SaginawFrankenmuth

Midland

Mount PleasantBay City

LOVE LETTERS TO A STATE TOURISM AGENCY An award-winning campaign stirs hearts and growth. p. 36

GREAT LAKES BAY BUSINESS WOMEN LEADERS AWARDS 2015Meet our 4 honorees. p. 29

MENTORS AND MENTEESDole out wisdom. Soak it up. It’s a win-win relationship. p. 22

DOES YOUR COMPANY’S ORG CHART REFLECT HOW BUSINESS GETS DONE? p. 24

Distinguished doctors—expect more.At McLaren Bay Region, you can always expect more because that’s what we offer—more quality health care services, more advanced technologies and, above all, more distinguished doctors, including heart and vascular experts.

Our heart and vascular physicians are part of the region’s most experienced heart team bringing you the most comprehensive cardiovascular care in the area. From prevention to diagnosis to surgery and rehabilitation, you can count on the distinguished doctors at McLaren Bay Region to provide a level of care you can take to heart.

To locate one of our distinguished doctors, visit mclaren.org/bayregiondoctors or call toll-free (877) 411-2762.

Heart & vascul ar specialistsCardiology•Gassan Alaouie, DO•Subbarao Chavali, MD•Kalil Masri, DO•Mark Sierra, MD

CardiothoraCiC Surgery•Ramesh Cherukuri, MD•Robert Holmes, MD

eleCtrophySiology•Rehan Mahmud, MD

interventional Cardiology & pvd•Japhet Joseph, MD•Daniel Lee, MD •Stephen Mattichak, MD•Kochunni Mohan, MD•M. Anas Obeid, DO•Eric Sweterlitsch, MD•David Ternes, DO

Surgery - vaSCular•Nicolas Mouawad, MD•Axel Thors, DO

Cardiovascular

Offices in:Bad Axe | Bay City | Gladwin | Hale | Midland | Prudenville | Standish | West Branch

800.735.6505 401 Saginaw St. | Bay City, MI www.fphorak.com

Working together to improve your bottom line.

FPH-AD.indd 1 8/12/13 8:50 AM

MIKE THOMPSON is a retired Saginaw News reporter. He writes about local government, politics, education, neighborhood groups, and nonprofit social services.

LAURIE HILEMANis a freelance writer with a background in business and financial communications. She lives in Freeland with her husband, son, and daughters.

KATHRYN WILLis project coordinator for the world’s largest association in continuing education and lifelong learning. She writes about value-driven content creation, inbound marketing, and visual social media.

RYAN SULLIVAN is a Saginaw native and a public affairs consultant, attorney, writer, and literacy advocate.

CONTRIBUTORS

Publisher: Marisa Horak Belottimarisa@greatlakesbaymag.com

Editor in Chief: Mimi Bellmimi@greatlakesbaymag.com

Associate Editor: Stacey Tetloffstacey@greatlakesbaymag.com

Art Director: Chad Husslechad@greatlakesbaymag.com

Designers:Suzy Drouse and Carol Quade

BIZ Scene Coordinator: Jen Wainwrightjen@greatlakesbaymag.com

Photographer: Doug Juliandoug@greatlakesbaymag.com

Contributors: Eric Gilbertson, Daniel Handley, Laurie Hileman, Nancy Sajdak Manning, Beth McMall, Terence F. Moore, Melissa Russell, Ryan Sullivan, Mike Thompson, Jen Wainwright, and Kathryn Will

Advertising Director:Tim Schmidttim@greatlakesbaymag.com(c) 989-397-4240(o) 989-891-1738

For information, email:

info@greatlakesbaymag.com

Great Lakes Bay Business, Volume 5, Issue 3, October 2015 (ISSN 1550-8064) is published by Great Lakes Bay Publishing, 1311 Straits Dr, Bay City, MI 48706. Periodicals postage pending at Bay City, MI. POSTMASTER: Send address changes to Great Lakes Bay Publishing, 1311 Straits Dr, Bay City, MI 48706. Copyright © 2015 Great Lakes Bay Publishing. All rights reserved. Reproduction in whole or part without permission is prohibited.

Letters must be signed and include the writer’s name and address. Please send to: Great Lakes Bay Business, 1311 Straits Dr, Bay City MI 48706, or email stacey@greatlakesbaymag.com.

WE WANT TO HEAR FROM YOU!

4 | V3 2015

©2015 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO 95 calories, 2.6g carbs, 0.6g protein and 0.0g fat, per 12 oz.

Brand: Mich Ultra Hiking Item #: PMU201510695

Job/Order #: 276746

Trim: 9x10.812 Bleed: 9.25x11.0625 Live: 9.5x10.3125

Closing Date: 8.27.15 QC: sgm Pub: Great Lakes Bay

MUST INITIAL FOR APPROVAL CD: CW:AM:PM: AD: QC:PO:

Fabiano BrothersDistributed by:

29THE FUTURE’S SO BRIGHTIntroducing the recipients of the Great Lakes Bay Business Women Leaders Awards 2015.

CONTENTS

36PURE MICHIGAN, PURE SUCCESSAn award-winning tourism campaign stirs hearts and growth.

6 | V3 2015

www.greatlakesbay.orgYour next business success is waiting by the Bay.

John Diamond said, “Cancer is a word, not a sentence.”

Cancer is a disease that every single one of us likely must face, either personally or through our family and friends. The National Cancer Institute reports:• In 2015, an estimated 1,658,370 new cases of cancer will

be diagnosed in the United States, and 589,430 people will die from the disease.

• Approximately 39.6 percent of men and women will be diagnosed with cancer at some point during their lifetimes (based on 2010-2012 data).

• The number of people living beyond a cancer diagnosis reached nearly 14.5 million in 2014

and is expected to rise to almost 19 million by 2024.

Cancer can be a difficult disease emotionally, physically,

spiritually, and financially. Yet every single day there are cancer treatment options, new drugs, and access to clinical trials that offer hope. That hope can be found right here in the Great Lakes Bay Region.

The Great Lakes Bay Region is home to a wide

array of world class cancer treatment facilities. Those

cancer treatment options

were bolstered even further on June 11 when Covenant HealthCare announced a remarkable affiliation with MD Anderson Cancer Network®.

Covenant HealthCare is Michigan’s first and only certified member of MD Anderson Cancer Network, a program of the University of Texas MD Anderson Cancer Center—a world-renowned leader in cancer care. The center is recognized as one of the best cancer hospitals in the United States and has been ranked in the top two cancer centers in the nation since the U.S. News & World Report “Best Hospitals” survey began 25 years ago.

As a certified member of MD Anderson Cancer Network, Covenant is utilizing MD Anderson’s renowned clinical standards and expertise to elevate the quality of care for patients in the region. Joining forces with the network allows Covenant to offer patients access to the latest in evidence-based guidelines from one of the leading cancer centers in the United States.

To become a certified member of the MD Anderson Cancer Network, Covenant had to meet stringent clinical requirements in accordance with MD Anderson’s model. Covenant underwent clinical

practice reviews and rigorous onsite and offsite evaluations of the medical oncology program, radiation oncology program, surgery, diagnostic imaging, and inpatient and outpatient pharmacy.

We would like to welcome MD Anderson to the Great Lakes Bay Region!

Matt FelanPresident & CEOGreat Lakes Bay Regional Alliance

Sponsored Message

MD Anderson in the Great Lakes Bay Region!

Dr. Sussan Bays discusses what the Covenant affiliation with MD Anderson Cancer Network means for her patients

Dr. Bill Murphy of the MD Anderson Cancer Network shares details about the partnership of the two organizations

41152

DEPARTMENTSCONTRIBUTORS

EDITOR’S NOTE

THE CLOSE

4851

42

44

WHO GIVESForming a “Union” with the CommunityRandom acts of kindness and volunteering represent dedication to making a difference.

LAUNCH

ON THE MOVE

EXPOSURE

BIZ SCENE

STARTUPSFull-service CareCommunity need sparks a business to help people move ahead.

INVEST IN...Tax-exemption StatusForm 1023-EZ offers a “common sense approach” for nonprofits seeking 501c3 status. Are you eligible to file this way—and should you?

COACHINGAre You Committed?It’s amazing how fortunate we become when we make a pledge to self-renewal.

WOMEN IN BUSINESSWho Is That Self-confident Woman with Swagger?If you want to be respected, practice the behaviors that produce outcomes.

THE LONG VIEWMentors and MenteesDole out wisdom. Or soak it up. There’s something to be gained in being on both sides of the relationship.

PEOPLE AND ORGANIZATIONSSo, How Do Things Really Work?Does your company’s org chart reflect how business gets done?

18

20

22

24

16

14BIZ 101

CONTENTS

8 | V3 2015

PARTY 2015

WEDNESDAY, OCTOBER 7 BAVARIAN INN LODGEFRANKENMUTH 6 – 10 P.M.

COME. EXPERIENCE.

WHY WE LIVE, WORK, AND PLAY IN THE GREAT LAKES BAY REGION.

TICKET INCLUDES REGULAR ADMISSION BEGINNING AT 6 P.M.| CASH BAR

TICKET INCLUDES EARLY ADMISSION BEGINNING AT 5 P.M.| 2 FREE DRINK TICKETS| AND OTHER FREE STUFF!

$25

$40 | VIP

For tickets, call 989.893.2083 or visit www.greatlakesbaymag.com

Sponsorships are now available. For information, call 989.893.2083

PARTY 2015

WEDNESDAY, OCTOBER 7 BAVARIAN INN LODGEFRANKENMUTH 6 – 10 P.M.

COME. EXPERIENCE.

WHY WE LIVE, WORK, AND PLAY IN THE GREAT LAKES BAY REGION.

TICKET INCLUDES REGULAR ADMISSION BEGINNING AT 6 P.M.| CASH BAR

TICKET INCLUDES EARLY ADMISSION BEGINNING AT 5 P.M.| 2 FREE DRINK TICKETS| AND OTHER FREE STUFF!

$25

$40 | VIP

For tickets, call 989.893.2083 or visit www.greatlakesbaymag.com

Sponsorships are now available. For information, call 989.893.2083

Member FDIC

2423_FM15

firstmerit.com

FirstMerit PrivateBank and Commercial Banking For Jeff, managing personal and business finances on his own was challenging. But with the

support of his FirstMerit Bank team of advisors, he was able to use their Treasury Management

services to optimize his cash flow, Retirement Planning services* to benefit his employees, and

Succession Planning services to ensure his company’s future. So now, Jeff has the support he

needs to reach his maximum potential — both personally and professionally.

