Embed Size (px)
Citation preview
© E
urom
onito
rInt
erna
tiona
l
1
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
THE
GLO
BA
L PO
ST-R
ECES
SIO
N B
EAU
TY IN
DU
STRY
: A
SURV
IVA
L G
UID
E
CA
RR
IE L
EN
NAR
D12
THA
PRIL
201
1, B
EAU
TY F
OC
US,
LO
ND
ON
© E
urom
onito
rInt
erna
tiona
l
2
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
Bea
uty
beyo
nd th
e re
cess
ion
Indu
stry
dyn
amic
s
Cat
egor
y pe
rform
ance
Inno
vatio
n in
mar
ketin
g an
d re
taili
ng
Out
look
© E
urom
onito
rInt
erna
tiona
l
3
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
-20246810
2005
2006
2007
2008
2009
2010
% value growth
Ret
ailin
g G
row
th
Ret
ailin
gG
roce
ry R
etai
lers
Non
-Gro
cery
Ret
aile
rsN
on-s
tore
Ret
ailin
gB
PC
Non
-sto
re s
ales
MO
VIN
G O
UT
OF
THE
RE
CE
SS
ION
-10-50510
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
% growth
Rea
l GD
P: %
gro
wth
ove
r pre
viou
s pe
riod,
ann
ualis
ed
Wor
ldA
dvan
ced
econ
omie
sD
evel
opin
g ec
onom
ies
2006
2007
2008
2009
2010
2011
BE
AU
TY B
EYO
ND
TH
E R
EC
ES
SIO
N
© E
urom
onito
rInt
erna
tiona
l
4
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
THE
CO
NS
UM
ER
IN 2
011
AN
D B
EY
ON
D
Valu
e-se
ekin
g Dig
ital a
nd
conn
ecte
d
Sta
ying
ah
ead
and
wel
l
Exp
erie
nce-
focu
sed
Nua
nced
lu
xury
The
post
-re
cess
ion
cons
umer
BE
AU
TY B
EYO
ND
TH
E R
EC
ES
SIO
N
© E
urom
onito
rInt
erna
tiona
l
5
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
Bea
uty
beyo
nd th
e re
cess
ion
Indu
stry
dyn
amic
s
Cat
egor
y an
d pr
icin
g pe
rform
ance
Inno
vatio
n in
mar
ketin
g an
d re
taili
ng
Out
look
© E
urom
onito
rInt
erna
tiona
l
6
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
GLO
BA
L IN
DU
STR
Y R
EC
OV
ER
S F
RO
M T
HE
SLU
MP
-1012345678
0
50,0
00
100,
000
150,
000
200,
000
250,
000
300,
000
350,
000
400,
000
2005
2006
2007
2008
2009
2010
% Value growth
US$ million
Tota
l BP
C%
To
tal g
row
th
% P
rem
gro
wth
%
Mas
s gr
owth
IND
US
TRY
DYN
AM
ICS
© E
urom
onito
rInt
erna
tiona
l
7
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
2010
CO
UN
TRY
PE
RFO
RM
AN
CE
IND
US
TRY
DYN
AM
ICS
© E
urom
onito
rInt
erna
tiona
l
8
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
PR
EM
IUM
CO
SM
ETI
CS
ON
TH
E R
EB
OU
ND
1%
11%
12%
1%
9% 2%1%
IND
US
TRY
DYN
AM
ICS
© E
urom
onito
rInt
erna
tiona
l
9
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
SA
LES
OF
SU
PE
R P
RE
MIU
M S
KIN
CA
RE
HE
LD U
P W
ELL
Stro
