PowerPoint Presentation
Give OzarksTraining Session
December, 2014
What is a Giving Day? A Giving Day is a powerful 24-hour online
fundraising competition that unites a community around local
causes. Hosted by the areas community foundation, the Giving Day
raises money through a single online donation platform. A Giving
Day is a great way to build community, connect donors to local
nonprofits, teach organizations to use digital tools and generate
excitement about your community foundation. --Knight Foundation
What are the CFOs Goals?Raise awareness of philanthropy and
nonprofit sector.
Create new donors.
Provide extra source of support for nonprofit partners for
projects, operational or endowment.
Build endowments.
Examples of Giving Days
Summary of Giving DaysKnight Foundation: Supported 18 give days
last year raising $31.8 million they only support Give days in 26
communities where they have newspapers.
Kimbia platform: 7,000 nonprofits participated on May 6, 2014
and raised $53 million. About 300,000 donors; 40 percent from
western states.
Razoo platform: Over $120 million has been raised by Razoo
during more than 60 days.
Give Ozarks May 5, 2015One day, 100 percent online via Give
Ozarks website, powered by CFOs Cause Momentum platform.
No sign-up/software fee
Region-wide, open to all nonprofit and school partners
Endowment, operational or project-based
Give Ozarks Sponsors (as of 12/18)Presenting Sponsor:
Platinum Sponsors:
Gold Sponsors:
7
Give Ozarks Sponsors Silver Sponsors:
Bronze Sponsors:
Example of Give Ozarks home page
Example of Give Ozarks Leaderboard page
Example of Give OzarksAgency page
Why May 5?CFO joining with Greater St. Louis Community
Foundation in hopes of growing into statewide event.
Outside of typical fundraising windows year-end; United Way
campaign.
Part of Give Local America, which includes community foundations
across the country.
#GivingTuesday (after Thanksgiving) crowded and may interfere
with your year-end efforts.
Three Fundraising OptionsOperational Funds
Specific Project
Endowment Building
Operational and ProjectEligible for prize money, such as Golden
Tickets; most unique donors, etc.
Donations made to the CFO, reconciled after event, placed in the
fund of the agencys choosing to draw on anytime after.
Endowment Will be selected by application processCFO will match
1:1 up to $5,000 for selected agencies.Application deadline is: 5
p.m., Friday, Jan. 30.Agencies can expand existing endowments or
start an endowment (minimum is $10,000).Endowment agencies also
eligible for other prize money. Endowment application at:
giveozarks.org.
Prizes and Sponsorships$100,000 available from CFO for 1:1
endowment matches.
Goal is another $90,000 to $100,000 in prize funds.
Agencies encouraged to find your own incentive gifts or
sponsorships.
Agency matches need to be deposited with the CFO by April 30, or
made online during the day (no day-of checks or cash), to function
as real-time incentives.
Examples of PrizesThese are potential examples; the prize
structure will be solidified for second training session. Power
Hours: Top 3 to 5 agencies with most unique donors during specific
hours.Highest number of overall unique donors.Golden Tickets random
drawings of all agencies that receive donations during a certain
time period.Matches to agencies within specific geographic areas
from affiliates or business sponsors.Matches to agencies within a
specific sub-category, i.e., arts or environment.
Benefits for NonprofitsOnline giving is showing year-over-year
increase of about 13 percent. Giving Days help introduce and
reinforce new giving behaviors that can help lead to greater
year-round giving.
While online giving accounts for about 8 percent of total
giving, its an important channel to raise awareness and grow a
network of supporters, particularly through social media.
Younger donors may be more likely to give during a Giving Day if
they know their smaller dollars will be leveraged for greater
impact.
First-time donors comprised 42 percent in a national study.
Benefits for NonprofitsGiving Days capitalize on a moment in
time to create energy and momentum to a particular cause or
organization.
The competitive aspect empowers individuals to use their peer
influence to engage other donors who may not already know about an
organizations work.
Participating in a Giving Day can raise a nonprofits public
image considerably and expand its circle of supporters beyond the
usual suspects.
No matter an organizations size or budget, an online Giving Day
levels the playing field by giving organizations of all shapes and
sizes the ability to compete.
Nonprofits ResponsibilitiesGet agency leadership and board
support for your participation.
Decide on goal: Project, Operational, or Endowment.
Attend training sessions.
Create a profile page for your organization on the Give Ozarks
website.
Post Give Ozarks link on your website.
Consider seeking sponsors and incentive gifts for your
agency.
Nonprofits Responsibilities
Prepare your own marketing and promotion efforts using provided
tools and templates.
Identify a volunteer, board member or supporter to be main point
person for your organization.
Broadcast news about Give Ozarks Day using existing
communication vehicles.
Use social media to publicize your participation in Give
Ozarks.
Send thank-you notes to your donors.
CFOs ResponsibilitiesSeek partners for grants and prizes.Create
a common message and brand for Give Ozarks.Provide a Nonprofit
Toolkit with resources for nonprofits.Provide training sessions to
prepare nonprofits for Give Ozarks Day.Serve as the liaison between
nonprofits and the donation platform.Raise awareness in the
community and generate media interest in the event.
CFOs ResponsibilitiesInform donors via ongoing correspondence
(newsletters, events, social media, etc.).Highlight participating
nonprofits on Facebook and Twitter.Use websites to spread the word
about Give Ozarks.Offer ongoing support to nonprofits for technical
assistance.Plan day-of event to generate awareness.
Examples of Toolkit ItemsChecklist TimelineMarketing
guidelinesEmail blast template(s)News Release template(s)Social
media resources and tips
Financial BreakdownNo upfront fee to participate.
Donations will be disbursed to selected fund after Give Ozarks
full reconciliation (several weeks).
1 percent platform fee taken by CFO at timeof transfer.
Any 3.5 percent transaction fees not covered by donors deducted
before funds transfer.
Financial Breakdown Example: Nonprofit raises $5,000 on Give
Ozarks Day
$5,000 in donations $175 Deduct 3.5 percent credit-card fees
______ $4,825 $48.25 Deduct 1 percent platform fee
______ $4,776.75 Net to Agency
(Add $2,500 prize would mean $7,276.75!)
Future training workshops
Tuesday, Feb. 10: 9-11 a.m., location TBD
Wednesday, April 8: 9-11 a.m., location TBD
Next Steps Discuss participation and goals (project,
operational, endowment) with your leadership and board.
Sign up to participate at GiveOzarks.org.
If interested in endowment match, submit application by 5 p.m.,
Friday, Jan. 30. Application form at giveozarks.org.
Put next training sessions on your calendars.
ResourcesList of Frequently Asked Questions on
giveozarks.org.
Knight Foundation Giving Day resource
guide:http://www.givingdayplaybook.org/
Contact Information:Matt Lemmon: [email protected]
Knauer: [email protected] Leeth: [email protected]
Video recap of Communities Foundation of North Texas 2014
experience.
Questions?
