Global B2C E-Commerce Assortments 2010 by yStats

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RESEARCH ON INTERNATIONAL MARKETS

April 2010

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Publication Date

April2010

Language

English

Format

PDF&PowerPoint

Number of Pages/Charts

92

Covered Countries

USA,Canada,Brazil,Chile,Uruguay,UK,Austria,Belgium,Bulgaria,Cyprus,

CzechRepublic,Denmark,Estonia,Finland,France,Germany,Greece,Hungary,

Ireland,Italy,Latvia,Lithuania,Luxembourg,Malta,Netherlands,Norway,Poland,

Portugal,Romania,Russia,Slovakia,Slovenia,Spain,Sweden,Switzerland,Turkey

Ukraine,Japan,China,India,Malaysia,SouthKorea,Thailand

Price 2,450(excl.VAT)

Global B2C E-Commerce

Assortments 2010

April2010


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Global B2C E-Commerce Assortments 2010

Key Findings

Company and Product Information

Covering 43 Countries Worldwide

Electronicsaccountedfor43%ofB2CE-CommercesalesinGermany,downfrom44%in2008.

Clothes,FootwearandFashion(32%)wasthemajorproductcategoryintheCzechRepublicinQ22009.

TransportationTicketsweretheleadingonlineproductcategoryinSpain,accountingformorethan

50%in2008.

PCAccessories(27%)wasthemostpopularonlineproductcategoryinUruguayin2008.

ClothingandFashionisthemajoronlineproductcategoryinThailand,accountingforalmost45%of

totalsales.

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Table of Contents (1 of 4)

UK (cont.)

ProductspurchasedovertheInternetbyAge,in

%,January-March2009

ProductsandServicespurchasedonlineby

InternetUsers,%ofRespondents,2008

TypesofGoodsandServicesboughtonline,com-

paredtotheEU27Average,in%,Q22008

USA (Top Country)

TopGrowingB2CE-CommerceCategories,in%,

2008vs.2007

Top10OnlinePurchase/TransactionCategories

amongAdultOnlineBuyers,in%ofRespondents,

2008

Austria

GoodsandServicespurchasedonline,in%,

February-April2009



1. NORTH AMERICA

Canada

TypesofProductsorderedonline,in%,2007

Brazil (Top Country)

RankingofTopRetailSub-Categories,Age15+,

HomeandWorkLocations,bytotalUniqueVisitors

(thousand)andReachin%,July2008

2. MIDDLE AND SOUTH AMERICA

Chile

MajorProductCategoriesinE-Commerce,in%,

2007

Uruguay


2007

Regional

TypesofGoodsandServicesboughtOnline,by

Country,in%,Q22008

3. EUROPE

UK (Top Country)

OnlineRetailIndexGrowth,bySector,rstHalf

andJune2009

ProductspurchasedovertheInternetbyGender,in %,January-March2009

Belgium



Bulgaria



Cyprus



Czech Republic

MostPopularProductsboughtinOnlineShops,in

%,2007&2008

TypesofGoodsorderedovertheInternet,in%of

IndividualsAge16+,Q22009




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Greece



Denmark

B2CE-CommercebyProductandRegion,in%of

InternetShoppers,April2009



UseoftheInternetbyHouseholds,byProductand

Region,in%ofShoppers,April2009


Age,in%ofShoppers,April2009


Gender,in%ofShoppers,April2009

Estonia



Germany

E-CommerceofClothingandFashion

ProductCategoryRankingforE-Commerceby

OnlineShoppers,inmillions,April2009

BreakdownofB2CE-CommerceSalesandSales

Growth,byNon-FoodSegments,in%,2008-2009

Top5ProductCategoriesorderedOnline,byAge

Groups,in%,2009

Top10OnlineProductsboughtbyConsumers,in

%,2008

Top10OnlineSalesbyProductCategory,excl.

