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Bank of America / Merrill Lynch
Global Energy Conference
Miami, Florida
11 November 2010
© 2010 Baker Hughes Incorporated. All Rights Reserved.
Forward-Looking Statements
Today‟s discussion may include “forward-looking statements” within the meaning of Section 27A of
the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and “safe harbor”
provisions of the Private Securities Litigation Reform Act of 1995, including, without limitation, the
expectations, beliefs, plans and objectives of Baker Hughes. Such statements relate to future events
and expectations and involve known and unknown risks and uncertainties. Our actual results or
actions may differ materially from those projected in these forward-looking statements. For a
summary of the specific risk factors that could cause results to differ materially from those expressed
in the forward-looking statements, please refer to Baker Hughes‟ Annual Report on Form 10-K for the
year ended December 31, 2009; Baker Hughes‟ subsequent quarterly reports on Form 10-Q for the
quarterly periods ended March 31, 2010 and June 30, 2010; and those set forth from time to time in
our other filings with the Securities and Exchange Commission (the “SEC”), which are available at the
SEC‟s website at www.sec.gov and our website at www.bakerhughes.com/investor. Readers are
cautioned not to place undue reliance on forward-looking statements, which speak only as of the date
hereof. We undertake no obligation to publicly update or revise any forward-looking statements.
Reconciliation of Operating and GAAP ResultsReconciliation of non-GAAP results to GAAP results for historic periods can be found on our website
at www.bakerhuhges.com/investor in the Financial Information
section under Financial Reports.
© 2010 Baker Hughes Incorporated. All Rights Reserved.
Discussion Topics
• Third quarter results
• International margins
• Market segments
• Importance of U.S. shale plays
• BJ Services integration
• Technology
© 2010 Baker Hughes Incorporated. All Rights Reserved. 3
GAAP Financial Highlights
• Net income of $255 million
• Net income per share of $0.59
– up $0.41 from $0.18 per share in Q3 09
– up $0.36 from $0.23 per share in Q2 10
• Revenue of $4.08 billion
– up 83% year-on-year
– up 21% sequentially
• EBITDA per share of $1.64
– up $0.71 from $0.93 per share in Q3 09
– up $0.26 from $1.38 per share in Q2 10
© 2010 Baker Hughes Incorporated. All Rights Reserved. 4
Operational Highlights
• North America
– Revenue $2 billion, up 71% YoY and 16%
sequentially
– PBT $340 million, up $356 million YoY and
52% sequentially
– PBT margin @ 17%
• International
– Revenue $1.8 billion, up 6% YoY and up 1%
sequentially
– PBT margin @ 5%
• Industrial and Other
– Revenue $278 million, up 10% YoY and up
13% sequentially
– PBT $36 million, up 29% YoY and up 80%
sequentially
– PBT margin @ 13%
$4.078 billion revenue
in Q3 2010
Source: November 1, 2010 News Release Table 3
© 2010 Baker Hughes Incorporated. All Rights Reserved. 5
Customer Focused Organization
Gulf of Mexico
US Land
Canada
Latin America
Europe
Africa
Russia Caspian
Middle East Asia Pacific
Regions and Geomarkets Products and Technology Global Support
US Land, GoM, Canada, Latin
America, Europe, Africa, Russia
Caspian, Middle East, Asia
Pacific
Drilling and Evaluation,
Completions and Production,
Pressure Pumping, Fluids and
Chemicals, Reservoir
Development Services
Industrial and Other
Reliability and Quality, Marketing,
Portfolio Management, Global
Account Management, Supply
Chain and Manufacturing
Integrated Operation
• Are demonstrating a
more holistic view of the
market
• Are developing closer
relationships with our
customers
• Are communicating
clear market-driven
priorities to our
products and
technology organization
• Are executing and
delivering high quality
products and services
to our customers
• Have maintained high
levels HS&E
performance
Our geomarket
management teams…
Improving International Profitability
• Overhead short-term
– Eliminate inefficiencies
– Incurred severance costs in Q3 10
• Overhead long-term
– Revision of geomarket structure
• Supply chain
– On target
• BJ Services synergies
– $75 million year one
– Incremental $75 million in year two
– Revenue synergies
• Volume growth
Market Segments
© 2010 Baker Hughes Incorporated. All Rights Reserved. 8
Deepwater Unconventional
HydrocarbonsAlternative Energy
Conventional
Oil and Gas
Shale Oil
Shale Gas
Heavy Oil
Tar Sands
CBM
Geothermal
Carbon Capture and
Sequestration
Rebound Driven by Unconventional
Hydrocarbons
© 2009 Baker Hughes Incorporated. All Rights Reserved.9
gas-directed oil-directed
A Closer Look
© 2009 Baker Hughes Incorporated. All Rights Reserved.10
gas-directed oil-directed
Unconventional Plays Drive N. America, + 505
© 2009 Baker Hughes Incorporated. All Rights Reserved.11
W.Gulf Cst +92
Haynesville+43
Marcellus+88
Andarko+87
Williston +79
Permian +135
BJ Services Integration Update
©
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Frac crew on site in the Horn River gas play
• April ‟10 BJS acquired
– International integration began
– Cost savings implemented
– $60 million annual run rate
achieved in first 2 months
• September ‟10
“Hold Separate” lifted
– Full access to BJS
– Integration of technologies
• November „10
– Management in place
– Sales teams working together
– Pulling through work
• Within the existing backlog
• On future tenders
Baker Hughes Shale Gas Services
© 2010 Baker Hughes Incorporated. All Rights Reserved.13
Exploration
• Geomechanical
models
• Reservoir and
economic analysis
• Reservoir
characterization
• Fracture modeling
Appraisal Development
• Wireline logging
• MWD, LWD,
directional drilling
and coring
• Drill bits
• Drilling fluids
• Completion
systems, fishing
and whipstocks
• BJ Services
pumping
Production
•Total chemical
solution
•Production logging
and monitoring
Rejuvenate
•BJ Services
refracturing
•Well remediation
•Wellbore
intervention
• Wireline logging
• MWD, LWD,
directional drilling
and coring
• Drill bits
• Drilling fluids
(Nemsco)
• Completion
systems, fishing
• BJ Services
pumping
Enabling Technology: VaporFrac™
• ~96% nitrogen
• No formation damage
• Ideal for water-sensitive and/or low-pressure gas reservoirs
• Reduced freshwater requirements
• Reduced chemical requirements
(no biocides, clay control, etc.)
