Global Employer Brand Guidelines and Toolkit - Tonic … · application of brand elements Below are the set of graphical elements which are used in the visual style for candidates

Global Employer Brand Guidelines and ToolkitVersion 6

CONTENTS123

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OUR EMPLOYER PROMISE 01What being 7 means to Subsea 7 as an employer and to our people.

THE NARRATIVE 03What underpins our messages.

THE STORYTELLER 06Sharing stories enables us to demonstrate with real life examples how being 7 lives within the business.

CREATIVE ASSETS 11Application of brand elements Photography Typography Colour

GOING LIVE 20Advertising – press Advertising – outdoor Advertising – Online Brochures Posters Exhibition stands

Internal campaigns

Click on any page number here to shortcut directly to that page. Throughout the guide, this >> indicates other shortcuts. There are < back shortcuts on every page.

1 OUR EMPLOYER PROMISE What being 7 means to Subsea 7

as an employer and to our people.

OUR EMPLOYER PROMISE 01< Back to contents

OUR EMPLOYER PROMISE 02

At Subsea 7 we live by our values of Safety, Integrity, Innovation, Performance and Collaboration. Our values are more than just words. They enable us to achieve our vision together; pushing the boundaries of what our industry can deliver.As an employer, we are committed to your personal and career development. We provide you with a secure and supportive working environment. We encourage you to make an impact within the business and the communities in which you operate. Above all that, we recognise your valuable contribution to our global team.As an employee, through your behaviour, we live our values which creates our secure and supportive working environment and enables us to achieve our vision – together.

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OUR EMPLOYER PROMISE.

That’s being 7

2 THE NARRATIVEWhat underpins our messages.

THE NARRITIVE 03< Back to contents

THE NARRITIVE 04

SafetyWe look out for those around us

We work to the highest standardsWe take a consistent, considered approach

IntegrityWe make careful judgements

We show respect for individuals and our environment

We take pride in our work

InnovationWe look for new and better ways of working

We keep on looking to the futureWe anticipate, act and adapt

PerformanceWe strive to exceed expectations

We continually broaden and deepen our skillsWe look for new opportunities

through the application of the latest technology and innovation

CollaborationWe support one another and work together

We share knowledge and work collaborativelyWe embrace an open, friendly culture

OUR VALUES ANd BEHAVIOURS Best for our people through:

Good career progressionAn environment where you will be valuedRecognition for your contributionEncouragement you to make an impactProviding a rewarding experience

Best for our shareholders through:An outstanding global reputationRecognition of our integrityShaping the industryEnjoying ongoing growth

Best for our clients, partners and suppliers through:A partner you can trustWorking to the highest safety standardsCreating reliable and efficient solutionsInnovating beyond expectationsWorking collaboratively

SecurityWe aim for the highest safety standardsWe provide you with the best equipmentWe promote your health and welfare

RecognitionWe do things the right wayWe listen to our peopleWe recognise and reward you for your contribution and the impact you make

ImpactWe want you to bring new ideas to the tableWe encourage you to push boundariesWe support you to make things happen

DevelopmentWe are committed to our success – and yoursWe support your career development – locally and globallyWe promote and nurture talent from within

SupportWe support collaboration and knowledge sharingWe play a proactive role with local communitiesWe are open and accessible

OUR VISION

OUR PROMISE

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THE NARRITIVE 05< Back to contents

PROmISE HEAdlInE STATEmEnTS

MESSAGING MATRIx

The following messaging matrix has been developed to enable you to align your communications with the narrative to help you engage your audiences and embed what being 7 means to our people. You can use the language or headline statements provided below to help you build your message or use it as a guide to develop your own.

VAluE

SAFETY SECURITYWe aim for the highest safety standards

We provide you with the best equipment

We promote your health and welfare

Always focused on safety. That’s being 7

Safe, secure and equipped for the job. That’s being 7

Championing safety together. That’s being 7

INTEGRITY RECOGNITIONWe do things the right way

We listen to our people

We recognise you and your contribution

Doing the right thing everyday. That’s being 7

Bringing all points of view into play. That’s being 7

Recognising your every contribution. That’s being 7

INNOVATION IMPACTWe want you to bring new ideas to the table

We encourage you to push boundaries

We support you to make things happen

Fresh ideas and real innovation. That’s being 7

Pushing boundaries and leading the way. That’s being 7

Supporting innovation from beginning to end. That’s being 7

PERFORMANCE DEVELOPMENTWe are committed to our success and yours

We support your career development locally and globally

We promote and nurture talent from within

Driving success - your and ours That’s being 7

Supporting your development, locally and globally. That’s being 7

Developing smarter and performing better. That’s being 7

COLLABORATION SUPPORTWe support collaboration and knowledge sharing

We play a proactive role with local communities

We are open and accessible

Collaborating for success. That’s being 7

Supporting communities wherever we work.That’s being 7

Openly supportive and wholly collaborative. That’s being 7

3 TELLING OUR STORY Sharing stories enables us to demonstrate with real life

examples how being 7 lives within the business.

TELLING OUR STORY 06< Back to contents


STORY BUILDING

When we need to communicate about recruitment, development, opportunities, values or behaviours we do this by sharing stories of our people – it is therefore important to ensure we select the most appropriate storytellers to demonstrate key messages through their own personal experiences.

STORY BUILDINGEach story should be built around the following.

Are you looking to recruit externally or engage employees internally with a value/ behaviour or process?

Who is your audience?

Each story should support one of our Values – our promise has been developed in line with our Values and behaviours so use the messaging matrix to help you align your story.

Which of our Values does the story illustrate?

Be clear which element of the promise you want to highlight or engage employees with.

