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PANCHAVAKTRA INFRA - TECH LIMITED (PITL)

Global Data House - MR Services Overview

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Page 1: Global Data House - MR Services Overview

PANCHAVAKTRA INFRA - TECH LIMITED (PITL)

Page 2: Global Data House - MR Services Overview

Consulting Research

Insights Reporting Analysis

Data

Processing Fieldwork Design Conceptualize

Who we are?

Global Data House - a full-service market research and consumer insights consulting company

headquartered in New Delhi NCR, India. GDH is a wholly owned subsidiary of Panchavaktra Infra-Tech

Limited (A part of Panchavaktra Group of Companies) which has varied business interests across the

globe.

Global Data House has rich experience in International and Domestic market research services; providing

solutions to unearth consumer insights that are simple and effective.

We provide end-to-end research solutions from conceptualization to consulting:

Page 3: Global Data House - MR Services Overview

Market Research Services

Quantitative Market Research

Paper and Pen

Mobile Data Capture

Online Market Research

Online Panels

CAWI

CATI

Other Services

Consumer Insights

Multi-Country Studies

Multi-Lingual Studies

Translation Services

Transcription Services

Qualitative Market Research

In-Depth-Interviews

Tele-Depth Interviews

Dyads / Triads

Focus Groups

Mini Groups

Ethnography

Sensory Evaluation services

Mystery Shopping/Audits

Page 4: Global Data House - MR Services Overview

Our Approach

Page 5: Global Data House - MR Services Overview

Our Expertise

Transcendence

In-Depth, Tele-Depth

interviews, Ethnography

Phone Survey

CATI, computerized

personal interviews,

concept testing

Email Survey

Web, Email, Internet Panels

Onsite Services

Focus Groups,

Intercepts, CLTs,

Mystery shopping

Our computerized

CATI facilities

maintain highest

research standards

Our Industry specific

moderators ensure

we provide targeted

information and

actionable insights

Our professional staff

conduct studies onsite

at any location and is

trained to minimize

refusals

Demographic

Profiling

FGD Omnibus

Product

Testing

Analysis &

Reporting

Tracking

Studies

Our unique approach

uses a combination of

panels and outreach

strategies for email

surveys, letting us

reach hardest of

customer segments

like Surgeons and

CEO’s of companies

Page 6: Global Data House - MR Services Overview

Research Outreach

Page 7: Global Data House - MR Services Overview

Industry Experience

Healthcare & Pharmaceuticals

Automotive

FMCG

Information Technology

Social

Banking & Insurance

Education

Consumer Electronics

Travel & Tourism

Page 8: Global Data House - MR Services Overview

Automotive

Automotive is another strong area for Global Data House.

We have executed:

Auto clinics

CATI studies

Online surveys

Mystery Shopping surveys

We have assisted top Automotive brands to make

decisions based on relevant insights.

The automobile sector is divided into four segments:

Two-wheelers (mopeds, scooters, motorcycles,

electric two-wheelers)

Passenger vehicles (passenger cars, utility vehicles,

multi-purpose vehicles)

Commercial vehicles (light and medium-heavy

vehicles)

Three wheelers (passenger carriers and good

carriers).

Page 9: Global Data House - MR Services Overview

Healthcare We provide primary market research services to pharmaceutical, biotech, medical device,

diagnostics and global medical research firms. Offering a full range of qualitative and

quantitative research services, the company custom-designs each study to address specific

client and project objectives. Global Data House has a solid reputation for providing actionable

information for its clients, and it is one of the most trusted and fastest growing research

suppliers in the healthcare industry.

General Practitioners

Radiologists

Hospital based practitioners

Private Practice Specialists Nuclear Medicine doctors Hospital Pharmacists

Nurses Cardiologists Surgeons

Dieticians Oncologists Ophthalmologists

Dentists Pharmacists Gastroenterologists

Page 10: Global Data House - MR Services Overview

Healthcare..contd.

Antibiotherapy

Anti-hyper cholesterolemia

Gynecology Diagnostics

Immunology Asthma

Diabetes

Anti-inflammatory, pain killers

Radiology Dermatology

Oncology Ophthalmology

Neurology: Multiple Sclerosis

Alzheimer

Others

Page 11: Global Data House - MR Services Overview

Information Technology

We focus on IT related research services and offer data collection

solutions globally. We execute:

IT brand trackers

F2F studies

Online focus groups

Large online studies with BDMs, IT Directors, Managers and

Purchasing Heads.

On the consumer side, we execute large CATI, Face to Face,

Group Discussions, Online studies globally.