Align your personal and professional plans today. For a stronger tomorrow.

TO L E A R N MOR E, C ON T A C T :

Todd Gregory, Saginaw Community President, at 989-776-7465 or todd.gregory@firstmerit.com.

Dave Green, Bay City Community President, at 989-894-6715 or dave.green@firstmerit.com.

Beth McMall, PrivateBank Team Lead,at 989-776-7368 or beth.mcmall@firstmerit.com.

Deposit and loan products are offered through FirstMerit Bank, N.A. Loans are subject to credit approval.

*Non-deposit trust products are not insured by the FDIC, are not deposits or other obligations of FirstMerit Bank, N.A. or any of its affiliates, are not guaranteed by FirstMerit Bank or any of its affiliates, and are subject to investment risks, including possible loss of the principal invested.

EDITOR’S NOTE

uthenticity” is the travel industry buzzword. Research has shown that people are seeking out authentic experiences on their getaways, as opposed to visiting the London Bridge in Arizona or a pirate-themed hotel—not in the Caribbean, but in landlocked Las Vegas.

Fortunately for us, Michigan is a gorgeous state, with two peninsulas connected by an awe-inspiring architectural marvel, surrounded by great (as in Great) lakes, abundant with forests, and populated with people known to be Midwestern nice.

Even with all of the state’s inherent charms, one must wonder why the Pure Michigan tourism campaign works so insanely well (after all, it’s in the top 10 travel and tourism campaigns in the world, as declared by Forbes magazine). It’s simple. One word: Authenticity. Our claims all ring true. Michigan is not much for false advertising. If we boast, we know we have to back up our claims—and we do, with 19 million acres of pure everything.

In “Pure Michigan, Pure Success” (page 36), we learn that a cornerstone of the successful Pure Michigan campaign is the one our region contributes. The Great Lakes Bay Region adds scenic pathways, via rail trails and river ways. We put on concerts in the park and movies in parking lots. We cheer for OHL Hockey and Minor League Baseball. Our art museums showcase towering sculptures and hands-on learning adventures. We invite our neighbors from other states and other countries to catch our spirit, to dance at our festivals and sample our traditions. We keep it real.

It’s authentic experiences like these that, I believe, have visitors from afar and our very own selves exploring Michigan and our region year after year—not only because we want to understand the world around us but also because we want to understand ourselves. We want to know who we really are, instead of who the world has told us to be.

We prize authenticity. We speak the language of genuine. We’re the real thing. Great Lakes Bay Region is nothing if not Pure Michigan.

Mimi BellEditor in Chiefmimi@greatlakesbaymag.com

“ANot a Speck of False Advertising Here.

V3 2015 | 11

Marathon

Cakewalk

5K

Half marathon

©20

14 H

CR

Hea

lth

care

, LLC

Experience Makes a Difference.

Which is why, when you choose Heartland as your

post-hospital recovery facility, we’ll help you get the

care you need to overcome your obstacles and get you

back to your life. Our team of caregivers provides

everything from complex skilled nursing care to

expert physical, occupational and speech therapies

to help patients reach their goal of returning home

safely and sooner. After all, the best way home

is through our doors For more information, call

989.777.5110 or visit heartlandnursing.com/Saginaw.

Sometimes, even the simplest tasks can seem monumental.

Heartland Health Care Center - Saginaw 2901 Galaxy Drive Saginaw, MI 48601 989.777.5110

BIZ

101

STARTUPS p.14 | INVEST IN... p.16 | COACHING p.18 | WOMEN IN BUSINESS p. 20 | THE LONG VIEW p. 22 | PEOPLE AND ORGANIZATIONS p. 24

V3 2015 | 13

Reliable transportation isn’t always a given, but it is necessary for a lot of things, such as getting to work, taking kids to school, or making it to important medical appointments.

It’s essential for moving forward. But what happens when emergency car

repairs or regular maintenance aren’t in the budget? Messiah Lutheran Church Senior Pastor Ed Doerner discovered the answer in 2011 when his church partnered with Suderman’s Car Care in Midland to provide free oil changes to single moms. Several cars that were brought in had to be condemned because they were so unsafe.

Seeing a need in the community sparked the creation of His Hands Auto Care in Midland, a non-profit, full-service garage where qualified clients can go to receive auto services at dramatically reduced prices.

In order to qualify for reduced service prices, clients must live or work in Midland County, earn less than two times the federal poverty guidelines, and have proof of ownership for the vehicle that needs repairs. Agencies that can qualify clients include The Salvation Army, Senior Services, the

Department of Human Services, Mid-Michigan Community Action Agency, Midland Area Homes, and the Disability Network.

“There is a huge need in the community for this,” says Wes Allison, garage manager of His Hands Auto Care. “Usually, the people who come here are in desperate need. A lot of these people are just barely making it, and car repairs can be a huge ordeal.”

Not having the means to afford car repairs can get expensive and further the cycle of poverty—a cycle the garage aims to help break.

Allison explains that Messiah Lutheran Church pays for the garage’s utilities, and the full-paying customers—those who have the financial means to pay locally competitive prices—help to keep the garage running and to support the work completed for those without the financial ability.

“It’s kind of a one-for-one model,” Allison says. “Every hour customers are paying for services, they are helping someone with low income get an hour’s worth of repairs.”

Clients pay only $10 per hour for service—some garages charge upward of $70 per hour—plus the cost of parts, Allison explains. The garage’s goal is to charge clients only for the cost

of parts, but Allison says the client-to-customer ratio needs to be closer to 50:50 to operate that way. Currently, the ratio fluctuates between 70:30 and 60:40.

“We would like to go back to free labor for clients, but it is just not feasible right now,” he explains.

The garage has three staff members, including Allison, but His Hands also receives support from volunteers, some giving as many as 30 hours per week to work in the garage. Allison says the garage is open to offering internships, too, in order to help keep operating costs down so work can continue.

His Hands also runs a car donation program. Community members who donate their vehicles get tax credits, and individuals who need vehicles pay only for the parts of any necessary repairs, along with the license and registration costs.

One woman paid only $23 for a rebuilt vehicle. “It gives people hope and a sense of freedom to have their own transportation,” Allison says.

For more information on His Hands Auto Care, visit www.hishandsauto.com, or call 989-331-0633. •

101 STARTUPSBIZ 101

by Kathryn Willphoto by Doug Julian

Community need sparks a business to help people move ahead

FULL-SERVICE

CARE

Wes Allison puts his expertise to work at His Hands Auto Care to help clients struggling to afford car repairs

14 | V3 2015

800-WOLGAST | www.wolgast.com

855-WOLGAST | www.wolgastrestoration.comEMERGENCYHOTLINE:

Design/Build ● Construction Mgmt ● General Construction Building Automation

Serving the Great Lakes Bay Area

Commercial & RestorationWater & Mold ● Wind & Storms Fire Smoke & Soot ● VandalismBio Hazard ● Vehicle Impact

Insurance Restoration Services Remediate and Rebuild

Serving the Great Lakes Bay Area

Professional Construction Servicesfor Commercial Buildings

Solid Foundations...Solid Results...The Wolgast WayFor Business Owners that want it done right the first time, our systemized approach and

construction professionals consistently deliver a quality building on time and within budget.

When Mayhem Strikes...We Strike Back!Construction and Insurance knowledge together will get your home or office back to normal quicker.

We will guide you through the insurance process while mitigating damage and restoring your building.

Before FireRestoration

After RestorationAfter Fire

Restoration

by Jen Wainwright

Form 1023-EZ offers a “common sense approach” for nonprofits seeking 501c3 status. Are you eligible to file this way—and should you?

INVEST IN...BIZ 101

R egardless of the honorable, charitable intentions of nonprofits, the heart of the matter still comes down to business: funding, budgets, and taxes.

Introduced by the IRS in July 2014, Form 1023-EZ is designed to alleviate tax-induced headaches for nonprofits seeking tax exemption, or 501c3 status, by eliminating lengthy paperwork—from 31 pages to three—and reducing processing delays. Form 1023-EZ also costs less to file at $400 versus $850 for the traditional 1023 application.

“Any organization that wants to apply [for tax-exempt status] should look into Form 1023-EZ,” says Sean Cook, tax attorney and partner with Warner Norcross & Judd, LLP.

The IRS estimates as many as 70 percent of applicants will qualify to use the new streamlined approach; a required 26-question eligibility worksheet found at www.IRS.gov clarifies the revenue and structural requirements necessary.

For nonprofits interested in Form 1023-EZ, “Reviewing the eligibility questions will make the process easier,” Cook says, “and also educate them on the different issues that may come up down the road.”•

TAX-EXEMPT?

Should Your Organization Apply for Tax-exempt Status?To be recognized as a 501c3 non-profit organization with tax exemption might seem like the right way to go, especially with the new Form 1023-EZ reducing the paperwork and time necessary to complete the process.

However, Sean Cook, tax attorney and partner with Warner Norcross & Judd, LLP, points out that there are both pros and cons when it comes to tax-exempt status—and offers tips for organizations seeking 501c3 status.

Pros:

Pay Less in Taxes. Recognized 501c3 organizations are not required to pay tax on tax-exempted income.

Fundraising Ease. Donors and/or contributors are able to take a tax deduction on their personal tax returns for their contributions.

Cons:

Annual Reports. Non-profit organizations are required to file Form 990s annually post-exemption. Note: A nonprofit that quickly files the 1023-EZ without proper organization and structural planning could face issues when it comes time to provide its annual reporting, ultimately endangering its status.

Rules and Regulations. 501c3 organizations are held to hardline rules regarding the usage of tax exempt funds.

Tips:

Understand Your Budget. Cook says he’s heard “We plan to spend as much as we earn,” from many nonprofits that unfortunately misunderstand the need to provide the IRS with hard numbers and budget plans for the organization.

Know Your Mission. Whether income is declared exempt from tax (or not) could depend on an organization’s clearly defined mission (or lack of one).

Seek Professional Support. Cook says there are numerous, worthwhile reasons and multiple ways tax attorneys assist both the filing and maintenance of tax-exempt status.

16 | V3 2015

COACHINGBIZ 101

by Daniel Handley, regional president & CEO, Dale Carnegie Training®

I’ve been telling clients for many years: commitment first, answers second.

Recently, while attending my youngest son Shaughn’s commencement ceremonies at Michigan State University, I listened to an example of this philosophy.