© 2010 Baker Hughes Incorporated. All Rights Reserved. 14
©
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Deepwater: RTCM
Deformed 20 foot length of 7 inch 24lb K55 steel casing
• Next generation drilling and well placement
• Next generation formation evaluation
• Next generation production management
Conventional Hydrocarbons: Reservoir
Navigation Services
• RNS begins with pre-planning geologic reservoir modeling
• Uses real-time drilling and evaluation data
• Lands the wellbore in the target horizon
• Maintains the wellbore in the zone
• Predicts and avoids exiting the reservoir
© 2010 Baker Hughes Incorporated. All Rights Reserved. 16
Intelligent Multi-Node Production/Injection
System
Unconsolidated Sandstone Formations
© 2010 Baker Hughes Incorporated. All Rights Reserved. 17
Multi-Zone Single Trip (MST) System
ComPlete™ MST (Multi-zone Single Trip)
Completion System
– Reduces number of trips necessary to conventionally stimulate and complete multiple intervals
• Over 35 runs to date
– Reduces completion cycle time and associated cost
• Documented savings of 70% of rig time (from ~20 days to 5.3 days)
– Minimizes formation damage and optimize productivity
© 2010 Baker Hughes Incorporated. All Rights Reserved. 18
Unconventional Gas: Multi-Stage Fracs
© 2010 Baker Hughes Incorporated. All Rights Reserved. 19
Annular Frac
BHAEasyTag CCLPacker
Baker Hughes Ported Collar and Custom Pup Joints
• Unlimited number of stages
• Coil tubing activated
• Reduced fluid usage
• Used extensively in Canada
World Oil Awards
• Providing the North Sea
oil and gas industry with
the highest level of
environmentally
compliant waste
processing services
from the rigsite to final
disposal
• Includes remote
monitoring capabilities
• The industry‟s first
fullbore access downhole
electronic flowmeter,
incorporates proprietary,
high-resolution quartz
gauges.
• The unrestricted access
enables full production
and can achieve a high-
accuracy measurement of
98%.
• Applicable in both gas
and liquid environments
• Reduces rig time for
setting upper
completions by
eliminating need for
inner string
• Functions as a fluid
loss control device
• Provides assurance
that EQUALIZER
CF will reach setting
depth
• Combines a rotary
steerable system with
the liner to help
overcome the
challenges of drilling in
zones with lower
pressure and unstable
shale/coal layers, as
well as in formations of
varying flow and
pressure regimes
Peterhead Eco-
CenterTM SureFloTM 298ExMulti-Tasking Valve
Equalizer (MTV)
Steerable Drilling
Liner (SDL)
© 2010 Baker Hughes Incorporated. All Rights Reserved.20
Peterhead Eco-CenterTM
© 2010 Baker Hughes Incorporated. All Rights Reserved. 21
Baker Hughes Peterhead Eco-Center
• Providing the North Sea with the highest level of
environmentally compliant waste processing services from the
rigsite to final disposal
• Includes remote monitoring capabilities
• Ensures environmental compliance
Digital Oilfield: SureFloTM 298Ex
Maximize recovery with continuous production
• The industry‟s first fullbore access downhole
electronic flowmeter, incorporates proprietary, high-
resolution quartz gauges.
• The unrestricted access enables full production and
can achieve a high-accuracy measurement of 98%.
• Applicable in both gas and liquid environments
© 2010 Baker Hughes Incorporated. All Rights Reserved. 22
Wireline tool passing through the SureFlo 298Ex Gauge
Conventional Oil: MTV
© 2010 Baker Hughes Incorporated. All Rights Reserved. 23
MTVTM—Multi-Tasking Valve
EQUALIZERTM Technology Accessory• Reduces rig time for setting upper completions by eliminating need for
inner string
• Functions as a fluid loss control device
• Provides assurance that EQUALIZER CF will reach setting depth
Deepwater: Steerable Drilling Liner (SDL)
© 2010 Baker Hughes Incorporated. All Rights Reserved. 24
Joint Statoil and Baker Hughes
developed system
Combines a rotary steerable system
with the liner to help overcome the
challenges of drilling in zones with
lower pressure and unstable shale/coal
layers, as well as in formations of
varying flow and pressure regimes
©
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Advanced Measurement &
Actuation
High Performance Information Designer
Materials
Technology Horizons
Sustainable Chemistry
© 2010 Baker Hughes Incorporated. All Rights Reserved.26