What element of the promise do you want to communicate?

Based on what you want to communicate, select either a team/group or individual who would best help demonstrate your key messages. E.g. Are looking to engage employees on an individual level with the PMR or are you looking to promote Collaboration within a project?

Who is the storyteller?

It is important to make the story personal. This is also an important factor when choosing who to approach to tell their story. Sharing personal experiences will help to demonstrate the personality of Subsea 7 and provide an insight to the people who make us who we are.

What is personal about the story?

Considering the Function of the storyteller will also help support your key messages and help to engage your target audiences. For internal communications – developing stories to cover as many Functions as possible will help connect people with our promise.

What Function does this relate to?

Communicating what we do is as important as communicating who we are. Incorporating details about our capabilities or one of our key differentiators (Assets, People, Local Content and Technology) will provide a context to position ourselves as a leading strategic partner and employer of choice within our market.

How does the story demonstrate our capabilities and position Subsea 7 as an employer of choice?


SOURCING STORIES

When looking to develop a story, approach storytellers who you feel would best support your objectives.

You then have two main ways which you can source content for the story:

Use the Story Builder template, to provide you with a framework to ask the storyteller questions which will ensure you get the right level of details from them to write a strong story. This is the recommended approach.

Ask your storyteller(s) to complete the Story Builder template directly and send this back to you. You should then be able to build the answers together to create a story.

Click here for the Story Builder word template.

1 2INTERVIEW STORY TEMPLATE

TELLING OUR STORY 09

WHAT TONE TO USE IN A STORY

SUBSEA 7 IS A VIBRANT, ExCITING PLACE TO WORk. WE CHALLENGE

THE ACCEPTEd ANd THRIVE ON INNOVATION. SO WHEN WE TALk TO

PEOPLE, OUR WORdS REFLECT THIS.

ALL COMMUNICATIONS IS TOLd BY A STORYTELLER - MAkE SURE YOU

WRITE IN THE 1ST OR 3Rd PERSON dEPENdING ON WHO IS TELLING

THE STORY - THE STORYTELLER IS NEVER SUBSEA 7 WE USE SIMPLE,

STRAIGHTFORWARd LANGUAGE.

SHORT SENTENCES Add VIBRANCY ANd PACE. POSITIVE WORdS

CREATE ENERGY. WE SPEAk ONE TO ONE, IN A CONVERSATIONAL WAY.

WE’RE FRIENdLY, APPROACHABLE ANd PROFESSIONAL.

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4 CREATIVE ASSETS

CREATIVE ASSETS 11< Back to contents


APPLICATION OF BRAND ELEMENTS

Below are the set of graphical elements which are used in the visual style for candidates and employees. When developing materials, select the options most suited to your content and application. Be mindful that the options you select for each element also work together for the overall flow of the design.

BRAND ESSENTIALS

PHOTOGRAPHY

Logo and brand marque

Corporate colours

Corporate fonts

Being 7 sign off

Background Image

Small Storyteller Image

Subsea 7 logo and strapline must appear on each communication

As per corporate guidelines

As per corporate guidelines

All candidate and people communications should sign off ‘That’s being 7’ with a lower case ‘b’.

We use big bold images to make our materials distinctive and to showcase who we are and what we do.

To include the storyteller/ people in an image when they do not or cannot feature in the background image.

• See guidelines for Subsea 7 logo

• Red should be the lead colour for External

Communications• Cyan should be the lead colour for Internal

Communications

n/a

• After a headline statement• At the end of a sub story • Final frame of an online advert

• Full/half page bleeds of the storyteller • Full/half page bleeds of the story teller in the

context of their story e.g. operating equipment if they are an Engineer

• Full/half page bleed of the subject of the story (this must always be accompanied by a small image of the story teller in a panel)

• Panel with rounded edges, no cut off and should not be larger than any other lozenge or panel used

GRAPHICAL ELEMENT USE OPTIONS


GRAPHICS

HEADLINE STATEMENT

Red/ Cyan Lozenge (optional if required)

Header and footer (optional if required)

Continuous blue line

Single tone header

Text Panels

Wording

Application

To hold a headline statement.

When the background image does not allow for flat space to include the logo and strapline

For all Learning and development materials

Convey a key message or headline in a document

To include text over an image or as part of a spread when the background image does not have a suitable flat area for text.

To communicate an element of our promise to candidates and our employees.

Each piece of communications should lead with a headline statement.

This will depend on the composition of the background image and the use of other graphical elements such as text boxes or bullet points or including a panel with a secondary image.

• Bleed in from the left• Sit within the image

• White header with Subsea 7 logo and red footer with ‘seabed–to–surface’

• Thin blue line linking the headline statement in a lozenge through the content of the document – demonstrating continuous development at Subsea 7

• All headers should be consistent throughout a single publication. (e.g. a publication can have all white on one page and all blue in another but not white & Blue in the same header)

• White solid/transparent• Blue solid/transparent

• Use a pre prepared headline statement from the messaging matrix which has been developed to align all communications to candidates and employees with our employer promise.

• Use the headline statements from the messaging matrix as a template to develop your own.

• Sit within a red/cyan lozenge with a cut off bottom right corner (Can be used when the background image does not have a suitable flat area for text)

• Sit directly on the background image (all headlines should be single tone and consistent throughout the communication.)



SUB STORY Full sub story (150-200 words max)

Bullet Points

Headline

If it is appropriate to use a full sub story and the background image does not allow the text to sit upon it, you can use a transparent text box.

When the application does not lend itself to a full sub story e.g. posters, pull up banners, online banner adverts

To convey a key message without the ability to provide a full sub story or as a teaser to a full sub story.