Page 12: Global Data House - MR Services Overview

Data Services Offered

Questionnaire Design

Survey Programming for :

Online surveys

CATI surveys

Mobile data capture

Data Cleaning

Coding of Open-ends

Data Processing and Tabulation

Charting / Reporting

Statistical Analysis / Advanced Analysis

Secondary Research

Page 13: Global Data House - MR Services Overview

Survey Programming

Our expertise in survey programming and in–depth knowledge of various tools have enabled

us to deliver a wide range of online market research surveys of varying complexity.

Global Data House operates a programming facility, staffed by experienced programmers, to

program surveys for CAPI interviews. We offer tool- or custom-based web survey

programming services. The client can easily track the progress of surveys completed on

surveys programmed in Confirmit via an online portal.

Our team of experienced professionals are proficient in different survey programming

tools, including Sawtooth, Qualtrics etc. Following is a list of tools that we use:

SPSS-Dimensions

Confirmit

Sawtooth

Dooblo

Qualtrics

Kinesis

Voxco

Survey Gizmo

Page 14: Global Data House - MR Services Overview

Data Processing

We provide solutions for market research data processing and tabulation. Our teams are

experienced in market research tools and techniques .Our analysts have expertise across

industry-standard packages and tools such as Quantum, SPSS, Wincross, and others.

We can handle projects with varying degrees of complexities for data processing and data

tabulation work.

We are also equally concerned about the quality of work that is expected and to

strengthen that, we have a well-defined project development life cycle and QC process to

ensure the accuracy of the program written

Tools Used:

Quantum

SPSS

Dimension

Uncle

Win-cross

mr-tables

Q

Page 15: Global Data House - MR Services Overview

Advanced Analysis

Global Data House has a team of statisticians available to review your data to detect trends

or patterns and generate insights to help you shape your business strategy. Our services

involve sophisticated analytics procedures and a wide variety of statistical methods and

models that are applied regularly to scrub survey data and extract deeper insights. The

team has a highly collaborative and consultative approach to analytics and often works

very closely with client side researchers. Some of the more commonly used multivariate

analysis techniques include:

Multivariate analysis Factor Analysis

Cluster Analysis and Segmentation Conjoint Analysis

Correspondence analysis Perceptual mapping

Experience ranges from segmentation studies, concept testing advertising-related

studies, pricing studies, continuous tracks to customer satisfaction studies.

Page 16: Global Data House - MR Services Overview

Glimpse of Past work

Formulating the research strategy for next 5 years for global leader in Vocational

Education

& Skill Development

Auto Clinics in multiple cities (Static & Dynamic) for one of the biggest Automotive

company in the world

Market study for one of the biggest Brewery brand of the world

Health and Wellness Survey for a US organization

Consumer insight and competition analysis for a Retail Giant

Retail Audits, Demand Estimation through Primary Research for one of the biggest

Candy manufacturing company

Target Group Index (TGI) study for East Africa and Europe

One of the biggest participation based pre-election leadership challenge research in

Kenya

Brand Tracking studies for various categories including Chocolates, Mobile Services

providers, FMCG & Consumer Electronics etc.

All India level surveys gauging welfare indicators

Page 17: Global Data House - MR Services Overview

The Team

18 years of experience in

different domains. Involved in

Projects from conceptualization

to the final delivery stage.

More than 5 years of work

experience in Qualitative market

research, worked extensively

across categories.

5 years of experience in

manging social projects.

Worked with NAB for 2

years.

More than 8 years experience

in managing large scale

projects spanning across

verticals.

CEO Head-MR Project Manager Senior Executive

Amit Hasija Inder Yadav Gaurav Joshi Ashish Jha

Page 18: Global Data House - MR Services Overview

We are PANCHAVAKTRA

Panchavaktra Enterprises Limited

Panchavaktra Infra - Tech Limited Panchavaktra Logistics Limited Panchavaktra

Power Limited Panchavaktra Trading Corporation

Panchavaktra Deutschland AG. Panchavaktra

Holdings (HKG) Limited

Page 19: Global Data House - MR Services Overview

GLOBAL DATA HOUSE Panchavaktra Infra - Tech Limited

Level-8, Tower – B, Paras Twin Towers, Golf Course Road, Sector –

54, Gurgaon 122011, Haryana, India Phone: +91 124 486

8625/24/32

Cell: +91 72919 75139, +91 72900 13371, +91 7838076164

Fax : +91 124 404 3308

Em@il: [email protected] URL: www.pitl.in