A graduating student spoke with great passion and earned a long standing ovation from the crowd. He spoke about growing up in five foster homes and how he never really felt part of a family until he came to MSU. He made a decision as a freshman to face challenges head-on and to fully commit himself to his studies. He worked, studied, volunteered, and excelled. Once he committed, the support came in so many unexpected ways.

His inspiring comments reminded me of the following anecdote, which underscores the commitment we must show throughout our careers to achieve what we desire.

How to Retire at 35

• It’s easy. Thousands of men and women do it every year—people from all walks of life.

• It sets our economy, our country, and the world back thousands of years in terms of wasted human resources. But, worst of all is the personal tragedy that almost always results from “early retirement.”

• It usually begins with a tinge of boredom. Gradually, a man’s or a woman’s work begins to seem endlessly repetitious to them. The rat race hardly seems worth it anymore. It’s at this point that many a 35-year-old boy- or girl-wonder retires. There are no testimonial dinners or gold watches. They still go to work every day, put in 40-plus hours, and even draw a paycheck. They are retired, but nobody knows it—not at first, anyhow.

• The lucky ones get fired in time to make a fresh start. Those less fortunate hang on for a while—even decades—waiting and wondering. They wait for a raise or promotion that never comes, and they wonder why.

• There are ways to fight back, though, and most people do. They counteract the urge to coast by running as they have never run before. They run until they get that second wind that is now known as self-renewal.

• Self-renewal is nothing more or less than doing for yourself what your parents, coaches, and teachers did for you when you seemed young enough to need it. It’s the highest form of self-discipline. It can be one of the most satisfying experiences a man or woman can enjoy.

• Self-renewal is the adults’ ability to motivate themselves and to reawaken self-pride in the face of spiritual fatigue.

• Self-renewal is the device by which the boy- and girl-wonders become men and women. They become leaders, creators, and thinkers.

• Self-renewal is probably the greatest test a business person must face. It’s worth the effort, though. With the life expectancy approaching the century mark, 65 years is a long time to spend in a rocking chair.

I wish for all of you in the Great Lakes Bay Region the commitment and energy to achieve your goals. Commitment comes first; answers come second.

For more ideas on improving leadership, employee engagement, and organizational performance, visit www.dalecarnegie.com, or contact Dan Handley at dan.handley@dalecarnegie.com, or call 989-799-7760, or 1-800-518-3253.•

COACHINGBIZ 101

ARE YOU COMMITTED?It’s amazing how fortunate we become when we make a pledge to self-renewal.

18 | V3 2015

uncommon relationships. uncommon results.

OUR WORD MATTERS. RELATIONSHIPS MATTER. HANDSHAKES MATTER. That’s the way we do business.

We make sure each advisory team handles a relatively small number of clients - fewer than typical financial advisors - which results in a higher level of personalized service.

The bottom line? Uncommon relationships deliver uncommon results.

W E A L T H M A N A G E M E N T | P O R T F O L I O M A N A G E M E N T | R E T I R E M E N T P L A N S E R V I C E S

800.888.7968 | S Y M .com | 414 Townsend St. , Midland, MI 48640

WHO IS THAT SELF-CONFIDENT WOMAN WITH SWAGGER? If you want to be respected, practice the behaviors that produce outcomes.

WOMEN IN BUSINESSBIZ 101

sorry.” Instead, she swaggers in and continues on.

• Knows courage will always come before confidence and has a “just do it” mentality every day.

• Takes risks, both big and small, and makes tough calls with coworkers and clients.

• Leverages the proven power of self-talk and a confident walk, knowing that one begets the other. Every day her self-talk is positive and emphasizes what she can control instead of fearing failure.

• Speaks with an “abundance mentality” as she works with and competes with others in business. Her body language and behaviors project swagger.

I heard a quote about self-confidence and swagger that sums it all up: “Our body changes our mind, our mind changes our behavior, and our behavior produces our outcomes.” Build on your self-confidence and swagger, and create the kind of personal and business outcomes you deserve! •

dreaded “B” word instead? With so many mixed messages, it’s hard, at times, to walk that line.

Webster defines self-confidence as “confidence in oneself and one’s power and abilities.” It defines swagger as “to walk in a very confident way.” As I read those definitions and think about career success, I say that as business women we need both. Those qualities, demonstrated well, can evoke positive feelings about a man or a woman.

As we strive to be that self-confident woman with swagger, here’s a description of who she is (and who we should be).She:

• Is comfortable with saying “no” when necessary and with not being perfect at everything.

• Focuses on leveraging her strengths, and people respect and respond to her because of it.

• Does not apologize for who she is and how she operates. As a result, she exudes an attitude that says to the world, “I am amazing, and I know my worth.”

• Would not walk into a meeting late, looking exasperated, and say, “I’m

We, as professional women, are expected to express self-confidence in business, which is not always an easy feat for many of us. That’s

because building self-esteem is a lifelong journey. Today, blogs, articles, and training also suggest

we need to have more “swagger”—you know, like men do. This is especially encouraged if we want to be listened to and respected by both genders at work.

Are being confident and having swagger one and the same? Or does swagger for women elicit that

by Beth McMall, vice president, client advisor and site team lead, First Merit PrivateBank, and advocate for women at work, financially, and in their lives

20 | V3 2015

JUMP START YOUR CAREER AT MORLEY, LIKE MARINA DID2014 Great Lakes Bay Hispanic Leadership Institute graduate

Leverage your skills to advance your career. We have many opportunities, including openings for bilingual speakers (Spanish, French and more). Visit morleycompanies.com/bilingual today.

• Designated as a BCBSM Patient Centered Medical Home

• Participating in National Quality Improvement Program

• Specializing in the Care of Newborns, Infants, Children, and Adolescents

• Electronic Medical Records with Web-Based Patient Portal

248 Washington Ave, Suite A • Bay City • (989) 892-56643875 Bay Rd, Suite 1-S • Saginaw • (989) 793-9982

Donna M. Hammond, PPCNP-BCJamie A. Simon, PA-CJacquelyn D. Thering, PA-C

“The mediocre teacher tells. The good teacher explores. The superior teacher demonstrates. The great teacher inspires.” ~ William Arthur Ward

Many executives are quick to admit they have learned more from mentors than they have learned from their undergraduate and graduate training. It would be difficult

to overemphasize the value of mentors.Leaders are learners, and mentors can be

invaluable in helping someone maximize their potential. These leaders build a cadre of people they can turn to for advice.

If you’re looking for a mentor, an excellent article, “Demystifying Mentoring,” in the February 1, 2011, issue of Harvard Business Review, outlines four myths.

Mentoring myths • You have to find one perfect mentor.

Learners seek to learn from a number of people they admire.

• Mentoring is a formal long-term relationship. Mentors change as a person’s position changes. People come into and out of our lives, and mentors do, too.

• Mentoring is for “junior” people. It’s a fact that people in their 60s and even 70s seek mentors and benefit from them. People who don’t have mentors run the risk of becoming too self-absorbed, insulated from reality and clueless.

• Mentoring is something that more experienced people do out of the goodness of their hearts. Mentoring should be helpful to both parties involved.

Being a mentor to others can be immensely gratifying. The literature indicates that older mentors report how much they gain in return for mentoring others. But they also say they are surprised at how much they can learn from their mentees.

If you’re going to be a mentor, you should:

• Believe in the mentee, both personally and professionally.

THE LONG VIEWBIZ 101

MENTORS AND MENTEESDole out wisdom. Or soak it up. There’s something to be gained in being on both sides of the relationship.

by Terence F. Moore

• See your mentee as a person, not just a “player.”

• Be honest and unafraid to tell hard truths about yourself and your work.

• Push the mentee to take risks, and advocate for your mentee even when you’re not there.

If you don’t have a mentor, consider meeting with someone you admire who has been successful. Ask them a series of well-thought-out questions. It’s likely that the person will be flattered that you look to them for advice and see them as a role model.

And if you don’t have a mentor and are reluctant to contact one (or even if you do), read good books and let the authors mentor you. The best leaders consume a steady diet of books. Warren Bennis, Jim Collins, Daniel Pink, the Rev. Rick Warren, Andy Andrews, Tom Peters, David Rogers, and Daniel Goleman are all worthwhile authors. They provide readers with invaluable advice—often based on extensive research—and can serve as your mentors.

To comment on this article or share your own observations, or to schedule a presentation, contact Terence Moore at 989-430-2335 or tfm43@speednetllc.com. •

22 | V3 2015

Face time is essential to the big plans I have for my

business. When I need to meet with clients around the

world, MBS is a quick car ride away, with no shuttles or

long walks to the departure gate waiting for me. With

MBS I’m always moving forward – so I can build the

relationships that grow my success.

I FLY MBS…because a handshake is more meaningful than an email.

Book onl ine at www.if lymbs.com .

Jennifer Schau DDS

General Dentistry•Healthy Teeth for Life•Routine Cleanings•Fillings•Sealants•Emergency Dentistry•Extractions•Fluoride Treatments

Cosmetic Dentistry•Bonding•Implants•Invisalign®•Veneers•Whitening

Restorations•Bonding•Bridges•Crowns•Dentures•Implants

5545 Colony Dr. North, Saginaw, MI989-799-0675 www.jenniferschaudds.com

BracesInvisalign®Oral Cancer Screening

(Saginaw’s #1 Provider)

Sleep Apnea Treatment

NEW PATIENTS WELCOME

Here’s an interesting—and potentially useful—exercise. Look at the formal organization chart maintained by your firm, company, or institution. These contraptions are usually

pyramidal in shape, with the big poo-bah on top connected to minions below by an intricate system of lines and boxes. Org charts purport to establish who supervises whom and how authority is exercised throughout the organization.

Then imagine a chart that captures the realities of how things work, with real people in those boxes. Doubtless, there are some important differences between the two charts.

In reality, there are webs of informal relationships: people who play golf or drink together after work, who gossip or complain over coffee, or who love or loathe one another for rational or irrational reasons. These relationships don’t appear on a formal chart, but they can affect how business is conducted. Sometimes these relationships are constructive, lubricating the flow of ideas and information through a rigid bureaucracy. Sometimes they’re destructive, promoting self-interest or plaintive attitudes, squashing initiatives, or squandering time and talent on internal competitions.

A realistic perspective of org charts might also identify people whose formal titles and positions don’t reflect their actual importance. For example, “go-to” guys are sometimes found in obscure places within the formal structure, but they simply get things done—whatever their titles or job descriptions. That person could be a custodian who knows where things are and goes above and beyond the call of duty to help. Perhaps there’s a super-smart administrative assistant who regularly covers for an ineffective boss, moving paperwork and removing obstacles for others.