Follow story writing guidelines provided.• Blue text panel – solid/transparent • White text panel – solid/transparent

• Break the sub story down to a set of bullet points

• Use a pre prepared headline statement from the messaging matrix which has been developed to align all communications to candidates and employees with our employer promise.

• Use the headline statements from the messaging matrix as a template to develop your own.


PHOTOGRAPHY OuR PHOTOGRAPHy SHOuld REInfORCE THE STORIES WE TEll. WHETHER THEy dEPICT OuR PEOPlE, OuR TECHnOlOGy, OuR VAluES And bEHAVIOuRS OR CElEbRATInG THE COnTRIbuTIOnS SubSEA 7 PEOPlE mAkE TO THE SuCCESS Of THE buSInESS, OuR PHOTOGRAPHy SHOuld bE InSPIRATIOnAl.


CREATIVE ASSETS 16

People are central to our success and are a key feature in our communications. These are the people whose stories we’re telling so, where possible, use real people shot in a warm, natural, reportage style.

Use real situations and capture interesting, engaging moments at work.

Options:

Use full/half page image of the storyteller as the main background image. This can either be of the storyteller on their own but ideally within the context of their story e.g. in a work/learning/behaviour related activity. If you choose this option please

ensure there is ample space on the left hand side of the image to allow for the story text to be applied.

Include a small image of the storyteller in a panel on top of a full page/half page image when the background image does not or cannot include them directly in it.

PHOTOGRAPHY – STORyTEllERS

Always include a caption of the person in the image using the following naming convention – first name, job title, location.

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Offshore group – full page image to show space required to the left

Offshore individual – small image crop style

Onshore group – small image crop style

Onshore individual – full page to show space required to the left

CREATIVE ASSETS 17

If the story relates to one of our key differentiators especially any of our assets or technology then try to source or create a dynamic image to provide maximum impact to your communications.

Use unexpected viewpoints and interesting perspectives to create drama. Sharp focus and shallow depth of field will allow room for your story text to be applied.

PHOTOGRAPHY – bACkGROundS

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CREATIVE ASSETS 18

TYPOGRAPHY

The Subsea 7 logo should be the only logo to appear on any materials.

You can chose to apply a headline within a lozenge or directly onto a full/half page image depending on the composition.

Headlines within a red/blue lozenge are reversed out in white.

All headings should be in Helvetica Bold, upper and lower case, ranged left with no punctuation. Ideally 24pt on 28pt but some flexibility is allowed. The 2nd part of the headline is in Helvetica light and should be 2pt smaller than the first part. Space between the two headline parts should be 25% (so for a 24pt headline, add 6pt space after).

When being 7 is part of the headline, the white logo should be used and it should be the same size as the text it sits with.

Sub headings should be in Helvetica Bold, 14pt on 18pt and in colour. Use 100% yellow on dark backgrounds and Subsea 7 dark blue on light backgrounds.

Body copy should be a minimum of 9/12pt and regular in weight.

Use white on dark backgrounds and black on light backgrounds.

Add 6pt space between paragraphs. Copy should be airy and not too long. Our story average word count is 120 words. Please make sure it is clearly visible. Consider another background image, retouch the one you have or use a ghost lozenge if legibility is a problem.

Where appropriate, ‘That’s being 7’ concludes the copy on a line of its own. This is in text only. The web address/contact details should follow in Helvetica Bold. For recruitment adverts, there is a Subsea 7 statement which should be included .

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CREATIVE ASSETS 19

COLOUR

Here are the key colours you will need.

They are based on the corporate colours from the main brand guidelines.

For internal communications, the footer and lozenge are blue.

For external communications, the footer and lozenge are red.

Subsea 7 Red

Pantone 485 C:0 M:100 Y:91 k:0 R:195 G:7 B:33 Hex: #C30721

Subsea 7 Blue

Pantone 7463 C:100 M:43 Y:0 k:65 R:0 G:49 B:88 Hex: #003158

Subsea 7 Blue

Pantone 7463 C:100 M:43 Y:0 k:65 R:0 G:49 B:88 Hex: #003158

Subsea 7 Light Blue

Pantone 2995 C:90 M:11 Y:0 k:0 R:56 G:160 B:223 Hex: #38A0dF

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5 GOING LIVEThese are the formats we use in the

development of all our employee

communication material for both internal

and external audiences.

There are downloadable blank templates

for you to build your own communications

and example pdfs for guidance (click on

the links on each page)

GOING LIVE 20< Back to contents < Back to Typography

GOING LIVE 21

External audiences, universal and internal audiences

WE HAVE THREE MAIN TYPES OF EMPLOYEE COMMUNICATION:

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External This targets potential employees for particular roles:• All recruitment communications

Universal This promotes Subsea 7 as an employer without a particular targeted role or audience and can cover the following:• Global Employer Brand • Corporate Principles • Values • Corporate Social Responsibility • Community

Internal This covers all communications to existing employees and can include:• Learning and Development • Reward • Training • Referral Schemes • On-boarding • Values and behaviours • Social activities

Advertisements including:

Press/publications,

Outdoor posters

Transport advertising ie; on buses, trams, trains, and at stations and airports

Targeted poster campaigns

Online

Exhibition stands

Brochures

Folders/Packs

Posters

Exhibition stands

ExTERNAL ANd UNIVERSAL

INTERNAL

PRESS ADS A4

GOING LIVE 22< Back to contents < Back to Going Live

Job Title

Location – £xxxxx

Working for Subsea 7 means working with integrity. No matter what it is you do. I can vouch for that. Since joining, I’ve found this to be the most exciting and challenging experience in my career so far. Why? Because the company’s values are embedded into the whole culture. Out in the field. And here in the office.

