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Global Entertainment and Media Outlook 2019-2023
PwC
Global Entertainment and Media Outlook 2019-2023
2
Books
Business-to-business
Cinema
Internet access
Internet advertising
Magazines
Music, radio and podcast
Newspaper
OTT video
Out-of-home advertising
Traditional TV and home video
TV advertising
Video games and esports
Virtual reality
Data consumption
$Consumer/end-user & advertising spending
5 Year historical & 5 Year forecast data 53 Countries 15 Segments
trends?
global
are the
What
PwC
Expected global growth in E&M expenditures of 4.3%
Global Entertainment and Media Outlook 2019-2023
4
BRIC: 6.2 %
Mature: 3.2 %
Scandinavia
3.3 %Russia
6.5 %
UK
3.5 %
France
2.3 %
Germany
2.6 %
US
3.7 %
Brazil
5.5 %
India
11.3 %
China
5.6 %
Japan
2.2 %
Global
4.3 %
PwC
- 10 20 30 40 50 60
Rest of world
Greater China
United States
Rest of world
Greater China
United States
Global Top 100
Top 100 unicorns
The growing number of unicorns in China alters theglobal power balance
Global Entertainment and Media Outlook 2019-2023
5
#of companies
PwC
Virtual reality and OTT video are expected to lead growth across media segments in the Global E&M market towards 2023
Global Entertainment and Media Outlook 2019-2023
6
1.2%
-0.7%
-1.8%
3.4%
5.9%
13.8%
4.4%
2.7%
3.2%
6.5%
9.5%
1.5%
-2.6%
22.2%
Internet access
Books
Newspaper
Magazines
Music, radio and podcasts
Traditional TV and home video
TV advertising
Business-to-business
Video games and e-sports
Internet advertising
Cinema
Out-of-home
OTT video
Virtual reality
PwC
The global giants within internet access and internet advertising will continue to dominate
Global Entertainment and Media Outlook 2019-2023
7
150 000
100 000
50 000
0
-50 000
-2% 0% 2% 4% 6% 8% 10% 12%-4%
Internet access
OTT videoVideo games &
E-sports
Internet advertising
TV advertising
Newspaper
To
tal g
row
thin
US
Dm
illio
ns
CAGR 2018 - 2023
200 000
14% 16% 18% 20% 22%
VR
Global revenue growth 2018-2023F
- Putting the me in entertainment
Getting personal
PwC
The central theme of the growing world of media is that it’s personal
DateGlobal Entertainment and Media Outlook 2019-2023
9
Five steps towards personalisation
Know each customer
Evolve your business
Build your capabilities
Focus on perceived user experience
Understand that context is king, too
PwC
Personalisation pushes companies to strive to recognize and understand consumers as complex individuals – and their own terms
10
Global Entertainment and Media Outlook 2019-2023
…boosting the value of personal data
• The value of personal data is rising hand in hand
with AI
• A distinct person lies behind every user ID and
customer account
• People are increasingly aware of their personal
data
30% say their streaming
services recommend the same
content over and over again
21% think their
streaming services know what
they want to watch better than
they do themselves
in Scandinavia?
