP (PPP based) per capita (2017 - K€)Current prices - exchange rate $ VS € : 0,88698
44 726 33 158 52 776 18 442
DIY market (2017 - €Bn) 38 166 303 588
DIY market evolution 2016-2017 1% 4% 2% 3%
DIY expenditure per capita (2017 - €) 465 224 927 77
Urban population % (2018) 77% 72% 82% 61%
Home ownership % (2014) 52% 69% 82% -
Human Development Index (HDI) - 2015 0,9 0,8 0,9 0,7
Demographics
Economics
Housing
Detailed information
82
77%
52%
million people
live incities
owntheirhome
36,2 36,136,6
37,1 37,9 38,3
2012 2013 2014 2015 2016 2017
Tota
l sa
les,
€B
n
DIY Market size evolution
+1%
+6%
Europe
38 €Bn
Last year(2016/2017)
Last 5 years(2012/2017)
Key indicators
Fediyma Global DIY Report 2017 - Copyright Feydima vzw - Copies are not allowed
82
743
327
Germany
Europe
USA
Population (M)
44 726
33 158
52 776
Germany
Europe
USA
GDP per Capita (€)
465
224
927
Germany
Europe
USA
DIY expenditure per capita (€)
7%
% of worldwide DIY sales
23%
% of Europe DIY sales
28Fediyma Global Home Improvement Report 2018 - Copyright Feydima vzw - Copies are not allowed
6
7
6
1 2
4
53
Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Methodology (2/3)
Retailers’ sales figures
In order to make this document a better decision-making tool, we specify the source of the sales figures we
mention in the document. We used the following code, in decreasing order of data relialibility:
• CI: Corporate information (either Annual Reports or information directly provided by the company)
• EM: Data provided by EDRA/GHIN Members
• DV: information coming from Dähne Verlag 2017 survey (www.daehne.de)
• OE : Our Estimate. This information may not be conform to reality. It is a mere estimate of the sales
figure when no data is available.
For 2017, 59% of global T/O is based upon Corporate Information, 23% come from Dahne Verlag, 11% from
EDRA/GHIN members and 7% upon our own estimates.
Please note that this code only refers to the 2017 sales figure. In many cases, the 2016 sales figure is already
known, so the source may be different for the 2016 sales figure and the 2017 sales figure.
1
When unknown, the 2017 sales figure is estimated
taking into account the following information,
according to their availibility:
• 2016 sales• 2017/2016 total surface change• 2017/2016 national market size change• Former year-on-year increase or decrease of this
retail chain.
Stores and surfaces
Both number of stores and total sales surface can also
come from different sources.
Please note that in some cases, the source may differ
from the specified source for the 2016 sales figure.
For instance, for one retailer, the sales figure may be
our own estimate whereas the number of stores is
imparted on the company’s website.
In general, when the total sales surface is unknown, it
is estimated from the average surface of comparable
retail chains in the same country.
8
2
Obi Tengelmann 3 189 3 129 -1,9% 17% 352 2 768 7 864 1 130 CI
Bauhaus Interbauhaus 3 120 3 119 0,0% 17% 154 1 798 11 675 1 735 OE
Toom / B1 Rewe 2 236 2 250 0,6% 12% 333 2 164 6 498 1 040 DV
Hornbach Hornbach 2 040 2 071 1,5% 11% 98 1 051 10 722 1 971 DV
Hagebaumarkt Hagebau/cooperation 1 908 1 961 2,8% 11% 341 1 901 5 575 1 032 DV
Globus Globus 1 374 1 440 4,8% 8% 89 773 8 690 1 862 DV
Eurobaustoff Eurobaustoff 985 994 0,9% 5% 377 581 1 541 1 711 DV
Bauvista Cooperative 786 784 -0,3% 4% 393 635 1 616 1 235 DV
Hellweg Hellweg Group 678 692 2,1% 4% 90 712 7 916 971 DV
Krämer Family owned 282 295 4,6% 2% 218 231 1 062 1 275 DV
Other chains 1 669 1 709 0,7% 9% 924 1 644 4 768 1 015
Total DIY channel 18 268 18 444 1,0% 100% 3 369 14 259 4 232 1 294
Other channels 19 617 19 807 1,0%
Total DIY market 37 885 38 251 1,0%
M/S Storessqm
* 1 ,000Av. sqm
TO /sqm
(€ )Retailer Owner
2016 Sales
(€M)
2017 Sales
(€M)Ev. Source
DIY Competitors, Germany
Obi 17%
Bauhaus 17%
Toom / B1 12%Hornbach
11%
Hagebaumarkt
11%
Others32%
DIY Competitors M/S
7 864
11 675
6 498
10 722
5 575
4 232
OBI
BAUHAUS
TOOM / B1
HORNBACH
HAGEBAUMARKT
TOTAL DIY CHANNEL
sqm
Top 5 Average size of a store
1 130 €
1 735 €
1 040 €
1 971 €
1 032 €1 294 €
Top 5 Average T/O / sqm
Obi
-1,9%
Bauhaus
0,0%
Toom / B1
0,6%
Hornbach
1,5%
Hagebaumarkt
2,8%
Top 5 Year-on-year evolutionBubble size: sales2017
Top 10 Competitors
Fediyma Global DIY Report 2017 - Copyright Feydima vzw - Copies are not allowed 29
-6 % VS 2016
+2 % VS 2016
Fediyma Global Home Improvement Report 2018- Copyright Feydima vzw - Copies are not allowed
12
Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Methodology (3/3)
Money conversion
In order to consolidate data at a worldwide level, all sales figures are converted into Euro.