These people and others like them found in unexpected places on the formal chart can exercise extraordinary influence. Their support can be critical to success, and their opposition can be lethal.

PEOPLE AND ORGANIZATIONSBIZ 101

SO, HOW DO THINGS REALLY WORK?Does your company’s org chart reflect how business gets done?

by Eric Gilbertson

And, often, there are people—some with exalted titles—that everyone avoids or ignores. They may occupy comfortable sinecures for a variety of good or not so good reasons: nepotism, a boss’ sentimentality or indifference, or perhaps even a fear that they might do some harm if placed elsewhere.

The formal structure depicted in an organization chart and a real-world map of the same organization will surely differ. If the differences are too dramatic or profound, the organization could well experience chaos or dysfunction. But some differences are inevitable—and possibly even healthy.

So, why go through this exercise of comparing a formal org chart with a reality-based one? Because, to function effectively, we must understand an organization as it truly is, including, and especially, its very human qualities. People just don’t perform with mechanical predictability as do parts in a tightly engineered machine. Human organizations are much more complicated, because people are complicated.

Keep that real-world map of your organization in your desk’s upper right-hand drawer. And, when it comes time to promote an idea or solve a vexatious problem, it might guide your strategy.

Eric Gilbertson teaches organizational leadership and constitutional law at Saginaw Valley State University. To comment on this article, contact him at erg@svsu.edu..•

24 | V3 2015

THE STEVENS CENTER FORFAMILY BUSINESS AT SVSUWhere networking, knowledge and success meet.

Is your livelihood intricately woven with your family relationships?

The Stevens Center for Family Business is dedicated to your success.Family business leaders from throughout the Great Lakes Bay Region are invited to join with their peers to learn best practices about working with family while optimizing your bottom line.

October 27, 2015Unique Family Business Solutions for Emerging Leadership Challenges

December 15, 2015Us versus Them:  Engaging the Generations

March 15, 2016Discover Your Innovative Advantage -- Embed Innovation into Your Family Business

April 20, 2016Preparing the Next Generation to Lead

SCFB major events feature nationally-recognized experts presenting practical, immediately applicable information with valuable take-aways. Events listed here begin at 7:30 am on the SVSU campus.

989.964.4035rrheinri@svsu.edusvsu.edu/stevenscenterforfamilybusiness

Supporting the success of family businesses through the generations with education, networking and collaboration.

MICHIGAN

HERE.BANKSMIBANKSHERE.COM

Chemical Bank has been dedicated to helping communities across Michigan since 1917, and today that commitment is stronger than ever. As the second largest bank headquartered within our borders, we know Michigan Banks Here. For more information, visit MIBANKSHERE.com.

Working for your business

B7070

Call us for more information at 800-805-0490, or visit Consumersenergy.com/businessmatters

✔ Custom Energy Solutions

✔ Energy Efficiency Rebates

✔ Local Community Support

✔ Dedicated Business Specialists

and the Personal Attention, Service, Knowledge &

Expertise

Visit our premier showroom for the latest designs, colors, styles, and trends by KICHLER Lighting

Re-Invest in your Community~Support Local Business

Wholesale Electricwww.wesbc.com

705 E. Midland St. Bay City, Mi 48706

989-893-7577 800-875-1457

FOR COMPETITIVE PRICING...

YOU WON’T FIND ON-LINE!

Ziba offers the most advanced, proven effective,

dermatologic treatments for age-defying skin. From Botox®,

line and wrinkle fillers, to non-surgical cosmetic procedures

including laser skin resurfacing, Clear + Brilliant® facial

treatments, Ultherapy®, tattoo removal, Coolsculpting®

body fat reduction, and more. – Without surgery or downtime.

Healthy, Beautiful Skin Is What We Do.Call For Details (989) 752-5252

THE MEDICAL SPATHE MEDICAL SPA

Flawless Skin At Any Age

FEATURE

future’sthe

SO BRIGHTBY LAURIE HILEMAN

INTRODUCING THE RECIPIENTS OF THE GREAT LAKES BAY BUSINESS WOMEN LEADERS AWARDS 2015

ut on your shades Great Lakes Bay Region. The four remarkable recipients of the fourth annual Great Lakes Bay Business Women Leaders Awards light up our world with hope and inspiration (and, yes, some

mighty fine sweet treats, too!). JoAnn Crary dedicates her talents to promoting economic

development and job growth. Kathy Conklin nurtures business and education partnerships that help residents with limited resources not only find employment but self-esteem as well. A passion for cupcakes puts Heather Rousseau on the path to sweet success, while Dr. Chelsea Mason brightens smiles in the community she loves to call home.

They’re empowered and passionate, humble and hardworking. Now is their time to shine.

PV3 2015 | 29

Working comfortably behind the scenes is one of Saginaw County’s most powerful influencers on economic development and job growth.

JoAnn Crary is president of Saginaw Future Inc., a private non-profit countywide economic development organization. During her 22 years at the helm, the organization has assisted 590 companies with new locations or expansions. The results: more than 23,900 jobs created and retained along with new investment of 6.5 billion dollars.

But she’s the first to point out the many people who come together to make every deal work. “There are so many amazing leaders in our region that help make this happen. It’s not about one person; it’s about all of us working together to make a difference,” says Crary.

Crary is currently chair of the International Economic Development Council board of directors—a nod to her talent and expertise, considering the position is usually held by directors from large, metropolitan areas. She also serves on 12 state and local boards.

Combining confidence, compassion, and humility, Crary credits much of her success to her parents who rooted her in faith and family. “They taught us that we are all equal and that I should never feel intimidated or awed by anyone, but at the same time, to treat even the least of our brothers with respect and dignity.”

The philosophy serves her well with her eight-person team. “I think that effective leaders have patience; they empower their employees and instill a sense of trust in their organization. I try to live by a ‘no drama’ rule and that we work together as a team. The only one that we work for is the customer, not each other. And family always comes first,” says the mother of two.

“I always tell my children that it’s so important to be a problem solver. If you can solve problems, you can make it in life.”

30 | V3 2015

JoAnn Crary, CEcDPresident

Saginaw Future Inc.

B u s i n e s s E x e c u t i v e

Ten years after graduating from Flushing High School in 2005, Heather Rousseau sits in her SugarHigh Bakery in Frankenmuth, surrounded by the sweet smell of success.

But she’s not quite sitting still. It’s as if you can see her mind spinning, tackling the task at hand yet quietly tracking her to-do list in the back of her head.

Five years ago—at the age of 22—she opened the bakery located in Frankenmuth River Place Shops with financial support from her family. “I definitely think ignorance was bliss at that point. Honestly, if I would’ve known everything I know now, then I wouldn’t have done it. I would have chickened out.”

Luckily, she didn’t. Because this pint-sized entrepreneur’s sweet tooth sits in a hard head for business.

Since opening in 2010, she and her husband, Adam Rousseau, have watched production double each year. They’ve gone from no employees and sleeping at the bakery to 26 to 30 employees, given the season. And, in the past two years, they’ve bought and overhauled two more shops in Frankenmuth: SugarRush Sweets (also in River Place) and the SugarHigh Café (on Main Street).

“I like being able to do what I want; if I want to make a different flavor of cupcake, I can,” says Rousseau on the benefits of entrepreneurship. “I enjoy marketing. I enjoy advertising. I enjoy business. And I enjoy decorating cakes. So, it is tough when I don’t have time to do a lot of each thing. It’s a balance for sure.”

Looking ahead, Rousseau plans to keep working and refining her current businesses, being careful not to get too far ahead of herself. “I’m definitely a quality over quantity person,” she says.

“But,” she adds with entrepreneurial spirit coursing through her veins like an old-fashioned sugar high, “if an opportunity comes up, I’m always ready to take it.”

FEATURE

E n t r e p r e n e u r

Heather RousseauOwner/Pastry Chef

SugarHigh Bakery SugarRush Sweets SugarHigh Café

V3 2015 | 31

That’s where Conklin and her team come in. They develop and implement programs such as Community Ventures, which places unemployed and under-employed residents into full-time, long-term employment. Since 2012, more than 775 people have entered the program with an 83 percent retention rate.

She also facilitates Career Links for the Saginaw Intermediate School District, an in-school program that—with the help of area businesses and teachers—provides engaging math and science classes for more than 400 at-risk youths.

“There are so many people working together to make sure that we’ve got the right education and training and that it’s delivered in a manner beneficial to employees or future employees and employers,” says Conklin, using the applied manufacturing engineering technology program at Delta College as another example.

But it’s on Tuesday nights when Conklin teaches a class for Community Venture participants at Nexteer that she finds true joy. As a success coach, she helps the participants discover how important their thoughts are in developing their habits, attitudes, and beliefs.

“We talk a lot with our people about what’s the story you’re telling yourself, and how many places you fill in the blanks [with negative thoughts],” says Conklin. Fortunately, with the help of Conklin, many are rewriting their own success stories.

Every day is like Christmas for Kathy Conklin.As executive director of the Saginaw

County Business & Education Partnership, Conklin is part of ongoing efforts to connect people who want to work with workplaces that need people. And, when those collaborative efforts come together to make something new, “it’s fun to see,” she says.

“We have great opportunities in the Great Lakes Bay Region for employment,” explains Conklin, who also serves as executive director of the Great Lakes Bay Manufacturers Association. “There are some wonderfully run businesses that are successful and could provide a career pathway for youths and adults. It’s finding out how to connect people with those positions and get them skilled up.”

Kathy ConklinExecutive Director and Success Coach

Saginaw County Business & Education Partnership

C a r e e r M e n t o r /A d v o c a t e

FEATURE

32 | V3 2015

JUDGING PANEL COORDINATOR:Janie Gugino, past president, Women in Leadership Mid-Michigan/Inforum Great Lakes Bay Region, and community volunteer

JUDGES:Steve Canole, VP – Business Lender, 1stState Bank; Sandy Hermann, Retired VP of Internal Operations, Great Lakes Bay Regional Alliance; Nancy Keipe Fody, Immediate Past President,

Michigan State Medical Society Alliance; Jill M. Vondrasek, MBA, marketing and communications director, Michigan State University College of Nursing; and Dr. Rama Yelkur, Dean, College of Business and Management, Saginaw Valley State University

“We’re a people business,” says Dr. Chelsea Mason, sitting in her bustling office on Colony Drive in Saginaw Township. Fortunately, caring for patients and their families is what this vibrant 29-year-old loves most about being a dentist.

