PIXAR: THESE ARE YOUR

STORIES

PRESENTED BY: ALYSON GINES

CONCEPT• “These Are Your Stories”

• Making the films’ characters accessible

• Creating interactive icons

• Merida from Brave transitioning into a role model

TARGET AUDIENCE• Ages 8-18, male and

female

• Strongly influenced by, and interested in, Pixar films

• Heavily connected via devices and social media

KPI• Sales of films and

merchandise

• Number of hits received on Pixar’s home website, and affiliated sites

TOOLS AND TACTICS • Pinterest

• Fastest growing social media site in history

• Children’s Board• Her interests: the

outdoors, treats, stories

• Youth Board• Her interests:

horse-back riding, archery, family, travel

SAMPLE BOARD

TOOLS AND TACTICS CON’T• Blogs and

tumblrs

• Top 10 U.S. sites

• Young Princess Merida blog

• Teen Merida on tumblr as a strong, independent young woman

TOOLS AND TACTICS CON’T

• Twitter Accounts• Daily updates• Interaction:

favorites, re-tweets, trending topics, etc.

BUDGET •Implementation and sustainability

•Full access Digital Communicator

•$47,000/year salary

Image via www.ineed.com

THESE ARE YOUR STORIES• Brings characters

to life

• Interactive with the age groups that are most connected to the films

• Increased interest with the Pixar brand, and sales of film and merchandise