With the support of my colleagues, people who share the same dedication to safety, integrity, innovation, performance and collaboration, I’ve thrived. Working at Subsea 7 has helped me recognise a part of me I’ve never really harnessed. By living our values I discovered a whole new me. And I’m looking to the future with great enthusiasm.

To find out more or to join us, visit www.subsea7.com/careersA global leader in seabed-to-surface engineering, construction and services

Everyone’s talent, fully recognised.That’s being 7

Job Title

Location – £xxxxx

Careers take you further at Subsea 7. Especially if your dedication matches your talent. And I should know. After joining as a Cost Controller, my potential to perform elsewhere was quickly recognised. I went on to be a Management Accountant, Projects Business Manager and Supply Chain Manager, before landing my current role as senior manager in Sales & Marketing.

Do things the right way and you can move in any direction. And go as far as you want to. In a fast-changing business and project environment like this one, there’s never a dull moment. So dare to be visible in the organisation and grab the opportunities you’re given. That’s my advice. And I feel confident giving it, because it’s worked for me.


DOING THE RIGHT THING EVERDAY.That’s being 7

PRESS ADS A5 PORTRAIT


Pushing boundaries and leading the way.That’s being 7

Job Title Location – £xxxxxIt means water depths of 1,300m, sub-zero temperatures, months of darkness, high winds and extreme sea states. And I couldn’t be more excited. Because high-profile, technology-driven projects bring out the best in me. Projects like the Aasta Hansteen, the most northerly deep water development in the Norwegian Sea, the project that’s deploying two key deepwater technologies for the first time, the pioneering gas project I’m proud to be part of. It’s all about pushing boundaries and bringing new ideas to the table.


Team Name, Location

That’s being 7

Supporting communitieS wherever we work.

Job Title Location – £xxxxx80 children in the local community of Eket, in Nigeria, have now got a better chance of beating poverty because they’re going to be able to go to school. And I’m bursting with pride because of it. You see we built the classrooms where they’ll be taught. From the ground up. Just goes to show what’s possible when we all get stuck in.


PRESS ADS A5 lAndSCAPE


Safe, Secure and equipped for the job.That’s being 7

Job Title Location – £xxxxxThe highest standards. The best Personal Protective Equipment. Nothing less is acceptable here. And that’s where I come in, to make our equipment globally compliant and universally accepted. The sheer diversity of standards worldwide makes the task complex. This is why achieving it has been a ‘first’ in the global oil and gas industry. It’s solid proof that Subsea 7 goes above and beyond to improve safety performance.

To find out more or to join us, visit www.subsea7.com/careers

A global leader in seabed-to-surface engineering, construction and services

Team Name, Location

Doing the right thing everyday.That’s being 7

Job Title Location – £xxxxxIntegrity. I’ve seen it in everything we do. Out in the field. Here in the office. And because of it, I’ve found this to be the most exciting and challenging experience in my career so far. I’ve thrived thanks to it. And the support of my colleagues. It’s helped me recognise a part of me I’ve never really harnessed. By living our values I discovered a whole new me. And I’m looking to the future with great enthusiasm.


A global leader in seabed-to-surface engineering, construction and services

PRESS ADS A5 - COmPOSITES


Careers take you further at Subsea 7. I should know. After joining as a Cost Controller, I went on to be a Management Accountant, Projects Business Manager and Supply Chain Manager, before landing my current role as senior manager in Sales & Marketing. In a fast-changing business and project environment like this one, do things the right way and you can move in any direction. Especially if your dedication matches your talent.

Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx

Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxxTo find out more or to join us, visit www.subsea7.com/careersA global leader in seabed-to-surface engineering, construction and services


Team Name, Location

The highest standards. The best Personal Protective Equipment. Nothing less is acceptable here. And that’s where I come in, to make our equipment globally compliant and universally accepted. The sheer diversity of standards worldwide makes the task complex. This is why achieving it has been a ‘first’ in the global oil and gas industry. It’s solid proof that Subsea 7 goes above and beyond to improve safety performance.

Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx

Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxx Job Title Location – £xxxxxTo find out more or to join us, visit www.subsea7.com/careersA global leader in seabed-to-surface engineering, construction and services

Team Name, Location

SAFE SECURE AND EQUIPPED FOR THE JOB.That’s being 7

GOING LIVE 26

POSTERS

Supporting communitieS wherever we work. That’s being 7

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www.subsea7.com/careersA global leader in seabed-to-surface

engineering, construction and services

It means matching your dedication to your talent

It means daring to be visible

It means grabbing every opportunity that comes your way

It means doing things the right way

It means you’ll go a long way

www.subsea7.com/careersA global leader in seabed-to-surface engineering,

construction and services


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Internal posters Internal ERP poster

That’s being 7

GOING LIVE 27

ADVERTISING – OuTdOOR48 SHEET


Championing safety together. That’s being 7


ReCognising youR eveRy ContRibution. That’s being 7



GOING LIVE 28

ADVERTISING – OuTdOOR6 SHEET


Recognising your every contribution.

That’s being 7


DeveLoPing sMARteR AnD PeRFoRMing betteR.That’s being 7

GOING LIVE 29

ADVERTISING – OnlInE


dOWNLOAdS INCLUdE:Header Banner example animated gif Header Banner psd template

Sky scraper example animated gif Sky scraper psd template

MPU example animated gif MPU psd template

Developing smarter and performing better.

Find out more and how to join us.

www.subsea7.com/careers

Doing the right thing everday. That’s being 7

Find out more and how to join us.www.subsea7.com/careers

3 frame skyscraper 3 frame MPU

3 frame header banners

supporting communities wherever we work.