You could also say it runs in her family. Mason’s dad, stepdad, stepbrother, uncle, and sister are all practicing dental professionals, as was her great-grandfather.

But Mason is making her own impression.

After starting the Pre-dental Club at Albion College and graduating near the top of her class at University of Detroit-Mercy dental school, she recently became the youngest- ever inductee into the elite Pierre Fauchard Academy, an international dental honorary organization.

Returning to Saginaw, she joined her uncle, Dr. Michael Davis, at his family dentistry practice in 2013. As an equal partner, she now functions as CEO and manages the day-to-day operations of the business.

“I find that most of what I do during the day, the dentistry, is the easy part. All of the other stuff that you’re not trained in, I’m learning as I go,” says Mason. Given her family history, though, she doesn’t have to look far for advice. “I get lots of opinions,” she says with a laugh.

It’s Mason’s cheery demeanor and radiant smile that also make her a hit with kids, particularly those struggling with disabilities. She credits her team, some who’ve worked in the office more than 30 years, with helping her find ways to reduce anxiety for patients. She also finds time to get out in the community and teach kids about dental health.

“I love Saginaw. This is where I grew up, and this is definitely where I want to stay. I encourage young people and young professionals to come back to our area. It’s got a lot to offer. ” •

Dr. Chelsea MasonChelsea Mason, DDS, PLLC

W o m a n t o W a t c h ( Y o u n g e r T h a n 3 0 )

Great Lakes Bay Business Women Leaders Awards 2015 Distinguished Judges

V3 2015 | 33

KEEP DOLLARS LOCAL

“Visit IBASAG.com for a complete listing of Saginaw’s best local businesses.”

IBASC

www.michigan-ohio-movers.com877.269.1616 | 989.755.1404USDOT 72029

• Containerized moves• Records storage

and management• Local, long distance

and international services

• Long-term and short-term storage

• Household moves• Corporate relocations• Facility and office

moves

The Great Lakes Bay Region

The Way to Move

great lks bay_deVos Oct half pg_ipad.indd 2 8/28/15 4:57 PM

Welc

ome

New Saginaw Office4975 Bay Rd. Saginaw, MI 48604989.799.0195

New Midland Office210 S. Saginaw Rd. Midland, MI 48640989.631.5860

FEATURE

Pure Michigan,

Pure Success

FEATURE

y first encounter with the Pure Michigan campaign occurred at the height of another Texas summer drought. At that moment, watching kayakers enjoy a trip down a cool river in a lush, green forest, I yearned for home.

It’s a common reaction for Michigan’s diaspora, George Zimmermann confirms, as we speak about the unbelievably successful campaign. The program was conceived and executed during his 12 years as a vice president at Travel Michigan, the state’s tourism agency.

He recalls webmasters telling him about a special kind of email they received through the website www.puremichigan.org. They weren’t requests for information or complaints about broken links. They were “love letters” from current or former residents who had seen the ads and wanted to visit, move back to their home state, or just say “thank you” to someone who finally captured the essence of Michigan.

Love letters to a state tourism agency? The team knew they had struck gold, long before Forbes magazine ranked it as one of the top 10 tourism campaigns worldwide. Its existence was never, however, guaranteed.

MFrankenmuth’s Bavarian Belle

AN AWARD-WINNING TOURISM CAMPAIGN STIRS HEARTS AND GROWTH

BY RYAN SULLIVAN | PHOTOS BY DOUG JULIAN

36 | V3 2015

Zimmermann joined Travel Michigan in 2001, as tourism tanked in the wake of 9/11. “No one wanted to go anywhere,” he remembers. That was certainly true of Michigan. The state’s travel industry was in especially dismal shape, showing dead last in hotel occupancy for several years, and running campaigns lacking a compelling message.

Michigan was mired in a recession that began almost a decade before the rest of the country fell in 2008. Jobs were vanishing in all sectors. Tourism fell even further as discretionary incomes dried up in the worst economic contraction since the Great Depression. Some days it seemed Michigan’s only growth industry was moving residents out of state.

Zimmermann and team knew they couldn’t turn around the state’s entire economy, or wean it off dependence on a couple of industries, in just a few years. They believed, though, that tourism could leverage existing resources and infrastructure to create new jobs and confidence in Michigan, and that the effect would go far beyond one sector.

Yet with state tourism budgets falling each year, lawmakers needed convincing. Zimmermann and colleagues realized that no one had the evidence to show that a boost in tourism funding could lift the state’s economy—and image—as a whole.

Travel Michigan turned to Longwoods International, a marketing research firm with particular expertise in the tourism industry in the United States. In 2004, the firm analyzed the state’s tourism investments. The results were clear: Even with the low budgets at the time, spending did yield a positive return on investment.

While increasing the state’s tourism budget might have seemed impossible in 2006, that’s exactly what Travel Michigan requested. It helped that Zimmermann and others could also say something relatively unique about tourism-related jobs as unemployment rose: They couldn’t, by nature, be shipped away.

The study also showed that a robust tourism sector is a powerful economic development tool, capable of luring all types of business to the state. Of course, tourism spending created a multiplier effect, boosting retail sales, construction spending, and more. But a comprehensive plan could bring even less obvious benefits such as college students, second homebuyers, retirees, and investors looking for new markets.

Despite the competition for scarce funds, the legislature and then Gov. Granholm’s administration were convinced. Travel Michigan’s budget was doubled. The agency teamed up with advertising firm McCann-Erickson and began reinventing Michigan tourism.

Is this a bad time to ask for a few million dollars?

The Appledore IV in Bay City

V3 2015 | 37

FEATURE

The team knew that much of the state’s tourism had always originated from within or from adjacent states and Ontario, Canada. These would remain key markets.

The Pure Michigan team knew, though, that many potential visitors had left the state, often unwillingly and in search of work. A campaign that captured and built on their positive memories—often from childhood—could lure this group back to a Michigan that offered a mixture of nostalgia and peace, along with newer attractions and more diverse amenities. And for those who couldn’t find Michigan on a map, the advertising had to dazzle with an unexpected beauty that put curiosity into gear.

Many trips would take place in a natural splendor that a surprising number of residents had simply never seen themselves. Others would rely on cultural jewels long forgotten or taken for granted. It was clear that the state offered pleasure and relaxation in stunning variety and abundance, but it seemed that it, like many a modest soul, had never developed a compelling way to become better known.

Ultimately, the campaign coalesced around the unique experiences and institutions Michigan provides for those who love it. Going “Up North” for the weekend and enjoying the dramatic

beauty of the four seasons resonated with the creative team and test audiences alike. Spectacular coastlines along freshwater seas were natural focal points, along with miles of scenic drives that string together two peninsulas and an endless selection of unique cities and picture-perfect towns. And the state’s relative affordability was a critical selling point in lean times.

Pure Michigan had finally created a compelling narrative around a quiet pride in the state’s exceptional riches, never mind recession. Tough times could be forgotten for the moment, as the campaign’s stunning visuals, soothing piano, and gentle reminders to seize the day in Pure Michigan were delivered by native son and narrator Tim Allen. The ads were a welcome tonic. The first aired in late 2006. By 2007, the campaign was well underway to much acclaim. And it wasn’t just Michigan tuning in anymore.

Travel Michigan secured the funds to take the campaign to national cable audiences in 2009, spending $30 million to make Michigan one of only a handful of states with national tourism campaigns. With the Internet and YouTube, almost anyone could be a potential visitor. Local and regional destinations had a wake to ride and several decided to invest.

Creating a destination that is ripe for tourism should, with thoughtful

planning, enhance life for everyday

residents through jobs, amenities, and a higher

quality of life.

Telling Michigan’s story

FEATURE

Saginaw’s Mid-Michigan Children’s Museum The Tridge in Midland

38 | V3 2015

The Pure Michigan team excelled at producing short, beautiful “vignettes” that captured unique locales and experiences to give a general impression of the state’s many options. The campaign was also scalable for more local promotions.

Through partnerships with Pure Michigan, particular areas of the state could enter the living rooms of potential visitors across the nation, through cable, at a price they couldn’t negotiate alone. The Great Lakes Bay Region was one of four such partners, contributing an additional $500,000 to team up with the statewide campaign.

Fortunately, the region had already organized itself years earlier to promote economic development through collaboration. It pooled resources and built alliances to enhance its ability to attract growth in high-tech manufacturing and alternative energy, for example. Local leaders believed that the same approach could work for tourism.

Annette Rummel, CEO of the Great Lakes Bay Regional Convention and Visitors Bureau, explains that Saginaw County had long possessed much more funding to promote tourism because of a higher occupancy tax on hotel rooms than neighboring Bay and Midland counties. A key step was to work collaboratively to equalize the tax across the region, making more funds available from each county. This supported more effective, yet costly investments with greater reach and impact, such as Pure Michigan.

Regional collaboration lowered overhead by 60 percent, freeing up significant sums for increased marketing. As the increased occupancy tax rates took hold, more dollars rolled in to promote the region. Numbers began to rise in critical categories like overnight expenditures. That translates into the kitchen table equivalent of more jobs and higher sales for local businesses.

Rummel’s organization dedicated staff to social media and critical investments in its website and a 24/7 phone line, now reachable and promoted via the national cable campaign. The Great Lakes Bay Region occupied a world stage created by Pure Michigan’s statewide campaign.

While all this effort is directed toward visitors, the real benefits continue to accrue to residents, just as the Longwoods International study foretold. Rummel explains, “We work on quality of life for the community.” Creating a destination that is ripe for tourism should, with thoughtful planning, enhance life for everyday residents through jobs, amenities, and a higher quality of life.

At the heart of it, Pure Michigan works because it tells a compelling, genuine story with beauty and distinctive style. It draws its inspiration from one of the most genuine of ingredients: pride of place. It makes visitors feel like they are coming home. And during our darkest times and struggles to reinvent, Pure Michigan does much more than drive tourism. It holds a mirror up to the face of Michigan and reminds us why we are worth the trip. •

G enerations of tourists know Frankenmuth, Saginaw County’s tourism heavyweight, as

a family tradition. Yet for all that remains comfortably familiar, this community works hard to increase its appeal for visitors old and new.

