(IGL) extended the discussion to bio-based EO, which is produced fromrenewably sourced bioethanol. IGLhas been manufacturing bio-EOderivatives from molasses andsugarcane since 1989 and has a bio-ethoxylates capacity of 70,000tonnes/y. According to Garg’s data,the use of bio-EO derived frommolasses in SLES reducesgreenhouse gas emissions over thesurfactant’s manufacturing and lifecycle by c 30% compared toconventional SLES.

The next group of talks focused onconsumer products markets. JohnMadden from Euromonitor examinedEurope’s beauty and personal care(BPC) surfactants markets. Valuegrowth in the European BPC marketwas 2% in 2012, lagging behind theglobal average growth of 6% for thesector. Growth rates vary amongproduct types, and from country tocountry. The largest national marketsin value terms (Germany, UK &France) showed relatively weakgrowth in 2011-2012 at about 2%/y; incontrast, emerging Eastern Europeancountries such as Russia (6%/y) andBelarus (33%/y), as well as Turkey(14%/y), are driving growth inEurope’s BPC market. However,Western Europe still offers thestronger market for surfactants inBPC products, with higher volumesand growth rates than EasternEurope. Amphoteric surfactants havethe highest growth rates in bothhalves of the region (see also p 3)and anionics the lowest. The bath &shower segment drives demand foranionics and amphoterics alike, whilehair care is a key segment for bothanionics and cationics across Europe.Frederic Niola (L’Oreal) and TimKapsner (Aveda) also discussed thepersonal care market.

Gülhan Egilmez of Turkishconsumer product firm Hayatprovided insights into the country’shomecare market. Laundrydetergents account for 50% ofTurkey’s homecare segment byvolume (at 460,695 tonnes in 2012),with fabric softeners at 19%, liquiddishwash 15% and surface cleaners16%. Liquid products only account fora small share (5% in 2012) of thelaundry detergents market but thesector is growing fast (+50%/y). Theproduction capacity of Turkey’sdetergent sector is around 1.3 M

tonnes/y, with 5 companiesdominating the market, includingHayat, which produces bothpowdered and liquid detergents.Exports have risen sharply in the pastdecade. LABSA and SLES are themost commonly used surfactants inTurkish cleaning products. Amongrecent trends in the country’shomecare market is a move towardsconcentrated products in both thedetergent and fabric softenercategories; the appearance of low-cost, multipurpose cleaning products;and a rise in hypoallergenic products,particularly in the laundry care sector.Aspects of the homecare market werealso addressed by P&G’s NikosKoutras and Roberta Mustacchi ofNovozymes.

The remaining presentationscovered strategies for growth in thechemicals industry, RSPO’sendeavours to ensure palm oil andPKO supply chain sustainability, andan update on REACH. The nextinstalment (see p 8) in ICIS’European surfactants conferenceseries will be held in Berlin thisSeptember.

Caroline Edser

RAWMATERIALS

ICIIC runs LAB plant at abovenameplate

Amidst improving domestic demand,the operating rate at Iran ChemicalIndustries Investment Co’s (ICIIC)linear alkylbenzene (LAB) unit hasbeen raised to above 100% from its75,000 tonnes/y nameplate capacityto 110,000 tonnes/y. The unit hasbeen scheduled for maintenanceshutdown in May 2015.

Original Source: ICIS Chemical Business, 12-18 May2014, 285 (18), (Website: http://www.icis.com) © Reed Business Information Limited 2014

Elevance Renewable partners withVersalis

An MOU has been signed betweenUS-headquartered natural oil-basedspeciality chemicals firm ElevanceRenewable Sciences and Eni’s Italianchemical subsidiary Versalis. Underthe agreement, a new metathesis

technology and catalysts will be jointlydeveloped and commercialized tomanufacture biochemicals fromvegetable oils. The deal includesevaluation of the design andestablishment of a large-scale facilityat the Versalis Porto Marghera site formetathesis-based production ofethylene using renewable oils.Existing infrastructures andproduction streams can also be used.Resulting products will serve thedetergents and cleaners, bio-lubricants, oilfield chemicals andpersonal care markets.

Original Source: Plastics and Rubber Asia, Mar-Apr2014, 29 (204), 8 (Website:http://www.plasticsandrubberasia.com) © Plastics &Rubber Asia Ltd 2014

SURFACTANTSGlobal biosurfactants market to reach$2308.8 M by 2020

The global market for biosurfactantsis expected to reach $2308.8 M by2020, according to a new study byGrand View Research Inc. In volumeterms, the market is expected toreach 462 kilotonnes by 2020,growing at a CAGR of 4.3% from2014 to 2020. Europe was the largestregional market for biosurfactants,with consumption of 178.9 kilotonnesin 2013. High consumer awarenessand demand for bio-based products isa key reason for the high penetrationof biosurfactants. Asia Pacific was arelatively small market in 2013 but isexpected to gain significant shareover the next six years owing to thepresence of large manufacturingindustries in the region. Escalatingconsumer preference towards the useof bio-based products, particularly inEurope and North America isexpected to increase biosurfactantpenetration. In addition, stringentregulatory policies are furtherexpected to augment demand forbiosurfactants over the next six years.Methyl ester sulfonate (MES) was thelargest consumed biosurfactant,accounting for 33.26% of the 344kilotonnes global market in 2013.Other key biosurfactants include alkylpolyglucosides (APG), sorbitan estersand sucrose esters, with combineddemand estimated at 115 kilotonnesin 2013. Household detergent wasthe largest application segment,

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consuming 153.5 kilotonnes ofbiosurfactants in 2013. Personal careapplications are expected to gainsignificant share owing to the growingmarket for these products in AsiaPacific. The demand forbiosurfactants in personal care isexpected to reach 50.7 kilotonnes by2020, growing at a CAGR of 4.5%from 2014 to 2020. The globalbiosurfactants market is consolidatedwith the top five companies cateringfor nearly 90% of global demand. Keyplayers in the market include BASFCognis, Ecover, Urumqui Unite,Saraya and MG Intobio.