What are the trends
PwC
OTT video and internet access are expected to lead growth across media segments in the Scandinavian E&M market towards 2023
Global Entertainment and Media Outlook 2019-2023
12
-2.7%
-2.9%
-4.1%
1.8%
11.0%
2.6%
6.9%
2.4%
-0.3%
1.5%
3.5%
5.5%
-0.6%
Internet access
Books
Newspaper
Magazines
Music, radio and podcasts
Traditional TV and home video
TV advertising
Business-to-business
Video games and e-sports
Internet advertising
Cinema
Out-of-home
OTT video
PwC
New spending will flow into rapidly growing segments such as OTT video and video games
Global Entertainment and Media Outlook 2019-2023
13
3 000
2 000
1 000
0
-1 000
-2 % 0 % 2 % 4 % 6 % 8% 10% 12%-4 %
Internet access
OTT videoVideo games
Internet advertising
TV advertisingNewspaper
Gro
wth
in
US
Dm
illio
ns
CAGR 2018 - 2023
4 000
14%
Scandinavian revenue growth 2018-2023F
One size does not fit all
PwC
Digital
Other connected devices
0:33
Total per day = 12 hours 1 minute
In order to understand where digital marketing is going next, it is crucial to look at where attention is going
Global Entertainment and Media Outlook 2019-2023
15
TV
3:58
Radio
1:26
Other
0:45
Digital
5:53
Mobile
(nonvoice)
3:17
Desktop/
laptop
2:03
Source: eMarketer
PwC
The global video game industry is projected to grow by 37 percent between 2019 and 2023
Global Entertainment and Media Outlook 2019-2023
16
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
US
D i
n m
illio
ns
Video game revenue
Video games advertising 6.6 %
Social/casual video
gaming7.2%
Traditional video gaming5.5 %
2018 – 2023F CAGR
6.5%
Esports 18.3%
PwC
On demand video services will continue to drive the growth of the Scandinavian filmed entertainment market
Global Entertainment and Media Outlook 2019-2023
17
-
500
1 000
1 500
2 000
2 500
3 000
2014 2015 2016 2017 2018 2019F 2020F 2021F 2022F 2023F
US
D in m
illio
ns
Scandinavian filmed entertainment revenues
2018 – 2023F CAGR
6.8 %
Physical home video -16.4%
Electronic home video 2.7 %
OTT video 11.0 %
Cinema tickets 2.0 %
PwC
As viewers expect individual entertainment the platform shifts digital
Global Entertainment and Media Outlook 2019-2023
18
Scandinavian OTT revenues as at total of TV revenues
2014
6%
2015
9%
2016
11%
2018
15%2017
13%
2019
20%
2020
22%
2021
24%
2022
26%
2023
28%
Scandinavian OTT revenues as % of total revenues in Traditional TV and OTT
Scandinavian OTT revenues as % of total revenues in Traditional TV and OTT
(projected data)
PwC
Live and digital music will continue to grow and evolve new platforms
Global Entertainment and Media Outlook 2019-2023
19
-
500
1 000
1 500
2 000
2 500
2014 2015 2016 2017 2018 2019F 2020F 2021F 2022F 2023F
US
D in m
illio
ns
Total music revenue in Scandinavia in million USD 2018 – 2023F CAGR
Physical music -0.5%
Live music 3.2 %
Digital music 3.8 %
2.7 %
PwC
Internet advertising continue to grow, driven by mobile and video
Global Entertainment and Media Outlook 2019-2023
20
Banner/display21 %
Search 31 %
Classified16 %
Video 5 %
Mobile27 %
2018
Banner/display17 %
Search 27 %
Classified13 %
Video 4 %
Mobile39 %
2023F
5 673
USD millions
CAGR 3.5%
Scandinavia internet advertising by sub segment
4 777
USD millions
PwC
The mobile user experience is shifting to a world of apps and platforms
Global Entertainment and Media Outlook 2019-2023
2018
Facebook &
Google 57.7%
2020
Other
44.1%
Facebook &
Google 55.9%
Other
42.3%
Of the internet time spent on
smartphones is on apps.
Funds follow attention
Of the time spent on apps is spent
in the 10 most popular apps.
The average time per day US
adults spent on mobile devices
in 2018
Share of total US digital ad spending
3.5h
90%
97%
computing and trust
The new era of personalised
PwC
85 % of CEOs agree that AI will significantly change the way they do business in the next five years.
Close to two-thirds of global CEOs see AI as bigger than the internet.
22nd Annual Global CEO Survey
PwC
Global Entertainment and Media Outlook 2019-2023
23
Trust in the digital world
The value of personal data is rising hand in hand with AI
of consumers say they should be
able to control the information
available about them on the
internet
of directors are very confident their
company has a comprehensive
program to address data security
and privacy
of consumers will not do business
with a company if they have
concerns about its security
practices85%
92%
44%
PwCPwC
Presentation Title
24
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Eivind Nilsen
Partner
952 60 832
Øystein B. Sandvik
Partner
952 60 415