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University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu UNIVERSITY OF WISCONSIN - MADISON Giving People What They Want: A Case Study at the University of Wisconsin Digital Collections Center Vicki L. Tobias, Digital Services Librarian [email protected] / 608.265.6381 Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications Librarian [email protected] / 608.262.9470

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Giving People What They Want: A Case Study at the University of Wisconsin Digital Collections Center. Vicki L. Tobias, Digital Services Librarian [email protected] / 608.265.6381 Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications Librarian - PowerPoint PPT Presentation

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Page 1: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

Giving People What They Want:

A Case Study at the University of Wisconsin Digital Collections

CenterVicki L. Tobias, Digital Services [email protected] / 608.265.6381

Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications [email protected] / 608.262.9470

Page 2: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

Who are we?The University of Wisconsin Digital Collections Center (UWDCC)

Digitizes, provides access to, and maintains digital projects. The UWDCC develops and implements technologies to enhance digital collections, and partners with a variety of content providers to create illustrative and valuable digital resources.

Serves: 13 Four-year campuses 13 Two-year campuses

Employs: 7 full time staff 15-20 student staff

Page 3: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

What are we?

Collection strengths include: decorative arts, ecology, literature, history, music, natural resources, science, social sciences, the State of Wisconsin, and the University of Wisconsin.

The University of Wisconsin Digital Collections Center (UWDCC) Digital resources:

8,965 books & journals 1,409,227 pages 43,710 images 16,049 audio minutes 223,177 citations 1,609 finding aids

Page 4: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006Survey Criteria Targeted to UW-Madison faculty Web-based survey

Knowledge of UWDCC and its resources and services

Use of digital resources in teaching and research

76 respondents / 1,000 emails Goal: to inform collection

development decisions and marketing and outreach work

Page 5: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006

What our Users Said: General awareness “Tell me more!” Instructional use Self-created digital

resources The “Google factor”

Page 6: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006General Awareness Most respondents

had no prior knowledge of UWDCC or its resources and services

use digital resources in teaching but were unaware that UWDCC creates and hosts digital resources

LESSON: Get the word out! Direct

marketing to faculty, to raise awareness

Page 7: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006

Tell Me More! Most respondents were

enthusiastic to know more about UWDCC, its resources and services: Updates about new

resources How to complete a

digitization project with UWDCC

LESSON: Information pertinent to

their field, departmental newsletters & presentation, campus presentations and campus-wide media

Page 8: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006

Instructional Use of Digital Content

LESSON: Collection development focus on

image-rich texts and multimedia content

Types of Digital Resources

Simulations

Audio/Podcasts

Video

Text

Images

Page 9: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

Instructional Use of Digital Content

Many respondents wanted to know how to use UWDCC-created content in their teaching Lectures Course management system

LESSON: Need for instruction

regarding UWDCC collections Online tutorials Workshops

UWDCC User Survey – Spring 2006

Page 10: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006Self-Created Digital

Content Some respondents created

their own digital content for research and instruction

LESSON: Make faculty aware that

UWDCC can assist with this process Digitization services Project suggestions Project consultation

Page 11: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006The Google Factor Most respondents found digital

resources through a Google search an already known collection

LESSON: Need to make our collections

“Googleable” Reprioritize technical

developments Explore other ways of

exposing and presenting our content

Page 12: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

UWDCC User Survey – Spring 2006Conclusion Marketing Communication Collaboration Reprioritization Flexibility Continual assessment

Page 13: Giving People What They Want:

University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu

UNIVERSITY OF WISCONSIN - MADISON

Giving People What They Want:

A Case Study at the University of Wisconsin Digital Collections

CenterVicki L. Tobias, Digital Services [email protected] / 608.265.6381

Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications [email protected] / 608.262.9470