Original Source: Grand View Research, 2014. Foundon SpecialChem Cosmetics and Personal CareInnovation and Solutions, 24 Apr 2014, (Website:http://www.specialchem4cosmetics.com)

Rising demand in personal care drivesglobal amphoteric surfactants sector

In the new report fromMarketsandMarkets ‘AmphotericSurfactant Market by Application(Personal Care, Home Care andIndustrial & Institutional, Oil FieldChemical, Agriculture Adjuvants),Type (Betaine, Amine Oxide,Amphoacetate, Amphopropionate,Sultaine) – Global Trends & Forecastto 2019’, the value of the amphotericsurfactants market is estimated togrow to $1023 M by 2019, at a CAGRof 3.7% from 2014 to 2019. The Asia-Pacific region, with a high CAGR of5.0% from 2014 to 2019, is themarket-leading consumer, followed byEurope and North America, and thiswill continue in the future. The keydriving factor in the amphotericsurfactants market – due to their lowirritation and skin-friendly nature – isthe boost in demand for mildsurfactants in the personal careindustry. Amphoterics are thereforeexpected to increasingly replaceconventional surfactants in thissector. There is also increasingdemand for amphoteric surfactantsfrom the home care and industrial &institutional segments because oftheir good performance in hard waterand at high temperatures. The highcost of amphoteric surfactants whencompared to conventional ones actsas a major restraint to growth.However, the development of newand more cost-effective products isexpected to boost the futureapplications of amphoteric

surfactants. Another driving factor foramphoteric surfactants is theirincreasing use in the oil fieldchemicals industry, where theirperformance at high temperaturesand pressures is expected to result inthe capture of market share from theconventional surfactants used in thissector. Amphoteric surfactants arealso finding increasing use inagricultural adjuvants. Of the differenttypes of amphoterics, betainescapture the largest share of themarket due to low cost and their usein all the important applications. Thefew leading players in the amphotericsurfactants market are Evonik andBASF in Germany, Rhodia inBelgium, AkzoNobel in theNetherlands, Stepan in the USA,Clariant in Switzerland and KaoChemical in Japan.

Original Source: MarketsandsMarkets, 2014. Foundon PR Newswire, 2 May 2014, (Website:http://www.prnewswire.com)

ASSOCIATEDPRODUCTS

Lubrizol launches new polymertechnologies for skin & hair care

The Lubrizol Corp launched threenew ingredients at in-cosmetics 2014in Hamburg, Germany. Carbopolaqua SF-1 OS polymer is a newacrylate copolymer grade targetingpigmented formulations used in skincare, sun care and colour cosmeticapplications. It reportedly enablesformulators to achieve excellentemulsion stability and desiredaesthetic properties in challengingsystems containing pigments andelectrolytes at levels required todeliver efficacy. The resultingformulas offer the user betterprotection and even tone in sun care,skin-perfecting and colour cosmeticproducts. Carbopol silk 100 polymeris a new polymer technology targetedfor shampoos. It is said to delivercost-efficient salt-synergistic rheologythat provides powerful suspensioneven at low surfactant levels. It alsocontributes to conditioningperformance in applications combinedwith conditioning polymers and

silicones. Chromapol 5 polymer is anew technology offering five keybenefits to deliver rheology andsensory innovation in hair colourapplications. It delivers no-driprheology, is free from fatty alcoholsand provides pleasing hair sensory,especially when combined withMerquat polymers. Its cold processingtechnology has the potential toimprove sustainability profilesincluding savings in energy, batchtime and amount of ingredientsrequired.

Original Source: Lubrizol, 2014. Found onSpecialChem Cosmetics and Personal Care Innovationand Solutions, 2 Apr 2014, (Website:http://www.specialchem4cosmetics.com)

Worlee launches thickener &stabilizer for rinse-off products

Worlee Cosmetics has launchedWorleeAqua Thix 100, which offersdiverse application possibilities for therinse-off product range. It emulsifiesand stabilizes component substancesthat are insoluble and difficult tostabilize, such as silicones or oils,and it may even be used in low-viscosity formulations. The liquidacrylic dispersion may be combinedwith nearly all common ionic, non-ionic and amphoteric surfactants, thecompany reports. Moreover, it canalso be used with numerous additivesas well as cationic conditioningpolymers. Usage of WorleeAqua Thix100 in shower gels, shampoos andother cleansing productsdemonstrates its thickening effect andimproves the flow properties andstorage stability of each respectiveformulation. Production of a highlytransparent cleansing product ispossible with pH values greater than6, while its pH flexibility guarantees abroad application range extendingfrom 3.5 to 12. Combined withWorleeBeads HCO and WorleeBeadsJojoba, for example, it yields apeeling product with outstandingcharacteristics. It can also intensifypearly lustre and effect pigments.WorleeAqua Thix 100 can be used inits cold state without the need for anyspecialized mixers or agitators.

Original Source: Worlee Cosmetics, 2014. Found onSpecialChem Cosmetics and Personal Care Innovationand Solutions, 23 Apr 2014, (Website:http://www.specialchem4cosmetics.com)

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