GLOBAL COLOUR DIRECTION SPRING/SUMMER 2016

Intuition influences the Soft Pop mood as kitsch and modern are finely balanced. We reclaim pink as a celebratory colour for both men and women, looking at a mix of interesting, positive shades. This informs a happy yet quietly subversive palette of bright pastels paired with warm neutrals, tinted black and white, and bold mid-tones.

S/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

The ‘inbetween’ message is emphasised with the ‘near-pastel’ and ‘near-bright’ shades of cool blue, peppermint, custard and geranium with accents of jasmine and newsprint.

S/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

We look to a playful 1960s vibe for intuitive use, with a grounding of newsprint, baked earth and peanut combined with selective brights and mid-tones.

S/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

This is a light and playful ‘near-pink’ message. Fondant pink is offset by cool blue and jasmine, with intense power pink and pimento highlights.

S/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

PANTONE ®16-1260

PANTONE ®19-1532

PANTONE ®11-0601

PANTONE ®15-1626

PANTONE ®17-1663

PANTONE ®11-1305

PANTONE ®11-0701

PANTONE ®19-0608

PANTONE ®15-1058

A monochrome update is played out in newsprint and jasmine to support the seasonal message of tinted whites and blacks, enlivened by marigold and fondant pink with highlights of petal and pimento.

S/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

PAN

TON

E ®

19-3

316

PAN

TON

E ®

18-1

512

PAN

TON

E ®

19-1

532

PAN

TON

E ®

18-1

355

PAN

TON

E ®

16-1

260

PAN

TON

E ®

19-3

316

PAN

TON

E ®

18-1

512

PAN

TON

E ®

19-1

532

PAN

TON

E ®

16-1

260

PAN

TON

E ®

19-1

532

PAN

TON

E ®

15-1

054

PAN

TON

E ®

11-0

601

PAN

TON

E ®

19-1

217

PAN

TON

E ®

18-2

143

PAN

TON

E ®

16-2

120

PAN

TON

E ®

14-0

852

PAN

TON

E ®

14-1

118

PAN

TON

E ®

11-1

305

In a palette featuring a wide range of colours, there can also be a stripped-back approach with nuanced pinks. Dark magenta, power pink and orchid pink stand out from a base of newsprint, with peanut and petal accents.

S/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

PANTONE ® 19-0608

PANTONE ® 14-4317 PANTONE ® 15-1626 PANTONE ® 13-0116 PANTONE ® 12-0738

PANTONE ® 16-1541PANTONE ® 18-2143 PANTONE ® 16-2120

PANTONE ® 18-2525 PANTONE ® 17-1663

PANTONE ® 15-1058

PANTONE ® 17-1436 PANTONE ®19-4922

PANTONE ® 11-0701 PANTONE ® 14-1118 PANTONE ® 11-1305

PANTONE TPX/TCXS/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

CW-0101053 (20/15B)

CW-0101056 (21B/21)

CW-0201879 (18B/6)

CW-0201535 (14/26B)

CW-1200317 (67/48)

CW-0305152 (2/12B) CW-0300914 (65/17)

CW-0900623 (33/22)

CW-0201597 (12B/2)CW-0900623 (33/22)

CW-0700454 (19C/17)

CW-0601241 (36A/4)

CW-0903163 (25/4R)

CW-0500480 (43/23) CW-0300399 (6/25)

CW-0201500 (17/35)

COLORWALL™S/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

RESEARCH & REFERENCES/S 16 GLOBAL COLOUR DIRECTION

SOFTPOP

COLOUR OvERLOAD

THE POWER OF PINk

EXPERIMENTAL

Jessica Stoller’s porcelain laces and subversive frills combine in a pastel statement about the depth of feminine power. www.jessicamstoller.com

‘Hyper-pink’ is the colour of positive activism and symbol of a sensitive demand for social change. www.gulabigang.in

The Postmodernist-style houses of Tiruvannamalai in India were designed by their inhabitants long before Ettore Sottsass founded the Memphis Group of young architects.www.admagazine.fr

1960S PALETTE

GENDERLESS COLOUR

PLURAL NEUTRALS

Pioneering feminist Judy Chicago uses a 1960s-style colour palette of manufactured brights and pastels.www.brooklynmuseum.org

Hannah Van Bart’s portraits blur the sitter’s gender. Whatever their identity, her sweetly tinted subjects look at home in their own skins.www.marianneboeskygallery.com

Adriana Varejão’s discussion about ethnicity and race in Brazil balances every skin-derived neutral.www.instagram.com

Newsprint and jasmine update the monochrome message of black with white, and are key colours for the season.

The ‘inbetween’ message is emphasised by the ‘not-quite-pastel’ and ‘not-quite-bright’ shades of fondant pink, peppermint, custard and cool blue.

There is a desire to seek out new red-pinks and purple-pinks to support the ‘around pink’ transgender message. Geranium and power pink are key colours.

We look to a playful 1960s vibe for intuitive usage, with baked earth and peanut as base shades for kitsch colour combinations.

In a palette full of colour, there can also be a surprisingly modernist approach with minimalist colour, allowing texture and detail to come to the fore.

kEYTAkEAWAYS