Services,inEURmillion,2008 TypesofGoodsandServicesboughtOnline,com


Italy

TypesofGoodsandServicesboughtOnline,in%,

2009

AverageRevenuebyProductCategory,inEUR,

2009 GrowthbyProductCategory,in%,2009

TypesofGoodsandServicesboughtOnlinecom-


Latvia



Finland



OnlineShoppingbyProductCategory,in%ofall

Buyers,Spring2008

France

TypesofGoodsandServicesboughtOnline,in%

ofInternetUsers,May2009

TypesofGoodsandServicesboughtOnline,com-


Hungary



Ireland



Lithuania



Luxembourg



Malta




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Germany

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Slovenia



Netherlands



Top10ProductsinE-Commerce,rankedby

Turnover,inEURmillion,Q12009

Norway



Sweden

ProductCategoriesbyGender,NumberandShare

in%,April2008-March2009

TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008

Switzerland

OnlineGroceryShopping,totalandaverage

Spending,2008

Poland

GoodsandServicesboughtbyInternetShoppers

overtheInternet,in%,2007&2008

AssortmentofInternetShops,in%,2008

AmountofdifferentProductsofferedbyInternet

Shops,in%,2008

TypesofGoodsandServicesboughtOnlinecom-


Spain


paredtotheEU27Average,in%,Q22008 InternetShoppingbyServices&Product

Category,2008

GoodsandServicesboughtonline,in%,2008

Turkey

MostpopularOnlineProductCategories,in%,

2008

Ukraine

TopOnlineSearchesbyProductCategory,2007

Portugal



Romania



Russia

OnlineBookMarket

DistributionofInternetUsersPurchasePreference

byProductCategory,in%,2007

Slovakia



Top3ProductGroupspurchasedonlinein

E-Commerce,in%ofRespondents,2009


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Japan (Top Country)

ShareofE-CommerceoftotalSalesineach

Category,inJPYbillionand%,2006-2007

South Korea

B2CE-CommercebyProducts,inKRWbillionand

in%,2007-2008

B2CE-CommercebyProducts,inKRWbillionand

in%,Q42008-Q22009

Thailand

ProductCategoriesinE-Commerce,byB2B,B2C

andB2G,in%,2009

Malaysia


2009

India

MostpopularOnlinePurchaseItemsandmost

popularTravelCategoriesinE-Commerce,in%, 2009;Top10tradedItemsoneBayIndia,2009

4. ASIA

China TradingVolumeofFashionCommoditiesOnline

Shopping,inRMBbillion,2007-2012f


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Samples



For the whole year of 2008, Flights/Holidays were the major product

and service category in UK E-Commerce (48% of respondents).

48%Flights/Holidays

UK: Products and Services purchased online by Internet Users, % of Respondents, 2008

30%

34%

42%

Computer Softw are/Hardwar e

Clothes

CDs/Videos

18%

21%

27%

19%

Consumer Electronics

Groceries

Music Download

Cinema/Theater Tickets

6%

7%

14%

14%

Investments/Shares

Alcohol

Mobile Handset/Contract

Financial Serv ices

2%

6%

2%Other

Property/Mortgage

Healthcare

0% 10% 20% 30% 40% 50% 60%

24

Note:n=1,150,ages16+

Source:BT,IpsosMori



In Denmark, 30% of respondents to a survey bought Travel & Holiday

Accommodation online in Q2 2008.

Europe: Types of Goods and Services bought Online, by Country, in %, Q2 2008 (1 of 2)

Any Goodsor Services

Travel &Holiday

Accommodation

Clothes &SportsGoods

Books,Magazines &E-Learning

HouseholdGoods

Tickets forEvents

Film &Music

ElectronicEquipment

(incl. Cameras)

Denmark 59 30 24 17 10 28 20 17

UK 57 27 24 21 23 21 24 15

Netherlands 56 26 22 21 12 21 13 14

Germany 53 22 26 28 26 19 17 18

Sweden 53 27 18 19 7 22 16 11

Finland 51 31 27 20 14 25 16 12

Luxembourg 49 27 15 29 11 22 18 10

France 40 18 19 14 16 13 11 5

Austria 37 11 14 16 9 9 8 9

Ireland 36 21 7 9 3 12 10 5

EU27 Average 32 14 13 12 11 11 9 8

Czech Republic 23 3 9 6 5 7 2 7

Slovakia 23 4 9 5 5 4 3 4

Malta 22 4 6 6 3 2 6 6

18

Note: The survey covered individuals aged 16-74. The data collection period was mainly the second quarter of 2008. The individuals were asked if they had bought or ordered goods or services for private use over the internet in the 12 months prior to the survey at home or at any other location. If so,

they were also asked what type of goods or services they had bought or ordered in this time period (multiple replies possible)

Source: Eurostat, March 2009


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Global B2C E-Commerce Assortments 2010 by yStats