8/3/2019 Glamen Ltd

1/16

MEN Ltd.

______ is Startup Company and will start its

operations by producing its main product

_______ Men fairness cream. It will cater to the cosmetic industry of India

by manufacturing a high quality fairnessproduct.

Forecasting the current market, _____ isready to launch its fairness cream with its

tagline being Total fairness in 3 weeks.

8/3/2019 Glamen Ltd

2/16

Business Summary

Skin color is one of the most important aspects ofa persons personality. Person with a fair and aglowing complexion will always feel confident infront of others. The current men fairness cream

market is dominated by Skin care, having thelargest market share

______ is dedicated to provide its consumers thebest and have a target of achieving 5% market

share and will create strategies to increase by0.5% annually and eventually become the marketleader

8/3/2019 Glamen Ltd

3/16

Vision

Within five years, MEN CARE men fairness

cream will become number one company in

India by producing and selling the highest

quality products and will work with all our

effort to meet and exceed our customer needs

and expectations.

8/3/2019 Glamen Ltd

4/16

Mission

To provide high quality products that

combines performance with value pricing.

Establishing a successful relationship with our

customers and our suppliers and to stay ahead

of the competition by innovating new

products based on the needs of our customers

and market demand.

8/3/2019 Glamen Ltd

5/16

Goal

To be a Trustworthy product in the market.

Achieve a consolidated sale of 100 crores by

2020.

To develop 5 research & 7 evaluation centres

across the India.

To be listed in Fortune 500 companies within2020.

Workplace safety and environment standards.

8/3/2019 Glamen Ltd

6/16

GLAMENs Objective

To make Manufacturing facilities ISO 14000

certified.

Have 92% of Manufacturing facilities OHSAS

18000 or VPP certified.

Making manufacturing facilities ISO 9001certified.

8/3/2019 Glamen Ltd

7/16

Competitive Advantage

Gives you complete fairness in just 3-weeks

faster than our competitors

Makes you fair through natural process

No side effects

Faster and more effective results at a lower

price Strong distribution Channel

8/3/2019 Glamen Ltd

8/16

Resources

Tie up with best in class technology providers

to ensure best quality for our customers.

Ensure that the name of our company reflects

a positive image of reliability in minds of

customers.

Keep updated with market research to know

the needs of the customers.

8/3/2019 Glamen Ltd

9/16

GLAMENs Structure

8/3/2019 Glamen Ltd

10/16

____ System

8/3/2019 Glamen Ltd

11/16

Processes

Create a complete network of employees on

in-formal level by making social portals etc.

Motivate employees so that they feel

interested in job and at work.

Annual picnic for employees to socialize.

8/3/2019 Glamen Ltd

12/16

Tangible Assets Intangible Assets

Office Buildings Copyrights

Vehicles Patents

Inventories Goodwill

Machineries Trademarks

Equipment Websites

Furniture Shares & Stocks

8/3/2019 Glamen Ltd

13/16

8/3/2019 Glamen Ltd

14/16

Resource Demand Scarcity Appropriability

Raw Materials N N Y

Office Building Y N Y

Machinery Y N Y

Investment

Amount

Y N Y

Value Assessment

8/3/2019 Glamen Ltd

15/16

Strategically Important Resource

R&D centre, These centres will be important

for the development of better products for

our customers.

Land, We will acquire land as per our

requirement in present situation and as per

our future prediction of expected expansion.

8/3/2019 Glamen Ltd

16/16

Strategically Important Resource

Resources Disadvantages Competitively equal Valuable

Critical

Land N Y Y

Machinery Y N Y

Goodwill N N N

Hiring best Scientist Y N Y

Non-critical

Investment amount N Y Y

Inventories of raw

materials N Y Y

Office Infrastructure N Y N

New Technology Y Y Y

Required

Office Building N Y Y

Employees support N N Y

Employee

engagement policy Y N Y

Compensation and

benefit to employee Y N Y