© Ruark Consulting Group 2014

The goal of selling your home as quickly as possible has been quite a

challenge for most home owners.

In fact most home owners believe hiring a real estate agent will do the

trick and they will just sit back and wait for the right buyer to walk

through their home and say “I’ll take it.” Only to find out that isn’t

always the case.

Although a real estate agent is highly needed to sell your home, they

may not come with the total package required to sell your home

Selling a home takes much more work than it use too a few years ago.

Before the great recession a buyer would go to a Realtor and pick out

some houses to go see to find the one that they want.

Now buyers are bringing the properties that they want see to the

Realtor, which means the game has changed.

What this means for home sellers… There is big change in the way that new home buyers buyers are

searching for a new home, it has become very difficult to get the

right buyers to your front door. Unless…

… you give buyers what they need.

An attractive home, with a lot of value, and a great price. That what

buyers are looking for.

Remember one thing, value and price are not the same. Presenting a

home that appears to be worth more than what your asking for will

get the attention of any buyer looking in your market range.

New home buyers have needs just as much as the seller does. Being

able to cater to these needs will put your property in a better position

online. There are 4 very important criteria's that you must meet:

Complete Property Information

Accurate Property Information

Quality Visuals

Best Contact Information

Buyers have a tough time finding the right home. When a seller eases

the process by providing more information to a buyer searching online,

they will have a much better outcome when trying to sell their

property.

Realtor.com, Zillow.com, and the many others are being searched

millions of time a month by buyers.

That means hundreds of buyers are able to look at your property and

never have to visit your home. If your listing is not on it’s A-game then

you could be loosing buyers to your competition

Your property’s visuals consist of a video tour, a floor plan, and

photographs. All highly important when trying to attract buyers.

Most property listings online do not offer all of the visuals just

mentioned. And the listings that only offer photographs do not

always comprise of the maximum amount.

Besides the visuals of your property buyers need to have complete

and accurate information about your home so that they can have

all of the information that they need when searching for a home online.

Lastly your agent or broker needs to have the best ways to contact

them when a buyer becomes interested in your property.

Most buyers will not leave a message and that could be an

opportunity that you have lost to sell your home. Providing this type

of information to buyers gives them instant access to your home at

all times.

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