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GIS and Web Services Help Levi Find the Best RetailersGIS and Web Services Help Levi Find the Best Retailers
By: Mary, Chayanee, and Sasima
OutlineOutline Overview of the article What is GIS? Why Levi needs GIS? Benefits of GIS Conclusion
Overview of the article What is GIS? Why Levi needs GIS? Benefits of GIS Conclusion
Location, Location, Location!
Location, Location, Location!
Levis understands the importance of selecting the right location for its retailers
Choosing a target market involves questions of geography
The right location will lead to higher profits
Implemented GIS systems to find the right locations
Levis understands the importance of selecting the right location for its retailers
Choosing a target market involves questions of geography
The right location will lead to higher profits
Implemented GIS systems to find the right locations
What is a GIS?What is a GIS?
“GIS is a collection of computer hardware, software, and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information”
It can be used to help retailers find the best location
“GIS is a collection of computer hardware, software, and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information”
It can be used to help retailers find the best location
Why Levis Strauss needs GIS?
Why Levis Strauss needs GIS?
Needed a cost-effective solution to manage growth
Means of assessing new retailers
Needed a cost-effective solution to manage growth
Means of assessing new retailers
Why Levis Strauss needs GIS?
Why Levis Strauss needs GIS?
To restrict retailer’s trade areas To tap market or demographic area
that is underserved by other retailers Avoid making costly mistakes Needed a tool to display existing
retailers, potential retailers, and the customers
To restrict retailer’s trade areas To tap market or demographic area
that is underserved by other retailers Avoid making costly mistakes Needed a tool to display existing
retailers, potential retailers, and the customers
Why Levi Strauss Needs GIS?
Why Levi Strauss Needs GIS?
To protect existing retailers
Means of ensuring positive sales opportunities
To select a location that best serves the target market
To protect existing retailers
Means of ensuring positive sales opportunities
To select a location that best serves the target market
Benefits of GIS to LeviBenefits of GIS to Levi Maintain information about sales,
customers, inventory, demographic profiles, and mailing lists
Maintain information about sales, customers, inventory, demographic profiles, and mailing lists
Benefits of GIS to LeviBenefits of GIS to Levi Help make informed decisions before opening new retail store
“Business Analyst online provides us with the tools to do a simple but essential analysis. I can easily see where my retailers are located and make the right decision on whether or not to approve new stores.” by Maurice Kelly, New Accounts Manager Levi Strauss & Co. “This application is absolutely essential to my job. We previously didn’t have a readily accessible archive of retail store locations” by Maurice Kelly, New Accounts Manager Levi Strauss & Co.
Benefits of GIS to LeviBenefits of GIS to Levi Allows it to see prospects
geographically in relation to existing store Avoid problems such as
opening stores directly across the street from the existing store
Better manage its retail distribution strategies See where retailers are
located Avoid unnecessary site visits Open competitive store
Allows it to see prospects geographically in relation to existing store Avoid problems such as
opening stores directly across the street from the existing store
Better manage its retail distribution strategies See where retailers are
located Avoid unnecessary site visits Open competitive store
Benefits of GIS to LeviBenefits of GIS to Levi
Better meet the customer needs Locate its
products where their target customers shop
Cost-sensitive solution
Better meet the customer needs Locate its
products where their target customers shop
Cost-sensitive solution
ConclusionConclusionGIS… helps Levi Strauss locate their retailers effectively helps them find and serve their target market can benefit any retailer because choosing the right
location is an essential asset to the marketing mix
GIS… helps Levi Strauss locate their retailers effectively helps them find and serve their target market can benefit any retailer because choosing the right
location is an essential asset to the marketing mix
BibliographyBibliography
http://www.esri.com/library/fliers/pdfs/cs-levistrauss.pdf
http://www.gis.com/whatisgis/index.html http://findarticles.com/p/articles/mi_m0S
MG/is_n10_v14/ai_16286604 http://www.gis.com/showcase/index.html
http://www.esri.com/library/fliers/pdfs/cs-levistrauss.pdf
http://www.gis.com/whatisgis/index.html http://findarticles.com/p/articles/mi_m0S
MG/is_n10_v14/ai_16286604 http://www.gis.com/showcase/index.html