ng b
rand
cre
dibi
lity
linke
d to
exc
lusi
vity
Spen
ding
am
ong
wea
lthy
cons
umer
s m
ore
resi
lient
an
d tr
ade
dow
n un
likel
y
Supe
r-pr
emiu
m p
rese
nts
an a
ttrac
tive
oppo
rtun
ity
for p
rice
shift
str
ateg
ies
IND
US
TRY
DYN
AM
ICS
© E
urom
onito
rInt
erna
tiona
l
10
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
MA
SS
CO
SM
ETI
CS
TO
DR
IVE
FU
TUR
E G
RO
WTH
0102030405060708090100
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
% value (US$)
Glo
bal P
rem
ium
Cos
met
ics
Glo
bal M
ass
Cos
met
ics
72%
24%
76%
28%
IND
US
TRY
DYN
AM
ICS
© E
urom
onito
rInt
erna
tiona
l
11
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
AS
IA A
ND
LAT
IN A
ME
RIC
A TO
DO
MIN
ATE
BE
AU
TY A
ND
P
ER
SO
NA
L C
AR
E S
ALE
S B
Y 20
15
050100
150
200
250
300
350
400
450
500
550
2005
2010
2015
Sales in US$ billion
Wes
tern
Eur
ope
Nor
th A
mer
ica
ME
ALa
tin A
mer
ica
Eas
tern
Eur
ope
Aus
trala
sia
Asi
a P
acifi
c
IND
US
TRY
DYN
AM
ICS
© E
urom
onito
rInt
erna
tiona
l
12
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
Bea
uty
beyo
nd th
e re
cess
ion
Indu
stry
dyn
amic
s
Cat
egor
y pe
rform
ance
Inno
vatio
n in
mar
ketin
g an
d re
taili
ng
Out
look
© E
urom
onito
rInt
erna
tiona
l
13
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
DIS
CR
ETI
ON
AR
Y C
ATE
GO
RIE
S P
ICK
UP
0123456789
010
,000
20,0
0030
,000
40,0
0050
,000
60,0
0070
,000
80,0
0090
,000
100,
000
% value growth
US$ million
2010
US
$mn
08-0
9 %
gro
wth
09
-10%
gro
wth
CA
TEG
OR
Y P
ER
FOR
MA
NC
E
© E
urom
onito
rInt
erna
tiona
l
14
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
CA
TEG
OR
Y P
ER
FOR
MA
NC
E
PR
IVAT
E L
AB
EL
MA
KE
S IN
RO
AD
S IN
KE
Y R
EG
ION
S
-15
-10
-505101520
01234567
Wor
ldA
sia
Pac
ific
Aus
trala
sia
Eas
tern
E
urop
eLa
tin
Am
eric
aM
iddl
e E
ast A
frica
Nor
th
Am
eric
aW
este
rn
Eur
ope
% growth 2009-2010
% Value Share
BPC
PR
IVAT
E LA
BEL
SH
ARE
& G
RO
WTH
BY
REG
ION
200
9-20
10
Reg
iona
l Sha
re o
f BP
C S
ales
% g
row
th 2
009-
2010
© E
urom
onito
rInt
erna
tiona
l
15
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
Ta
pping into bud
get a
nd ‘h
igh en
d’ line
s
Fo
cus
on p
rodu
ct e
ffica
cy a
nd in
gred
ient
s
PR
IVAT
E L
AB
EL
KE
EP
S U
P TH
E P
AC
E IN
INN
OVA
TIO
NC
ATE
GO
RY
PE
RFO
RM
AN
CE
Glo
bal P
L gr
owth
by
cate
gory
Col
our C
osm
etic
s (+
10%
)Men
’s groom
ing (+10
%)
Skin
Car
e (+
8.5%
)
Ora
l Car
e (+
5.6%
)H
air C
are
(+4.
4%)
Bat
h &
Sho
wer
(+0.