Many remember Frankenmuth for signature experiences: hearty, family-style chicken dinners at Zehnder’s or Bavarian Inn, or unrivaled yuletide shopping trips to Bronner’s Christmas Wonderland. While these family-owned enterprises continue to delight, increasing options beckon to new markets.

“Frankenmuth is much more than chicken and Christmas,” explains Jamie Furbush, president and CEO of the Frankenmuth Chamber of Commerce. While these attractions established the area as a tourism hot spot in the 1950s, she says, the community bills itself

as a multi-generational destination where an entire family finds fun. Its expanding list of amenities helps deliver on that promise.

Some visitors might enjoy a quiet “chocolate and wine” electric boat cruise on the sleepy Cass River. The more adventurous can dare and wear themselves out at Zehnder’s Splash Village. The new facility’s $20 million investment offers a four-season opportunity for aquatic amusement and thrills. Designers kept Michigan’s climate in mind, incorporating a retractable roof that lets weather in during good behavior.

The Fortress, a lush, 18-hole championship golf course, caters to the true enthusiast. Minutes away, adrenaline junkies can zip line through a verdant canopy or test their confidence on ropes courses at The Adventure Park.

Investment doesn’t stop at bricks and mortar either.

Frankenmuth employs digital technologies to help tourists arrange and purchase an experience from their desktop—or their smartphones. A custom app can guide visitors through town based on interests.

“Mobile usage of our website is up every year. Forty to 50 percent of our visits arrive via mobile devices,” Furbush points out, underscoring the need to cater to visitors using technology on the go.

Knitting it all together is Frankenmuth’s prominent role in the Great Lakes Bay Region’s Pure Michigan campaign. The investment promotes the destination far beyond Michigan and a few traditional, adjacent markets. With Pure Michigan as a partner, Frankenmuth’s unique recipe for family fun can reach not only the entire country but the world at large.

Going regional

A Tradition of Addition in Michigan’s Little BavariaFRANKENMUTH IS A KEY PLAYER IN THE GREAT LAKES BAY REGION’S PURE MICHIGAN CAMPAIGN

Frankenmuth’s Bronner’s Christmas Wonderland

BY RYAN SULLIVAN

IndependentBank.com

Equal housing lender. Normal credit standards and restrictions apply. Additional credit standards and restrictions apply to SBA and other government programs. Property insurance and taxes required. Member FDIC.

We help BUSINESSES GROW. Let us help you.

Kevin Neumeyer VP Commercial LoansSaginaw Fashion Square

989.797.2526

Independent Bank can help with financing for working capital, equipment, commercial real estate, and more.

Today’s lending options are as diverse as your changing financial needs. Our relationship manager will work closely with you to customize a plan that fits your strategy.

Matt Reinbold VP Commercial LoansBay City Main

989.891.4087

SERVING OUR COMMUNITIES SINCE 1864.

Specialty Care for

Women of all Ages• Warm & Caring Environment• State-of-the-Art Procedures

For Heavy Periods

YOUR FAMILY IS COMPLETE.YOUR CHOICE IS CLEAR.TM

(in-office sterilization)

These procedures done in the comfort of our office . . .

419 W. Wackerly Rd., Midland, MI 48640-2761Phone: (989) 631-5721

www.midlandob-gyn.com

(Ob-Gyn)

Margueritte H. Kuhn, M.D., FACOGThomas W. Johnson, M.D., FACOG

(Accepting New Patients)

WHO GIVES p. 42 | LAUNCH p. 44 | ON THE MOVE p. 48 | EXPOSURE p. 51

BIZSCENE

V3 2015 | 41

Credit unions were founded on the principle of people helping people, and the Midland-based Members First Credit Union (MFCU) strives to make an impact by doing just that.

“We embrace that philosophy through our mission of making a positive difference,” says Cathleen Louisignau, MFCU marketing coordinator. “We created the Community Difference Project to impact people’s lives in positive ways—through volunteering, helping those in need, and simply doing good deeds. We’re here to create better lives for everyone in their communities.”

She explains, “When you see an MFCU employee out volunteering, it’s likely that they will be wearing a T-shirt that says ‘making a difference, that’s how we roll,’ and it truly is. It’s unusual for

a week to go by that we aren’t out volunteering, sponsoring an event, or surprising people with random acts of kindness.”

Random acts of kindness? Surprise! Men or women on the streets may suddenly find themselves greeted by a black-shirted MFCU volunteer and walk away with a gas card or a grocery voucher.

In another opportunity to make a difference, the credit union’s 150 employees devoted an entire afternoon to volunteer team-building activities. This was more than just talk; it was hands on. Staffers assembled 26 bicycles for donations to children in need.

“It was an incredible experience and gave all our employees the opportunity to make a difference together,” Louisignau says. “Being able to make a positive difference through the credit union inspires our employees to live our mission in other ways than just helping our members financially.” •

FORMING A “UNION”

WITH THE COMMUNITYRandom acts of kindness and volunteering represent dedication to making a difference

by Mike Thompson | photos courtesy of Members First Credit Union

BIZ SCENE WHO GIVESBIZ SCENE

Members First Credit Union employees lend a hand with Habitat for Humanity Employees volunteer at local animal shelters to help four-legged members of the region

Midland’s Members First Credit Union, formerly Midland County School Employees Credit Union, has expanded to an eight-county focus with nearly 20,000 members.

A top honor for Members First Credit Union is designation as United Way Caring Company of the Year. Examples of groups and activities supported by employees and depositors include:

• Midland County Habitat for Humanity

• Adopt-A-Family

• Junior Achievement

• Animal welfare groups

• Donations of items for American troops serving overseas

• Clare County Fair

• Farwell’s Stone Soup Project

• Midland-based Shelterhouse, serving victims of domestic abuse

• Swinging for Scholarships Golf Outing (seven $1,000 college grants are awarded)

• Regional community foundations

• Regional blood banks

GIVING IN THE GLBR AND BEYOND

42 | V3 2015

2011

201320

12keeping businesses clean for 40 years

2010

EMPLOYER. SUCCESSFUL BUSINESS OPERATION. COMMUNITY PARTNER.

2014

2015

We offer building maintenance services for all types and sizes of facilities, including commercial, governmental, medical, educational, industrial, chemical manufacturing, and arenas. Absolute! Building Maintenance has proactive management, consisting of timely on-site inspections, stable staffing, and commitment to quality. Customer satisfaction is guaranteed, resulting in long-term customer loyalty. We have a staff of more than 240 uniformed associates who are experienced in maintaining more than three million square feet of facilities.

Call us today and find out why we’ve been voted the “Greatest of the Great Lakes Bay” Commercial Cleaning Service six years in a row.

Serving clients in the Great Lakes Bay & Genesee regions

Saginaw Flint Bay City Midland Mt. Pleasant Caro www.abmservice.com 752.2424 733.2424 684.2424 633.2424 779.2424 672.2424 800.588.2424

Saginaw Bay Underwriters celebrates 50 years with Auto-Owners InsuranceSaginaw Bay Underwriters celebrated 50 years as a representative of Auto-Owners Insurance. Auto-Owners Regional Vice President Tim Lynch and Senior Marketing Representative Bob Grant presented an anniversary award to SBU President and CEO Peter N. Ewend and COO James Roberts.

Great Lakes Bay Regional Alliance STEM Impact Initiative earns Collaborate, Connect, and Create awardThe Great Lakes Bay Region Alliance STEM Impact Initiative was presented the 2015 Connect Award at the Michigan Governor’s Economic and Education Summit in Detroit. The Collaborate, Connect, and Create awards are presented to one of Michigan’s 10 Prosperity Regions,

which were created under Gov. Rick Snyder to inspire collaboration and provide services more effectively and efficiently.

Marshall M. Fredericks Sculpture Museum receives Michigan Humanities Council Heritage GrantThe Marshall M. Fredericks Sculpture Museum received a $25,000 heritage grant from the Michigan Humanities Council. The museum was one of 26 Michigan organizations that benefitted from the $600,000 in grants awarded by the MHC.

McLaren Bay Region earns The Joint Commission’s Gold Seal of Approval® McLaren Bay Region was awarded The Joint Commission’s Gold Seal of Approval® for Hospital Accreditation by demonstrating continuous

compliance with its performance standards. The Gold Seal of Approval, awarded for a three-year period, reflects an organization’s commitment to providing safe and effective patient care.

The Little Forks Conservancy launches Conservation@HomeThe Little Forks Conservancy launched a new program, Conservation@Home, which focuses on the promotion of native landscapes and elimination of invasive species on a residential scale. It also aims to bring general tenets of conservation to local backyards.

Saginaw Township Police Department launches fifth “Lock It or Lose It” 2015The Saginaw Township Police Department’s launched its “Lock It or Lose It” program for 2015. The annual awareness campaign is designed to discourage thefts from parked cars, and has dropped Saginaw Township thefts from autos by nearly 60 percent since 2011.

MidMichigan Community Health Services and Community Mental Health for Central Michigan open new medical care officeMidMichigan Community Health Services and Community Mental Health for Central Michigan opened a new primary care medical office at the Community Mental Health for Central Michigan, located at 218 Fast Ice Drive in Midland. The organizations partnered to integrate the provision of behavioral health and primary medical care and increase access for area residents, particularly those with behavioral health concerns and those currently lacking a medical home, Medicaid recipients, and low income uninsured and underinsured.

Warner Norcross & Judd LLP launches Appellate Practice AcademyWarner Norcross & Judd LLP launched an Appellate Practice Academy to prepare attorneys

LAUNCH Great Lakes Bay Region Business Groundbreakings, Expansions, Initiatives, and Industry Awards

Saginaw Bay Underwriters representatives accept an anniversary award from Auto-Owners Insurance

BIZ SCENE LAUNCHBIZ SCENE

44 | V3 2015

Public & Private Charters ⚓ Full Service Bar

⚓ Complete Catering ⚓ Entertainment Available ⚓ Experienced Staff

www.baycityboatlines.com

989.893.0251

Now booking

2016 Charters

grea

tlak

esba

ymag

.com

800-624-2400 • www.wf-cpas.comOffices located in: Bay City • Clare • Gladwin • West Branch

Weinlander Fitzhugh has expanded to serve you with offices in Bay City, Clare, Gladwin and

West Branch. Our comprehensive services include:

Accounting n Auditing n Tax Planning & Preparation Payroll Administration n Retirement Plan Administration

Financial Planning n Management Consulting

Proudly Serving theGreat Lakes Bay Region

Since 1944

Great Lakes Bay Region Business Groundbreakings, Expansions, Initiatives, and Industry Awards

for the unique experience of arguing cases at the appellate level. The first of its kind in the upper Midwest, the academy provides a renowned panel of experienced Warner Norcross appellate litigators, law professors, and former judges and justices from the Michigan Court of Appeals and Supreme Court.

