What is a Giving Day? A Giving Day is a powerful 24-hour online
fundraising competition that unites a community around local
causes. Hosted by the areas community foundation, the Giving Day
raises money through a single online donation platform. A Giving
Day is a great way to build community, connect donors to local
nonprofits, teach organizations to use digital tools and generate
excitement about your community foundation. --Knight
Foundation
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What are the CFOs Goals? Raise awareness of philanthropy and
nonprofit sector. Create new donors. Provide extra source of
support for nonprofit partners for projects, operational or
endowment. Build endowments.
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Examples of Giving Days
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Summary of Giving Days Knight Foundation: Supported 18 give
days last year raising $31.8 million they only support Give days in
26 communities where they have newspapers. Kimbia platform: 7,000
nonprofits participated on May 6, 2014 and raised $53 million.
About 300,000 donors; 40 percent from western states. Razoo
platform: Over $120 million has been raised by Razoo during more
than 60 days.
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Give Ozarks May 5, 2015 One day, 100 percent online via Give
Ozarks website, powered by CFOs Cause Momentum platform. No
sign-up/software fee Region-wide, open to all nonprofit and school
partners Endowment, operational or project-based
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Why May 5? CFO joining with Greater St. Louis Community
Foundation in hopes of growing into statewide event. Outside of
typical fundraising windows year-end; United Way campaign. Part of
Give Local America, which includes community foundations across the
country. #GivingTuesday (after Thanksgiving) crowded and may
interfere with your year-end efforts.
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Give Ozarks Sponsors (as of 2/1) Presenting Sponsor: Platinum
Sponsors: Gold Sponsors:
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Give Ozarks Sponsors Silver Sponsors: Bronze Sponsors:
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Example of Give Ozarks home page
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Example of Give Ozarks Leaderboard page
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Example of Give Ozarks Agency page
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Three Fundraising Options Operational Funds Specific Project
Endowment Building
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Operational and Project Eligible for prize money, such as
Golden Tickets; most unique donors, etc. Donations made to the CFO,
reconciled after event, placed in the fund of the agencys choosing
to draw on anytime after.
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Endowment Will be selected by application process CFO will
match 1:1 up to $5,000 for selected agencies. Application deadline
was 5 p.m., Friday, Jan. 30. Agencies can expand existing
endowments or start an endowment (minimum is $10,000). Endowment
agencies also eligible for other prize money.
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Prizes and Sponsorships $100,000 available from CFO for 1:1
endowment matches. More than $60,000 offered in prize funds.
Agencies encouraged to find your own incentive gifts or
sponsorships. Agency matches need to be deposited with the CFO by
April 30, or made online during the day (no day-of checks or cash),
to function as real-time incentives.
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Examples of Prizes These are potential examples; the prize
structure will be solidified for second training session. Hourly
Incentives: Top 3 to 5 agencies with most unique donors during
specific hours. Highest number of overall unique donors. Early Bird
or Night Owl awards for most donors during first or last 30 minutes
of the day Golden Tickets random drawings of all agencies that
receive donations during a certain time period. Matches to agencies
within specific geographic areas from affiliates or business
sponsors. Matches to agencies within a specific sub-category, i.e.,
arts or environment.
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Benefits for Nonprofits Online giving is showing year-over-year
increase of about 13 percent. Giving Days help introduce and
reinforce new giving behaviors that can help lead to greater
year-round giving. While online giving accounts for about 8 percent
of total giving, its an important channel to raise awareness and
grow a network of supporters, particularly through social media.
Younger donors may be more likely to give during a Giving Day if
they know their smaller dollars will be leveraged for greater
impact. First-time donors comprised 42 percent of Giving Day donors
in a national study.
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Benefits for Nonprofits Giving Days capitalize on a moment in
time to create energy and momentum to a particular cause or
organization. The competitive aspect empowers individuals to use
their peer influence to engage other donors who may not already
know about an organizations work. Participating in a Giving Day can
raise a nonprofits public image considerably and expand its circle
of supporters beyond the usual suspects. No matter an organizations
size or budget, an online Giving Day levels the playing field by
giving organizations of all shapes and sizes the ability to
compete.
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Nonprofits Responsibilities Get agency leadership and board
support for your participation. Decide on goal: Project,
Operational, or Endowment. Attend training sessions. Create a
profile page for your organization on the Give Ozarks website. Post
Give Ozarks link on your website. Consider seeking sponsors and
incentive gifts for your agency.
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Nonprofits Responsibilities Prepare your own marketing and
promotion efforts using provided tools and templates. Identify a
volunteer, board member or supporter to be main point person for
your organization. Broadcast news about Give Ozarks Day using
existing communication vehicles. Use social media to publicize your
participation in Give Ozarks. Send thank-you notes to your
donors.
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CFOs Responsibilities Seek partners for grants and prizes.
Create a common message and brand for Give Ozarks. Provide a
Nonprofit Toolkit with resources for nonprofits. Provide training
sessions to prepare nonprofits for Give Ozarks Day. Serve as the
liaison between nonprofits and the donation platform. Raise
awareness in the community and generate media interest in the
event.
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CFOs Responsibilities Inform donors via ongoing correspondence
(newsletters, events, social media, etc.). Highlight participating
nonprofits on Facebook and Twitter. Use websites to spread the word
about Give Ozarks. Offer ongoing support to nonprofits for
technical assistance. Plan day-of event to generate awareness.
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Examples of Toolkit Items Checklist Timeline Marketing
guidelines Promotional :30-second video Email blast template(s)
News Release template(s) Poster generic or customizable Social
media resources and tips
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Financial Breakdown No upfront fee to participate. Donations
will be disbursed to selected fund after Give Ozarks full
reconciliation (several weeks). 1 percent platform fee taken by CFO
at time of transfer. Any 3.5 percent transaction fees not covered
by donors deducted before funds transfer.
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Financial Breakdown Example: Nonprofit raises $5,000 on Give
Ozarks Day $5,000 in donations $175 Deduct 3.5 percent credit-card
fees ______ $4,825 $48.25 Deduct 1 percent platform fee ______
$4,776.75 Net to Agency (Add $2,500 prize would mean
$7,276.75!)
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Future training workshops Tuesday, Feb. 10: 9-11 a.m., Hilton
Garden Inn, Springfield Wednesday, April 8: 9-11 a.m., Springfield
Art Museum
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Next Steps Discuss participation and goals (project,
operational, endowment) with your leadership and board. Sign up to
participate at GiveOzarks.org. Put next training sessions on your
calendars.
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Resources List of Frequently Asked Questions on giveozarks.org.
Knight Foundation Giving Day resource guide:
http://www.givingdayplaybook.org/ Contact Information: Matt Lemmon:
[email protected]@cfozarks.org Louise Knauer:
[email protected]@cfozarks.org Julie Leeth:
[email protected]@cfozarks.org
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Video recap of Communities Foundation of North Texas 2014
experience.
