Global Internship Program Sub Product Strategy

Why sub product for GIP?

Why Sub Product?

Different customers have different needs and they are attracted by AIESEC for different reasons. It is important to be clear whom we are selling our product and how they will be attracted. GIP is too general.

The network needs a common language to align supply and demand. We also need to be specific to raise right TN/EP. GIP is too general.

Improve Match

Improve Quality Sales

Why Sub Product?

Product segmentation allows us to really focus and develop different sub products step by step.

Further development of GIP

What are sub products for GIP?

16 GIP Sub-Products

Technical:--------------------

Information TechnologyNature & Life Science

EngineeringOther Technical Subjects

Social Science and Culture:

--------------------Teaching & Language Education

Arts & ArchitectureCultural Education

Social SciencesCommunication & Journalism

Management

----------------Marketing

AccountingBusiness

AdministrationFinance

LawHuman Resources

Economics

Technical Internships

Technical | Information Technology  Artificial Intelligence  Database Management  Mobile Applications  Mobile Technology  Network Management & Data Transmission  Software Development and Programming  Systems Analysis and Design  Web Development and Management

Technical | Nature and Life Science

  Agriculture  Applied Physics  Biochemistry  Biology  Biophysics  Ecology  Environmental Protection  Food Engineering  General & Inorganic Chemistry

  Genetic Engineering  Horticulture  Land & Water Management  Medicine & Healthcare  Microbiology  Molecular Biology  Organic Chemistry  Physical Chemistry  Process Engineering / Bioprocess

Technical | Engineering

  Aerospace Engineering  Automotive Engineering  Chemical Engineering  Civil Engineering  Electrical Engineering  Electronics Engineering

Environmental EngineeringIndustrial EngineeringIntroductory EngineeringMechanical EngineeringTelecommunications Engineering

Technical | Other Technical Subjects

  Advanced Mathematics  Animal Products Technology  Construction  Fermentation Technology  Geometry  Hydromechanics  Plant Products Technology  Renewable Energies  Robotics  Tourism

Social Science and Cultural Internships

Social Science and Culture| Teaching & Language Education

  Advanced Teaching  Child (Youth) Education  Foreign Languages Education  Introductory Teaching  Linguistics  Subjects Education

Social Science and Culture| Arts & Architecture

  Architecture  Arts  Fashion & Design  Graphic Design

Social Science and Culture| Cultural Education

  Advanced Cultural Education  Bilingual and Cross Cultural Education  International Education  Introductory Cultural Education

Social Science and Culture| Social Sciences

  Counselling and Guidance  Development Studies  Psychology  Social Work  Sociology

Social Science and Culture| Communication & Journalism

  Introduction to Communications  Journalism  Public Relations

ManagementInternships

Management| Marketing

  Advertising + Public Relations  Brand & Trademark Management  Consumer + Buyer Behavior  Customer Relationship Management  Import & Export  International Marketing  Introductory Marketing  Market Research & Evaluation  Product Planning, Development & Control  Retail + Sales Marketing

Management| Human Resources

  Advanced HR management  Industrial relations  International Resource Management  Introductory HR management  Organisational Behaviour  Personal Evaluation  Recruitment and Allocation  Training and Development

Management| Economics

  Developmental Economics  Economic Research + Forecasting  Environmental Economics  International Trade + Balance of Payment  Introductory Economics  Macroeconomics  Microeconomics  Monetary Economics + Public Finance  Political Science  Statistics

Management| Finance

  Banking  Financial Planning + Budgeting  Insurance  International Financial Management  Introductory Finance  Investment Management + Security Analysis  Risk Management

Management| Law

  Advanced Law  Business Law  Civil Law  Criminal Law  International Law  Introductory Law

Management| Accounting

  Auditing  Cost accounting  Financial accounting  Introductory accounting  Managerial accounting  Purchasing  Social & Ethical Editing + Reporting  Social Accounting  Taxation

Management| Business Administration

  Corporate Community Engagement  Crisis Management  Event Management  Hotel + Restaurant Management  Industrial Management  International Management  Introduction to Management / Business Administration  Organisation Management + Planning  Project Management  Transportation / Distribution Management

How to implement sub product strategy in ICX?