That’s being 7


That’s being 7

GOING LIVE 30

ADVERTISING – OnlInE


That’s





3 frame skyscraper

3 frame MPU

3 frame header banners

sAFe, seCuRe AnD equiPPeD FoR the job.

Doing the Right thing eveRyDAy.

That’s being 7

CoLLAboRAting FoR suCCess.

That’s being 7

That’s being 7

GOING LIVE 31

BROCHURES – ExTERnAl


dOWNLOAdS INCLUdE:External A4 portrait brochure template

External A5 portrait brochure template

Graduates 2013/14

Driving the future yours and ours

That’s being 7

A4 External brochure cover A4 External spread examples

That’s being 7.

GOING LIVE 32

BROCHURES – InTERnAl

dOWNLOAdS INCLUdE:Internal A4 portrait brochure template


A4 Internal spread examplesA4 Internal brochure cover

The man chosen as the inaugural recipient of the award, Seven Discovery saturation diver Alex Georgiou, has big shoes to fill but is ready for the challenge. Alex has been working with the company since 2008, initially as an air diver and then as a saturation diver since 2011. He is under no illusions about what the award means.

“Kenny was a larger than life character and I will step up to do him proud,”

he said. “I fully intend to leave a positive mark on the industry and our business over this next year.

I’m also looking forward to the opportunities and knowledge

I’ll gain through this extra involvement too. I am

keen to learn as much as

possible from all aspects of the business as it is my intention to further my career and be a valuable asset to the company.”

Group Operations Director Bob Bryce has championed the award and believes Alex has all the right qualities to carry Kenny’s legacy forward: “He came through the pack as someone who, whilst still relatively inexperienced, has all the right qualities and critically the correct attitude - he’s as keen as mustard”.

“This isn’t just about picking up a trophy. The challenge that comes with the honour is to make a lasting impression on the diving community within our business during the year ‘in post’. ultimately what I’d really like to see is a log of Alex’s actions and achievements, which he can present to next year’s successful candidate and challenge him to carry on the legacy.”

uNiquE glObal wElDiNg DEvElOpmENT CENTrE

buSiNESS

NEwSbuSiNESS

NEwS

6 • PiPeLine WeLdinG - 24/7 JuNE 2013 24/7 JuNE 2013 - MeMoriAL troPHY • 7

The Subsea 7 diving community decided to honour the memory of a much-missed colleague with a special award recognising up-and-coming industry talent.

The commissioning of the Kenny Ebbrell Memorial Trophy was universally acknowledged across the company as a fitting way to remember a man whose commitment to the job, infectious enthusiasm and strong leadership was legendary in the offshore world.

The original trophy is on permanent display on the Seven Discovery, with a replica created and handed over annually

to the young diver in the company who best displays the values Kenny held dear: initiative, enthusiasm, energy, commitment and teamwork – values which are very closely aligned to those adopted by Subsea 7.

Group Projects and Operations VP Andy Woolgar was instrumental in the creation of this fitting memory. Andy addressed the congregation at Kenny’s funeral, following his colleague’s tragic death in a paragliding accident at the age of just 52. He told those who had come to celebrate a life lived to the full: “Kenny loved his job and was delighted to take on the role of Offshore Manager onboard the

Seven Discovery. “Kenny’s leadership and guidance to all was immediately noticeable. Subsea 7 had great plans for Kenny and highly valued his particular capability of fostering and encouraging safe and efficient best practice in diving, starting from the very first day a new diver enters our industry and the water to the day he becomes a manager in his own right.”

Referring directly to the award, he added: “Kenny’s legacy to the diving industry will never be forgotten and his shining light and enthusiasm will forever have a home in our fleet.”

When Kenny ebbrell, Seven Discovery diving offshore Manager, passed away in november last year his loss was felt across the company.

a laSTiNg lEgaCy fOr KENNy

Subsea 7 has officially opened its new Global Pipeline Welding Development Centre (GPWDC) in Glasgow, uK, the culmination of a £10 million investment programme to integrate state-of-the-art welding development, inspection and research and development activities.

The Centre is managed by Subsea 7’s specialist in-house Pipeline Production Group (PPG), and develops automatic welding control programmes for a wide range of pipeline sizes, materials and types to ensure that key parameters are maintained to repeatable, computer-controlled standards.

The new technologies developed at the Centre deliver significant improvements in welding performance to support clients in meeting the challenges of operating in deeper water and harsher environments.

The new Centre features a unique simulated welding production line, where pipeline strings can be rotated, aligned and welded under controlled conditions. This allows for realistic pre-production trials and the effective transfer of automatic welding technologies to Subsea 7’s pipeline spoolbases worldwide.

The simulated production line and 14 individual welding bays are also used for training automatic pipeline welders and inspectors, as well as qualifying welding procedures and client demonstrations.

Alex Georgiou is the inaugural recipient of

the Kenny Ebbrell Memorial Trophy.

“Possessing integrated in-house pipeline production and welding development capabilities gives Subsea 7 a unique competitive advantage in our market,” says PPG Managing Director Paul Alexander.

“Innovative pipeline technologies like high strength steel pipes, mechanically lined pipe and Electrical Trace Heated Pipe-in-Pipe are game-changers for our clients, but they bring their own distinctive welding challenges. The work being carried out here enables Subsea 7 to effectively deploy these market-leading technologies on a global basis.”

Project delivery team member Naomi Butterworth welcomed Scotland’s First Minister (left), Alex Salmond, to the opening of GPWDC, along with Steve Wisely.

The late Kenny Ebbrell.

