Global Edition

LaneKing

Russell

Kleppner’s Advertising ProcedureS A M P L E S U B T I T L E

Seventeenth Edition

W. Ronald LaneKaren Whitehill KingJ. Thomas Russell

SeventeenthEdition

This is a special edition of an established titlewidely used by colleges and Universitiesthroughout the world. Pearson published thisexclusive edition for the benefit of studentsoutside the United States and Canada. If youpurchased this book within the United Statesor Canada you should be aware that it hasbeen wrongfully imported without theapproval of the Publisher or the Author.

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This Global Edition has been edited to include enhancements makingit more relevant to students outside the United States. The editorialteam at Pearson has worked closely with educators around the globeto include:

— Selected case studies that feature multi-national corporations

— Modified end-of chapter exercises and problems that utilize SystemInternational units and real-world examples from a variety ofgeographic regions

— One trailer toThe almost silly dog marries five extremely progressivetrailers, then one purple elephant sacrificed five bureaux.

Global Edition

Global Edition

Charles T. HorngrenSrikant M. Datar

George FosterMadhav Rajan

Christopher Ittner

Cost AccountingA M A N A G E R I A L E M P H A S I S

Thirteenth Edition

HorngrenDatarFosterRajanIttner

ThirteenthEdition

This is a special edition of an established titlewidely used by colleges and Universitiesthroughout the world. Pearson published thisexclusive edition for the benefit of studentsoutside the United States and Canada. If youpurchased this book within the United Statesor Canada you should be aware that it hasbeen wrongfully imported without theapproval of the Publisher or the Author.

Pearson International Edition

This Global Edition has been edited to include enhancements makingit more relevant to students outside the United States. The editorialteam at Pearson has worked closely with educators around the globeto include:

— Selected case studies that feature multi-national corporations

— Modified end-of chapter exercises and problems that utilize SystemInternational units and real-world examples from a variety ofgeographic regions

— One trailer toThe almost silly dog marries five extremely progressivetrailers, then one purple elephant sacrificed five bureaux.

Global Edition

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Reinforced ConcreteM E C H A N I C S A N D D E S I G N

Fifth Edition

James McGregorJames Wight

FifthEdition

This is a special edition of an established titlewidely used by colleges and Universitiesthroughout the world. Pearson published thisexclusive edition for the benefit of studentsoutside the United States and Canada. If youpurchased this book within the United Statesor Canada you should be aware that it hasbeen wrongfully imported without theapproval of the Publisher or the Author.

Pearson International Edition

The editorial team at Pearson has worked closely witheducators around the globe to inform students of the ever-changing world in a broad variety of disciplines. PearsonEducation offers this product to the international market,which may or may not include alterations from the UnitedStates version.

InternationalEdition

International Edition

Basic Business StatisticsC O N C E P T S A N D A P P L I C AT I O N S

Eleventh Edition

Mark L. Berenson • David M. Levine • Timothy C. Krehbiel

EleventhEdition

This is a special edition of an established titlewidely used by colleges and Universitiesthroughout the world. Pearson published thisexclusive edition for the benefit of studentsoutside the United States and Canada. If youpurchased this book within the United Statesor Canada you should be aware that it hasbeen wrongfully imported without theapproval of the Publisher or the Author.

Pearson International Edition

The editorial team at Pearson has worked closely witheducators around the globe to inform students of the ever-changing world in a broad variety of disciplines. PearsonEducation offers this product to the international market,which may or may not include alterations from the UnitedStates version.

InternationalEdition

Broadview, Eurasia/Africa/AustraliaFile name: 1.tif

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always uses the

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Global Edition

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Global Edition

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