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HENRY SY

SM was founded as a shoe store by Henry Sy, Sr., in October 1958 in downtown

Manila. Mr. Sy, who is known as the visionary of Philippine retail because of his

innovations in the industry, thought of establishing a chain of shoe stores with a store

layout and merchandising concepts never before tried in the Philippines.

The success of the shoe store led to its expansion as a full line store, and the first SM

Department Store opened in downtown Manila in 1972. With its exciting merchandise

mix, world class interiors, one stop shopping convenience, and service, SM has

 become part of the lives of many Filipinos. Today, it has 32 branches strategically

located around Metro Manila and key cities around the country.

Through the opening of new stores, renovations of major stores, and the introduction

of new merchandising concepts, SM continues to make shopping at its department

store chain an exciting lifestyle experience. LUCIO TAN

ZOBEL DE AYALA FAMILY

Looking Back, Leaping Forward

Ayala Corporation is the holding company of one of the oldest and largest business

groups in the Philippines. It maintains a tradition of excellence, and integrity has run

continuously through seven generations, adhering to the principles and ideals that had

 brought it to existence 175 years ago.

The pioneering family started a business in 1834. That business grew and engendered

others. As it does today, Ayala harnessed some of the best talents in the Philippines.Today, Ayala is one of the biggest, most respected, and most widely diversified

conglomerates in the Philippines, with leadership positions in real estate development,

 banking and financial services, telecommunications, electronics and information

technology, water infrastructure development and management, and other domestic

and international operations.

Ayala began its role in urban development in the mid-1800s, by participating in the

construction of the Puente Colgante, believed to be the first suspension bridge in the

Far East, and the Ayala bridges in Manila. In 1888, it introduced the Philippines' first

tramcar service.

Ayala continues to contribute to Philippine economic and social growth through its

diverse business interests, maintaining its tradition of excellence in every endeavor.

Today, Ayala is gearing up to move further forward, drawing on its heritage and

experience to fulfill its brand promise of "Pioneering the Future."

LUCIO TAN

Lucio Tan started his own cigarette company named Fortune Tobacco in 1966. It was

also during this time when his close friend Ferdinand Marcos was newly elected as

President. The tobacco business was a success and it expanded introducing a budget brand ‘Hope’ in 1975. By year 1980, Fortune Tobacco was the Philippines’ largest

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cigarette manufacturer.

In 1977, Lucio Tan acquired from the Philippine Government the then bankrupt bank 

General Bank and Trust Co. (Genbank) for only P500,000 which was described by

many as a sweetheart deal. It was later renamed to Allied Bank.

In 1982, Lucio Tan established and put up Asia Brewery where he used to his benefit,

the Marcos ruling that lifted the ban on the establishment of new beer companies.

Back then, it was the only brewery allowed to compete with the market leader San

Miguel Corp.

In 1993, Lucio Tan secured control of the country’s airline carrier Philippine Air 

Lines (PAL).

TONY TAN CAKTIONG (JOLLIBEE)

it was once an ice cream parlor shop down in the old streets of Cubao. It was started by Tony Tan Caktiong and his family in 1975. It was later changed to serving

sandwiches aside from ice cream. But it was in 1978 that Tony and his family decided

to change their business completely. According to their Jollibee web site, Tony Tan

and his brothers and sisters, being partners, then engaged the services of a

management consultant in the person of Manuel C. Lumba. Through Lumba's study,

he has pointed out that there is a much larger market waiting to be tapped in

hamburgers compared to ice creams and sandwiches. Tony, believing in Lumba's

advice, turned their business of ice cream parlor shop to a full grown hamburger fast-

food restaurant. This shift gave rise to their business, grew more popular along its

area. To further improve the restaurant's outlook, Tony and Lumba then changed its

name from from Jolibe to Jolly Bee, then to the one-word name Jollibee. Both thenvisualized its mascot. Inspired by local and foreign children's book, they have created

Jollibee's current mascot, a big red bee wearing a blazer as well as a chef's hat. They

then created names for their menus, so as to perfectly fit their theme such as

YumBurger for their burgers as well as ChickEnjoy for their deep fried chickens.

Through the business' simple beginnings, Jollibee grew to become one of the most

largest fast-food chain not only in the Philippines, but also across the world. Other 

than in the Philippines, according to their Jollibee web site, the company have also

expanded around the world, particularly in places in which Filipinos common migrate

such as the US, Brunei, China, Hong Kong, Indonesia, Malaysia, Saudi Arabia,

Taiwan, UAE, and Vietnam.