THE wiND Of CHaNgE exciting developments in Subsea7’s recent growth

include the establishment of a renewables division,

and this year’s consolidation of the renewables

business into Seaway Heavy Lifting. Bob dunsmore,

SVP renewable energy, SHL, shares an update on the

recent developments.

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In early 2013, we further advanced our capabilities in this market by consolidating Subsea 7’s renewables teams in Aberdeen, Glasgow and Suresnes, Paris, into Seaway Heavy Lifting (SHL), our 50%-owned joint venture company.

“SHL already has a strong market position in the transportation and installation of foundations and platforms for offshore wind farms, and the addition of the Subsea 7 capabilities makes the JV a very strong player in this market,” says Bob Dunsmore, SVP Renewable Energy, SHL.

“This move has been welcomed by clients in the offshore wind sector as they can see how the combined strengths of

oFFSHore reneWABLeS

SHL and Subsea 7 will deliver their future projects.”

During 2013, SHL will work on a number of offshore wind farm projects including the installation of 80 monopile foundations for the RWE Gwynt y mor project off the coast of Wales and the installation of tripod structures for Trianel on the Borkum West project in Germany. This has also been a successful period for new contract awards to SHL, including one for the installation of a 14,000 tonne HVDC transformer topsides for Siemens on the Sylwin project using a floatover installation method.

“Since the announcement of the consolidation of the businesses in January this year, there has been a great

deal of activity to define the organisation of the new SHL,” says Bob.

“The last four months have been a busy period as we define how we will operate in the future. I am pleased to say that the cooperation from the teams in the various locations has been excellent and there is a great deal of excitement on where we can take the company in the future.

“One of our main focus areas in 2013 is to tender for large integrated offshore wind projects that have previously been outside the capability of SHL. We are setting up the core team to do this in the Subsea 7 Aberdeen office, and also have a team in the Subsea 7 Suresnes office to pursue some specific opportunities for the French market.

“This is an example of how the Subsea 7 expertise in large projects is brought into SHL to complement our existing capabilities.”

SHL operates two crane vessels, including the new-build 5,000t lift DP3 heavy lift vessel the Oleg Strashnov (2011), and has become a key market player in transportation and installation services for the offshore wind markets in the uK and Germany.

Adding Subsea 7’s capabilities in project management, procurement, cable-lay and turbine installation offers outstanding potential for company growth in the European offshore wind market, which is already worth an estimated $1.5 billion

per year and is predicted to exceed the North Sea Subsea umbilicals, Risers and Flowlines (SuRF) sector in value by 2017/18.

We anticipate that our operations will grow in all of our locations including the uK, France, Germany and the Netherlands.

The growth in this market will create career development opportunities in our renewables teams for our people, for both project and ad-hoc secondment to SHL.

The European offshore wind market is predicted to exceed the North Sea SuRF sector in value by 2017/18. This growth will create career development opportunities in our renewables teams for our people.

“

”liviNg Our valuES: iNTEgriTy

alivEbEiNg 7 COmES

Senior Accountant Henry Nebenu considers his move to Subsea 7 the best he has ever made. “Since I joined the company in April 2011, I’ve found this to be the most exciting and challenging experience in my career so far.”

Henry attributes much of his success at Subsea 7 to the Values that have become embedded within our culture: “One of the things I’ve seen here is that people and our core Values - safety, integrity, innovation, performance and collaboration - are key to the success of Subsea 7.”

Our Values also support our own professional success, as Henry’s story shows: “Being here has helped me discover a part of me I’ve never really harnessed. I discovered a whole new me, and this has helped me to look into the future with great enthusiasm.”

On joining the company, Henry was first tasked with supporting our global integration team in the implementation of SAP. He recalls: “I joined a global team of very dedicated and professional people. I remember the first time I met with the integration team, in the middle of the workshop I asked myself: what are they talking about? They were going on and on about SAP and what the tool can do for us but I wasn’t following. I didn’t understand a thing!

“With the support of my colleagues, I did catch up and began making my own contribution to the project, which went live in January 2012.”

From there, Henry has continued to meet many welcome professional challenges. Today, he has a dual role that involves supporting our Finance team in Nigeria and working as an accountant with Nigerstar 7, a joint venture between Subsea 7 and Jagal Group.

Reflecting on his experience of Subsea 7 to date, Henry confirms: “I consider myself fortunate and proud to be part of a great company with limitless potential in the industry. That’s Being 7.”

Part of the Being 7 promise is a commitment to shared success: collectively as a business and professionally as individuals.

This commitment is endorsed by Sales & Marketing Director Monica Bjorkmann “By choosing a career in Subsea 7 you can move in any direction. You can go as far as you want to; it’s all about dedication and effort.”

Following her degree in Economics, Monica joined Subsea 7 as a Cost Controller. She charts her subsequent progression with the company: “I went on to become a Management Accountant and Project Controller and, after a while, I moved from Projects Business Manager to Supply Chain Manager.”

Monica and her family then made the decision to relocate to Australia where she took on the role of Deputy Project Manager. They returned to Norway after a couple of years, where Monica has recently assumed the post of Sales & Marketing Director.

Monica recognises that Subsea 7’s environment and culture are conducive to creating new and exciting opportunities for our people to continually progress and take on new challenges: “In a fast-changing business and project environment, there’s never a dull moment.”

Keen to share the benefit of her experience with her colleagues, Monica advises us to: “Be humble and have respect. Dare to be visible in the organisation and grab the opportunities you’re given. It might be challenging, yet so rewarding both on a professional as well as personal level. It is a lot of fun! That’s Being 7.”

See pages 28 and 29 for more Being 7 stories.

