T.A. McCann – CEOs and winning with social media…

It has all been leading here…

Microsoft Exchange (email and mobile)

Soft Labour (data-driven web)

Polaris Ventures (big data)

Gist

HelpShare ( community Q &A)

Vulcan Ventures (semantic search)

Professional sailor (win, fail, win…big)

My personal background

3

Have you heard of “social”…

None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile.

4

Why this matters…

• Learn and listen more efficiently

• Amplify your ideas faster, cheaper and with credibility

• Attain and retain the best people (social enabled)

• The cycle builds on itself to max advantage

• It is still early…

Who do you want to sell your wine?

6

The ripple effect….

OMG, WTF, @, RT, #Win, +1

8

How Gist Works…

In a daily email digest…

Dashboard – what I need to know about my network

Profiles – everything I need in one place

Profiles – everything I need in one place

Inside Outlook – integrated with my workflow

04/08/2023 14

Inside Gmail…

Inside Lotus Notes…

Inside Salesforce – giving me the reason to call…

Mobile – smart, relevant information, on the go

04/08/2023 18

V =

insighttime

04/08/2023 20

What do I do next…

• Get Gist – Connect to your inbox (Outlook)– Discover your network, focus on social influencers– Seek/find social influencers

• Listen – amplify – contribute – create• 532 strategy for your personal posts

– 5 about people/industry– 3 about you/company or your perspective– 2 personal

• Spread this across your customer facing roles, then to everyone

« We know now that the source of wealth is something specifically human : knowledge. Applied to tasks that we already know how to do, it becomes 'productivity'. Applied to tasks that are new and different we call it 'innovation'. Only knowledge allows us to achieve these two goals. » Peter Drucker

Management challenges of the XXIst Century-1999

gist.com/tamccann