Global Consumer Insights Survey 2018

Indonesia Results

65%of respondents are confident towards the country’s economic performance in 2018

Clothing, footwear, health and beauty products are purchased online more than any other items

72% of consumers only use credible / legitimate websites to minimize risks of online security issue

The frequency of online purchasing

(daily or weekly) in Indonesia is higher compared to those in

South East Asia and Global, supported by the increasing number of the population who owna smartphone or computer

68%of respondents expectretailers to have up-to-date information on past and future interactions between customers and retailers

Amongst all online media platforms, most of the respondents are more likely to findinspiration from social networks before purchasing items

Within Indonesia, South East Asia & Global,

most of the respondents are likely to purchase groceries online

Same day delivery is the mostpreferable delivery service

are the preferablepayment method for retail and in-store purchases

Mobile

Payments

$

SHOP

are likely to order every-day items from retailer websites

85%

In Indonesia,

of respondents are

willing to spend more during

the next 12 months

73%

PwC Indonesia Contacts

Ade Setiawan EliminPartnerade.elimin@id.pwc.comT: +62 21 5212901Ext. 81590

Ely KwanAssociate Partnerely.kwan@id.pwc.comT: +62 21 5212901Ext. 81726

Sharly RungkatPartnersharly.rungkat@id.pwc.comT: +62 21 5212901Ext. 82959

Abdullah AzisPartnerabdullah.azis@id.pwc.comT: +62 21 5212901Ext. 81601

Pieter van de MheenAdvisorpieter.van.de.mheen@id.pwc.comT: +62 21 5212901Ext. 81569

http://www.pwc.com/id

This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors

PwC Indonesia is comprised of KAP Tanudiredja, Wibisana, Rintis & Rekan, PT PricewaterhouseCoopers Indonesia Advisory, PT Prima Wahana Caraka, PT Pricewaterhouse-Coopers Consulting Indonesia, and Melli Darsa & Co., Advocates & Legal Consultants, each of which is a separate legal entity and all of which together constitute the Indonesian member firm of the PwC global network, which is collectively referred to as PwC Indonesia

© 2018 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see http://www.pwc.com/structure for further details

PwC IndonesiaWTC 3Jl. Jend. Sudirman Kav. 29-31Jakarta 12920 - INDONESIAT: +62 21 5212901F: +62 21 52905555 / 52905050www.pwc.com/id

Pakuwon CenterTunjungan Plaza 522nd Floor, Unit 05Jl. Embong Malang No.1,3,5T: +62-31 99245759Surabaya 60261 INDONESIA