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Give Them What They Want
What is that?
• When students get their yearbooks, what is the first thing they do?
a. Look for the cute guy/girl they’ve had a crush on all year.
b. Find their favorite teacher to have him/her sign it.c. Look for where they are in it and how many times.d. Set it aside and never touch it.
What is that?
• When students get their yearbooks, what is the first thing they do?
a. Look for the cute guy/girl they’ve had a crush on all year.
b. Find their favorite teacher to have him/her sign it.c. Look for where they are in it and how many times.d. Set it aside and never touch it.
Your Number 1 Job:• Get every student in the book!– Students want to see themselves in
the book, and they don’t want to just see their school photo.
Your Number 1 Job:• Get every student in the book!– Students want to see themselves in
the book, and they don’t want to just see their school photo.
— They want to see themselves in action: having fun with friends, looking good, caught off-guard, doing the things they love.
Your Number 1 Job:• Get every student in the book!– Students want to see themselves in
the book, and they don’t want to just see their school photo.
– They want to see themselves in action: having fun with friends, looking good, caught off-guard, doing the things they love.
Are You Royalty?
• All of you will receive a playing card• DO NOT look at the card when you get it• When I say start, hold the playing card face out on your
forehead and start mingling with the rest of the group.• If you see people with an Ace, King, Queen, or Jack, do
your best to talk with them• If you see people with a 2, 3, 4, or 5, ignore them…they
are too low.• If you see people with a 6, 7, 8, 9, or 10, you can treat
them so-so.
What does this tell us?
• After experiencing that for just 3 minutes, what realizations did you have?
• How does this come back to what we do in yearbook?
• What ideas do you have now to enhance coverage?
How do you get everyone in?• As a staff, you have to strategize:
• Get a list of everyone in the school and divide it up among the staff. Each student becomes responsible for 25 – 30 students• Use the list to make a coverage chart. Your goal is to get
everyone in the book three times (one of those is the school photo). What will the other three ways be?• Work a photo bar/strip into your book’s design and use
identification captions• Make your design coverage heavy (not ugly…but with
more opportunities for storytelling)
Using the List
• Every three weeks, print a coverage report that is generated on the Jostens website for the staff to look at and use to direct the class
• If a student has been covered three times and it is only October, that student should probably be avoided to make sure others get into the book
• Use this coverage report to cross reference with the list of students attending your school
• You can also use the report to help show who has purchased the book and still not been featured in it
Now What?• The trick to great coverage is great
collaboration and great planning• As a staff or in small teams, plan out what the
coverage is going to be for each spread• Before you start, talk to people who might
have ideas for this topic• Brainstorm ways to make coverage more
unique
For Example
• The Homecoming King or Queen
• The Pep Assembly• The Dance was fun• The football team
played great
• Students participated in Dress-up Days
• Kids built floats for their clubs/classes
• Everyone is excited to be back at school
Whenever we cover Homecoming, we always do the same old thing:
But What If…
• What if for once, you worked to find the story– The story that made you laugh– The story that made you feel some sort of
emotion– The story that made you feel embarrassed for
someone (in a good way)– The story that instilled real excitement– The story that people will want to remember?
You could end up with this…
• “This year, I bought a strapless dress for Homecoming, but my chest wasn’t big enough to fill it out. So, my mom, my grandma, and my mom’s friend took me to the Beauty Mart to buy me some ‘Boobs in a Box.’ While we were standing in line to pay, I took one out and put it down my shirt to see how it works. My grandma grabbed it from me, and yelled, ‘You’re doing it wrong! Here’s how you do it.’ And she grabbed the fake boob and stuck it down my shirt onto mine. Everyone in the store was laughing. I was so embarrassed.”
Great Coverage• That story speaks for itself• You don’t have to change it or add in anything
to it• Sure, you didn’t write it, but you found the
story and you covered it!
But Let’s Take a Step Back• The way to get great coverage is to make sure
there is great planning and collaboration• To get that story, the staff had to be talking
about looking at Homecoming differently– They probably wanted a story about getting ready
for the dance– They probably wanted something first person– And they probably had multiple people asking
classmates what their experiences were
Let’s See Your Creativity
• Math class• The basketball team• Relationships (family,
boyfriend/girlfriend, best friends)
• Halloween
• Studying• After school hangout
spots• Jobs• Trends in the year
(fashion, music, food…)
In groups of three, come up with as many unique ways to cover the following topics:
Story StartersSometimes the toughest part is getting the story started. Use these Story Starters from Jostens to help you get going
Story Starters• To find all of Jostens Story Starters, log in to
Yearbook Avenue or Year Tech Online– Click on the Digital Classroom– Select Story Starters and the key word or phrase
you need
• Remember, these are starters—use them for help, but bring your own creativity to the table
Coverage is Key
• Remember, you can have a great yearbook…it can look great and be colorful, but all of that is lost if you don’t have AMAZING COVERAGE.
• Get out and experience the school so that years later, your peers will be able to go back and have that same experience time and time again.