Recent months have seen extensive activity across the company following the launch of our global employer brand Being 7 in 2012.

Being 7 is a way of describing who we are. We communicate this through real-life personal stories and pictures, illustrating how we live our company Values: stories such as the ones told here by Henry Nebenu and Monica Bjørkmann.

Here’s what Being 7 means to them...

Henry Nebenu Monica Bjørkmann

10 • inteGritY - 24/7 JuNE 2013 24/7 JuNE 2013 - inteGritY • 11

CONTENTSBusiness newsA round-up of some recent news including: awards digest, Accountability for Safety, the opening of our new Global Pipeline Welding Development Centre, and the first recipient of the Kenny Ebbrell Memorial Trophy.

20

SafetyMaking it the best: Allan Thom describes Subsea 7’s comprehensive reconstruction of its PPE product range.

Seven WavesBrian Rice reports on the Seven Waves’ recent launch and her future as a high-specification flexible pipe-lay vessel destined for Brazil.

IntegrityBeing 7 is making its mark. Monica Bjørkmann in Norway and Henry Nebenu in Nigeria share their stories.

Superbid IIIPaulo Alberto posts an update from i-Tech Brazil on the world’s largest single ROV drill rig support contract.

InnovationStian Sande and Evelyn Edland look forward to a notable first in the Norwegian Sea - deploying Subsea 7-developed deepwater technologies on Aasta Hansteen.

PerformanceDave Pugh reflects on four years of outstanding safety and project performance by the Block 31 PSVM team.

Offshore renewablesBob Dunsmore and Alan MacLeay set out the career and business opportunities presented by the renewables sector through secondment to our joint venture SHL.

CollaborationDavid Knox appreciates cross-continental cooperation on Gorgon, Subsea 7’s largest Australian project to date.

This is my storyCarla Dinez and Petter Wilson reflect on what Being 7 means to them.

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DElivEriNg SuSTaiNablE pErfOrmaNCE

Leading the wayLiz James and Tamara Egbedi, two of thefirst participants in our inaugural Women in Business programme, report on their progress so far.

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24/7 is produced by Subsea 7’s Corporate Communications team. If you have any suggestions or story ideas for future issues, please

contact Jackie Doyle, Director of Communications, on [email protected] or +44 (0)1224 526196.

A life at seaCaptain Gérard Dubreil of the Seven Oceans reflects on twenty-five years of storms, safety and sailing at sea.

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Being 7 in the communityA celebration of the importance of community– our own employee community and thelocal communities in which we operate.

32

Turning words into actionsAn interview with Caroline Banks, Group HR Development Manager.

34

Front cover image: The official opening of Subsea 7’s new £10 million Global Pipeline Welding Development Centre in Glasgow, UK, on 29 May 2013.

Our vision for 2017 is to be acknowledged by our clients, our people and our shareholders as a leading strategic partner in seabed-to-surface engineering, construction and services. We will achieve this vision by living our Values: safety, integrity, innovation, performance and collaboration.

These Values are not aspirational goals, they describe how we operate. You don’t have to take my word for it; the pages that follow are testament to this.

This publication is a collection of stories demonstrating who we are, what we stand for and what drives us. In this edition, we focus on highlighting a number of projects from across our international operations.

Our business is built around the execution of projects that demand the highest standards in safety, engineering, innovation and project management. Block 31, Aasta Hansteen, Gorgon and Superbid III showcase the work

that we are delivering for our clients across the globe. Our vessel fleet is also central to our service offering, illustrated in our feature on Seven Waves PLSV and our interview with Captain Gérard Dubreil.

Delivering successful projects requires the best people in the industry. Subsea 7 remains committed to supporting you in your continued career development, and to enabling you to access new and refreshing opportunities at the right time.

I am committed to delivering on this promise, and I am delighted to see that so many of your experiences reflect this. From colleagues who have been with Subsea 7 for 40 years to more recent recruits, you will find a wealth of stories from all over the world.

There are many ways for us enjoy mutual success as a business and as professionals in our own right. 24/7 is a celebration of that success. It’s Being 7.

2 • ContentS - 24/7 JuNE 2013 24/7 JuNE 2013 - Ceo’S MeSSAGe • 3

A message from Jean Cahuzac, Ceo

also inside this issue

and YouR stoRies...

unique world-class welding resourceSome of Subsea 7’s brightest sparks celebrate our new development centre

Protecting our peopleOur range of PPE

Pioneering engineering Heavy duty innovation on Aasta Hansteen

The view from the bridgeCaptain Gérard Dubreil, Seven Oceans

The stories that define who we are.

JUNE 2013

GOING LIVE 33

ExHIBITION STAND – 6 PAnElS


DRiving suCCess - youRs AnD ouRs.That’s being 7

everyone’s talent, fully recognised.That’s being 7



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That’s Being 7


Team Name, Location

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ExHIBITION STANDS – Pull uP


Employee referral programme

It takes talent to spot talent. That’s why we’re asking Subsea 7 employees to find new people to support our continued success, and if your referral is successful you could also receive up to £2,000. To find out how to take part, simply visit the Wavelength[SC1] page, links are on the HR site, or email [email protected]

wavelengthDo you know someone who’s on ours?

The search for new talent. It’s everyone’s business.

That’s being 7

Employee referral programme

Do you ever see a Subsea 7 vacancy and think you know the perfect candidate? We think many of our employee have which is why we’d like your help to find more talented people like you. Refer someone you know and you could receive up to £2,000 if your referral is successful. To find out how to take part, simply visit the Wavelength[SC1] page, links are on the HR site, or email [email protected]

wavelengthDo you know someone who’s on ours?