The evolution of exchange rates makes it difficult to compare year-on-year evolution between Eurozone and
no-Eurozone countries. For instance, a country whose currency appreciated against Euro will seem to grow
faster when converted into Euro than in local currency unit.
Definitions
• Sales figures are sales to consumers (net sales).
• In this study, the overall size of the DIY market is estimated through consumer sales (net sales excluding
VAT) and by adding all DIY groups net sales.
• Sales surfaces are stated in sqm
• By « Other channels » we mean the following channels: Builder’s merchants, timber merchants,
hardware stores, garden centers, rural equipment stores.
• Food retail is excluded from this survey.
• Some Department Stores in the US are reported in this survey, but only their DIY sales are included.
Warning
The global results are general estimates only and are based on the accuracy and completeness of the data
collected, with the level of accuracy varying from one company to another.
In particular, some data for sales figures, number of stores or total sales surfaces are only estimates carried
out subsequently, and are only illustrative.
This study does not take into account professional networks, small independent retailers, general store
departments, hypermarkets and supermarkets and sales by pure-players on the Internet (Amazon, Mano-
Mano, Alibaba, etc.).
The data generated by this tool does not create a legal or contractual obligation for FEDIYMA or
EDRA/GHIN. FEDIYMA and EDRA/GHIN accept no responsibility for any errors, omissions or misleading
statements in this report and no responsibility is accepted as to the standing of any company, company or
individual mentioned.
9Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
Section 1
Global analysis
Global overview
12
#1Northern America
334 €Bn
#5Africa/Middle East
13 €Bn
#4Latin America
17 €Bn#3
Asia/Pacific56 €Bn
#2Europe168 €Bn
Note : the average expenditure per capita is based upon the total population of the countries included in this Report, not on the total population of the whole region. For instance in Africa/Middle East only 3 countries are included in the Report.
Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
27 €
34 €
91 €
226 €
919 €
ASIA
LATIN AMERICA
AFRICA
EUROPE
NORTHERNAMERICA
2017 DIY average expenditure per capita
2%
4%
-3%
8%
1%
24%
0%
-2%
2%
36%
Northern America
Europe
Asia/Pacific
Latin America
Africa/Middle East
Market size evolution
2016-2017 2012-2017
Northern America
57%Europe
29%
Asia/Pacific9%
Latin America
3%
Africa/Middle East2%
2017 DIY sales
Global DIY overview
13
2,1%2,5%
1,8% 1% 1,7%
-0,4%
2,5%3,2%
4,7%
2,6%
2013 2014 2015 2016 2017
Compared growth rates: DIY market and GDP
Global GDP Global DIY Market
GDP : Current international $ / Source: IMFGlobal DIY Market: € / FEDIYMA estimate*2016 Increase of x% partly due to different sources for sales net estimations and to the add of 4 new countries.
Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed
519 517 530 547 572 587
2012 2013 2014 2015 2016 2017
€ B
n
Global DIY market evolution
Top 10 DIY national markets
14
Germany, 38 €Bn
Japan, 30 €Bn
UK, 27 €Bn
#1
USA, 303 €Bn
Canada, 32 €Bn
Bubble size : 2017 DIY market size
#2#4
#5
#3
#10
#7
#8
#9
#6France,21 €Bn Russian
Federation,7 €Bn
Australia,15 €Bn
Italy,12 €Bn
South Africa,7 €Bn
303
38
32
30
27
21
15
12
7
7
USA
Germany
Canada
Japan
UK
France
Australia
Italy
South Africa
RU
€ B
n
2017 main DIY market sizes
926
855
593
465
401
327
236
206
129
51
USA
Canada
Australia
Germany
UK
France
Japan
Italy
South Africa
RU
2017 average DIY expenditure per capita
Global Home Improvement Report 2018 - Copyright Feydima&Edra/Ghin vzw - Copies are not allowed