Clarification of Market & Product Segmentation

1) Market segmentation to drive penetration in the market2) Sub product to align supply & demand

Market Segmentation

Product Segmentation

1) Market segmentation to drive penetration in the market

Case study 1: Market penetration in Bursa-City in Turkey70% TNs realized in top 3 industry: Automobile, Textile, Food

Penetration in top industries:-Well known as international talent provider in the industry HR circle-Cooperation with big names in the industries -Exposure on most industry events as guest-Cooperation with main industrial park (contacts of all companies in the industries)

2) Product segmentation to align supply and demand

Case study 1: Sub Product Package in Brazil

AIESEC Brazil offers 5 sub products for AIESEC to sell in key industries. For each product, they have specific proposal with concrete supply information, proposed JD and testimonial.

The benefits of sub product package is-make it specific for company to understand AIESEC and make it easier for members to sell with business language.

Sub Product Matrix

Product A

Market A

Product B

Product C

Market B Market C

Implementation advice for ICX

• Choose focus industries• Link sub products with focus industries• Build sales force around focus industries• Package and offer sub products

How to implement sub product strategy in OGX?

Clarification of Market & Product Segmentation

1) For OGX, market segmentation can be based on sub product. We do recruitment based different backgrounds and type of JD. 2) Students also want to know what industries they will be working for.

Recruit with GIP sub product

Case study: AIESEC Romania OGX operation is based on sub product.

Case study: AIESEC Romania•Each product has it`s own business model and value proposition•Each product has it`s checklist•Each product has different marketing strategy•Implementation is done through ongoing recruitment•Each products has different suppliers

Recruit with GIP sub product

Example of business model

Structures

• Each product is implemented by one Project Manager from the national level•Each Project Manager is working directly with the local Project Managers

MCVP oGIP

Global Education Project Manager Global IT PM

Global IT OCP

Global Marketing PM

Recruit with GIP sub product

• Every product has a working space for better tracking

What you should track in the working space:1. Strategy & Timeline2. Pipeline3. OCP Contacts4. Supplier management5. LC Tracking tool & status6. Global Supply and demand7. Partnerships with youth alliances

Recruit with GIP sub product

GIP sub product development

We can group 16 sub products based on their scale and growth

LOW SCALE – HIGH GROWTH

THEPIONEERS

(Below 1000 realization; above 500 growth)

HIGH SCALE – HIGH GROWTH

THECHAMPION

(Above 1000 realization; above 500 growth)

LOW SCALE – LOW GROWTH

THE BEGINNERS

(Below 1000; below 500 growth)

HIGH SCALE – LOW GROWTH

THEPRODUCERS

(Above 1000 realization; below 500 growth)

SCALE(Absolute realization of TNs)

GRO

WTH

(Abs

olut

e gr

owth

of T

Ns)

GIP Product Segmentation

0 2000 4000 6000 8000 10000 12000 14000 16000

-500

0

500

1000

1500

2000

Series1; 1796

1297

959866

694

-181

86115

-192-162

52251

92148-41-63

GIP Segmentation, Scale-Growth

SCALE

GRo

WTH

Marketing

Business Administration

IT

Teaching

Globally, we are developing business strategies for different sub products based on scale & growth.

GRO

WTH

(Abs

olut

e gr

owth

of T

Ns) HIGH SCALE – HIGH GROWTH

Marketing Business AdministrationInformation Technology Teaching Language Education Cultural Education

HIGH SCALE – LOW GROWTH

Social Science

LOW SCALE – LOW GROWTHEngineeringAccounting Art & Architecture Communication & Journalism Economics Finance Law Nature & Life-science Human Resources

LOW SCALE – HIGH GROWTH

Other Technical Subjects

GIP 2011

SCALE(Absolute realization of TNs)

Global Sub Product Focus-(AI GIP responsible)

Marketing, IT, Teaching

Global Sub Product Development-(AI VP Product Development)

Tourism, Engineering

Let’s move GIP to next stage with sub products.