5%)
© E
urom
onito
rInt
erna
tiona
l
16
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
INN
OVA
TIO
N IN
BR
AN
DS
STI
LL A
PR
IME
FO
CU
S
S
cien
tific
ally
-adv
ance
d in
nova
tion
New
con
cepts an
d ‘profess
iona
l’ status
Ti
me-
savi
ng v
slo
ng-la
stin
g be
auty
CA
TEG
OR
Y P
ER
FOR
MA
NC
E
© E
urom
onito
rInt
erna
tiona
l
17
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
Bea
uty
beyo
nd th
e re
cess
ion
Indu
stry
dyn
amic
s
Cat
egor
y pe
rform
ance
Inno
vatio
n in
mar
ketin
g an
d re
taili
ng
Out
look
© E
urom
onito
rInt
erna
tiona
l
18
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
INC
RE
AS
ING
IMP
OR
TAN
CE
IN B
EA
UTY
RE
TAIL
ING
2627
26.9
13.1
13.4
13.4
10.6
9.7
9.5
12.4
12.9
12.8
1415
.316
.1
01020304050607080
2005
2006
2007
2008
2009
2010
% value share
Glo
bal B
eaut
y C
hann
el B
reak
dow
n
Non
-Sto
re R
etai
ling
Dru
gsto
res
Dep
artm
ent S
tore
s
Bea
uty
Spe
cial
ists
Sup
er/H
yper
mar
kets
INN
OV
ATI
ON
IN M
AR
KET
ING
AN
D R
ETA
ILIN
G
© E
urom
onito
rInt
erna
tiona
l
19
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
BE
AU
TY IN
TER
NE
T S
ALE
S T
O B
EC
OM
E M
OR
E C
OM
PE
TITI
VE
0510152025303540
0
2,00
0
4,00
0
6,00
0
8,00
0
10,0
00
12,0
00
14,0
00
16,0
00
W E
urop
eE
Eur
ope
N A
mer
ica
L A
mer
ica
Asi
a P
acifi
c
US$ million
Bea
uty
Inte
rnet
Sal
es 2
010-
15
2010
2015
2010
-15
CA
GR
INN
OV
ATI
ON
IN M
AR
KET
ING
AN
D R
ETA
ILIN
G
© E
urom
onito
rInt
erna
tiona
l
20
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
24/7
Con
nect
ed c
onsu
mer
Con
sum
ers
shift
aw
ay
from
trad
ition
al m
edia
Ris
e in
glo
bal i
nter
net u
seB
oom
in b
eaut
y bl
oggi
ng
and
vlog
ging
Cha
nges
in b
eaut
y m
arke
ting
CH
AN
GE
S A
FOO
T IN
BE
AUTY
AD
VER
TISI
NG
AN
D M
AR
KET
ING
INN
OV
ATI
ON
IN M
AR
KET
ING
AN
D R
ETA
ILIN
G
© E
urom
onito
rInt
erna
tiona
l
21
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
TAP
PIN
G IN
TO O
NLI
NE
MA
RK
ETI
NG
In
crea
sing
onl
ine
pres
ence
thro
ugh
acqu
isiti
ons
In
crea
sed
Face
book
/Tw
itter
pre
senc
e
R
etai
ling/
mar
ketin
g on
line
and
thro
ugh
soci
al n
etw
orki
ng s
ites
Bl
og/ v
log
spon
sors
hip
B
eaut
y ap
ps
In
fom
erci
als
INN
OV
ATI
ON
IN M
AR
KET
ING
AN
D R
ETA
ILIN
G
© E
urom
onito
rInt
erna
tiona
l
22
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
IN-S
TOR
E B
EA
UTY
EX
PE
RIE
NC
E V
ITA
L FO
R T
HE
IND
US
TRY
B
eaut
y se
rvic
es c
halle
nged
by
at-h
ome
beau
ty
C
reat
ing
valu
e is
key
R
etai
lers
enr
ichi
ng th
e in