Three Rivers Corporation earns Associated Builders and Contractors’ National Safety Merit Award Three Rivers Corporation continued its safety record, earning recognition in the Commercial and Institutional Building Construction category of Associated Builders and Contractors’ National Safety Merit Awards. The ABC National Safety Merit Awards recognize companies that exhibit a continued commitment to jobsite safety and whose safety performance and programs are judged to be exemplary by the ABC National Environment, Health & Safety Committee.

Dow Chemical Employees’ Credit Union supports Autism Society of MichiganDow Chemical Employees’ Credit Union raised $395 for the Autism Society of Michigan through its “Jeans Day” fundraiser. For each of the one-day fundraisers throughout the year, participating DCECU employees donate a minimum of $5, which entitles them to wear blue jeans, tennis shoes, and logo attire to work that day.

Marshall M. Fredericks Sculpture Museum receives Johnny Burke Children’s Foundation grant The Marshall M. Fredericks Sculpture Museum received a grant from the Johnny Burke Children’s Foundation, and funds from the Josephine Ondish Scholarship Foundation, Avril and Mervyn Roundtree Scholarship Fund, Ernie Paulick Scholarship Fund, and the Eric J. Blair Memorial Scholarship Foundation. The grant and funds allowed the museum to provide 15 youths in the Great Lakes Bay Region with full scholarships to summer art programs.

Saginaw Arts & Entertainment Commission recognize 2015 All Area Arts Awards recipientsCelebrating its 26th Annual All Area Arts Awards, The Saginaw Arts & Enrichment Commission recognized individuals, businesses, and non-profit

organizations that have enhanced the quality of life in Saginaw County through their support of the arts. The SAEC presented 2015 All Area Arts Awards to Stacie Rose, Jazz on Jefferson, and Abele Greenhouse and Garden Center.

Nickless Family Charitable Foundation awards nearly $72K in STEM grants and scholarshipsAt the 2nd Annual A. H. Nickless Innovation Award Competition, three teams of students won $36,500 in scholarships for themselves and $35,000 in Science, Technology, Engineering and Math (STEM) grants for their sponsoring schools: Herbert Henry Dow High School and Midland High School. The competition is an annual award that promotes innovation and creative thinking among high school students in the Great Lakes Bay Region.

Duperon Corporation celebrates 30 yearsDuperon Corporation celebrated 30 years of business, all beginning with the screening technologies created by founder Terry Duperon. Today, the Duperon® FlexRake® operates in more than 1000 installations across North America and internationally.

United Way of Midland County honors 22United Way of Midland County recognized 22 local corporations and businesses with “Companies That Care” awards for making positive impacts through community advocacy and volunteerism. United Way of Midland County also recognized Members First Credit Union as the 2015 Caring Company of the Year.

Chemical Bank merges with Monarch Community BankChemical Bank acquired Monarch Community Bank in a southward expansion across Michigan. The transaction was all-stock, valued at about $27 million, and will unite Monarch’s branches, assets, loans, and deposits with Chemical Bank. The acquisition brings Chemical Bank up to $7.5 billion in assets with 183 branch locations across 47 counties in Michigan.

Heiden Technology Solutions moves to new locationHeiden Technology Solutions moved to 2825 McCarty Road in Saginaw Township. The new, larger

location will allow Heiden to offer training sessions and seminars in its high-tech board room and add new employees to help meet growing demand.

Saginaw Valley State University and Delta College join forces in new nursing programSaginaw Valley State University and Delta College agreed on a dual enrollment initiative to allow nursing students to get a bachelor’s degree as they pursue health care employment.

Classes for associate and bachelor’s degrees will be held concurrently, and some SVSU classes will be offered on the Delta College campus. The first students in the program will earn an associate degree from Delta College in the spring of 2016, and finish up a bachelor’s degree at SVSU the following winter semester.

Real Seafood Co. opened in Uptown Bay CityThe Real Seafood Co. opened at 199 Uptown Drive in Bay City. The restaurant includes a two-story outdoor patio that offers a separate bar and a panoramic view of the Saginaw River and Bay City’s West Side.

Central Michigan University offers new doctoral degree in educational technologyCMU plans to launch a new doctorate program in educational technology. The program will be offered online and is designed for adult students with a master’s degree and a few years of experience in their fields. The 54-credit-hour DET program, which includes 12 courses, an independent inquiry project, and a dissertation, will be part of CMU’s College of Education and Human Services in conjunction with the university’s Global Campus.

Saginaw County receives Michigan State Housing Development Authority grantSaginaw County received a $354,000 Michigan State Housing Development Authority community development grant. Funding will go to rehabilitation projects on 15 owner-occupied homes in Buena Vista and Bridgeport townships as well as the village of Chesaning.

The funding is part of MSHDA’s community development block grant program, which focuses on investing in affordable housing and place-making in Michigan.

BIZ SCENE LAUNCHBIZ SCENE

46 | V3 2015

most months. Free for members. Held at Horizons Conference Center, Saginaw Township; 989-752-7161, www.saginawchamber.org

Saginaw County Chamber of Commerce: Business After Hours. Held most months on a Thursday, 5 – 7 p.m. Free for members. Saginaw; 989-752-7161, www.saginawchamber.org

Great Lakes Bay Regional Hispanic Business Association. Meets the second Monday of each month. Saginaw Club, Saginaw; www.inforummichigan.org

Great Lakes Bay Region/Inforum. Lunch program meeting held the second Friday of each month. Saginaw Club, Saginaw; www.inforummichigan.org

Want your business news included here for the February 2016 issue of Great Lakes Bay Business? Email information no later than October 30, 2015, to jen@greatlakesbaymag.com. •

Bay Area Chamber of Commerce: Eye Opener Breakfast. Held most months on a Tuesday. Held at Bay Valley Resort & Conference Center, Bay City; 989-893-4567, www.baycityarea.com

Bay Area Chamber of Commerce: Business After Hours. Held most months on a Thursday, 5 – 7 p.m. Members only. Bay City; 989-893-4567, www.baycityarea.com

Midland Area Chamber of Commerce: Wake Up! Midland. Held on the first Friday of most months. Held at Great Hall Banquet and Convention Center, Midland; 989-839-9901, www.macc.org

Mt. Pleasant Area Chamber of Commerce: Business After Hours. Held most months on a Wednesday, 5 – 7 p.m. Mt Pleasant; 989-772-2396, www.mt-pleasant.net

Saginaw County Chamber of Commerce: Percolator Breakfast. Held the first Thursday of

Michigan Sugar Co. moving corporate headquarters to Uptown Bay CityMichigan Sugar Co. will move 65 corporate employees to Uptown Bay City, the new multimillion-dollar development along the Saginaw River on Bay City’s East Side. Combining six corporate offices into one, Michigan Sugar Co. plans to occupy the entire third floor of “Building 4” at the Uptown Development by February of 2016.

NETWORKING EVENTS

SUBSCRIBE TODAY! 989.893.2083www.greatlakesbaymag.com

Habitat for Humanity International elects MillerHabitat for Humanity International elected Bo Miller, former president and executive director of The Dow Chemical Company Foundation and current member of the board of directors of the Great Lakes Bay Regional Alliance, to its international board of directors. Miller worked with Habitat for Humanity Michigan on a multiyear, statewide affordable housing campaign, and has actively volunteered and supported Habitat projects for more than a decade.

Sweebe earns promotionSusan Sweebe was promoted to senior deposit specialist of Wolverine Bank at 5710 Eastman Avenue in Midland. Sweebe has been with the company since 1997, as a deposit sales and service representative and

most recently as the operational lead at the Eastman location.

Collins receives awardPresident of Healthway Compounding Pharmacy in Saginaw and St. Charles Michael Collins, R.Ph. FIACP, was awarded the Hank Fuhs Good Government award by the Michigan Pharmacy Political Action Council. Practicing prescription compounding for 30 years, Collins is a Fellow of the American College of Apothecaries and of the International Academy of Compounding Pharmacists, and he is a Certified Menopause Educator.

Randall Wickes Foundation announces leadership changesPresident of the Harvey Randall Wickes Foundation Hugo E. “Ted” Braun, Jr., announced he will retire

as president. Braun will remain a member of the board of trustees. Craig W. Horn will succeed Braun as president; Ellen Crane will become vice president; Mary Lou Case will continue as treasurer; and, Michele Pavlicek will continue as corporate secretary.

Two selected for Entrepreneur of the Year Lance Ferden and Lisa Ferden, co-founders of Integrated Database Systems, Inc., were selected by the Central Michigan University Research Corporation board of directors as the 2014 Entrepreneur of the Year.

Swilley joins Small Business Development Center Great Lakes Bay RegionIesha Swilley joined the Small Business Development Center

Great Lakes Bay Region as the office coordinator/intake specialist. Swilley earned a bachelor’s degree in communications from Wayne State University and brings entrepreneurial experience as part-owner of Jugo Juicing Company to the position.

Joseph M. Day Company hires KrohnSarah Krohn joined Joseph M. Day as the service coordinator for the boiler service group. A graduate of Saginaw Valley State University with a degree in communications, Krohn brings her combined experiences in sales and service plus her education to the position.

William A. Kibbe & Associates, Inc. promotes twoEric Mannor, P.E., was promoted to vice president and principal of

ON THE MOVEBIZ SCENE

Great Lakes Bay Region Executives Hired, Promoted, and Recognized

ON THE MOVE

48 | V3 2015

Brian Cherry, Wolverine Bank

Bo Miller, Habitat for Humanity International

Susan Sweebe, Wolverine Bank

Roberta N. Arnold, Charles J. Strosacker Foundation

Iesha Swilley, Small Business Development Center Great Lakes Bay Region

Eric P. Blackhurst, Dow Chemical Company

Art Peters, Dow Chemical Employees’ Credit Union

J. Michael Day, Banner-Day

Kathleen Wishowski,Wolverine Bank

the company, and was also elected to serve as a member of the William A. Kibbe & Associates board of directors. A graduate of Michigan State University, Mannor has worked with the company for 18 years, beginning as an engineering intern.

Phil Tanner, P.E., was promoted to electrical department head. In his new position, Tanner will manage and coordinate electrical engineering services for clients across the state.

