Company Overview 2015

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A huge domestic market

$350B annually1.5M nonprofits< 10% of giving transacted onlineUnsustainable churn 43% donor retention

Two main market segments

1. Major GiftsWealthy individuals or institutions who write ‘large checks’.Provide ~$300B annually.2. Smaller GiftsPrivate individuals who make casual donations. Fastest growing category, major generational shift. Provide ~$50B annually.

The Market

Charitable giving is an enormous market comprised of two main market segments

88%of donations come from Major Gifts

12%of donationscome fromSmaller Gifts

12%of donors giveMajor Gifts88%

of donors giveSmaller Gifts

3The Problem

Nonprofits lack adequate resources to gain,engage and retain smaller donors, basically ignoring and alienating a large and rapidly growing market segment

Major GiftsWealthier donors capable of making big gifts; provide high ROI (think “high touch”, “big fish”)Existing market solutions are:Resource-intensive Time-consuming ExpensiveBasically Salesforce for nonprofits— manually intensive and thus inefficient for gaining small donors

Smaller GiftsPredicated on automation and low interaction with target donors (think “low touch”, “small fish”)Traditional means (direct mail) are:Highly-inefficient Archaic AlienatingCrowdfunding solutions are used to raise money online—designed to generate dollars, not engaged donors

The ResultNonprofits must jump between old, CRM-like solutions with new window-dressing andnew inefficient crowdfunding methods that ignore long-term relationships

Enter

The first and definitive social platform that helps nonprofits connect to, and build relationships with, the donors and volunteers that support

them

5The Solution

A powerful, easy-to-use, and scalable cloud platform built to optimize nonprofit fundraising and engagement

Engageinstead of Manage

Integrated volunteer opportunities link givers to the nonprofitSocial networking connects givers with other givers who have similar interests

Empowers givers to easily become expert fundraisers

Build Relationships instead of MarketsEngaged donor retention increases to 70% vs. 20% for new donorsGetting the second donation drastically increases lifetime value (average 18 donations)

Donors and volunteers become “engaged” and are 10x more likely to recruit other donors

Transformational instead of TransactionalMaximize the lifetime giving relationship rather than focus on the transaction at handSimple and lightning fast donation flow deemphasizes thetransaction, making it feel painless and more fulfilling

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Campaign/Event Creation and Management Nonprofits can quickly createbeautiful, branded campaign and event pages that fit within overall fundraising efforts

Embedded Responsive Best Practices Designed by nonprofits,for nonprofits, with a dynamic toolbox that guides nonprofits throughout the entire campaign

RetentionIntegrated volunteering and continuous communications drastically increases engagement

The Product

Engagement

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Empower donors and volunteers to become fundraisers by harnessing the power of their networks

Peer-to-Peer FundraisingWe turn donors and volunteers into fundraising experts with baked in tools and best practices

Social ToolsEasy tools and gamified rewards to share, tweet, email and recruit

The Product

Building Relationships

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Donors can make a donation in less than 15 seconds, making the transaction painless

Minimal data collection making for a pleasurable donor experience

Transparent processing fee disclosure, no surprises

80% of donors elect to cover fees

The Product

Transformational Funding

9Business Model

GiveGab’s marketplace efficiently and effectively connects donors and nonprofits, benefiting all parties

Revenue Generation

5.9% GiveGab processing fee

2.2% + $0.30 credit card fee

Fees can be borne by donors instead of nonprofit (increases loyalty among nonprofits)80%+ of donors covering fees to date (and increasing)

No other fees

GiveGab’s fee structure dramatically increases recurring revenue while eliminating fixed fees (loathed by nonprofits)

Customer Retention / Recurring Revenue

Nonprofits average 5+ campaigns/year

~50% of customers have larger events, gaining 500+ engaged donors annually100% of GiveGab customers have reserved more campaigns and referred at least one other nonprofit

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The Competition

No other platform exists to access and engagethe rapidly growing smaller giving market segment

Most competitors charge fixed subscription and other fees in addition to processing fees to force recurring revenue for a sub-par product

GiveGab delights customers by providing elegant easy-to-use tools that help them raise more funds at an effective lower overall cost

Name Industry Comments Competitive Strength

Blackbaud Nonprofits Database product tied to major giving model

Classy Nonprofits Database product tied to major giving model

Kimbia Nonprofits ‘Day of giving’ product focused on transactions

Crowdrise Nonprofits Nonprofit-focused crowdfunding platform

Indiegogo Generic Crowdfunding platform

Kickstarter Generic Crowdfunding platform

PayPal Generic Payments

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We’ve outperformed our projections for donation volumes which are ramping quickly

882%

80% 98%139%

234%

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Forecast

MS DoG

Actual

$750,000

$1,000,000

Traction and Next Steps

Since launching in January 2015, we’ve seen incredible engagement from nonprofits and donors alike

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DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2014 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015

Pilot $60Kthru 4/18

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Product traction and roadmapQ4 2014

Customer Development (Nonprofit Advisory Board)

January 2015

Campaigns Launch

February

P2P Fundraising Champions

March

Campaign Manager Analytics Dashboard Hit $50K in lifetime donations

April

Event Fundraising and WoofTrax Partnership App Hit $100K in lifetime donations two weeks later

May

Team-Based Fundraising and Customer Support

June

Non-Profit Self-Service Registration

July

Day of Giving Portals

August

Ithaca Day of Giving

September

National Marketing Campaign Launch

October

Mississippi Day of Giving

December

Donor Management v1 and Giving Tuesday

Traction and Next Steps

Since launching in January 2015, we’ve seenincredible engagement from nonprofits and donors alike

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The Team

Our team has the leadership, track record and industry knowledge to succeed

Charlie Mulligan CEO, Head of Sales and Founder—20+ years in Executive leadership roles,high-growth sales and nonprofit management (last role CRO of print advertising business)

Cornell MBA

Aaron GodertCTO, Founder—15+ years in Engineering leadership roles(last role Manager, Enterprise Integration and Vendor Applications at Cornell)Cornell MBA

Chris SmithCFO

—15+ years in Finance leadership roles in publicly-traded, privately- held and high-growth startup companies(last role VP of Finance and Controller at Quirky)Big 4 CPA

10 other FTEsincluding5 Engineers2 Product/Design leads