-sto
re e
xper
ienc
e
Nai
l Pol
ish
(+17
%)
Men
’s skin ca
re
(+12
%)
Mas
s fra
gran
ces
(+9%
)S
un p
rote
ctio
n (8
.5%
)A
nti-a
gers
(7
.6%
)C
olou
rant
s(+
7%)
Eye
line
r/pen
cil
(+7%
)B
lush
er/b
ronz
er(+
7%)
Fast
est G
row
ing
Bea
uty
Sect
ors
2009
-10
(val
ue)
INN
OV
ATI
ON
IN M
AR
KET
ING
AN
D R
ETA
ILIN
G
© E
urom
onito
rInt
erna
tiona
l
23
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
RE
-CR
EAT
ING
TH
E S
PA E
XP
ER
IEN
CE
In
nova
tive
reta
il co
ncep
ts
H
ealth
and
wel
lnes
s fa
ctor
to d
rive
inte
rest
in s
pas
E
nric
hing
in-s
tore
con
sum
er e
xper
ienc
e
Key
Spa
Tou
rism
Mar
kets
, ab
solu
te g
row
th 2
010-
15 (m
illio
n)U
SA
US
$ 1,
660
Japa
nU
S$
1,35
0C
hina
US
$ 1,
030
Fran
ceU
S$
856
Isra
el
US
$ 36
2In
dia
US
$ 36
3A
ustri
a U
S$
266
Viet
nam
U
S$
221
INN
OV
ATI
ON
IN M
AR
KET
ING
AN
D R
ETA
ILIN
G
© E
urom
onito
rInt
erna
tiona
l
24
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
Bea
uty
beyo
nd th
e re
cess
ion
Indu
stry
dyn
amic
s
Cat
egor
y pe
rform
ance
Inno
vatio
n in
mar
ketin
g an
d re
taili
ng
Out
look
© E
urom
onito
rInt
erna
tiona
l
25
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
GR
OW
TH T
O C
ATC
H U
P W
ITH
PR
E-R
EC
ES
SIO
N L
EV
ELS
THE
OU
TLO
OK
© E
urom
onito
rInt
erna
tiona
l
26
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
THE
OU
TLO
OK
SKI
N C
AR
E W
ILL
CO
NTI
NU
E T
O D
OM
INAT
E G
LOB
AL
BEA
UTY
SAL
ES
00.5
11.5
22.5
33.5
4
0
2000
0
4000
0
6000
0
8000
0
1000
00
1200
00
1400
00
% value growth
Value size in US$ bn
Cat
egor
y va
lue
size
s an
d gr
owth
201
0-20
15
2010
2015
2010
-15
Con
stan
t val
ue g
row
th %
© E
urom
onito
rInt
erna
tiona
l
27
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
GLO
BA
L G
RO
WTH
TO
BE
DR
IVE
N B
Y M
AS
S B
EA
UTY
00.
51
1.5
22.
53
3.5
44.
55
5.5
Pre
miu
m C
olou
r Cos
met
ics
Pre
miu
m F
ragr
ance
s
Pre
miu
m S
kin
Car
e
Mas
s H
air C
are
Pre
miu
m H
air C
are
Mas
s S
kin
Car
e
Mas
s C
olou
r Cos
met
ics
Mas
s Fr
agra
nces
% v
alue
gro
wth
(rea
l ter
ms)
THE
OU
TLO
OK
© E
urom
onito
rInt
erna
tiona
l
28
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
Valu
eIn
nova
tion
Tapp
ing
into
new
m
edia
Expe
rienc
e
CO
NS
UM
ER
NE
ED
S B
EC
OM
ING
MO
RE
DIV
ER
SE
TH
E O
UTL
OO
K
© E
urom
onito
rInt
erna
tiona
l
29
The
year
in re
view
and
win
ning
stra
tegi
es fo
r the
futu
re
THA
NK
YO
U F
OR
LIS
TEN
ING
Q&
A?
Car
rieLe
nnar
d, B
eaut
y an
d Pe
rson
al C
are
Anal
yst
Car
rie.le
nnar
d@eu
rom
onito
r.com