Farm Bureau Insurance recognizes EnglehardtBarb Engelhardt was awarded the

Blue Ribbon Office of Excellence Award from Farm Bureau Insurance of Michigan. The award honors Engelhardt for outstanding investments in her office while modeling exemplary professionalism and leadership in the workplace.

Peters accepts new roleDow Chemical Employees’ Credit Union promoted Art Peters from vice-president of information technology to chief operations officer. In his new role, Peters will assist in orchestrating and implementing the credit union’s

strategic plan, and administer process implementation, project management, business analytics, business continuity planning, and value metrics while continuing to oversee DCECU’s information technology areas.

Five pharmacy technicians earn state license Five pharmacy technicians at Healthway Compounding Pharmacy, including Stacy Haman C.Ph.T., Barb Burkhard C.Ph.T., Tracy Ainsworth C.Ph.T., Harley Hyder C.Ph.T., and Jacquelyn Merlone, C.Ph.T., earned their pharmacy technician license from the State of Michigan Licensing and Regulatory Affairs, Bureau of Health Care Services, Board of Pharmacy.

Wolverine Bank adds CherryCommercial Loan Officer Brian Cherry joined Wolverine Bank’s commercial lending team. Cherry brings over 13 years of banking, mortgage, and commercial lending experience to the job.

Boes honored as “Advocate for Change”Circuit Court Judge Janet M. Boes was honored for three decades of advocacy by Underground Railroad, Inc. at their annual Advocates for Change event. Prior to becoming an attorney and judge, Boes was a social worker in the 1970s.

Two re-elected to Wolverine Bancorp, Inc.Midland-based Wolverine Bank, a subsidiary of Wolverine Bancorp, Inc., announced the re-election of two of its board members, Roberta N. Arnold of the Charles J. Strosacker Foundation and Eric P. Blackhurst of the Dow Chemical Company.

Day honored with presentation requestJ. Michael Day, president of Banner-Day, was asked to present at the

American Society of Baking Annual Conference held in Chicago. Day’s presentation focused on the thermal aspects of the baking process. Day has been an active member of ASB since 1995.

Saginaw Valley State University hires Sims and appoints RametSaginaw Valley State University hired Linda Sims as senior executive assistant to the president and executive director for communications and external affairs. Sims replaces Carlos Ramet, who was appointed the associate dean of the College of Arts and Behavioral Sciences. Prior to coming to SVSU, Sims worked with Consumers Energy in public relations for more than three decades.

Wishowski promotedKathleen Wishowski was promoted to collections and loan servicing manager for Wolverine Bank. Wishowski has held various roles within the organization over her 15 years of service, including teller, collections manager, loan servicing specialist, and loan servicing supervisor.

Randall joins Yeo & Yeo Computer ConsultingYeo & Yeo Computer Consulting in Saginaw hired Justin Randall as a network engineer for YYCC. Randall brings more than 15 years of experience in various IT roles to the job.

Saginaw Medical Federal Credit Union hires ChaseLaura Chase joined Saginaw Medical Federal Credit Union as chief lending officer. Chase, who brings with her more than 22 years of experience in the field, will be responsible for the oversight of all lending functions.

King named regional cancer centers directorNancy King became regional

V3 2015 | 49

director of cancer services for the Barbara Ann Karmanos Cancer Institute in Mt. Pleasant, Bay City, and West Branch. Her newly created post includes overseeing cancer programs of the institute at McLaren Central Michigan, Morey Cancer Center, and McLaren Bay Region. King holds RN and BSN degrees, and most recently served as director of the cancer program, family birthing center director, and free clinic director at McLaren Central Michigan.

SYM Financial Advisors adds Harney as director of marketing.Kim Harvey joined SYM Financial Advisors’ Midland location as director of marketing for the firm’s five offices in Michigan and Indiana. Harvey has a bachelor’s degree from Indiana University and an MBA from Northwood University.

Junior Achievement of Northeast MI recognizes the 2015 Hall of Fame InducteesJunior Achievement of Northeast MI awarded Tammy Bernier, president and CEO of Duperon Corporation, Tim Hausbeck, president and CEO of Hausbeck Pickle Company and owner of Dore Entertainment, and Art Dore (along with the Dore family) with laureate status; all were inducted into the Junior Achievement of Northeast MI’s Hall of Fame. Joe Perkins, senior vice president and CFO of Nexteer Automotive, was awarded the Economic Leadership Award. Scott Zimmer, president and CEO of Air Advantage, and Brenda Scramlin, marketing director at Copoco Community Credit Union, were awarded Volunteer of the Year Awards.

ThePlate Boutique hires VossMichelle Voss joined thePlate Boutique in Mt. Pleasant as a

registered dietitian. Voss will assist thePlate clients and oversee educational offerings at the Mount Pleasant store.

Rehmann promotes three Three Midland-based Rehmann employees were promoted to new roles: Douglas Deeter became part of the audit and assurance department. Deeter has been with the company for more than 15 years. Mike Denno is the director of IT and has 30 years of experience in IT across several industries. Anne McDonald is the firm’s new senior manager. She brings to the position her 15-year background of investigation services as an intelligence analyst for Rehmann’s corporate investigative services division. Family Medicine Associates of Midland hires UnruhFamily Medicine Associates of Midland added Blair Unruh, physician assistant, to its team.Unruh is a Midland resident with a master’s degree from Central Michigan University and a bachelor’s degree in athletic training from Ball State University.

Yeo & Yeo Business Consultants promotes BoomsBradley Booms was promoted to senior accountant in Yeo & Yeo CPAs and Business Consultants’ Midland office, after receiving his CPA license. Booms has a bachelor’s degree in business administration from Northwood University and is a member of the Michigan Association of Certified Public Accountants and the American Institute of Certified Public Accountants.

NetSource One welcomes McCoySteven McCoy joined the Saginaw-based NetSource One as a systems engineer. McCoy is a Midland resident and a graduate of Northwood University, with a

degree in computer information management.

Saginaw Valley State University names Dwyer executive director of alumni relationsJim Dwyer assumes the role of executive director of alumni relations at Saginaw Valley State, a new position at the university. Dwyer will oversee engaging alumni to return to campus, connecting alumni with current students, and supporting alumni of the school.

Dwyer was previously associate provost for enrollment management. Before that, he was director of international programs and had been director of admissions for 22 years.

Want your business professionals’ news—new hires, promotions, board service, or industry awards—included here in the February 2016 issue of Great Lakes Bay Business? Email information no later than October 30, 2015, to jen@greatlakesbaymag.com. •

ON THE MOVEBIZ SCENE

rothcleaners.com

THANKSFOR VOTING US “BEST DRY CLEANER”

50 | V3 2015

greatlakesbaymag.com

CAN COUNCIL CHILDREN’S ADVOCACY CENTER GOLF OUTINGBay City

1. Jack Sears, Cindy Morley, and Richard Stringer 2. Sailor Gaertner and Sue Meyer 3. Shelly Marner and Suzanne Greenberg 4. Cathy Lamrouex and Lisa Haines

MIDMICHIGAN HEALTH GERSTACKER BUILDING OPEN HOUSEMidland

5. Mark Santamaria and Michael Erickson 6. Amanda Miller and Stephanie Woodbury 7. Barb Koschmann, Melissa Ramsay, and Katie Saylor 8. Bryan Cross and Jason Sheffer

1 2

3

EXPOSUREBIZ SCENE

7

4

5 7

6

Visit us onFacebookDownload the QR Code Reader on your smartphone and scan this QR Code to go directly to our Facebook page

greatlakesbaymag.com

8

THE CLOSEBIZ SCENE

by Nancy Sajdak Manning

A 1949 post-World War II postcard portrays the 1940 S.S. Kresge Co.’s modern colonial two-story “shopping center” at the strategic Center and Washington intersection in downtown Bay City.

Kresge’s first store was opened by Sebastian Spering Kresge in downtown Detroit in 1899. The Bay City Kresge’s opened in 1911 in the western half of the Shearer Block. The Kresge Co. purchased that building in 1914, razing and replacing it in 1940 (pictured). In 1940, this

“5 cents to $1” store reportedly was one of 738 Kresge stores located in 27 states and Canada. By 1962, Kresge’s was opening Kmart stores; the Kresge Co. changed its name to Kmart in 1977. Bay City Kresge’s closed in 1983.

The Bay City Kresge building subsequently was renovated, renamed Landmark Plaza, and housed various small businesses in the revitalizing downtown yet remained on the market for over two decades. Finally, in January 2015, the local family-owned company Outdoor Adventures (est. 1995) purchased the reduced-price building to install corporate offices for its 20-30 employees and rent out other space.

Outdoor Adventures, previously located on Henry Street on Bay City’s West Side, currently operates seven member-based recreational vehicle resorts that serve about 3,000 members in the Great Lakes Bay Region.

Jason King, director of operations at Outdoor Adventures, explains that purchase of the former Kresge building enables their growing company to have greater visibility in the heart of downtown Bay City’s commerce and to participate in the downtown resurgence. Photo courtesy of Bay County Historical Museum.•

THE KRESGE BUILDING: NEW OWNER, NEW BUSINESS

52 | V3 2015

THE KRESGE BUILDING: NEW OWNER, NEW BUSINESS

Developing the Great Lakes Bay Region

SAGINAWMIDLANDBAY CITY

Building for Today. Investing in Tomorrow.

For more than four decades, Shaheen Development’s focus has been to enrich our communities by creating places for living, working, leisure and healthcare.

Our goals in developing these large-scale, community-focused projects are to:

Reenergize our region’s cities by bringing residents, families and businesses back downtown Promote investment, economic growth and cultural vitality across the Great Lakes Bay Region Create timeless and sustainable architecture in which we can all take pride

To reserve your space at one of these beautiful locations, visit ShaheenDevelopment.com

Three Great Cities. Three Great Revitalizations.

GoGarber.comGoGa bG G

The Great Lakes Bay Region Does Better with Garber.

“When I moved to Saginaw over 30 years ago, my mentor, the late Mayor Henry Marsh, said to me, ‘If this community sees you taking care of it, it will take care of you. ’ That sums up the Garber brand to me – Garber takes care of its community. I’m proud to have served my community by sitting on the board of directors for 12 different non-profit organizations, and it’s in those rooms where you hear the name ‘Garber’ time and time again as both a supporter and an advocate. It matters where I buy my car. That’s why I buy from Garber.”

- Jimmy E. Greene - CEO/President Associated Builders & Contractors, Greater Michigan