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GKN Powder Metallurgy
Andrew Reynolds Smith - Chief ExecutiveGKN Powder Metallurgy,
OffHighway & Industrial Services
Agenda
GKN Powder Metal Overview
What is Powder Metallurgy?
Why is PM an outstanding value creation opportunity?
Why is GKN uniquely positioned in the business?• What have we done to get where we are?• What are we doing to drive value creating growth going
forward?
Summary
GKN Powder Metallurgy – The world’s No1
INDIA CHINA KOREAJAPAN
INDIA CHINA KOREAJAPAN
SWEDENUKFRANCEGERMANYITALYSOUTH AFRICA
SWEDENUKFRANCEGERMANYITALYSOUTH AFRICA
CANADAUSABRAZILARGENTINA
CANADAUSABRAZILARGENTINA
USAUSA GERMANYROMANIAGERMANYROMANIA
35 Global locations15 Countries
7000 employees
6bn parts/annum - $1.1bn Sales
Global Technical Centres
GKN Sinter Metals The Global Leader in Powder Metallurgy
15% market share15% market share
400 Engineers 265 active patentsDesign, Simulation, Development and Validation CapabilitiesDedicated PM Machining Service CenterStand alone R+D CenterAdvanced materials laboratory
Unmatched Global Engineering Capability…..
Radevormwald, Germany
Unmatched Breadth of Products and Processes……opening new markets and
applications
Increasing DensityPM Aluminum
I ncr
easi
ng M
e cha
nica
lPe
rfor
man
ce
Filter
Conventional Powder Metallurgy
Green Machined PM
Metal Injection Moulding
Powder Forging
Gears
What is the basic value proposition for powder metallurgy?
The production of components for a wide range of Industrial and Automotive applications via a process allowing clear cost advantages BUT importantly if a “design for PM” approach is adopted the achievement of dimensional and geometric design properties which would be very difficult to deliver through alternative processes
Powder Metallurgy ProcessPowder metallurgy is a highly cost effective method of producing complex, high performance parts
Powder Manufacture
Component Manufacture
Material Wastage and Energy Consumption of Metal Processes
Sintering Casting Cold orWarm
Extrusion
Hot DropForging
MachiningProcesses
Source: EPMA
Sintering Casting Cold orWarm
Extrusion
Hot DropForging
MachiningProcesses
95%
29MJ40-50%
66-82MJ
Raw material utilisation (%) Energy requirement per kg of finished part
Why is PM a good value creation opportunity?
Global powder metal market growth from $7.5 to $9.8BN in 2012
Fragmented competitive environment with only one globally positioned player
Served market diversity allowing a balanced customer portfolio
Technology development is allowing increasing technically driven differentiation including “Design for PM”
Significant opportunity to leverage global manufacturing, commercial and engineering to gain economies of scale
Global Powder Metal Market Growth
Total =$7.5BTotal =$7.5B Total =$9.8BTotal =$9.8B
2007 PM market CAGR 5.6%CAGR 5.6% 2012
PM market
EU
NASA
Japan
OtherKorea
IndiaAsean
ChinaEU
NA
SA
Japan
Other
China
AseanIndia
Korea
Global Powder Metal Market Growth2007
PM market CAGR 5.6%
incl MIM and Filters
CAGR 5.6%2012
PM market
Total =$7.5BTotal =$7.5B Total =$9.8BTotal =$9.8B
Industrial IndustrialAuto Auto
APSA Eu
North America
APSA Eu
North America
Industrial growing faster than Auto
APSA growing faster than North
America and Europe
Global Powder Metal Market Growth
CAGR 5.3%CAGR 5.3%
CAGR 9.8%CAGR 9.8%
2007 PM market
CAGR 5.6%CAGR 5.6%
2012 PM market
MIM
MIM
MIM
PM
Conventional PM
PM
Total =$7.5BTotal =$7.5B Total =$9.8BTotal =$9.8B
Technology Trends Driving PM
Macro trends Technical solutions PM impact
Cost
Performance
Health
Refrigerator
Compressors
Air Conditioning
5%+ CAGRPM marketPotential
Industrial Powder Metal Applications
PowerTools
DomesticApplications
White Goods
Bearings
Transmission
Sport & Hobby
Engine
Medical
Furniture
Transportation
General Machinery
Lawn & Garden2000 2003 2006
CAGR 5-8%CAGR 5-8%
Automotive Powder Metal Applications
SteeringColumns & Systems
BrakingSystems
Body & Chassis
SeatingSystems
ManualTransmission
AutomaticTransmission
Engine
ExhaustSystems
ShockAbsorbers
Bearings
2000 2003 2006
AsiaEUNA
CAGR 5-8%CAGR 5-8%
PM content [kg/vehicle]
“What have we done to get where we are today and what are we doing to drive value creating growth?.....”