Giving talented friends the break they deserve.

That’s being 7

DOING THE RIGHT THING EVERYDAY.That’s being 7


Supporting innovation from beginning to end.

That’s being 7

Team Name, Location


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INTERNAL CAMPAIGN – PERfORmAnCE mAnAGEmEnT REVIEW


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• Reviewyourbusiness,valuesanddevelopment objectivesandself-assessyourprogressinyourPMR.• UseyourfunctionalDevelopmentScheme toevaluateyourcapabilitiesforyourcurrentrole;

•YoucancompletebothoftheseonlinethroughtheSAPPortal;

•Arrangeyourmeetingwithyourlinemanager.

Therearethreecorecareermanagementtoolsthatyoucanleveragetopropelyourcareerforwards.

Performance Management Review

ThePMRencouragesyoutohaveatleastonediscussion(ideallytwo)everyyearonyourperformance,aspirationsanddevelopment.It’sachanceforyourmanagertogiveyouinsightsandguidance.YourforethoughtandplanningusingtheDevelopmentSchemeandCareerDevelopmentPlanwillenrichthediscussion.

Development Schemes

Thesefunctionalcapabilityframeworksdetailthetechnicalknowledgeyou’reexpectedtohavefordifferentroles.Youcanusethistooltoidentifyareasfordevelopmentinyourcurrentrole,andanytargetfutureroles.

Career Development Plan

Thisisavailableforyoutodownloadandcomplete.It’sdesignedtohelpyouconsideryourbroadercareeraspirationsandgoals,aswellashowtoachievethem.

You can download a copy of the Career Development Plan, Being 7 and your Career, along with information about PMR and the Development Schemes by clicking HERE

The“meetingclock”givesaguidelineastohowtomanageyourMid-YearReviewmeeting,werecommendthatthemeetingis1hour,andsplitinto3sections.Whenyouhavecompletedyourmeeting,recordtheoutputsinyourPMRandDevelopmentScheme(intheSAPPortal)oryourCareerDevelopmentPlan.

Formoreinformationonhowtomanageyourcareerin

Subsea7pleasedownload“Being 7 and your Career”

YourcareerdevelopmentisAllAboutYou…youchooseit,youplanit,youdriveit!

supporting your development

PRePARIngFoRYoURMID-YeARRevIeW CAReeRMAnAgeMenTToolS

MID-YeARMeeTIngCloCk

Subsea7iscommittedtosupportingyourdevelopmentinanenvironmentwhereyouarevaluedandrecognised.Wehighlyrecommendyoucompleteamid-yearreviewbetweenJulyandSeptember.

• What is your career plan?

• What could you do more of or do differently to

progress your plan?

• What has gone well\less well so far this year?

• What could you have done more of or done differently to improve your performance?

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• What are your key capabilities?

• What could you do more of or do differently to develop in your role?

Supporting you through your mid year review,That’sbeing7

Mid-year review

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we believe our perforMance iS better when we work together. Support each other. drive each other forward.

that’S why our Mid-year reviewS can Make Such a difference.

That’s being 7

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GOING LIVE 36

INTERNAL CAMPAIGN – lynCS


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Imagine if you could communicate with your colleagues through one central platform. A platform that would mean you’d no longer have to use one system for your desk phone, another for video calls, and another for audio conferences. We think it would make life much, much easier – and that it would help us to work even more collaboratively. By taking our current Instant Messaging system to the next level, we’ll be able to do all of that and more.

Lync will enable us to:

• Make voice calls• Make video calls• Join video or audio conferences• Share screens• Send Instant Messages • See who is where, and whether they’re free

Over the next few weeks, we’ll be sending you more information about Lync as well as running a number of drop-in sessions so you can see just how easy the system is to use, and ask any questions you might have.

In the meantime, visit 7ONLINE to find out more and see Lync in action.

1way to share.1way to connect.

1place to find people.

WORKING AS 1.

That’s being 7

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Collaboration is at the heart of our success. And with Lync, it will be even easier for you to find contacts. To see when they’re free. To share your work with them. And to talk to them face-to-face, wherever they happen to be in the world. Over the next few weeks, we’ll be distributing the headsets you need to use Lync to the full (you’ll only need to wear one when you’re making or receiving a call). You’ll be able to come along to one of our drop-in sessions and you’ll also receive an email giving you the details on how to get the most out of the system. Put simply, Lync is all about working smarter. Working together. Working as one. Visit 7ONLINE to find out more and see Lync in action.

1team.1future.

1system.

WORKING AS 1.

That’s being 7 WORKING AS 1.

1 headset. 1 more efficient way of working.

1 big difference.

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You already use it to send Instant Messages. But to make it even easier for us all to share, talk and collaborate, we’re going to start using Lync for all of our communications. It will mean you can share your screen, quickly see who’s free, and join a conference call wherever you happen to be. Video chat means you can to meet colleagues from all over the world – and you’ll be able talk to clients face-to-face too, even if they don’t have Lync. The headset on your desk is the key to using lots of Lync services – you don’t need to wear it all the time, just when you’re making or receiving a call. You can see just how easy it is to use the system by coming along to one of our drop-in sessions. We’ll also be sending you an email so you can get up to speed about how everything works. In the meantime, visit 7ONLINE to find out more and see Lync in action.

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1team.1future.

1system.

WORKING AS 1.

Lync is set to transform the way we work – to make it even easier for us to share, message and talk with each other. Visit 7ONLINE to find out more and see Lync in action.

That’s being 7

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www.subsea7.com

Documents

Global Employer Brand Guidelines and Toolkit - Tonic … · application of brand elements Below are the set of graphical elements which are used in the visual style for candidates