Mercury: The Orchestra Redefined

#GivingTuesday Social Media Campaign

#GivingTuesday Social Media Campaign Editorial Calendar

(11/24/2015-12/01/2015)

Facebook:

Nov. 24 – Today starts the countdown towards our #GivingTuesday campaign. On Tuesday December 1st, your donation towards our campaign on power2give.org will be matched dollar for dollar by Houston Arts Alliance. Our goal is to bring Mercury to 4 HISD Title I schools! [Picture of orchestra with school audience] Nov. 25 – Did you know that it only takes $2,000 to bring 9 Mercury musicians to an HISD school and present 2 in-school workshops? Each workshop reaches up to 300 students. What an impact! #GivingTuesday [photo of Andres teaching child to play the violin] Nov. 26 – Give back this season by donating to our #GivingTuesday campaign, and help support music education at local schools. [Picture of child looking over period instrument] Nov. 27 – Ready for some unique Christmas tunes? Donate $50 towards our #GivingTuesday campaign on December 1 to receive a signed copy of our brand new Christmas Concertos CD! [Photo of child holding CD] Nov. 28 – Do you ever wonder what Mercury is like behind the scenes? How does all the magic happen, and what resources do the companies that perform in the Wortham have at their disposal? Donate $100 towards our #GivingTuesday campaign on December 1 for a backstage tour, and experience the fascinating history and interesting function of the Wortham Theater Center! [Picture of backstage tour] Nov. 29 – Mercury’s music education workshops allow underprivileged students to explore Western literature through music. Support this important cause and help us bring music to HISD schools by donating to our #GivingTuesday campaign on Dec. 1st starting at 9 a.m. [workshop video] Nov. 30 – Donate $150 on #GivingTuesday and relive Mercury's history with our complete CD collection. The eight CD’s feature music of Vivaldi, Rameau, Handel, Schubert, Mendelssohn, Mozart and more! Great for gifts or to build your personal music collection. Dec. 1 – Today is the day to donate! Please visit www.Power2Give.org and donate to Mercury’s BRING MUSIC TO HISD SCHOOLS campaign. Every donation counts, and will be matched dollar for dollar by Houston Arts Alliance while funds last. Please help us bring music to students in Houston ISD Title I schools.

Twitter: Nov. 24 – Tweet 1: Today starts the countdown towards our #GivingTuesday campaign! Tweet 2: On Tues. December 1st, your donation towards our campaign on @power2give will be matched dollar for dollar by @haatx. Tweet 3: Help us achieve our goal of bringing Mercury to 4 @HoustonISD Title I schools! #GivingTuesday [picture of orchestra with school audience] Nov. 25 – Did you know that $2,000 brings 9 Mercury musicians to an HISD school for 2 workshops? #GivingTuesday [photo of Andres teaching child to play the violin] Nov. 26 – Give back this season by donating to our #GivingTuesday campaign, and support music education at local schools. [Photo of child looking over period instrument] Nov. 27 – Need Christmas tunes? Donate $50 towards our #GivingTuesday campaign to receive a signed copy of our Christmas CD! [Photo of child holding CD]

Nov. 28 – Ever wonder what Mercury is like behind the scenes? Give $100 towards our #GivingTuesday campaign for a backstage tour! [Picture of backstage tour] Nov. 29 – Our music workshops allow students to explore western literature as music. Support by donating to our campaign! [Workshop video] Nov. 30 – Donate $150 towards our campaign on #GivingTuesday and relive Mercury's history with our complete CD collection! Dec. 1 – Today is the day to donate! Please visit www.Power2Give.org and donate to Mercury’s

#GivingTuesday campaign.

Twitter - Morning “call to action” tweets (12/01/2015):

9:30 AM – Don’t miss your chance to receive a backstage tour with us. Give to our #GivingTuesday campaign now!

10 AM – Still want to relive Mercury history with our complete CD collection? Donate $150 to our

#GivingTuesday campaign!

10:30 AM – Help us bring music workshops to local @HoustonISD schools. Donate to our #GivingTuesday campaign today!

11 AM – With just as little as $50, you will help us provide music workshops to local students. Give to our #GivingTuesday campaign now!

11:30 AM – If you donate $100 towards our #GivingTuesday campaign today, @haatx will double your

impact!

Twitter - Afternoon “day-of’ tweets (12/01/2015):

12 PM – Look at what just came in; a generous [dollar amount] donation from [donor name]! Thank you for your support. #GivingTuesday

1 PM – Thank you for your [dollar amount] donation, [donor name]! Your support will help bring Mercury to local @HoustonISD schools. #GivingTuesday

2 PM – We just received a [dollar amount] donation from [donor name]! Thank you for keeping music

education thriving in local @HoustonISD schools.

3 PM – We would like to thank [donor name] for the wonderful [dollar amount] donation!

#GivingTuesday

4 PM – Shoutout to the great [donor name] for the amazing [dollar amount] donation! #GivingTuesday

5 PM – Keep the support coming in, [donor name]! Your [dollar amount] donation will help bring Mercury to a local school. #GivingTuesday

6 PM – What a great [dollar amount] donation from [donor name]! Thanks for helping us bring music workshops to local schools. #GivingTuesday

Campaign Results