Its been about the basics……
1. Understand the fundamental economics of the business and value creation potential
2. Establish and continuously communicate the strategy and associated objectives to realise the potential
3. Rigorous and relentless execution
“This analysis is used to drive investment decisions to develop our business to provide sustainable value creating growth with clearly prioritised actions”
Technology efforts re focussed and intensified in alignment with growth plan
300 programmes
95 programmes
60 programmes
Eliminated Double Work
Consolidated Technologies and Deliverables
Customer Focused & Differentiators
Advanced EngineeringSmall & MIMMedium & ForgeLarge
Project Spread
0
10
20
30
40
50
60
70
80
0 10 20 30 40 60 70 80
Unfavourable Cost, Risk and Resource Favourable
Unf
avou
rabl
eVa
lue
Favo
urab
le
2005 Technology Plan Project Assessment
2005 = 300 Programmes
Project Spread
0
10
20
30
40
50
60
70
80
0 10 20 30 40 60 70 80
Unfavourable Cost, Risk and Ressource Favourable
Unf
avou
rabl
eVa
lue
Favo
urab
le
2007 Technology Plan Project Assessment
50
2007 = 67 Programmes
MIM Turbo Vanes
-
Technology differentiator• High precision requirement• Complex net shape geometry versus
fine cast solution which requires machining
• Annual volume: 2.500.000
Cost$
DurabilityPerformance
Weight
kg
Environment
Ancorsteel 4300 – Powder/Part synergy in action
Application• High Strength Components
- Gears and Synchronizer Hubs
Technology differentiator• Strength @ levels of wrought
materials• Cost competitive, no Cu• Advanced high temperature
sintering compatible
A/C Compressor “Scroll”
Differentiators • Net shape technology• Reduced machining cost @ customer• High precision capability
Strategic Rationale• Significant market size• Customer diversification
Cost$
Environment Productivity
Variable valve timing rotors
Differentiators • High precision • Significant cost advantage over
machined alternatives• Designed in lubrication features
which would be unviable to
Cost$
Environment Productivity
Performance
Global Process Standardisation and Know How Transfer are key facilitators
Standard / Robust Processes
Integrated Tool ShopStrategy
90% (30%)
Integrated Tool ShopIntegrated Tool ShopStrategyStrategy
90%90% (30%)(30%)
Press / Adaptor Strategy45%(20%)
Press / Adaptor StrategyPress / Adaptor Strategy45%(45%(20%)20%)
StandardisationUnderway linked
to PowderConversion
StandardisationStandardisationUnderway linked Underway linked
to Powderto PowderConversionConversion Sintering
Standard Atmosphaere85% (45%)
Standard Furnaces45 (35%)
SinteringSinteringStandard Standard
AtmosphaereAtmosphaere85%85% (45%)(45%)
Standard FurnacesStandard Furnaces4545 (35%)(35%)
Green Machining20% (<10%)Green MachiningGreen Machining20%20% (<10%)(<10%)
Palletising Systems65% (40%)
Furnace Loaders35% (15%)
Palletising SystemsPalletising Systems65%65% (40%)(40%)
FurnaceFurnace LoadersLoaders35%35% (15%)(15%)
Design65% (50%)
DesignDesign65%65% (50%)(50%)60%
(15%)60%60%(15%)(15%)
Global Powder StandardizsationStandardisation History
• 1998: 6 Suppliers of Base PowderSeveral Suppliers of Alloying AdditivesSeveral Suppliers of LubricantsAbout 3,000 different Mixes
• 2005: 4 Suppliers of Base PowderDesignated Suppliers of Cu / Ni / GraphiteAbout 800 different Mixes
• 2006: 1 core supplier of Base Powder 32 Alloy Systems
World Class Sustainable Operations
Lean Enterprise
Manufacturing footprint rationalisation
Manufacturing footprint transition
A powerful global operational footprint has been established…
LeanEnterprise
GKNVision
GKN Lean Enterprise deployed in all locations
2005 – 2007 Restructuring and Rationalisation
RomulusRomulusOwossoOwossoZeelandZeelandWorcesterWorcesterLichfieldLichfieldOberhausenOberhausen
20% of global production relocated in the last 2 years with every plant affected
North American Plant Alignment to Segments and Scale/Focus
Hig
h C
ompl
exity
Low
C
ompl
exity
MediumSmall Large X Large
EMP1
EMP3
DUBSTH
KER
Forge
MF STMWOR
ROMZEE
OWO
SAL
MANGER
EMPF
North American Plant Alignment to Segments and Scale/Focus
SAL
MF MANGER
EMP1
EMP3
DUB STHKER
STM
MediumSmall Large X Large Forge
Hig
h C
ompl
exity
Low
C
ompl
exity
EMPF
2005-2008 New Plants and Expansion
Danyang, ChinaDanyang, ChinaPimpri, IndiaPimpri, India
Eastern EuropeEastern EuropeMexicoMexico
BrazilBrazilArgentinaArgentina
New PlantsNew Plants
2008 Plans2008 Plans
ExpansionExpansion Operations aligned to high growth emerging economies
New Operations in high growth economiesChina and India Powder Metal
market to double by 2012
Danyang, China
Plant 3 Pimpri, India
Current GKN Market share in India – 52%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Americas Europe APO
2006 Actual Strategic Plan
Future Order Book
2007 2008 2009 2010 2011
Ann
ual S
ales
Sales growth on track to deliver strategic growth in all regions
Booked programmes
Hit rates
$235m of sales wins in 2006
CAGR 6-8%CAGR 6-8%
GKN PM Strategy Summary
Global growth in target markets validated at 5%+
World No 1 sintered component producer allowing significant asset and capability leverage
• No other player has powder and parts allowing technology synergy which is unmatched
Unique global operational footprint aligned with high growth economies with restructuring largely complete
GKN PM Strategy Summary
Market leading product and process technology capability with significant global leverage potential
Positioned in high growth PM technologies such as MIM
Strong position with industrial and automotive customers
Summary
“GKN Powder Metallurgy is well positioned globally to grow at 6 to 8% globally with margins in the 8 – 10% range………now lets take a tour round our Bonn plant and see what can be achieved in the Powder Metal business through outstanding strategy execution”